Charitable Giving Between Generations: Compare & Contrast

J Campbell Social Marketing

Even with the move toward heavily virtual fundraising efforts , the way you interact with and target each generation should differ based on research and previous engagements. Each generation has its own overarching characteristics and defining traits. Generation X. Generation Z.

These 3 Stories Generated Results (Case Study)

Getting Attention

We are pleased to welcome our new guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. The universe is made of stories, not of atoms,” said poet Muriel Rukeyser. Just a year ago, Ruykeyser’s words proved to be transformational for the Findlay-Hancock County Community Foundation.

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Generation Who?

GenerationYGive

So before we go any further, it’s probably good to pause here and provide a little bit of background on “Generation Y” (aka the Millennials aka the Internet Generation aka Echo Boomers aka Generation Next aka…). To be part of Generation Y, a person could have been born any time between the late 70s and the beginning of the third millennium (the beginning of the generation mixes with Generation X the end tail is part of Generation Z ).

The #1 Way to Generate More New Major Donors Fast

iMarketSmart

The single smartest, lowest-cost and fastest way to generate more new major donors is to ask your current major donors to introduce you to their friends, family members, and others who care about your mission. Referrals are low-cost, they generate revenue fast, and they build community (many major donors get involved in the first place because they are looking for a way to make an impact with others).

#ProAging: SM Savvy Encourages Cross-Generational Connection

Non Profit Marketing 360

The social networking demands of these generations encourage them to keep up with the latest technologies as well – not a bad thing for the economy. What happens to the previous-generation phones and laptops as younger Americans buy the latest-and-greatest? In tech terms, though, the movement is upward toward the older generations. Click to enlarge.

Across the Generations: 5 Tips for Fundraising to All Ages

Fundraising Coach

As far as supporters, nonprofits are experiencing an unprecedented generation span. While engaging supporters across generations is crucial during even normal operations, it’s especially important during uncertain times.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

The post 5 Ways to Use Events to Generate Enormous Planned Gifts appeared first on MarketSmart. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3. Put check boxes asking if the invitee has already left a gift or might consider doing so on the response forms (such as RSVP’s).

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

I’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. Once there, ask them how they think the organization should prepare to serve future generations. Ask the members how they think the nonprofit should prepare to help future generations. The post What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

Generation Y Give

GenerationYGive

I hope that the thoughts, ideas, and news items I will share on this blog will help further the discussion about the benefits of focusing on this generation as a donor segment for nonprofit organizations, as well as on how to get my generation to open our wallets (or in many of our cases PayPal accounts or Google Wallets), our hearts, and our contact lists.

Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped

iMarketSmart

The post Why Your Year-End Fundraising Failed To Generate As Much Revenue As You Hoped appeared first on MarketSmart. If your end-of-year ‘interruption’ marketing results were not what you hoped for, perhaps my prediction about ‘ FUNDRAISING CLIMATE CHANGE ‘ ( in my book, Engagement Fundraising ) is finally coming true.

The generational privacy gap

GenerationYGive

Unlike our older, and perhaps through experience, wiser counterparts, Gen Yers and the generations coming after us seem to have no qualms about web privacy-in fact, many of us ravel in telling anyone and everyone who cares to peruse our profiles, blogs, twits, more than anyone would ever care to know. But for this generation, which has to be told to take care of just exactly what they post on their public profiles in case they ever want to get a job, privacy is an evolving concept

How to use a blog to generate planned gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation. And finally, when it came time to ask for money, lead generation for planned gifts carried almost the same weight as the “ask” for donations.

How to use a blog to generate planned giving gifts.

iMarketSmart

But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation. And finally, when it came time to ask for money, lead generation for planned gifts carried almost the same weight as the “ask” for donations.

How nonprofit organizations can provide more value to generate more revenue in 5 simple steps.

iMarketSmart

The post How nonprofit organizations can provide more value to generate more revenue in 5 simple steps. In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing. Rather, our sector’s fundraising practices are driving donors to avoid our communications because most nonprofits fail to understand and provide value.

Generate Impact! Through Stories

Fundraising 123

A good story does not have to have all of these elements, but the more immediate and current the story is, the more unique and dramatic, the more interest it will generate and impact it will make: Compelling main character(s) Drama/Conflict Uniqueness Timeliness Show-and-Tell Relevance to the Audience How do you find Stories? During difficult economic times, raising funds and sharing your message become even trickier tasks. So how do you break through the clutter?

9 content offers that work well to generate planned giving leads

iMarketSmart

In order to generate highly-qualified leads for planned gifts, you’ve got to offer something to your prospects. Here are some titles for free reports that we have found generate leads effectively: How to make a gift that costs nothing now. Content marketing Fundraising lead generation marketing Planned Giving Planned giving Planned Giving Marketing strategy

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Electronic Media Use By Generation

The Agitator

The Agitator has given you a healthy dose of information on Millennials so far this week, so we thought we’d broaden our generational coverage with this last post of the week. Nielsen, the gold standard of media measurement, has issued a comprehensive study of electronic media usage by US consumers — The Nielsen Total Audience Report — based on usage patterns in the first quarter of 2017.

Reaching Across Generations

The Nonprofit Consultant

It was generally agreed among my peers (those of us between 40 and 65) that the younger generation may not be ready for the responsibility of being on a board of directors. "Oh, How are you involving millenials in your organization''s work? This is a question we''ve all been hearing a lot lately. But I''m not sure that I like some of the answers. I''ve been in several conversations and meetings in recent months where the idea of creating a "millenial advisory group" was brought up.

How to Engage the Next Generation of Donors: Free Guide

Getting Attention

The triad of Convio, Edge Research and Sea Change Strategies has gifted orgs with an invaluable (and free) guide to the next generation of donors: The Next Generation of American Giving. It's a must read for all of us, the most in-depth study to date of how donors of different generations learn about our organizations, and give. Matures and boomers give more than younger generations, because they give to a greater number of organizations.

How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

What metaphors have you used that generated an “aha?&# Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding. That’s what metaphors do — relate something your audiences don’t know or understand to something they are familiar with.

5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first). Mention, “if you are wondering what legacy giving is all about, it’s easy, just ask me or a Legacy Society Member.” ” 3. Put check boxes asking if the invitee has already left a gift or might consider doing so on the response forms (such as RSVP’s).

Top 10 reasons major and planned gift officers fail to generate results

iMarketSmart

The post Top 10 reasons major and planned gift officers fail to generate results appeared first on MarketSmart | . Too much rapport building (not enough alignment of organizational needs with donor passions and interests). # Talking too much; listening too little (“ show up and throw up fundraising “). # Absence of a seriously effective, proven plan/process that gets results. # Inability to unearth and connect deeply with donor wants, needs and desires. # Lack of urgency. #

Next Generation of Philanthropy: Jolkona Foundation

A Small Change

Today they have some really great things to say about the next generation of philanthropists. By targeting the youth and young professionals and inspiring them to give back at a younger age even with less resources, we hope to build a new generation of philanthropists and move the declining giving trend to an increasing one.

First Year Walkathon generates over $60000

Blue Sky Collaborative

The Friends of Peter Alderman Walk ([link] was organized by the Peter C Alderman Foundation ([link] Their 1st walkathon was a success on many levels. The event raised over $60,000 The event participants raised over $600 each on average. That's.

User-generated video: nonprofits' next frontier

GenerationYGive

While more and more nonprofit organizations are starting to utilize videos: links in email appeals, embedded on home pages, uploaded to YouTube, few appear to have a clear video strategy, and even fewer, (none that I can think of), allow users to interact with them through user-generated content.

How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue

iMarketSmart

So how can your organization generate some serious cash from this new concept? The post How to Use Crowdfunding for Major Gifts to Generate Tons of Revenue appeared first on MarketSmart. Crowdfunding is growing. In 2012, the amount of funds raised from this amazing technological innovation hit $2.7 billion (yes, with a “b”). That was an 81% increase over 2011— a huge growth spurt.

E-News that Gets Attention & Generates Action—NYC Workshop, Feb. 16

Getting Attention

Promote your e-newsletter to generate the greatest possible engagement and action! Invest three hours to learn how to use e-newsletters to grow and engage your organization’s base of donors, volunteers, program participants and more. Email remains the core communications tool, and one that’s going to be around for the long run. But you have to use it right!

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How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

What metaphors have you used that generated an “aha?&# Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding. That’s what metaphors do — relate something your audiences don’t know or understand to something they are familiar with.

Generating Leads By Combining Identity and Programmatic Outreach

The Agitator

They were able to combine mission outreach – helping people with a greater likelihood of hangnails manage their risk and get diagnosed – with their development efforts using an online lead generation campaign. The natural assumption is that most donors to the American Hangnail Society either have hangnails or care about someone who does. Yes, as you can tell, we are anonymizing a disease-focused charity. There is not, to my knowledge, an American Hangnail Society (AHS). (Yet;

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Generations Online 2010

The Agitator

Here’s their latest report, Generations Online 2010 , comparing the online behavior and internet use of Americans across generations. More good stuff from Pew Internet Research you might have missed over the holidays. In what they term the “biggest online trend&# Pew reports that certain key internet activities — including donating — are becoming more uniformly popular across all age groups … Email. Search engine use. Seeking health information.

New Generational Giving Data

The Agitator

Convio has produced this valuable white paper on generational giving patterns. It’s chock full of data on how different generations give, their giving amounts, how they interact with charities, how they get their information about causes and charities. Today’s donors — whatever their generation — use all channels. It’s based on a 2010 survey of 1500 recent donors to nonprofits.

#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations

Non Profit Marketing 360

The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. But within those contours the project’s latest study, this one by Kathryn Zickuhr, we see growth in mobile use across all generations, and we even see some reticence to own any device across all generations as well.

How Should You Talk to Your Next Generation of Donors?

Mission Minded

Mission Minded has worked with several large, long-established nonprofit organizations worried that their aging donor base is disappearing —and that younger donors are less interested in the missions embraced by the older generation. These clients are prestigious, both because of the gravitas of their mission and the recognizable names who support it. But their major donors [.]. Nonprofit Fundraising Nonprofit communications

Newsletter: Join Me at Corporate Partnerships Everywhere ; Five Video Ideas to Generate Partnership Leads ; Is Clubhouse a Gold Mine for Nonprofits?

Selfish Giving

Five underused video ideas to generate partnership leads. Three things this week. Dan Cohen of Cause Partners did a wicked awesome job last week laying down the knowledge on selling corporate partnerships. This is a Cause Docs clinic you either don't want to miss or should listen to again!

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The next generation of donors are serious about change

Nonprofit Marketing Blog

Johnson Center for Philanthropy finds that surveying 310 major donors including in-depth interviews with 30 high-net-worth Generation X and Millennial individuals care about impact and want to feel personally tied to the causes they support. The study found: • Next generation donors want meaningful, hands-on engagement with the causes that they care about and want to develop close relationships with the organizations they give to, giving their time and talent as well as their treasure.

Fundraisers: The New Generation of Traveling Vacuum Salespeople

GenerationYGive

A recent link I saw to the 2008 Cone Business in Social Media Study had some really interesting info about Social Media. According to the press release, "sixty percent of Americans use social media, and of those, 59 percent interact with companies on social media Web sites. One in four interacts more than once per week."

How to Engage the Next Generation of Donors: Free Guide Just Published

Getting Attention

The triad of Convio, Edge Research and Sea Change Strategies have gifted orgs with an invaluable (and free) guide to the next generation of donors: The Next Generation of American Giving. It's a must read for all of us, the most in-depth study to date of how donors of different generations learn about our organizations, and give. Matures and boomers give more than younger generations, because they give to more organizations.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

Generation Z is the largest and most ethnically diverse generation in the world, and 95% of them say email is an essential part of their lives. That’s a rather harsh, and not entirely deserved, assessment of a generation whose oldest members turn 23 in 2020.

Marketing To The Silent Generation

The Agitator

Dolliver refers to this group as the Silent Generation (born 1925-42), sandwiched between a group whose life-shaping — and well-told story — involves the Depression, and the Boomers, who have never lacked a voice in pop culture (and all matters!). Seniors are a generation of readers. Back in July, Mark Dolliver wrote this terrifically insightful article in Adweek regarding marketing to today’s age 65+ consumer.

Newsletter: Generate Leads with Thought Leadership ; KFC, Pringles Lose Their 'Staches for Movember ; #SavetheNight Aims to Save Last 15 Lesbian Bars in U.S.

Selfish Giving

Companies have been stuck in the single digits for a generation. Good news. No nonprofit is too small for a corporate partnership! Yay.right? Now the bad news. Small nonprofits should not actively focus on corporate partnerships.

Online Use By Generations

The Agitator

What I like about this slide presentation is that a wide range of internet activities (25 in all) is parsed against six different age cohorts, from Gen Y to GI Generation. Here is a fairly detailed examination of online activity by age , prepared by Pew Internet Research. What I don’t like is that, once again, Pew has failed to ask specifically about making donations online. It would be great to see that activity ranked amongst all the rest.

Ep161: Planet Fitness Battles Bullying Outside Gyms with 'Judgement Free Generation'

Selfish Giving

Building off its Judgment Free Zone policies, Planet Fitness created a pro-kindness, anti-bullying movement called The Judgement Free Generation through a partnership with STOMP Out Bullying and Boys & Girls Clubs of America. On the show, Megan, McCall and I discuss: How The Judgement Free Generation got started.

Giving By Generations

The Agitator

Here’s a nifty infographic from MobileCause showing the relative charitable giving of the four key demographic segments in the US. If any of these figures surprise you, think about taking a refresher on the basics of the fundraising biz. Millenials (youngest would be 19 years old; oldest 36) — 25.9% of population, 11% of giving. Gen X — 20.4% of population, 20% of giving. Boomers (youngest would be 52 years old) — 23.6% of population, 43% of giving. Greatest — 11.8%