Trending Sources

The fundraising pyramid is dead.

iMarketSmart

Instead, they think in terms of funnels. I recommend using the fundraising marketing funnel found below instead. Let’s bury it!

Count legacy gift dollars, not promises

iMarketSmart

Focus instead on the funnel. The private sector focuses on funnels to build pipelines of predictable revenue. For instance: 1.

Are you ready for the 24/7 donor?

iMarketSmart

Or are you stuck using a traditional, slow-moving demand funnel that is static and generic? ” I agree. The 24/7 donor is here. Tweet This!

Struggling To Make A Better World

The Agitator

So forgive me for being a bit bemused at a headline and article I read in today’s online Chronicle of Philanthropy … Using For-Profits to Funnel Big Sums to Charities Raises Transparency Concerns The article of course relates to the announcement by Facebook founder Mark Zuckerberg and his wife Priscilla Chan to.

flip the funnel, but flip it feasibly

Studio 501c

As Seth says, "A Squidoo page contains links—links to products for sale, to reviews, to pictures, to videos, to RSS feeds, and to blogs. A Squidoo page, which is called a lens, is one person’s take on one topic."). "). As much as I respect Seth's marketing expertise, I disagree with a couple of points in this paper. nptech. flickr.

The Ultimate Planned Gift Marketing Strategy (4 simple steps)

iMarketSmart

Most successful marketing is accomplished only after understanding “ the marketing funnel ” including (in first-to-last order): Awareness.

The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit with Joe Garecht

Wild Woman Fundraising

Webinar Title: The Major Donor Formula: How to Find, Cultivate and Ask Major Donors to Give to Your Non-Profit. Date: Thursday August 14th, 2014.

Nielsen’s “Social Media Report – 2012?

The Agitator

Says Nielsen: “The days when companies could tightly control brand messaging and progress consumers along a linear purchase funnel have long ended. Market research firm Nielsen has just released what should be one of the more authoritative reviews of consumer use of social media – The-Social-Media-Report-2012.

4 ways marketing is entering the relationship era

Nonprofit Marketing Blog

The old funnel has been flipped, and it’s not about what we say but what consumers say about us to each other. Manipulation backfires.

Call for posts on the theme of “good, bad and ugly”

Nonprofit Marketing Blog

If you are wondering what a blog carnival is, there are no funnel cakes, sorry. This month, I’m hosting the Nonprofit Blog Carnival!

3 myths of email fundraising

Fundraising Coach

It''s as though there must be a great pool of donors just waiting to give and putting up a website will funnel all their money to them.

Email 46

New free ebook “npEXPERTS: Online Marketing Insights for Nonprofits”

Fundraising Coach

Seth’s Blog: Flipping the Funnel–new ebook. ” Even better, the ebook is free for the taking. But they have that fixed now!

Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

This seems about right. Have you heard about everything going wrong with the games in the UK this year? They are getting people banned from Twitter.

USA 43

The good, the bad and the ugly of the nonprofit world

Nonprofit Marketing Blog

No, that doesn’t mean we all get funnel cakes and cotton candy for breakfast. Today, I’m hosting the Nonprofit Blog Carnival! Enjoy!

Government obsession with newspaper coverage

Public Sector Marketing 2.0

A solid digital presence will ensure that upon searching for relevant keywords, people will notice that your various web properties dominate the first few pages of Google, and thus you will easily be able to funnel in the majority of your target audience. If they did, they would know that a few things have changed. So what? Need an example?

CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

Tune in now! … Keep reading. CauseTalk Radio Podcast business 4 better cause marketing conifer health solutions expogiving tisbest trade show

Why selling planned gifts is different (the case for a multi-step cultivation effort)

iMarketSmart

So we need to widen the funnel a lot. Seth Godin is pretty smart. He really understands marketing. They just want to be anonymous.

Writing a strategic social media engagement plan

Public Sector Marketing 2.0

Even in my speaking engagements I often talk about simplifying things down to a goals–>objectives–>strategies–>tactics funnel, which is a great starting point, but rarely enough to justify serious financial and human resource investment within a large bureaucratic organization. No joke. Executive Summary.

6 things nonprofits can learn from e-commerce checkout pages (and apply to their Donation Pages)

DonorDigital

Working to optimize web content with nonprofit organizations, I’m regularly asked to help improve donation page conversion rates. Program designation.

Test 28

Your Supporters Are Your Best Spokespeople

Fundraising 123

Seth Godin calls this flipping the funnel. The best advice I have for people who want to use social media to promote their cause is to make it easy for your supporters to be your advocates. Make them celebrities for your cause. Let your supporters hold your megaphone for you and your message will spread farther.

Acquisition: What About Testing DRTV?

The Agitator

So are homepage features to funnel TV prospects. My friend Russ Reid, pioneered this medium in the U.S. Roger. Helping our troops.

How to Start a Million-Dollar Social Enterpprise

Cause Related Marketing

Examples of both abound. National Geographic Magazine is a benefit of membership in the not-for-profit National Geographic Society. But almost.

How Mature Is Your Email Marketing Program?

Kivi's Nonprofit Communications Blog

I just received this interesting chart from MarketingSherpa about the evolution of email marketing in the business world. ”). Great!

Tips From The E-Commerce World

The Agitator

First, it was great to read about the acquisition myth: “Traditionally, most marketers were focused on top-of-the-funnel activities. I was fishing (not phishing) for some e-marketing tips and came across an article titled, Eight Myths E-Commerce Marketers Must Stop Believing In.

Update On The Wall

The Agitator

Question (citing Seth Godin): “What if instead of a funnel, we imagine a two-part market? readers will notice. No promises on that. You’re fair.

4 simple suggestions to improve your planned giving marketing.

iMarketSmart

The marketing funnel in fundraising usually involves acquisition and cultivation strategies. Most people think planned giving marketing is complicated. It isn’t. Here are some really simple suggestions for generating planned gifts. 1- Make your planned giving messages omnipresent. Publications and signs at events. Follow their lead.

Lessons from KONY 2012

A. Fine Blog

This is the top of the funnel, the opportunity to reach lots of people in an emotional way and get them engaged. Neither had I. Spadework.

CRM and Customer Retention

Non Profit Marketing 360

Many CRMs focus on sales funnels, but there is a retention funnel as well and you are in control of how wide open you make that funnel. Data matters. That might sound obvious, but from our experience not everyone fully understands how important data can be to your marketing and retention efforts. Choosing a CRM.

Raise more money online with a great headline

DonorDigital

Because the homepage drives a substantial amount of traffic to the transaction page we tested, continuity in messaging at each step of the conversion funnel no doubt also played a role in the outcome. That’s starting to sound like real money! Marketing legend David Ogilvy once remarked that 5 times as many people read headlines as page copy.

50 Resources for Getting the Most Out of Google Analytics

Fundraising 123

Advanced Google Analytics: Conversion Goals (Part Two) - This second post shows you how to set up funnels in Google Analytics. Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with intersting graphs. This list of links is for you. Now you can!

Don’t Forget About Email

SocialButterfly

Email alerts and reminders can be a step in a chain of desired behaviors, helping to create what I refer to as, your behavior change funnel.

Don’t Forget About Email

SocialButterfly

Email alerts and reminders can be a step in a chain of desired behaviors, helping to create what I refer to as, your behavior change funnel.

The Sponsor/Cause Match in Pink Ribbon Cause Marketing

Cause Related Marketing

The Foundation funnels the money to breast cancer research as advised and matched by the Concern Foundation. You can understand why.

Wyclef Jean’s mistress is true recipient of Haiti donations

Wild Woman Fundraising

According to Gawker , Wyclef Jean is running a bogus charity where he directly funnels his money from donors to his mistress. Digg this!

How to Use Facebook to Promote Planned Giving

iMarketSmart

And, I’m not just saying that because she’s a client. Here are some reasons why Amy is awesome: 1. She gets all that. Amy knows this.

Discovery Communications Provides FREE Marketing Support to Nonprofits in DC

Marketing for Nonprofits

Awareness is the first step in the engagement funnel. That's a basic marketing concept. But talk ain't cheap! What's a nonprofit to do?

Networking grows more crucial in economic downturn

GenerationYGive

At a recent event I attended, author and consultant Dave Evans , spoke of the "social network funnel" for both product and personal use. When I first graduated from college, I wasn't sure what to do with myself. She asked me if I might be interested in this type of thing. Why the heck not, I thought to myself. And poof! I was the new D.C.

Great Marketing Books/Whitepapers!

Marketing for Nonprofits

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing Corporate Blogging Book by Debbie Weil Flipping the Funnel by Seth Godin Groundswell by Charlene Li and Josh Bernoff Meatball Sundae by Seth Godin Media Rules!

Social Media - Learning From Each Other

Diva Marketing Blog

Our day and a half together ended as, it began, with people learning from each other.

don't jump on the cluetrain when it's goin' down the wrong track

Studio 501c

When I blogged on March 26 about Seth Godin's paper Flipping the Funnel , I hadn't read this NetSquared interview by Marshall Kirkpatrick , in which Seth calls nonprofits "so so clueless" for not using his new Web service, Squidoo. The post was headlined on the Netsquared home page, and it elicited a comment from Seth as well as a few others.