Do you aim your messages at supporters or targets?

iMarketSmart

Just look at the United States’ history with slavery, Germany’s Holocaust or Australia’s treatment of the Aboriginal people. Unfortunately just about all of us are capable of conceiving of people as just functions rather than human beings. I think this realization was first brought to the fore back in the 1950’s and 60’s when Gabriel Marcel coined the phrase the spirit of abstraction in his essay “The Spirit of Abstraction as a Factor Making for War.”

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Humble Cause Marketing Consultant Mocks Mighty Ketchum

Cause Related Marketing

a survey published in October by Ketchum, 1000 people… 200 each in the US, UK, Germany, Argentina and China… were asked what they’d do if they were CEO of global food company.Before. If you were the CEO of a food company, what would be your top priority for the company?Making Making a profit, you say? Employing people? Providing food to people who want or need it? Supporting your family?Ha, Ha, silly you.In

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How to Effectively Tailor-Make Social Media Content for Different Platforms (with cheat sheet)

J Campbell Social Marketing

For example, you wouldn’t buy a guidebook for Germany if you were taking a trip to South Africa. Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

Can We Market Biomass? Social Entrepreneurship and Bioenergy Villages

Social Marketing and Social Change

Nina Adam at the Wall Street Journal (WSJ) reported earlier this week that in Germany " a swarm of households and small-scale investors…are producing and selling renewable energy." Germany currently ranks 2nd among nations whose share of electricity generation comes from renewable sources, and it has a national goal of generating 80% from renewable sources by 2050.

My Annual Defense of the Practice of Cause Marketing

Cause Related Marketing

A similar ‘natural experiment’ took place in Germany after WWII. As with the two Koreas, the two Germanys were one people, one language and one culture before the division of the East and West following WWII. While Dresden, in East Germany was particularly devastated, all of Germany was in ruins in those post-war years. During the 28 years the Berlin Wall stood, East Germany’s standard of living fell ever-further behind that of West Germany.

Fundraising And ‘Connected Spenders’

The Agitator

But as it happens, by 2025 these three countries will be among the top ten countries on the planet that are home to ‘connected consumers’, joining the more expected likes of the US, Germany and Japan, the only ‘mature’ economies that will remain in the top ten. Do you need to know the latest consumer spending behavior in Indonesia, Pakistan and Nigeria? Probably not a lot of those addresses on your donor list … nor on any mailing list!

New Browser Plug-In Helps you Avoid Products Made With Child Labor

Cause Related Marketing

The plugin, whose creation was made possible by the German company Earthlink, works with many of the major online retailers in Germany, France, the U.K A new Internet browser plug-in will tell you if a product you’re looking at on an online retailer uses child labor in its production. Called aVOID , it currently works with the Safari and Chrome browsers and will soon be available for Firefox.

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Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress

Giving in a Digital World

However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland.

Much discussion about online fundraising at 2010 Deutscher Fundraising Kongress

Giving in a Digital World

However, on the up-side, the unexpected land journey did give me an opportunity to see far more of the country than I would otherwise have done and it was certainly a great conference – with over 500 fundraisers attending, mainly from Germany, Austria, and Switzerland.

#Tech: Halloween Weekend & Scary Stories Of Cloud Computing

Non Profit Marketing 360

Researchers in Germany recently found a number of security holes in Amazon’s Web Services (where addresses, credit cards, shopping patterns, hopes and dreams… are stored). Apple launched iCloud a couple of weeks back with much fanfare. The service is meant to improve the lags, vulnerabilities, and complications of MobileMe. And neither is particularly bleeding-edge technology.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.

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Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Germany (which is also on the low sharing end of the spectrum) similarly scored low on collectivism and high on individualism. I recently saw a fascinating presentation from KPCB entitled ”Internet Trends 2013 ” where I came across the above chart from Ipsos OTX. It basically illustrates current comfort levels with “online sharing” across numerous countries around the world (note: I modified the chart by also highlighting Canada in red). Context.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

Indeed, as ever more platforms expand beyond their nations of origin ( Blottr, for example , has just expanded from England to France and Germany with plans to open sites throughout Europe next year), they are likely to bring ideas with them, and the opportunity to feed movements across borders. What a difference a year can make – not always for the better, mind you.

Beautiful Greenpeace crowdfunding site lets you buy a piece of the new Rainbow Warrior

Giving in a Digital World

Elsewhere on the site you can see personal stories from the Rainbow Warrior crew and view video of the latest stage of construction via a webcam at the dry dock in Germany. Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

Indeed, as ever more platforms expand beyond their nations of origin ( Blottr, for example , has just expanded from England to France and Germany with plans to open sites throughout Europe next year), they are likely to bring ideas with them, and the opportunity to feed movements across borders. What a difference a year can make – not always for the better, mind you.

Taking Your Cause Marketing International With Less Headache

Cause Related Marketing

That’s what two luxury brands, TAG Heuer of Switzerland and Mont Blanc of Germany are currently doing. One of the topics broached at the Cause Marketing Academy a few weeks back in Phoenix is was what a sponsor with operations outside North America should do if its preferred cause stateside doesn’t really have operations abroad, which is true of all but a select few charities.

I Don’t Hate All the Cause Marketing I See. Honest.

Cause Related Marketing

Martin’s character, who is in Germany, gets pulled over by the polizei and given a sobriety test that requires him to stretch out his arms and touch his nose, walk a straight line and then return doing a two-handed and one-handed handstand, perform cartwheels and backflips, and then juggle and tap dance while singing a German song. I looked back at my posts over the last few weeks and found little enthusiasm and a lot of criticism of the cause marketing efforts I’ve seen lately.

Bleeding-Edge Cause Marketing

Cause Related Marketing

The blood sample goes to DKMS Bone Marrow Donor Center, a nonprofit founded in Germany, but now with operations in the United States, that adds your name and blood type to its bone marrow registry. Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation.

Networking grows more crucial in economic downturn

GenerationYGive

A friend of mine from Germany, who was about to move back, had an internship at an online news agency focusing on developing world issues. When I first graduated from college, I wasn't sure what to do with myself. She asked me if I might be interested in this type of thing. Why the heck not, I thought to myself. And poof! I was the new D.C. office intern at this news agency. I did not realize it at the time, but I was harnessing the power of networking.

Four Publications, Four Sponsors, Four Seal Campaigns

Cause Related Marketing

The one I see the most often these days is for the Forest Stewardship Council , which was founded in Bonn, Germany in 1993. Remember the scene in the movie Ferris Bueller's Day Off when he’s rhapsodizing about the 1961 Ferrari GT California Spyder he’s been bombing around Chicago in? He says to the camera, breaking the fourth wall, “It is so choice. If you have the means I highly recommend picking one up.” Means indeed. A vintage 250 is said to set one back a cool $10 million.

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Forthcoming conference sessions – come and say Hello!

Giving in a Digital World

Next month, from 14th to 16th April I’m over in Germany at the Deutscher Fundraising Kongress , presenting sessions on ‘Using Research to Generate Supporter Insight’ and ‘Online Community Fundraising’ I know that quite a few German fundraisers do subscribe to my blogs – so hopefully I’ll have an opportunity to meet some of you there.

Forthcoming conference sessions – come and say Hello!

Giving in a Digital World

Next month, from 14th to 16th April I’m over in Germany at the Deutscher Fundraising Kongress , presenting sessions on ‘Using Research to Generate Supporter Insight’ and ‘Online Community Fundraising’ I know that quite a few German fundraisers do subscribe to my blogs – so hopefully I’ll have an opportunity to meet some of you there.

IFC Online Conference coming-up next month – no travelling required!

Giving in a Digital World

As someone who has just spent over 3 days getting home from a conference speaking engagement in Germany because air travel to and from Europe is in lockdown thanks to volcanic ash , the thought of an international conference you can attend from the comfort of your own home is particularly attractive.

IFC Online Conference coming-up next month – no travelling required!

Giving in a Digital World

As someone who has just spent over 3 days getting home from a conference speaking engagement in Germany because air travel to and from Europe is in lockdown thanks to volcanic ash , the thought of an international conference you can attend from the comfort of your own home is particularly attractive.

Does Anyone Have a Trusted Source?

Social Marketing and Social Change

France, and Germany, three-quarters say that government should step in to prevent future financial crises (73%, 75%, and 74%, respectively); in the United States, not even half (49%) say that the free market should be allowed to function independently. I came across data from the General Social Survey via Frank Rich's op-ed piece today in the NYT. Nate Silver at FiveThirtyEight provides nice commentary on it so I won't repeat it here (and the Comments are worth studying too). .

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Joel Windels : Our team is split across the UK, Germany and the USA. Last week I attended my first Pinterest meetup. It was great fun and I even won a Pinterest T-shirt. Seems appropriate that Max should model it since he has his own Pinterest board. Don't you think he makes a cute model? Anyway, needless to say, I was excited to meet fellow pinners and talk about strategy, cool tools, what works, what doesn't.

Don’t let Twitter anxiety cloud your focus on key online priorities

Giving in a Digital World

Based on interviews with 300 online marketing managers across the UK, France, Germany, Italy, Sweden and Australia, Webtrends reports that so far just 2% of businesses have adopted Twitter as a means of communicating with customers. If you’re feeling lost or left behind in the whirl of hype that has grown-up around the micro-blogging service Twitter over the last few months then don’t worry – you’re not alone.

Don’t let Twitter anxiety cloud your focus on key online priorities

Giving in a Digital World

Based on interviews with 300 online marketing managers across the UK, France, Germany, Italy, Sweden and Australia, Webtrends reports that so far just 2% of businesses have adopted Twitter as a means of communicating with customers. If you’re feeling lost or left behind in the whirl of hype that has grown-up around the micro-blogging service Twitter over the last few months then don’t worry - you’re not alone.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

It highlights results from a survey of 10,000 consumers in 10 countries (United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan). Today, my colleague Kate Olsen highlights findings from the 2011 Cone/Echo Global CR Opportunity Study. This survey includes 10 of the 11 largest countries in the world by GDP, representing just over half of the world’s population.

Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

Want to know an awesome woman in India - I can put you to touch with Dina Mehta or perhaps you need a cool diva in Germany - happy to introduce you to Nicole Simon or maybe you'd like to know about vlogs in Hawaii, I'm sure Roxanne Darling would be glad to chat with you. When you first step into social media it's often like being the new kid on the block. Sometimes you might feel shy or uncertain about how to or who to play with in your new neighborhood.

Senior Fundraiser On The Planet

The Agitator

Japan is UNICEF’s main non-governmental supporter, followed by Germany, the Netherlands and then the USA. We’ve received a great response to our quest — Can You Beat 27 Years? — to find the Senior Fundraiser on the Planet — a fundraiser who has served (lasted?) the longest time at the same charity or nonprofit. Many of the responses — and individual ‘candidates’ — surfaced as Comments to the original post, which you can read here.

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