Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Communications and Fundraising. Kristen Hess of Indiana Humanities has a great guest post over at Achieve called the 10 Steps to Solve the Biggest Problem in the World. For Pass Holders – June 14: Email Marketing and Fundraising Part I: Getting Started.

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Five Words That Spur More Generous Gifts

Non Profit Marketing 360

Indiana University professor Jen Shang conducted a test with public radio station WFIU during the station’s annual pledge drive. Communications Community Fundraising Nonprofit Public Media Research Study communication donors researchVolunteers who answered phones were instructed to use one of five words when thanking callers: caring, compassionate, helpful, friendly and kind.

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Great Nonprofit Marketing Jobs

Getting Attention

Communications And Engagement Associate Early Learning Indiana (Indianapolis, IN). Please post YOUR nonprofit marketing job here. Associate Director of Media Relations American Rivers (Washington, D.C.). Communications And Campaigns Manager Waterkeepers Chesapeake. Takoma Park, MD).

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Serious major gift marketing is not for populists. Planned gift marketing is.


Based on research from Dr. Russell James III and the Center on Philanthropy at Indiana University ). >> What fundraisers can learn from reality TV shows. I like populism because it gives regular people control over their government. .

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3 Special Ways to Show Your Donors Some Love

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Food Finders Food Bank in Lafayette, Indiana, asks a surprising question on its donation page: What is your birth month and day? Fundraising Donor Stewardship

How to break the most vicious cycle that hamstrings your organization’s growth


I recently stumbled upon a study that was jointly conducted by the Center on Nonprofits and Philanthropy at the Urban Institute and the Center on Philanthropy at Indiana University. Essentially, they revealed a vicious cycle that puts you, the fundraiser, in a real pickle every single day.

Want to get a $1 million dollar donation? Here’s how:


Did you know that there’s a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy ? Don’t be afraid to spend money on fundraising. Extend relationships with donors beyond the fundraising team.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

FEB – Northwest Indiana Gives. APRIL – Bethel College Online Giving Day (Indiana). Fundraising Nonprofit CommunicationsAre you thinking about participating in a Giving Day? Good news!

Year-End Fundraising Benchmark

The Agitator

Joe Boland at Fundraising Success recently reported on the newly released Nonprofit Fundraising Survey: November 2010. The survey was conducted by the Nonprofit Research Collaborative, a coalition comprising the joint efforts of the Association of Fundraising Professionals, Blackbaud, the Center on Philanthropy at Indiana University, the Foundation Center, GuideStar and the Urban Institute’s National Center for Charitable Statistics.

2010 Fundraising Review

The Agitator

According to one of the more comprehensive reviews of 2010 fundraising — the 2010 Year-End Survey of the Nonprofit Research Collaborative* (NRC) — a majority of charities surveyed saw their fundraising revenue remain stable or increase last year. Among the findings: 52 percent of organizations reported reaching their fundraising goals for 2010. [In quarters reported online or Internet fundraising.

17 Nonprofits Honored for High-Impact Taglines — The 2010 Taggies

Getting Attention

The organizations behind the winning taglines range from the regional (Indiana State Council of the Emergency Nurses Association) to the national (Youth Service America) and global (Episcopal Relief & Development).

MarketSmart + The Giving Institute


Founded in 1935, The Giving Institute has served as one of the most influential and important organizations advancing leadership and ethics in philanthropy and fundraising in our sector.

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

And he knows how you should use the Four Big Drivers of Donor Loyalty in your fundraising program. Understand how to use the concept of “Lifetime Value” to inform your fundraising decisions. Formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, Adrian is passionate about achieving massive growth in philanthropy.

Women Give More to Charity

Kivi's Nonprofit Communications Blog

Director of the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University, looked at only male and female households which included never marrieds, divorced/separated, and widows/widowers. So what does that mean for your marketing and fundraising?

[Guest Post] The Recipe for Nonprofit Committee Failure

Fundraising Coach

With over 30 years of nonprofit experience, Kim was named one of the "100 Community Heroes" by the United Way of Central Indiana on their 100th anniversary. Common examples are a governance committee, fundraising, and a marketing / communications committee.

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

Online days of giving like Giving Tuesday , Brackets for Good , and Give Local America have become wonderful fundraising tools for nonprofits of every shape and size. Accidental Techies Fundraising nptech

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Build a Toolkit Like This for Your Supporters to Use

Kivi's Nonprofit Communications Blog

If you are looking for marketing, fundraising, and communications inspiration outside the nonprofit sector, I suggest you look to political campaigns before looking at corporate ones. Every time we have a presidential election in the US, we see a big bump in what’s considered best practice in online marketing and fundraising for nonprofits too.

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Are planned giving prospects on the Internet?


According to the National Committee on Planned Giving (Indianapolis, Indiana), only 15% of those who set up gifts to charities in their wills were over 75. I think it’s safe to say that the argument is over— seniors and all other planned giving prospects are on the Internet.

Online will-making tools: My pros and cons.


That’s creating both opportunities and challenges for fundraisers. A good number of people in our industry believe that fundraisers should ONLY refer donors to qualified attorneys. Brace yourself. . This is a long post because there’s a lot to be said. .

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2012 Nonprofit Tagline Awards – The Winners!

Kivi's Nonprofit Communications Blog

Then 3,300 voted for the 18 winners categorized by organizational, special event, advocacy, fundraising and program tagline. Organization: Indiana Association for Community Economic Development (IACED). Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards - or as they are affectionately known – the Taggies.

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How to Plan for a Great #GivingTuesday Campaign

J Campbell Social Marketing

1) One of our Nonprofit Social Media community members, Kristi Geiger, the Development Director at Crossroad Child & Family Services in Fort Wayne, Indiana, said to me that her Giving Tuesday 2017 was, in all caps, “FANTASTIC.”.

Annual Survey of State Laws Regulating Charitable Solicitations

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Did you know that over 40 states require nonprofits conducting online fundraising campaigns to register with their state? This is one of the key differences between Network for Good's online fundraising services and PayPal, Google Checkout, merchant accounts, and similar online donation processors. To learn more about state laws regarding charitable solicitations, please see the attached report written and researched at the Center on Philanthropy at Indiana University.

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5 Ways to Keep Fundraising Results Up in a Down Economy

Marketing for Nonprofits

According to the Center on Philanthropy at Indiana University , "changes in giving are linked to changes in the overall economy. You can't change the economy, but you can do your best to keep your fundraising on track. Here are five steps for fundraising in a recession and making the most of the year-end. Five $20 gifts enables you to meet your fundraising goals and provide new prospects for next year. Peer-to-peer fundraising also makes giving more fun.

Upcoming Events

Fundraising Coach

Indianapolis - August 28 - AFP Indianapolis Chapter I'll be giving the luncheon talk at the Indiana chapter of AFP's luncheon on Monday, August 28. This event has been transforming the way nonprofits communicate, inspire advocacy, and fundraise.

Why Should I Care?

The Agitator

Last week, in the Chronicle of Philanthropy , it was reported by Indiana University’s Lilly Family School of Philanthropy and the Giving USA Foundation that Giving Tuesday’s tally for 2014 was an estimated $45.7 Fundraising philosophy/profession premium It’s taken twenty-one days into the new year for it to leak out — I’ve been restraining myself — but here’s my first curmudgeon post of the year.

6 Ways to Keep a Donor

Sea Change Strategies

According to the 2012 Fundraising Effectiveness Project (FEP) , the donor attrition rate for non profits is 59%. Dr. Adrian Sargent, Professor of Fundraising at the Center on Philanthropy at Indiana University reports that 70% of all new donors never renew. Taking steps to reduce donor attrition is the least expensive strategy for increasing net fundraising revenue. FundraisingCue two big scary stats.

#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

One of my community members, Kristi Geiger, the Development Director at Crossroad Child & Family Services in Fort Wayne, Indiana, said to me that her Giving Tuesday was, in all caps, “FANTASTIC.”. Did Facebook Fundraising Work?

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Nonprofit Link Round Up

Nonprofit Marketing Blog

That’s according to new research from the Indiana University Lilly Family School of Philanthropy. Yes, to all of this: Joe Garecht shares Smart Online Fundraising Strategies. via Fundraising Authority What amazing resources are floating around the web this week?

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The High Cost of Undervaluing Gratitude

The Agitator

And my book Retention Fundraising devoted a chapter to “Five Easy Retention Wins” and noting that saying “Thank you” is Retention Win #1. Penelope Burk reports in Donor-Centered Fundraising that only four out of ten donors say they receive a thank-you letter after they make a donation.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Nonprofit Research Collaborative (NRC) released its first report “ The Nonprofit Fundraising Survey: November 2010.&# It’s a little chilly out there, so let’s make some hot mixed links, shall we?

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#ADVOCACY: Kony 2012 Sequel Not Going Viral, Nor Ending Debate

Non Profit Marketing 360

Birmingham Alabama saw the first spike of interest in the original video, and from there Oklahoma City and Noblesville Indiana quickly followed suit. Too little too late?

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Charmed Cause Marketing

Cause Related Marketing

They’re available online for less than $5 or in a handful of retail stores in Indiana and Illinois. These charms are awareness raisers, not fundraisers. Just as “the rich are different than us,” so too are teenagers. How so?

Donor retention: Dance with the ones who brung ya

Fundraising Coach

Indiana University’s Adrian Sargeant, author of great books like “ Building Donor Loyalty [Amazon affiliate link], has done statistical research proving this. Every year, a handful of my fundraising colleagues give year-end gifts to 10-12 nonprofits.

Research proves Gen Y Donors Give! O Happy day!


The article first appeared on Professional Fundraising , in June, and thank god for my Canadian pal for pointing me in its direction. all the highlights and emphasis are mine) "While many fundraisers have been concentrating on how to capture the hearts and wallets of the baby boomer generation, a new US study suggests the not-for-profit sector may be missing out on other opportunities after finding little difference in propensity towards philanthropy between the generations.

High Net Worth Donors Are Normal

The Agitator

According to the Bank of America’s latest survey of high net worth giving (done in conjunction with the Center on Philanthropy at Indiana University), major gift donors are like the rest of us plebeians in one respect … They don’t like to be over-solicited and they don’t like to be asked for the wrong amount (38% cite this reason).

Ignite Action with a Powerful Data Story

Nonprofit Marketing Blog

[Editor's note: Today's post comes from Lori Jacobwith, founder of Ignited Fundraising. Lori is a fundraising culture change expert and master storyteller. A nationally recognized master storyteller and fundraising culture expert, Lori L.

TESTING: Baby Steps are for Babies

The Agitator

But if you started in Indiana, your best hope would be to get to the top of Hoosier Hill (seriously), a whopping 1257 feet high. Breaking Out of the Status Quo Communications Fundraising analytics / data Innovation Metrics Research Testing Uncategorized premium

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Overall giving flat, online giving up

Nonprofit Marketing Blog

If we continue to grow at this rate, it will take more than a decade to get back to where we were in total giving in 2007,” Patrick Rooney, executive director of the Indiana University Center on Philanthropy, which compiles “Giving USA,” was quoted as saying by the Chronicle of Philanthropy. You can succeed as a fundraiser in this environment by sticking to what works.

Giving USA 2013: GoodNews … And Bad

The Agitator

Giving USA 2013 , the annual report on philanthropy, published by the Giving USA foundation and researched and written by the Indiana University Lilly Family School of Philanthropy, was released yesterday. With demands on charities rising at the same time giving is nearly flat, the wise fundraiser will, of course, focus on RETENTION and BUILDING DONOR LIFETIME VALUE.

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Mind your older female donors - they are generous!

Nonprofit Marketing Blog

A new study has found that women tend to be more charitable than men, according to researchers at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy. The results add to the growing body of knowledge about the importance of gender in philanthropy, give female donors context for their personal experiences with philanthropy, and prompt nonprofits to seek gender balance in their fundraising strategies.

Women Are Better Donors

The Agitator

The study, Women Give 2012 , was done at the Women’s Philanthropy Institute at Indiana University’s Center on Philanthropy. Boomers communications copywriting direct mail direct marketing Don't Miss these Posts fundraising researchIn the Chronicle of Philanthropy Holly Hall just covered a new study finding that older women (Boomer and older) are more generous than older men, other key factors held constant (similar incomes, number of children, education level).

4 ways to do a better job keeping your donors

Nonprofit Marketing Blog

I just returned from the Center on Philanthropy at Indiana University’s 25th annual symposium , where I was on a panel with Chuck Longfield (Chief Scientist of Blackbaud), Steven Lawrence , Director of Research of the Foundation Center , Bob Ottenhoff of the Center on Disaster Philanthropy and Kevin Salwen, who wrote the Power of Half.

Whacking the Arts

Mission Paradox Blog

Here's a money quote from the article: “This is a tougher time for arts organizations,” Patrick Rooney , interim executive director of Indiana University’s Center on Philanthropy , said in a recent phone interview. Tags: Fundraising A h/t to Thomas Cott for sending this article from Bloomberg with the awesome headline: Arts Get Whacked by Rich as Companies Face Losses in Endowments.