Why hardly anyone reads your planned giving newsletter (and what you can do about it).

iMarketSmart

Did they opt-in? Most of the people to whom you send your newsletter probably did not opt-in to receive it. What decision-making stage are they in? Trust is the cornerstone in the foundation of all financial decisions. Confusing?

The 8 Components of Engagement Fundraising

iMarketSmart

Once you accept the Pareto principle, understand why people give, and begin to employ a feedback loop, you’ll need to draw people into your marketing funnel. Mostly, your offers should engage your major and planned gift donors and supporters in ways that make them feel good.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

In that case, you’ll label your effort “multi-channel” or “integrated.” A better way (by leaps and bounds) is what I call Engagement Fundraising — the term I coined by in 2012. Ask them to opt-in and make it easy for them to opt-out.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Even though nonprofits do a lot more testing than in years past, published research on what “works” to lift donation page conversion rates is still fairly hard to find. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Even though nonprofits do a lot more testing than in years past, published research on what “works” to lift donation page conversion rates is still fairly hard to find. There are a large number of commercial marketers who test everything—in order to maximize conversion on their websites.

Test 67