The fundraising pyramid is dead.

iMarketSmart

Instead, they think in terms of funnels. I recommend using the fundraising marketing funnel found below instead. Now it’s a more like a traditional marketing funnel. Many people don’t realize that fundraising is really just a subset of marketing.

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Count legacy gift dollars, not promises

iMarketSmart

Focus instead on the funnel. The private sector focuses on funnels to build pipelines of predictable revenue. Here are some metrics I suggest you consider as you build out your funnel: Of course, you can add more to this funnel.

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Trending Sources

Are you ready for the 24/7 donor?

iMarketSmart

Their website goes on to say, “The traditional demand funnel is too slow, too static and too generic to be used as the foundation for marketing, sales and service strategies. Or are you stuck using a traditional, slow-moving demand funnel that is static and generic?

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flip the funnel, but flip it feasibly

Studio 501c

Thanks to Michael Gilbert's Nonprofit Online News , I learned about the latest publication of prolific marketing writer Seth Godin : his nonprofit edition of Flipping the Funnel (free PDF download) shows how nonprofits can gain new supporters by asking current supporters to use free Web tools such as blogs , Flickr , del.icio.us , and his own Squidoo. (As

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Struggling To Make A Better World

The Agitator

So forgive me for being a bit bemused at a headline and article I read in today’s online Chronicle of Philanthropy … Using For-Profits to Funnel Big Sums to Charities Raises Transparency Concerns The article of course relates to the announcement by Facebook founder Mark Zuckerberg and his wife Priscilla Chan to. When I last looked, the nonprofit sector seemed to be struggling mightily, but not terribly successfully, to make a better world.

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The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them

iMarketSmart

Once you accept the Pareto Principle , understand why people give and begin to employ a feedback loop, you’ll need to draw people into your marketing funnel. You should only want people in your funnel because they want to be there.

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The Problem with Having Too Many Planned Giving Leads

iMarketSmart

Widen the funnel… more leads is better. It’s a good problem to have. But I’ve heard people tell me they’d rather have less, more qualified leads (ready to make a legacy giving decision and take action). I disagree because you never know which leads are qualified or not.

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The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness. Most planned giving marketing strategies are not effective. They miss the mark. They waste money.

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The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

This webinar covers how to find and engage new major donor prospects, how to cultivate and communicate with major donors, how to move them through the fundraising funnel (moves management), how to make major donor asks and how to build lifelong relationships with them after they say yes.

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Nielsen’s “Social Media Report – 2012?

The Agitator

Says Nielsen: “The days when companies could tightly control brand messaging and progress consumers along a linear purchase funnel have long ended. Market research firm Nielsen has just released what should be one of the more authoritative reviews of consumer use of social media – The-Social-Media-Report-2012. Very comprehensive information that you’ll find helpful as you plan the level of effort your organization should be making with media like mobile and social nets.

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4 ways marketing is entering the relationship era

Nonprofit Marketing Blog

The old funnel has been flipped, and it’s not about what we say but what consumers say about us to each other. My colleague, the avid reader Kate Olsen sent me a fascinating AdAge article by Doug Levy and Bob Garfield on the future of marketing, and I think it’s worth reflection.

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Call for posts on the theme of “good, bad and ugly”

Nonprofit Marketing Blog

If you are wondering what a blog carnival is, there are no funnel cakes, sorry. This month, I’m hosting the Nonprofit Blog Carnival! On March 31, I will feature summaries and links to great posts on “the good, the bad and the ugly.&#

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Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They could have their nonprofit fiscal sponsor throw a fundraising event, inviting all friends and family, and ask people there to give to the nonprofit, and have the nonprofit funnel money to them. This seems about right.

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3 myths of email fundraising

Fundraising Coach

It''s as though there must be a great pool of donors just waiting to give and putting up a website will funnel all their money to them. More and more of people coming to me for coaching seem to think that fundraising can be done 100% online.

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The good, the bad and the ugly of the nonprofit world

Nonprofit Marketing Blog

No, that doesn’t mean we all get funnel cakes and cotton candy for breakfast. After that post, I bet you have no appetite for funnel cakes anyway Today, I’m hosting the Nonprofit Blog Carnival!

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Government obsession with newspaper coverage

Public Sector Marketing 2.0

A solid digital presence will ensure that upon searching for relevant keywords, people will notice that your various web properties dominate the first few pages of Google, and thus you will easily be able to funnel in the majority of your target audience. I asked a senior government communications employee for their communications objectives the other day. Their response was &# to be on the cover of The Globe & Mail&# (our national Canadian newspaper).

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New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

Seth’s Blog: Flipping the Funnel–new ebook. I’m honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits.

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Writing a strategic social media engagement plan

Public Sector Marketing 2.0

Even in my speaking engagements I often talk about simplifying things down to a goals–>objectives–>strategies–>tactics funnel, which is a great starting point, but rarely enough to justify serious financial and human resource investment within a large bureaucratic organization. I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization.

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Why selling planned gifts is different (the case for a multi-step cultivation effort)

iMarketSmart

So we need to widen the funnel a lot. Seth Godin is pretty smart. He really understands marketing. In his recent blog post he discusses why we should sometimes avoid “easy leads” and, rather, seek to qualify our leads more vigorously.

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6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Because this happens most often on multi-step forms, it’s well worth examining your conversion funnel to eliminate any instances where you ask the donor to enter the same information more than once (e.g.

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CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

This new trade show product uses money that normally goes to trade show tchotchkes and funnels it to charitable organizations that fight hunger, work to end homelessness, conduct medical research, and take environmental action.

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Your Supporters Are Your Best Spokespeople

Fundraising 123

Seth Godin calls this flipping the funnel. The best advice I have for people who want to use social media to promote their cause is to make it easy for your supporters to be your advocates. Make them celebrities for your cause. Let your supporters hold your megaphone for you and your message will spread farther. Your fans are celebrities among their families and friends, and they can be great spokespeople for you!

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Acquisition: What About Testing DRTV?

The Agitator

So are homepage features to funnel TV prospects. Direct Response Television (DRTV) isn’t for everyone, but for many organizations it’s proven to be a powerful and essential tool in acquiring monthly donors. My friend Russ Reid, pioneered this medium in the U.S.

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How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

Finally, marketers are still playing around with testing and funnel optimization (the paths you create for people to subscribe and get more engaged with you), with many organizations still in the trial phase.

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Update On The Wall

The Agitator

Question (citing Seth Godin): “What if instead of a funnel, we imagine a two-part market? Last week we announced — You Knew This Day Would Come! — that The Agitator would disappear behind a paywall on July 1.

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How to Start a Million-Dollar Social Enterpprise

Cause Related Marketing

For the last 10 years or so it seems like every other business leader I talk has an idea for a business that will funnel profits to a charity, while every charity leader I know wishes s/he had a for-profit venture that spun out loads of cash.

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Tips From The E-Commerce World

The Agitator

First, it was great to read about the acquisition myth: “Traditionally, most marketers were focused on top-of-the-funnel activities. I was fishing (not phishing) for some e-marketing tips and came across an article titled, Eight Myths E-Commerce Marketers Must Stop Believing In. Overall, the article is more pertinent to commercial marketers, but it did include a couple of points worth passing along.

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Lessons from KONY 2012

A. Fine Blog

This is the top of the funnel, the opportunity to reach lots of people in an emotional way and get them engaged. Had you ever heard of Joseph Kony before last week? Neither had I. But I had heard of viral videos, and the Kony 2012 video produced by Invisible Children is viral on steroids.

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CRM and Customer Retention

Non Profit Marketing 360

Many CRMs focus on sales funnels, but there is a retention funnel as well and you are in control of how wide open you make that funnel. Data matters. That might sound obvious, but from our experience not everyone fully understands how important data can be to your marketing and retention efforts. Much of advertising falls into the “spray and pray” mentality of traditional media.

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4 simple suggestions to improve your planned giving marketing.

iMarketSmart

The marketing funnel in fundraising usually involves acquisition and cultivation strategies. Most people think planned giving marketing is complicated. It isn’t. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving messages omnipresent. Be sure to employ all the free (or low-cost) marketing channels you have available to you. Just to name a few… The back of every employee’s and volunteer’s business cards.

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50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Advanced Google Analytics: Conversion Goals (Part Two) - This second post shows you how to set up funnels in Google Analytics. Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.

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Raise more money online with a great headline

DonorDigital

Because the homepage drives a substantial amount of traffic to the transaction page we tested, continuity in messaging at each step of the conversion funnel no doubt also played a role in the outcome. If you could change just one thing on your website’s donation page and get a 50% lift in the conversion rate, you’d probably do it in a heartbeat.

6

Don’t Forget About Email

SocialButterfly

Email alerts and reminders can be a step in a chain of desired behaviors, helping to create what I refer to as, your behavior change funnel. How can email be used as a health intervention? Many are enthusiastic about the possibility of social media being used as a behavior change intervention.

2

Don’t Forget About Email

SocialButterfly

Email alerts and reminders can be a step in a chain of desired behaviors, helping to create what I refer to as, your behavior change funnel. How can email be used as a health intervention? Many are enthusiastic about the possibility of social media being used as a behavior change intervention.

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Wyclef Jean’s mistress is true recipient of Haiti donations

Wild Woman Fundraising

According to Gawker , Wyclef Jean is running a bogus charity where he directly funnels his money from donors to his mistress.

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The Sponsor/Cause Match in Pink Ribbon Cause Marketing

Cause Related Marketing

The Foundation funnels the money to breast cancer research as advised and matched by the Concern Foundation. Research and experience show that the match between the cause and the sponsor is an important determining factor in the success of the cause marketing campaign.

2

How to Use Facebook to Promote Planned Giving

iMarketSmart

She understands the marketing funnel – You have to build awareness for planned gifts, generate leads, cultivate leads, close gifts and steward them!

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Discovery Communications Provides FREE Marketing Support to Nonprofits in DC

Marketing for Nonprofits

Awareness is the first step in the engagement funnel. That's a basic marketing concept. But talk ain't cheap! There are those banner ads to produce and those creative types to hire. What's a nonprofit to do?

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Networking grows more crucial in economic downturn

GenerationYGive

At a recent event I attended, author and consultant Dave Evans , spoke of the "social network funnel" for both product and personal use. While the funnels may be somewhat different, the key to both from a social networking perspective, according to Dave, was the feedback loop, that has become both instantaneous and real-time in a constantly connected world. When I first graduated from college, I wasn't sure what to do with myself.

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Great Marketing Books/Whitepapers!

Marketing for Nonprofits

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Corporate Blogging Book by Debbie Weil Flipping the Funnel by Seth Godin Groundswell by Charlene Li and Josh Bernoff Meatball Sundae by Seth Godin Media Rules!

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