Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues. Gamification Presentation Research behaviour change game design game theory gamification gaming marketing

Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

I also read geeky books on game theory and stuff like that. My interest and experience with web design usability was also something I brought to the design of the book, an aspect of the book of which I am very proud.