The Wild Woman’s Guide to Fundraising Book is Here!

Wild Woman Fundraising

I am so excited and proud to announce to you that my book, The Wild Woman’s Guide to Fundraising, is now available as a physical book! Quizzes to help your board fundraise. A cover letter that gets results for that next fundraising job. Share this on Technorati.

Guide 34

52 Ways to Fundraise

Wild Woman Fundraising

Here are 52 ways to fundraise, one for each week of the year! Sign up for my newsletter and get fresh nonprofit fundraising, management and career ideas monthly! Share this on Technorati. Of these, which ones do you think yield the most money? Which ones, the least? If you have any to add, please leave a comment! Quarterly Appeal letter. Grants. Your Annual Report. Sell Fruit. Old-time photograph booth for your museum. Gala/Dinner. Sell t-shirts.

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Best blogs for fundraisers

Donor Power Blog

By my most recent count, there are 106 fundraising blogs out there. My definition of "fundraising blogs" is deliberately broad -- these are blogs that are touch on fundraising in some way, at some time. That's a lot of talk about fundraising. And here, in my opinion, are the best for fundraisers who want to improve, grow, and innovate. Fundraising blogs most likely to help you be a better fundraiser. The Fundraising Coach.

Exclusive Interview with Kim Klein, fundraising author, editor, consultant and thought leader

Wild Woman Fundraising

Kim Klein, my first fundraising heroine, has answered my interview questions! I first heard her speak in winter of 2007, and was completely blown away by her ease, the way she clearly communicated her information, and how easy she made fundraising sound! Share this on Technorati.

You want results? Fundraising staff are the only producers of measurable results.

Wild Woman Fundraising

The only one with any pressure at all to perform is the fundraiser. No wonder charity fundraisers are so stressed out all of the time. If no one else in the nonprofit is helping them fundraise, they have to do it all on their own, and keep the nonprofit afloat. Everyone else can make up things that they did, but there’s only so much money in the bank thanks to what the fundraiser produces. Why can’t all of our money go to fundraising?

@$#% good fundraising

Donor Power Blog

Technorati Tag: fundraising Professionalism, courtesy, civility -- very good things, right? Maybe not so much. A recent article in Inside Influence Report , What New Year Resolution Can REDUCE Your Persuasiveness? notes that a potty-mouth may not be the worst thing you could have: when people pepper their speech with an occasional obscenity, the audience perceives an increase in the speaker's intensity.

Are you a Fierce Fundraising Superheroine?

Wild Woman Fundraising

Super Fundraising. Is it your vision for your cause to succeed, and your clear fundraising path to get there? What’s your fundraising strength? Share this on Technorati. Tags: Nonprofit Downturn Time Management fundraising women charity downturn fierce find allies hawkeye how-to kabuki mentors miyazaki motivation princess mononoke san stay focused stay motivated tank girl wonder woman What’s your super power?

The Wild Woman’s Guide to Fundraising Journey!

Wild Woman Fundraising

The Wild Woman's Guide to Fundraising by Mazarine Treyz. So on Friday, September 10th, I got my book, The Wild Woman’s Guide to Fundraising, printed on the Espresso Book Machine! Share this on Technorati.

Best Wild Woman Fundraising Posts, as Chosen by YOU!

Wild Woman Fundraising

How to Get out of Fundraising, and Into Something You Like More! Why Are Fundraisers Hated? for fundraising! What’s your fundraising plan checklist? So it looks like people like Interviews, Social Media Marketing, Tips on how to live on the cheap, Praising female leaders of color, Graphic Design tips, Getting offline, Controversial topics like fundraisers being hated, advertising your nonprofit is not wasting money, and how everything is overhead.

Direct mail fundraising mistakes

Donor Power Blog

There's a good series running in FundRaising Success magazine: Fundraising 101. Technorati Tags: copywriting , direct mail. Tags: Fundraising This month is on Direct Mail. Especially commend your attention to the article, 7 Rookie Copywriting Mistakes to Avoid. Here they are: Not having a clear plan Starting with the letter Overlooking the response device Failing to consider donor benefits Avoiding the ask Writing 'purple prose' Forgetting that the letter is a letter.

More useful stuff for fundraisers

Donor Power Blog

Want some more great resources to help you be an effective fundraiser? Here are the slides from a talked given that January's DMA 2009 Washington Nonprofit Conference by the ASPCA 's Steve Froehlich, Senior Director of Direct Response: The Resources that Make Good Fundraisers Great (PDF). And, in case you missed it, see Best blogs for fundraisers.). Technorati Tag: blogs. Tags: Fundraising

How Can You Use SMS/Text Messages to Get Donations?

Wild Woman Fundraising

The Red Cross, together with mGive , made history in January with possibly the biggest text message fundraising campaign ever. How does Text Message fundraising work? What a useful tool for fundraisers! Are you currently utilizing SMS fundraising? Share this on Technorati.

SMS 21

Fundraiser of the year of Mismanaged Nonprofit of the Year

Wild Woman Fundraising

Guess who made Fundraiser of the Year? I’ve never read of a fundraiser continuing to fundraise for an organization, even after being fired, and making the goal she set. As a former fundraiser for the domestic violence movement, I have to ask, WHY? Why would the fundraiser have been let go, if she was the one who was making the money for the organization? It’s okay to fire someone who makes her fundraising goals? Share this on Technorati.

Shakira Shakira Goes Global with World Bank Fundraising

Wild Woman Fundraising

Want more free advice on fundraising? Share this on Technorati. Shakira is no johnny-come-lately to the world of nonprofit causes.

Do you belong to a fundraisers union? Should you?

Wild Woman Fundraising

Who helps you get a fair salary for your fundraising experience? Where do you go with fundraising questions? These questions could be solved by a fundraiser’s union. As the fundraiser, you are often the person who is first to get fired if your boss or board are not willing to fundraise. I searched, in vain, for a nonprofit workers union, or a fundraisers union. Want more free advice on fundraising? Share this on Technorati.

This is what gives fundraising a bad name.

Wild Woman Fundraising

“The fundraising letter comes in the form of a “survey,&# a frequently used device for partisan fundraising, but this one has a twist: calling itself the “Congressional District Census,&# the letter comes in an envelope starkly printed with the words, “DO NOT DESTROY OFFICIAL DOCUMENT&# and describes itself, on the outside of the envelope, as a “census document.&# ". As fundraisers, we have appeals that we send that are personalized.

Why Wild Woman Fundraising? What About the Men?

Wild Woman Fundraising

Some frequently asked questions I get are: Why Wild Woman Fundraising? It’s important to have a goal for your blog, and my goal is to help women empower themselves, and help everyone understand fundraising, marketing, and nonprofit management. Share this on Technorati.

Warren Buffett's fundraising advice

Donor Power Blog

Okay, Mr. Buffett 's advice isn't about fundraising; it's about investing. But it's good advice for fundraisers too: "Be fearful when others are greedy and greedy when others are fearful.". The sloppy, fear-driven everyday fundraisers are freaking out. You realize their fear-based cuts mean a less crowded fundraising marketplace: Less stuff in the mailbox. Technorati Tags: recession , Warren Buffett. Tags: Fundraising

Fundraising from introverts

Donor Power Blog

Have you thought about the people you fundraise from? Too much marketing and fundraising is aimed at the extraverts. The best fundraising allows both types to function. Technorati Tags: marketing. Tags: Fundraising Most marketers don't, says Roy Williams, in his MondayMorningMemo: Introverts and Extraverts.

How you can get into fundraising from construction/law/plumbing

Wild Woman Fundraising

So, you want to get into fundraising. How can you start a fundraising career? When you’re looking for guidance in fundraising, it’s best to start with shadowing people who are already doing what you want to do. Just follow these steps to see if fundraising is for you. You can also buy the Wild Woman’s Guide to Fundraising and get a complete primer on how to fundraise. What would it take for you to start a fundraising career?

No-hype fundraising

Donor Power Blog

If you think this doesn't apply to nonprofit fundraising, you haven't been paying attention. Others are enthusiastic participants in the careening hype bandwagon: basing their fundraising and marketing on high-flown claims and noise rather than solid, real, remarkable, exciting programs that people will support and spread around. In business as well as in fundraising. Technorati Tags: fundraising , marketing , hype.

Maverick Philanthropist, Meet Wild Woman Fundraiser! Listen in 11:30AM EST TODAY!

Wild Woman Fundraising

Today at 11:30am EST, 10:30AM CST, and 8:30AM PST, I’m going to be a guest on The Michael Chatman Giving Show , We’ll be on [link] talking about philanthropy, major gifts, fundraising, my new book, volunteerism, and more! Share this on Technorati. Book Major Gifts Philanthropy maverick philanthropist mazarine treyz michael chatman radio show wild woman's guide to fundraisingSo exciting!

Fundraising for donors

Donor Power Blog

If that's how commercial marketers should think, how much more should fundraisers approach their work that way? If you see donors as an unwelcome and painful part of what it takes to get your organization's mission accomplished, your fundraising is dead in the water in these challenging times. Can you say "I work in fundraising for our donors"? Technorati Tags: fundraising , marketing. Here's a provocative challenge from.

A fun tool for better fundraising copy

Donor Power Blog

Here's an idea for improving fundraising copy that I'm stealing from Fundraising Coach Marc Pitman, posted at Donor-centered fundraising or schpeal-centered? So here's the trick: Make a Wordle cloud out of your next fundraising appeal.

Every day is Thanks Giving for Fundraising Professionals!

Wild Woman Fundraising

Thank you to Heather Davis, the first person who signed up to get my new book, The Wild Woman’s Guide to Fundraising! He is the Fundraising detective extraordinaire in England! His blog has some of the best fundraising ideas and links! Stats for Wild Woman Fundraising.

Fundraising and Philanthropy people to follow on Twitter

Wild Woman Fundraising

Nonprofit Management and Fundraising Gurus. Share this on Technorati. Neff Fundraising Hildy Gottlieb Holly Ross Jay Frost Joe Waters Laura Kaufman Margaret Battistelli mazarine treyz netsquared nonprofit pamela grow people to follow Philanthropy Rebecca Leaman Sarah K. Oh, you know Twitter, right? What’s so great about it? How about money? Notices when you should apply for grants? Notices on when you get a chance to meet with foundation employees?

Does fundraising prepare you to be an entrepreneur?

Wild Woman Fundraising

In this last year, I’ve stepped away from fundraising full time and started to grow different businesses. And I’ve done fairly well, which makes me wonder, are fundraising and entrepreneurship similar? Could fundraising be the first step to starting your own business? Fundraising: You learn how to market your nonprofit with direct mail. Fundraising: You realize you can’t do it all alone. Fundraising: You learn how to ask for money.

Invest in Technology, and Empower Your Donors to Fundraise for You!

Wild Woman Fundraising

Are you a fundraiser with too much to do? As someone who fundraises for a living, this may sound weird, but people actually want to fundraise for you, for free! You need to invest in technology on your website, so that you can empower donors to fundraise.

Marketing myths that many fundraisers believe

Donor Power Blog

It turns out, in both marketing in fundraising, that you win when you stick to the basics, worth with the facts, and keep your eyes open. Technorati Tag: marketing. Tags: Fundraising From Chief Marketer: 7 Myths CMOs (and Their Bosses) Gotta Stop Buying. I'll just hire me one of them superstars.". "If If everyone just picks themselves up by the bootstraps and tries harder (or works smarter).". "If

Mr. Fundraiser, tear down those walls!

Donor Power Blog

And each of these walls diminishes the fundraising effectiveness of those nonprofits. Fundraising becomes an exercise in evasion. Technorati Tag: fundraising. One of the reasons its hard to connect with donors is we build walls between ourselves and our donors.

Online fundraising continues to rise

Donor Power Blog

The online revolution is coming to fundraising. Technorati Tags: fundraising , nptech. But it's not here. That's what you can learn from a new study from Target Analytics: donorCentrics Internet Giving Benchmarking Analysis (PDF). Some of the findings: Online giving continues to grow. even in the absence of major disasters. Even with this growth, online giving is still dwarfed by direct mail giving.

They joy of boring fundraising

Donor Power Blog

But if you're in the fundraising, get used to it. I've met a lot of fundraisers on a life-long quest to create fundraising materials that they personally like. We aren't in fundraising to entertain ourselves. Technorati Tags: fundraising , nptech. Here's a challenging thought from the New Thinking blog: Great websites are boring to manage. Meaning websites that really do their job aren't about breathtakingly beautiful design or jaw-dropping concept.

Jargon: the hidden killer of fundraising

Donor Power Blog

We said "civil society" a lot in his fundraising. Want to know how well that fundraising worked? Fundraising is about communicating with other people, not with ourselves. Technorati Tags: marketing , copywriting , jargon. Tags: Fundraising You might be speaking a foreign language to your donors -- and not even know it. That's the somewhat frightening prognosis from the Ahern E-Newsletter, at Does your stuff suffer from jargon breath? Jargon is shorthand.

Is your fundraising all out of love?

Donor Power Blog

If you're doing that in fundraising copy, you're not just being untrue to yourself -- you're missing the entire point. Fundraising is all about love. They always will be, no matter how professionalized fundraising becomes. Technorati Tags: love , copywriting. Tags: Fundraising A sad but all-too-true and all-too-common tail at Gift Hub: Is Love such a Bad Thing to Mention in Philanthropic Circles?

More blasted email fundraising resolutions

Donor Power Blog

Technorati Tags: fundraising , email , nptech. Happy Chinese New Year. You can add some more resolutions, right?

Computer analysis proves that fundraising copy sucks

Donor Power Blog

If you fed a million fundraising letters into a text-analyzing computer, I bet you'd get back a message of: MAKE IT STOP! million words of fundraising communication to a "linguistic MRI" and discovered that those words were, well, not so great. Among other problems, he found that the fundraising copy: Lacks linguistic features that create an interpersonal, emotional connection with readers (e.g. Here's my theory why fundraising copy is the way it is: Committees.

Lower media costs can give fundraisers big advantages

Donor Power Blog

This is a great opportunity for fundraisers. Because even though response may be down -- as it is for some, but not all -- lower costs make effective fundraising more do-able than ever. Technorati Tags: marketing , advertising. Tags: Fundraising From the Silver Lining Department: Charity Broadcast Appeals Cost a Lot Less in a Down Economy (Prospecting blog). With many businesses hurting, they're buying a lot less advertising.

Don't create fundraising that you like

Donor Power Blog

So much energy and money are wasted in misguided quests to create fundraising messages that we (or our superiors) like. Your (or my, or your boss's) personal taste tells you almost nothing about the potential power of a fundraising message. Furthermore, you aren't trying to get even your donors to like your fundraising. Amazingly often, effective fundraising is not very likable. Technorati Tag: marketing. Tags: Fundraising

Direct mail fundraising: Longer is still better

Donor Power Blog

One of the more common critiques you'll hear of direct mail fundraising letters: It's too long. For more on the dangers of using your own taste and experience to judge marketing efforts, see The pathetic fallacy in fundraising.) Technorati Tags: copywriting , direct mail. Tags: Fundraising Meaning: I'd never read a letter that long.

How your other mission strengthens fundraising

Donor Power Blog

Here's a great way to reorient your thinking about fundraising from the queer ideas blog: The Society for Nice, Middle-Class Older People needs your help. Here's the premise: When you're doing fundraising, no matter what organization you're working for, you're really working for the Society for Nice, Middle-Class Older People, or SONMOP. If you've been doing fundraising right, this thought experiment will change almost nothing about your work. Technorati Tag: fundraising.