Can We Market Biomass? Social Entrepreneurship and Bioenergy Villages

Social Marketing and Social Change

Nina Adam at the Wall Street Journal (WSJ) reported earlier this week that in Germany " a swarm of households and small-scale investors…are producing and selling renewable energy."

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Germany (which is also on the low sharing end of the spectrum) similarly scored low on collectivism and high on individualism. I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX.

Trending Sources

Do you have a “super job”?

Wild Woman Fundraising

You pretty much know the answer, but for official confirmation let’s turn to Erica Groshen, a vice president at the Federal Reserve Bank of New York: It’s easier here than in, say, the UK or Germany “for employers to avoid adding permanent jobs,&# she told the AP recently.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

That’s what two luxury brands, TAG Heuer of Switzerland and Mont Blanc of Germany are currently doing. One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

A similar ‘natural experiment’ took place in Germany after WWII. As with the two Koreas, the two Germanys were one people, one language and one culture before the division of the East and West following WWII. While Dresden, in East Germany was particularly devastated, all of Germany was in ruins in those post-war years. During the 28 years the Berlin Wall stood, East Germany’s standard of living fell ever-further behind that of West Germany.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.

I Don’t Hate All the Cause Marketing I See. Honest.

Cause Related Marketing

I looked back at my posts over the last few weeks and found little enthusiasm and a lot of criticism of the cause marketing efforts I’ve seen lately. I’m beginning to wonder if I’m like the drunk test performed on Steve Martin in the 1983 movie “The Man with Two Brains.”

Four Publications, Four Sponsors, Four Seal Campaigns

Cause Related Marketing

The one I see the most often these days is for the Forest Stewardship Council , which was founded in Bonn, Germany in 1993. Remember the scene in the movie Ferris Bueller's Day Off when he’s rhapsodizing about the 1961 Ferrari GT California Spyder he’s been bombing around Chicago in?

New Browser Plug-In Helps you Avoid Products Made With Child Labor

Cause Related Marketing

The plugin, whose creation was made possible by the German company Earthlink, works with many of the major online retailers in Germany, France, the U.K A new Internet browser plug-in will tell you if a product you’re looking at on an online retailer uses child labor in its production. Called aVOID , it currently works with the Safari and Chrome browsers and will soon be available for Firefox.

Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Joel Windels : Our team is split across the UK, Germany and the USA. Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board. Don't you think he makes a cute model?

Humble Cause Marketing Consultant Mocks Mighty Ketchum

Cause Related Marketing

a survey published in October by Ketchum, 1000 people… 200 each in the US, UK, Germany, Argentina and China… were asked what they’d do if they were CEO of global food company.Before. If you were the CEO of a food company, what would be your top priority for the company?Making

Bleeding-Edge Cause Marketing

Cause Related Marketing

The blood sample goes to DKMS Bone Marrow Donor Center, a nonprofit founded in Germany, but now with operations in the United States, that adds your name and blood type to its bone marrow registry.

Fundraising And ‘Connected Spenders’

The Agitator

But as it happens, by 2025 these three countries will be among the top ten countries on the planet that are home to ‘connected consumers’, joining the more expected likes of the US, Germany and Japan, the only ‘mature’ economies that will remain in the top ten. Do you need to know the latest consumer spending behavior in Indonesia, Pakistan and Nigeria? Probably not a lot of those addresses on your donor list … nor on any mailing list!

Got to admit it’s getting better-or is it?

Wild Woman Fundraising

He said, according to his study of the guerrilla conflicts in the 1980’s in Central America, the civil wars in Algeria, Sudan and Yemen, the two Palestinian uprisings, the revolutions in East Germany, Czechoslovakia and Romania all had this solidarity from within in common.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

It highlights results from a survey of 10,000 consumers in 10 countries (United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan). Today, my colleague Kate Olsen highlights findings from the 2011 Cone/Echo Global CR Opportunity Study.

#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.

#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

Indeed, as ever more platforms expand beyond their nations of origin ( Blottr, for example , has just expanded from England to France and Germany with plans to open sites throughout Europe next year), they are likely to bring ideas with them, and the opportunity to feed movements across borders. What a difference a year can make – not always for the better, mind you.

Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress

Giving in a Digital World

However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland.

Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress

Giving in a Digital World

However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

Indeed, as ever more platforms expand beyond their nations of origin ( Blottr, for example , has just expanded from England to France and Germany with plans to open sites throughout Europe next year), they are likely to bring ideas with them, and the opportunity to feed movements across borders. What a difference a year can make – not always for the better, mind you.

Does Anyone Have a Trusted Source?

Social Marketing and Social Change

France, and Germany, three-quarters say that government should step in to prevent future financial crises (73%, 75%, and 74%, respectively); in the United States, not even half (49%) say that the free market should be allowed to function independently.

Senior Fundraiser On The Planet

The Agitator

Japan is UNICEF’s main non-governmental supporter, followed by Germany, the Netherlands and then the USA. We’ve received a great response to our quest — Can You Beat 27 Years? — to find the Senior Fundraiser on the Planet — a fundraiser who has served (lasted?) the longest time at the same charity or nonprofit. Many of the responses — and individual ‘candidates’ — surfaced as Comments to the original post, which you can read here.

IFC Online Conference coming-up next month – no travelling required!

Giving in a Digital World

As someone who has just spent over 3 days getting home from a conference speaking engagement in Germany because air travel to and from Europe is in lockdown thanks to volcanic ash , the thought of an international conference you can attend from the comfort of your own home is particularly attractive.

IFC Online Conference coming-up next month – no travelling required!

Giving in a Digital World

As someone who has just spent over 3 days getting home from a conference speaking engagement in Germany because air travel to and from Europe is in lockdown thanks to volcanic ash , the thought of an international conference you can attend from the comfort of your own home is particularly attractive.

Forthcoming conference sessions – come and say Hello!

Giving in a Digital World

I’m just back from holiday and straight-away immersed in all sorts of client work, as well as getting-down to preparing presentations for several conferences I’m speaking at over the next few months.

Forthcoming conference sessions – come and say Hello!

Giving in a Digital World

I’m just back from holiday and straight-away immersed in all sorts of client work, as well as getting-down to preparing presentations for several conferences I’m speaking at over the next few months.

Networking grows more crucial in economic downturn

GenerationYGive

A friend of mine from Germany, who was about to move back, had an internship at an online news agency focusing on developing world issues. When I first graduated from college, I wasn't sure what to do with myself. She asked me if I might be interested in this type of thing. Why the heck not, I thought to myself. And poof! I was the new D.C. office intern at this news agency. I did not realize it at the time, but I was harnessing the power of networking.

Don’t let Twitter anxiety cloud your focus on key online priorities

Giving in a Digital World

Based on interviews with 300 online marketing managers across the UK, France, Germany, Italy, Sweden and Australia, Webtrends reports that so far just 2% of businesses have adopted Twitter as a means of communicating with customers.

Don’t let Twitter anxiety cloud your focus on key online priorities

Giving in a Digital World

Based on interviews with 300 online marketing managers across the UK, France, Germany, Italy, Sweden and Australia, Webtrends reports that so far just 2% of businesses have adopted Twitter as a means of communicating with customers.

Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

Want to know an awesome woman in India - I can put you to touch with Dina Mehta or perhaps you need a cool diva in Germany - happy to introduce you to Nicole Simon or maybe you'd like to know about vlogs in Hawaii, I'm sure Roxanne Darling would be glad to chat with you.