Giving By Generations
APRIL 11, 2016
Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. If any of these figures surprise you, think about taking a refresher on the basics of the fundraising biz.
How to use a blog to generate planned giving gifts.
SEPTEMBER 4, 2012
But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.
5 Ways to Use Events to Generate Enormous Planned Gifts
JULY 25, 2014
The post 5 Ways to Use Events to Generate Enormous Planned Gifts appeared first on MarketSmart. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).
The #1 Way to Generate More New Major Donors Fast
MARCH 25, 2015
The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.
What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?
APRIL 1, 2016
I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Ask the members how they think the nonprofit should prepare to help future generations. The post What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?
Top 10 reasons major and planned gift officers fail to generate results
JULY 8, 2016
The post Top 10 reasons major and planned gift officers fail to generate results appeared first on MarketSmart | . Too much rapport building (not enough alignment of organizational needs with donor passions and interests). #
Ep161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation'
APRIL 19, 2016
Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of America.
Why Doesn't Your Cause Marketing Generate as Much Money as the Super Bowl?
Cause Related Marketing
FEBRUARY 8, 2010
An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. It attracted the largest TV audience for any TV show ever in the United States with 106.5 million viewers. The Winter Olympics are a few days away. The World Cup is about 4 months from now.
9 content offers that work well to generate planned giving leads
NOVEMBER 11, 2012
In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy
Reaching Across Generations
Nonprofit Consultant Blog
MARCH 17, 2014
It was generally agreed among my peers (those of us between 40 and 65) that the younger generation may not be ready for the responsibility of being on a board of directors. "Oh, How are you involving millenials in your organization''s work? This is a question we''ve all been hearing a lot lately. But I''m not sure that I like some of the answers. I''ve been in several conversations and meetings in recent months where the idea of creating a "millenial advisory group" was brought up.
What’s your fundraising asking style?
OCTOBER 21, 2016
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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking
JUNE 24, 2016
Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this!
How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue
MARCH 26, 2014
So how can your organization generate some serious cash from this new concept? The post How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue appeared first on MarketSmart. Crowdfunding is growing.
Is your organization really that special?
OCTOBER 19, 2015
Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.
How Should You Talk to Your Next Generation of Donors?
JANUARY 26, 2012
Mission Minded has worked with several large, long-established nonprofit organizations worried that their aging donor base is disappearing —and that younger donors are less interested in the missions embraced by the older generation. These clients are prestigious, both because of the gravitas of their mission and the recognizable names who support it. But their major donors [.]. Nonprofit Fundraising Nonprofit communications
9 simple pointers for writing better emails and letters to your donors
JANUARY 18, 2017
Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.
Baby boomers most generous – Gen Y most likely to increase donations
AUGUST 8, 2013
Blackbaud just released it’s Next Generation of American Giving study (and a nifty interactive infographic ). The “Silents” and the “World War II” generations still hold a lot of wealth. Generational engagement.
Top 10 reasons why donors like taking donor surveys
MARCH 20, 2017
Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.
How the Right Metaphor Generates an Immediate “Aha”
JUNE 30, 2011
What metaphors have you used that generated an “aha? Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding.
Why the only thing to fear is fear itself.
AUGUST 3, 2015
Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.
E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16
FEBRUARY 6, 2012
Promote your e-newsletter to generate the greatest possible engagement and action! Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right!
Millenials aren’t really that different!
MAY 7, 2015
p/nk9b1w Charities have gotten used to the WORLD WAR II GENERATION 's trust in big social programs. But their kids, the SILENT GENERATION started questioning the blind dependence on large organizations. Generational studies can be really helpful as you figure out how to communicate.
You don’t own your donors
JUNE 1, 2015
Fundraising Lead Generation Lead generation for planned giving legacy gift marketing major gift marketing Planned GivingHere’s the deal folks.
Are face-to-face meetings with donors overrated?
SEPTEMBER 14, 2016
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A harsh reality most fundraisers don’t want to face
JUNE 15, 2016
What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!
The 6 most read parts of any major gift solicitation letter
DECEMBER 21, 2016
Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele
How many LinkedIn contacts do you have?
OCTOBER 3, 2016
Fundraising Lead Generation strategy charitable giving communication and engagement LinkedIn contacts LinkedIN marketing tips LinkedIN profiles Nonprofit nonprofit social media marketing Outreach on LinkedIn
8 simple ideas to involve your donors and build deeper connections
JANUARY 23, 2017
Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.
7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter
NOVEMBER 28, 2016
In fact, one of our clients generates planned gifts and leads as a result of the newsletter we produce for them AND they also generate $200,000 in cash per issue. They like to think about the meaning of their lives and how they can have a positive impact on future generations.
Why fundraisers should take some lessons from stockbrokers
AUGUST 17, 2016
Recommendations: >> How to generate more planned gifts with less money and reduced resources. >>
Are you hunting mice or antelopes? [Guest post from T.J. McGovern]
FEBRUARY 6, 2017
Fundraising Major Giving Planned Giving charity blog free fundraising ideas Lead Generation major gift marketing tips non-profit fundraising ideas online fundraising tips successful fundraising ideas T.J. The following is a guest post thanks to my friend T.J.
Yes to Multichannel BUT Mix Depends on Audience
AUGUST 15, 2013
Blackbaud just released a must-read report—findings from its Next Generation of American Giving study on charitable giving trends and engagement behaviors and attitudes across Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32).
4 Ways to Use Social Media to Strengthen Donor Relationships
J Campbell Social Marketing
JUNE 17, 2014
Right now nonprofits are communicating with 5 distinct generations of donors. People of all generations are online and using social media platforms. Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low.
Here’s why you should remove the word "bequest" from your vocabulary
MARCH 27, 2017
The word bequest sucks when it comes to generating planned gift revenue. Fundraising Lead Generation Bequest language bequests donor communication tips fundraising marketing tips language for more legacy gifts nonprofit blogs nonprofit marketing tips
Why failing to focus on major and planned gifts can be so dangerous
DECEMBER 9, 2015
Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.
Are you a show up and throw up fundraiser?
JUNE 13, 2016
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Is your job really to raise money?
JUNE 17, 2016
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4 keys to fundraising success you might be overlooking
MARCH 18, 2016
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Donor Complaints: Why it’s a bad idea to get upset with donors when they complain
OCTOBER 26, 2016
Fundraising Lead Generation Major Giving Planned Giving charitable giving complaints from donors cultivation for major gifts donor cultivation nonprofit marketing nonprofit marketing tips online marketing unhappy donorsNo one likes to hear complaints. .
How fast do you respond to your major and planned gift donors’ needs?
JUNE 3, 2016
Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. Fundraising Lead Generation Major Giving Planned Giving best practices for planned giving donor acquisition donor cultivation donor relationship management donor retention fundraising blog fundraising solutions major donor fundraising major gift fundraising marketsmart Nonprofit Marketing Blog philanthropy blog Quick Response Code response rates Sales