Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Usually, these technologies and tactics focus on the top of the funnel, generating awareness or (at best) interest. Yet the most effective and lowest-cost technologies and tactics are the ones that get employed at the bottom of the funnel instead.

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Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). An old book filled with timeless lessons.

flip the funnel, but flip it feasibly

Studio 501c

Thanks to Michael Gilbert's Nonprofit Online News , I learned about the latest publication of prolific marketing writer Seth Godin : his nonprofit edition of Flipping the Funnel (free PDF download) shows how nonprofits can gain new supporters by asking current supporters to use free Web tools such as blogs , Flickr , del.icio.us , and his own Squidoo. (As

flip the funnel, but flip it feasibly

Studio 501c

Thanks to Michael Gilbert's Nonprofit Online News , I learned about the latest publication of prolific marketing writer Seth Godin : his nonprofit edition of Flipping the Funnel (free PDF download) shows how nonprofits can gain new supporters by asking current supporters to use free Web tools such as blogs , Flickr , del.icio.us , and his own Squidoo. (As

Is donor retention really where you should focus your time and money?

iMarketSmart

Many of them make money selling software and services that supposedly help fundraisers improve their donor retention. In other words, there’s been a narrowing of the funnel. Here’s why: According to Giving USA , the number of donors is decreasing yet more money has been raised than ever. But trying to retain the most qualified donors (the ones with the most passion and most money) IS a good plan.

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Raise more money online with a great headline

DonorDigital

That’s starting to sound like real money! Because the homepage drives a substantial amount of traffic to the transaction page we tested, continuity in messaging at each step of the conversion funnel no doubt also played a role in the outcome. If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat.

Count legacy gift dollars, not promises

iMarketSmart

The goal for legacy gift fundraising is to raise money right? Focus instead on the funnel. The private sector focuses on funnels to build pipelines of predictable revenue. But the basic idea is that you need to focus on the entire funnel, not just on counting promises.

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Newsletter: This Shark Nonprofit’s Partners are Off the Hook ; How You Can Legally Hijack the 2020 Olympics ; The Best Creative Talent is Kept Under Lock & Key

Selfish Giving

This is one nonprofit that is definitely "gonna need a bigger boat" - to haul away all the money! ?? We didn’t get into this for the money.” For top of the funnel awareness focus on email, search (being found on Google ), your website and social media ( try Twitter ).

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The 8 Components of Engagement Fundraising

iMarketSmart

It’s simple, but knowing that doesn’t make it easier to raise money. You can’t raise money without trusting, committed relationships. The bottom line is that your offers shouldn’t always involve an ask for your supporters and prospects to give you money.

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CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

Newsletter: Cause Marketing vs Corporate Giving ??; Are Dollars Stores the Next Tobacco Companies? ; Newsjacking the New Aquaman Movie

Selfish Giving

As the above graph highlights, there's relatively little money in traditional corporate giving (aka philanthropy) as companies continue to give less and less. Second, the real money is in customers and employees - and not the company checkbook. Raise as much money as you can with it.

11 reasons why donors and organizations love charitable gift annuities

iMarketSmart

Why donors like CGAs.

Automated Cultivation vs. “Moves Management”

iMarketSmart

I do like the concept of moves management because it is donor-centric (it’s about the donor, not just their money). Leveraging technology enables you to widen the funnel to create a feedback loop and engage with more major and legacy gift prospects than you ever could on your own.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

They waste money. Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness. Don’t waste time or money modeling your database before developing a wise marketing strategy.

3 simple steps to break your transactional, spray-and-pray fundraising addiction

iMarketSmart

Need more money? The first step is getting people into your ‘funnel’ (so to speak). We got some money in. Nonprofits tend to get addicted to transactions. Of course addictions are hard to break. But that doesn’t mean they shouldn’t be broken at all.

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

But knowing that doesn’t make it easier to raise money. They become human beings with feelings, stories and passions, not ATM machines with buttons you press to get the money your boss wants you from them. And, you can’t raise money without trusting, committed relationships.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

The intuitive philosophy of “the money is in the list” has probably driven organizations to focus on list size and health. I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world.

The Sponsor/Cause Match in Pink Ribbon Cause Marketing

Cause Related Marketing

The Foundation funnels the money to breast cancer research as advised and matched by the Concern Foundation. Research and experience show that the match between the cause and the sponsor is an important determining factor in the success of the cause marketing campaign.

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

The potential of content marketing for cause marketing goes beyond just raising money with companies with cause marketing. Content marketing is the tide that raises all boats, including the mother load of money that can be raised from individuals.

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

In this ebook, we share tips, tricks and stories on “how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online.” Want to Raise Money Online? Seth’s Blog: Flipping the Funnel–new ebook.

How to understand your donor’s consideration process so you generate more major gifts

iMarketSmart

When people think about giving up their hard-earned money, they either make the decision to move forward quickly or slowly. Usually the timeline correlates with the amount of money they are considering giving up since that alters a convenience quotient (so to speak). First things first.

3 myths of email fundraising

Fundraising Coach

It''s as though there must be a great pool of donors just waiting to give and putting up a website will funnel all their money to them. This time costs the nonprofit money. We saved a bunch of money and congratulated ourselves for our fiscal wisdom.

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4 simple suggestions to improve your planned giving marketing.

iMarketSmart

The marketing funnel in fundraising usually involves acquisition and cultivation strategies. In for-profit marketing we call this kind of purchase an “enterprise purchase” or an “investment purchase” People who plan gifts are investing a lot of money ($45,000 on average) in your organization’s ability to make an impact in a way the donor could never do on their own. Most people think planned giving marketing is complicated. It isn’t.

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Your Supporters Are Your Best Spokespeople

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Seth Godin calls this flipping the funnel. After all, the number one reason people give money or take action is because someone asked them—especially someone they know. The best advice I have for people who want to use social media to promote their cause is to make it easy for your supporters to be your advocates. Make them celebrities for your cause. Let your supporters hold your megaphone for you and your message will spread farther.

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#Interview: Marc Pitman, Owner of the “Fundraising Coach” Blog, Author, and Fundraising Consultant

Non Profit Marketing 360

People would get hired at this entry-level fundraising job and be shocked when they were called upon to ask for money. And then the third fear would probably be, ‘I don’t want my friends to think that the only time I’m going to talk to them is when I’m asking for money.’ Marc A.

Why selling planned gifts is different (the case for a multi-step cultivation effort)

iMarketSmart

So we need to widen the funnel a lot. Cultivate a relationship with each one properly over time and, because it’s a numbers game, you WILL end up with boatloads of money for your organization. Seth Godin is pretty smart. He really understands marketing.

Lessons from KONY 2012

A. Fine Blog

This is the top of the funnel, the opportunity to reach lots of people in an emotional way and get them engaged. There should be more specific ways people could meet, learn, share, raise money, advocate for peace and justice in Uganda on the website as well.

The good, the bad and the ugly of the nonprofit world

Nonprofit Marketing Blog

No, that doesn’t mean we all get funnel cakes and cotton candy for breakfast. The money quote from her post: Playing it safe in social media is a waste of time. After that post, I bet you have no appetite for funnel cakes anyway

WGN’s Bill Leff Show: Keeping donors safe, and a little Stanley Cup smack talk

Fundraising Coach

People say, “I want to give money.”. I want to send some money, but my main concern is the right amount of money won’t go to that charity.” You’re stealing money from people who think they’re giving to a good cause, and you’re also kind of besmirching the name of whoever has just gone through something terrible. The creativity that we’re funneled for good would be powerful, because they’ll take any disaster relief and then they’ll create their own little charity.

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Nonprofit Blog Carnival: Nonprofit Gurus Share Highs and Lows of Their Careers

Nonprofit Marketing Blog

And in case you’re waiting for me to start selling you cotton candy and funnel cakes, I should explain the carnival is simply a monthly roundup of themed blog posts hosted by various bloggers in the nonprofit world. Welcome!

The Grant Writer's Little Helper: IRS Tax Form 990 Post 2 of 2

Seeking Grant Money Today

IRS Form 990 was designed for the IRS (and states) to check that charitable services are being served, and that the organization is not funneling wealth instead of giving charity. For instance, many public organizations who raise money, reported no fundraising expense! For instance, organizations in different regions, fields, or at different ages will have different amounts of money and costs.

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