Charitable Giving Between Generations: Compare & Contrast

J Campbell Social Marketing

Even with the move toward heavily virtual fundraising efforts , the way you interact with and target each generation should differ based on research and previous engagements. Each generation has its own overarching characteristics and defining traits. Generation X. Generation Z.

Top Free Blog Title Generator Tools for Writing Better Headlines

Nonprofit Marketing Insights by GlobalOwls

Top Free Blog Title Generator Tools for Writing Better Headlines. Start Writing Better Headlines with these Blog Title Generator Tools and improve your SEO, Social Media engagement and Email Open rates. How to Use Blog Title Generator Tools. The Best Blog Title Generator Tools.

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B2B Lead Generation 2021: Evergreen Strategies and Irreplaceable Tools

Nonprofit Marketing Insights by GlobalOwls

B2B Lead Generation 2021: Evergreen Strategies and Irreplaceable Tools. Are you looking to become more successful with your B2B Lead Generation? Lead generation is a challenge that many of us marketers, have to face in today’s time and age. Strategies for B2B Lead Generation.

Generation Who?

GenerationYGive

So before we go any further, it’s probably good to pause here and provide a little bit of background on “Generation Y” (aka the Millennials aka the Internet Generation aka Echo Boomers aka Generation Next aka…). To be part of Generation Y, a person could have been born any time between the late 70s and the beginning of the third millennium (the beginning of the generation mixes with Generation X the end tail is part of Generation Z ).

These 3 Stories Generated Results (Case Study)

Getting Attention

We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser. Just a year ago, Ruykeyser’s words proved to be transformational for the Findlay-Hancock County Community Foundation.

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. Referrals are low-cost, they generate revenue fast, and they build community (many major donors get involved in the first place because they are looking for a way to make an impact with others).

#ProAging: SM Savvy Encourages Cross-Generational Connection

Non Profit Marketing 360

The social networking demands of these generations encourage them to keep up with the latest technologies as well – not a bad thing for the economy. What happens to the previous-generation phones and laptops as younger Americans buy the latest-and-greatest? In tech terms, though, the movement is upward toward the older generations. Click to enlarge.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

The post 5 Ways to Use Events to Generate Enormous Planned Gifts appeared first on MarketSmart. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3. Put check boxes asking if the invitee has already left a gift or might consider doing so on the response forms (such as RSVP’s).

How to understand your donor’s consideration process so you generate more major gifts

iMarketSmart

Most of the vendors (especially direct response agencies) seeking to provide services that are attractive to fundraisers adjust their pitches and proposals with a concentration on low-dollar, transaction-oriented fundraising efforts that generate lots of small donations. The post How to understand your donor’s consideration process so you generate more major gifts appeared first on MarketSmart. First things first.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Ask the members how they think the nonprofit should prepare to help future generations. The post What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

Generation Y Give

GenerationYGive

I hope that the thoughts, ideas, and news items I will share on this blog will help further the discussion about the benefits of focusing on this generation as a donor segment for nonprofit organizations, as well as on how to get my generation to open our wallets (or in many of our cases PayPal accounts or Google Wallets), our hearts, and our contact lists.

How to use a blog to generate planned giving gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation. And finally, when it came time to ask for money, lead generation for planned gifts carried almost the same weight as the “ask” for donations.

How to use a blog to generate planned gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation. And finally, when it came time to ask for money, lead generation for planned gifts carried almost the same weight as the “ask” for donations.

The generational privacy gap

GenerationYGive

Unlike our older, and perhaps through experience, wiser counterparts, Gen Yers and the generations coming after us seem to have no qualms about web privacy-in fact, many of us ravel in telling anyone and everyone who cares to peruse our profiles, blogs, twits, more than anyone would ever care to know. But for this generation, which has to be told to take care of just exactly what they post on their public profiles in case they ever want to get a job, privacy is an evolving concept

Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped

iMarketSmart

The post Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped appeared first on MarketSmart. If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘ FUNDRAISING CLIMATE CHANGE ‘ ( in my book, Engagement Fundraising ) is finally coming true.

Generate Impact! Through Stories

Fundraising 123

A good story does not have to have all of these elements, but the more immediate and current the story is, the more unique and dramatic, the more interest it will generate and impact it will make: Compelling main character(s) Drama/Conflict Uniqueness Timeliness Show-and-Tell Relevance to the Audience How do you find Stories? During difficult economic times, raising funds and sharing your message become even trickier tasks. So how do you break through the clutter?

How nonprofit organizations can provide more value to generate more revenue in 5 simple steps.

iMarketSmart

The post How nonprofit organizations can provide more value to generate more revenue in 5 simple steps. In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing. Rather, our sector’s fundraising practices are driving donors to avoid our communications because most nonprofits fail to understand and provide value.

9 content offers that work well to generate planned giving leads

iMarketSmart

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

Lead 116

Electronic Media Use By Generation

The Agitator

The Agitator has given you a healthy dose of information on Millennials so far this week, so we thought we’d broaden our generational coverage with this last post of the week. Nielsen, the gold standard of media measurement, has issued a comprehensive study of electronic media usage by US consumers — The Nielsen Total Audience Report — based on usage patterns in the first quarter of 2017.

Reaching Across Generations

The Nonprofit Consultant

It was generally agreed among my peers (those of us between 40 and 65) that the younger generation may not be ready for the responsibility of being on a board of directors. "Oh, How are you involving millenials in your organization''s work? This is a question we''ve all been hearing a lot lately. But I''m not sure that I like some of the answers. I''ve been in several conversations and meetings in recent months where the idea of creating a "millenial advisory group" was brought up.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3. Put check boxes asking if the invitee has already left a gift or might consider doing so on the response forms (such as RSVP’s).

[Cause Camp] The Three As of of Nonprofit Content Generation

NonProfit Hub

Enter Steven Shattuck, Bloomerang’s content generator and social media extraordinaire. The post [Cause Camp] The Three As of of Nonprofit Content Generation appeared first on Nonprofit Hub. Featured Social Media advocacy appeals appreciation As content generation hub Nonprofit threeOne of the biggest questions when curating social media content is “What the heck should we be posting and how often?”.

6 Ways to Generate More Media Coverage This Year

NonProfit Hub

The post 6 Ways to Generate More Media Coverage This Year appeared first on Nonprofit Hub. When you launch a nonprofit, its beneficiaries claim your attention, and rightly so. The people you impact should be your first priority. However, to reach those people with education, resources and services, you need external aid from the press. Here are six ways to capture the interest of the press and earn media coverage to help you impact your local community. Build relationships with the press.

Top 10 reasons major and planned gift officers fail to generate results

iMarketSmart

The post Top 10 reasons major and planned gift officers fail to generate results appeared first on MarketSmart | . Too much rapport building (not enough alignment of organizational needs with donor passions and interests). # Talking too much; listening too little (“ show up and throw up fundraising “). # Absence of a seriously effective, proven plan/process that gets results. # Inability to unearth and connect deeply with donor wants, needs and desires. # Lack of urgency. #

Next Generation of Philanthropy: Jolkona Foundation

A Small Change

Today they have some really great things to say about the next generation of philanthropists. By targeting the youth and young professionals and inspiring them to give back at a younger age even with less resources, we hope to build a new generation of philanthropists and move the declining giving trend to an increasing one.

First Year Walkathon generates over $60000

Blue Sky Collaborative

The Friends of Peter Alderman Walk ([link] was organized by the Peter C Alderman Foundation ([link] Their 1st walkathon was a success on many levels. The event raised over $60,000 The event participants raised over $600 each on average. That's.

User-generated video: nonprofits' next frontier

GenerationYGive

While more and more nonprofit organizations are starting to utilize videos: links in email appeals, embedded on home pages, uploaded to YouTube, few appear to have a clear video strategy, and even fewer, (none that I can think of), allow users to interact with them through user-generated content.

Succession Strategy: Mapping the Next Generation of Leadership

NonProfit Hub

This much rings true for your nonprofit organization and the next generation of do-gooders. These are the people who have your back; these are the people who understand your mission – and they could be the next generation of leaders for your organization. Set aside time to think about who’s up to the plate and will become that next generation. The post Succession Strategy: Mapping the Next Generation of Leadership appeared first on Nonprofit Hub.

How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue

iMarketSmart

So how can your organization generate some serious cash from this new concept? The post How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue appeared first on MarketSmart. Crowdfunding is growing. In 2012, the amount of funds raised from this amazing technological innovation hit $2.7 billion (yes, with a “b”). That was an 81% increase over 2011— a huge growth spurt.

Igniting the Next Generation of Nonprofit Leaders

Care2

As I was writing today’s post on how to support the next generation of leaders based on great advice from The Emerging Leaders Playbook , co-authored by Beth Kanter, I can’t but help but reflect on the leadership, passion, and out of the box thinker that Jake Brewer was in the nonprofit and civic democracy space.

How to Generate More Major Gifts with Less

NonProfit Hub

With years of experience under his belt, Greg Warner, the founder of MarketSmart , has been offering support in lead generation to private businesses and nonprofits. Join us this afternoon with Greg Warner to learn more about how to generate more major gifts and planned gifts with less. . How to Generate More Major Gifts with Less. The post How to Generate More Major Gifts with Less appeared first on Nonprofit Hub.

How to Engage the Next Generation of Donors: Free Guide

Getting Attention

The triad of Convio, Edge Research and Sea Change Strategies has gifted orgs with an invaluable (and free) guide to the next generation of donors: The Next Generation of American Giving. It's a must read for all of us, the most in-depth study to date of how donors of different generations learn about our organizations, and give. Matures and boomers give more than younger generations, because they give to a greater number of organizations.

How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

What metaphors have you used that generated an “aha?&# Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding. That’s what metaphors do — relate something your audiences don’t know or understand to something they are familiar with.

Succession Planning for the Next Generation of Leadership

NonProfit Hub

This much rings true for your nonprofit organization and the next generation of do-gooders. These are the people who have your back; these are the people who understand your mission – and they could be the next generation of leaders for your organization. Set aside time to think about who’s up to the plate and will become that next generation. The post Succession Planning for the Next Generation of Leadership appeared first on Nonprofit Hub.

Newsletter: Join Me at Corporate Partnerships Everywhere ; Five Video Ideas to Generate Partnership Leads ; Is Clubhouse a Gold Mine for Nonprofits?

Selfish Giving

Five underused video ideas to generate partnership leads. Three things this week. Dan Cohen of Cause Partners did a wicked awesome job last week laying down the knowledge on selling corporate partnerships. This is a Cause Docs clinic you either don't want to miss or should listen to again!

Tampa 52

Generations Online 2010

The Agitator

Here’s their latest report, Generations Online 2010 , comparing the online behavior and internet use of Americans across generations. More good stuff from Pew Internet Research you might have missed over the holidays. In what they term the “biggest online trend&# Pew reports that certain key internet activities — including donating — are becoming more uniformly popular across all age groups … Email. Search engine use. Seeking health information.

Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

They were able to combine mission outreach – helping people with a greater likelihood of hangnails manage their risk and get diagnosed – with their development efforts using an online lead generation campaign. The natural assumption is that most donors to the American Hangnail Society either have hangnails or care about someone who does. Yes, as you can tell, we are anonymizing a disease-focused charity. There is not, to my knowledge, an American Hangnail Society (AHS). (Yet;

New Generational Giving Data

The Agitator

Convio has produced this valuable white paper on generational giving patterns. It’s chock full of data on how different generations give, their giving amounts, how they interact with charities, how they get their information about causes and charities. Today’s donors — whatever their generation — use all channels. It’s based on a 2010 survey of 1500 recent donors to nonprofits.

The Million-Dollar Question: Will Generation Z Use Facebook?

NonProfit Hub

So it begs the question, will Generation Z use Facebook? While it is simply too early to say with certainty what the next generation’s long-term social media habits will be, there are experts in the field with valuable insight. Now and in the future, a multi-generational, multi-platform strategy will always prove most successful.”. The post The Million-Dollar Question: Will Generation Z Use Facebook?

#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Non Profit Marketing 360

The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. But within those contours the project’s latest study, this one by Kathryn Zickuhr, we see growth in mobile use across all generations, and we even see some reticence to own any device across all generations as well.

Newsletter: Generate Leads with Thought Leadership ; KFC, Pringles Lose Their 'Staches for Movember ; #SavetheNight Aims to Save Last 15 Lesbian Bars in U.S.

Selfish Giving

Companies have been stuck in the single digits for a generation. Good news. No nonprofit is too small for a corporate partnership! Yay.right? Now the bad news. Small nonprofits should not actively focus on corporate partnerships.

Three Apps to Reach Generation Z

Care2

Unfortunately, most nonprofits don't spend enough time or resources cultivating young people, despite the fact that Generation Z will comprise 40% of consumers by 2020. I don't have to tell you that advocates and donors are the heart of your organization. You would not survive without them. What are you doing to recruit younger demographics such as those who are 18-22, the people who will be funding your organization in the future?

Need-to-Know Data about Generational Characteristics

Care2

For the Silent Generation/Traditionalists (people born before 1946): For the Baby Boomers (people born between 1946 - 1964): For Generation X / Busters (people born between 1965 - 1980): For Generation Y / Millennials (people born between 1981 - 1994): And, last but not least, Generation Z / Digital Natives (people born after 1994): Source: [link]. We''re getting closer to year-end fundraising.