Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

I have proof “ Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues. Gamification Presentation Research behaviour change game design game theory gamification gaming marketing

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Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

I also read geeky books on game theory and stuff like that. My interest and experience with web design usability was also something I brought to the design of the book, an aspect of the book of which I am very proud.