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Gamification: Silly fad or important trend for marketers?

Public Sector Marketing 2.0

Be sure to check out the two published academic papers I found on the topic: From Game Design Elements to Gamefulness: Defining “Gamification “ MDA: A Formal Approach to Game Design and Game Research.

Variable Donation Amounts in Cause Marketing, A Hypothetical

Cause Related Marketing

The tests are designed according to standard game theory. The ‘dictator game’ is frequently used to test altruism in people, for instance. Game Theory Variable Amount Cause Marketing Pinterest Soles4Souls Sole Dictator GamesToday’s post is a brief thought experiment or hypothetical. What would happen if the donation amount in cause marketing was variable? How would that affect participation and results for the company and the cause?

Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

I also read geeky books on game theory and stuff like that. When I think of the world of social media and blogs what I will forever remember, and be greatful for, are the amazing people who walked through my virtual door. One of my favorites is Alex Brown. .