5 Ways to Use Events to Generate Enormous Planned Gifts


The post 5 Ways to Use Events to Generate Enormous Planned Gifts appeared first on MarketSmart. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).

How to use a blog to generate planned giving gifts.


But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

The #1 Way to Generate More New Major Donors Fast


The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission.

Giving By Generations

The Agitator

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. If any of these figures surprise you, think about taking a refresher on the basics of the fundraising biz.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?


I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Ask the members how they think the nonprofit should prepare to help future generations. The post What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

9 content offers that work well to generate planned giving leads


In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

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Ep161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation'

Selfish Giving

Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of America.

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6 major donor expectations you simply cannot ignore


Lead Generation Major Giving cultivation for major gifts lead generation for major gifts major donor proposals major gift cultivation major gift officer performance evaluationDialogue. Major donors expect to be able to have a dialogue with an organization and its staff. Permission.

How to Connect with a New Generation of Donors and Volunteers

Nonprofit Marketing Blog

The Millennial generation—those 80 million folks born roughly between 1979-99—may not be your organization’s largest contributors today, but these “digital natives” are poised to receive the largest transfer of wealth from their Baby Boomer and Greatest Generation parents and grandparents. Nearly $41 trillion is expected to flow from one generation to the next in the decades to come.

Reaching Across Generations

Nonprofit Consultant Blog

It was generally agreed among my peers (those of us between 40 and 65) that the younger generation may not be ready for the responsibility of being on a board of directors. "Oh, How are you involving millenials in your organization''s work? This is a question we''ve all been hearing a lot lately. But I''m not sure that I like some of the answers. I''ve been in several conversations and meetings in recent months where the idea of creating a "millenial advisory group" was brought up.

The 6 most read parts of any major gift solicitation letter


Fundraising Lead Generation Major Giving cultivation for major gifts fundraising copywriting lead generation for major gifts major donor proposals Nonprofit Marketing Blog nonprofit marketing tips Professor Siegfried Vogele

What’s your fundraising asking style?


Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

Why Doesn't Your Cause Marketing Generate as Much Money as the Super Bowl?

Cause Related Marketing

An open letter to my friends in the nonprofit world. Dear Nonprofit Marketer:The Super Bowl was yesterday. It attracted the largest TV audience for any TV show ever in the United States with 106.5 million viewers. The Winter Olympics are a few days away. The World Cup is about 4 months from now.

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking


Everyone says the number one reason why people give is because they were asked. I think this axiom might need a bit of a tweak as follows: The number one reason why people give is because they were asked questions about themselves before they were asked to give. Tweet this!

Is your organization really that special?


Fundraising Lead Generation Major Giving Planned Giving engagement fundraising legacy gift solutions major gift fundraising solution major gift solutions nonprofit lead generation nonprofit marketingSorry. It isn’t.

9 simple pointers for writing better emails and letters to your donors


Fundraising Lead Generation best fundraising emails fundraising email ideas fundraising emails best practices lead generation for major gifts major donor fundraising major gift fundraising blog marketing planned gifts nonprofit email marketing planned gift marketing ideasI failed to get into business school. I hoped to be a business major at the University of Maryland in the 80’s.

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How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue


So how can your organization generate some serious cash from this new concept? The post How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue appeared first on MarketSmart. Crowdfunding is growing.

The most powerful motivators of major gifts and legacy gifts.


Fundraising Lead Generation Philosophy/motivation motivations for giving to charity motivations to give psychology of donating to charityRemembrance. Honor. Memorialize. Pay tribute. Fairness. Right wrongs. Give back. Hormones. Oxytocin “the love hormone” Cortisol for focus. Brain.

How Should You Talk to Your Next Generation of Donors?

Mission Minded

Mission Minded has worked with several large, long-established nonprofit organizations worried that their aging donor base is disappearing —and that younger donors are less interested in the missions embraced by the older generation. These clients are prestigious, both because of the gravitas of their mission and the recognizable names who support it. But their major donors [.]. Nonprofit Fundraising Nonprofit communications

Why the only thing to fear is fear itself.


Fundraising Lead Generation fundraising tips Lead generation for planned giving major gift fundraisingI think nonprofits need to be more real. More genuine. Less formal. And, less afraid of being real and genuine.

You don’t own your donors


Fundraising Lead Generation Lead generation for planned giving legacy gift marketing major gift marketing Planned GivingHere’s the deal folks.

3 major donor myths broken by Andrew Olsen


Digital Marketing Direct Marketing Fundraising Major Giving Andrew Olsen Fundraising Myths lead generation for major gifts major donor fundraising major donor myths smartideas blogAndrew Olsen knows a thing or two about direct marketing.

The 4 levels of donor commitment according to Mal Warwick


Direct Marketing Fundraising Lead Generation Major Giving Planned Giving charity blog donor persona examples donor personas donor retention fundraising blog major gift cultivation Mal Warwick planned gift marketing

Are face-to-face meetings with donors overrated?


Fundraising Lead Generation Major Giving Planned Giving asking for a donation asking for donations charity blog donor cultivation face-to-face meetings with donors fundraising tactics How to cultivate donor relationships legacy gift officer strategies major gift officer strategies marketsmart Nonprofit fundraising Solutions nonprofit marketing Philanthropy sales strategies Ways to generate more donations

How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

What metaphors have you used that generated an “aha?&# Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding.

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Electronic Media Use By Generation

The Agitator

The Agitator has given you a healthy dose of information on Millennials so far this week, so we thought we’d broaden our generational coverage with this last post of the week. Nielsen, the gold standard of media measurement, has issued a comprehensive study of electronic media usage by US consumers — The Nielsen Total Audience Report — based on usage patterns in the first quarter of 2017.

There Are Only Three Ways to Raise More Money


Generating more money through retention 101. Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources.

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E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Promote your e-newsletter to generate the greatest possible engagement and action! Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right!

4 things pizza and major gift fundraising have in common


Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation

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8 simple ideas to involve your donors and build deeper connections


Lead Generation Major Giving Planned Giving Fundraising Involvement major gift major gift marketing philosophy Planned Giving Marketing StrategyMontgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.” ” This is so true. Involvement is one of the best ways to build seriously deep connections.

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Are you a cold-hearted fundraiser or a warm-hearted facilitator?


Fundraising Lead Generation Major Giving Planned Giving asking for donations wording asking for personal donations best way to get donations charity blog how to ask for donations from businessesThe flow chart below makes me very uncomfortable.

Could your volunteers solve most of your fundraising problems?


Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

4 keys to fundraising success you might be overlooking


Fundraising best practices for fundraising engagement fundraising fundraising tips keys to fundraising success Lead Generation legacy gift marketing major donor fundraising Philanthropy

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The 5 p’s of engagement fundraising


Digital Marketing Fundraising Lead Generation strategy best charity blogs charity donor centered fundraising donor centric communications donor engagement ideas donor retention ideas1- Permission. Donors have immense power these days. They can ignore your communications!

A harsh reality most fundraisers don’t want to face


What donors value is often their time without you and not their time with you. That’s right. I said it. And I know it’s hard to take. Sadly, as time goes on, the value your donors place on their time will only grow since the more money people have, the less time they have. Tweet this!

Why fundraisers should take some lessons from stockbrokers


Recommendations: >> How to generate more planned gifts with less money and reduced resources. >>

Top 10 reasons why donors like taking donor surveys


Lead Generation Major Giving Planned Giving strategy donor satisfaction donor strategy Fundraising fundraising tactics that work fundraising tools and techniques marketsmart questions to ask donorsHere are the top 10 reasons why donors like taking donor surveys: 1.

Almost four years ago I declared: “The Fundraising Pyramid Is DEAD!”


Related Posts: >>Yes, The Donor Pyramid is Really Dead (Clarification.com). >> eBook: How to Generate More Planned Gifts with Less Money and Reduced Resources. Is the fundraising donor pyramid dead? Recently I was reminded of a blog post I wrote four years ago that got a lot of attention.

7 things about email subject lines that will help you save the world


Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.”

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If asking for donations makes you uncomfortable, read this now!


Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” ” Here’s my answer: First, if you are uncomfortable with asking, it’s probably for one or all of 3 reasons.