The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. fundraising nonprofit tools

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The Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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How Your Restaurant Waiter Can Teach You About Fundraising

iMarketSmart

So the lesson for fundraisers here is: Be the first to give and be sure to deliver your gift in a way that is personalized and unexpected. You can thank your waiter for that fundraising lesson. Related Posts: >>5 lessons fundraisers can learn from Subway.

10 traits of terrible major and legacy gift fundraisers

iMarketSmart

Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst.

Top 7 Fundraising In’s and Out’s for 2018

iMarketSmart

OUT: Over-spending your donors’ dollars on fundraising efforts that don’t work anymore. Related Posts: >>12 astounding ways engagement fundraising can help you right now. Engagement Fundraising in 7 simple bullet-points.

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. fundraising nonprofit campaigns Development

Are you a piñata fundraiser?

iMarketSmart

Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks.

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3 Steps to Getting Your Board More Involved in Fundraising

EveryAction

Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising

The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.

To Fundraise is Human (EF-S03-E02)

iMarketSmart

Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about the Engagement Fundraising Book at [link]. The post To Fundraise is Human (EF-S03-E02) appeared first on MarketSmart, LLC |.

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What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%.

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This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson.

Fundraising Climate Change (EF-S02-E09)

iMarketSmart

The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link].

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

LinkedIn for Fundraisers (EF-0019)

iMarketSmart

On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast

My Simplest Explanation of How Engagement Fundraising Works

iMarketSmart

Engagement fundraising (a phrase I coined many years ago) is powerful. But usually when people first hear me say “engagement fundraising”, they look at me like I have two heads. Engagement fundraising is fair and respectful. – Engagement Fundraising.

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Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).

GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Did he engage with a recent fundraising email? Whether it’s an intimate gathering or a blowout affair, your donor management software is also an important tool you can use when planning a fundraising soiree for Marta and her f ellow major donors.

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Revitalizing Fundraising

A Small Change

We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me.

Storytelling Workouts for Year-End Fundraising

EveryAction

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. No matter what’s on your fundraising to do list this fall, there’s one must have that you can’t afford to leave off that to-do list – stories.

Why You Need a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Fundraising in an Election Year: Much ado about (almost) nothing.

Email as a Fundraising Tool – Episode 4

iMarketSmart

The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.

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Job Titles For Fundraisers – Episode 10

iMarketSmart

On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser?

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Engagement Fundraising in Action with Erin Troia (EF-S03-E03)

iMarketSmart

Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about the Engagement Fundraising Book at [link].

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Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.”

How to hire a fundraising consultant

Wild Woman Fundraising

Maybe you need an expert in a certain kind of fundraising. Is it someone to fundraise for you? Train your team to help you fundraise. Measure fundraising effectiveness and look at your analytics. THEN hiring a fundraising consultant is a good next step. Fundraising.

Engagement Fundraising Podcast: The reviews are in!

iMarketSmart

But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Greg has done a great job of deconstructing time-tested truths of fundraising and reconstructed them for the digital age, in terms we can understand. Podcasting is pretty new for me.

Becoming a Fundraising Genius

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website.

Free Download: Engagement Fundraising – Introduction and Chapter 1!

iMarketSmart

Today’s your chance to read the introduction and chapter 1 of Engagement Fundraising for free! Related Posts: >>Top 8 reasons why you might want to read my new book: Engagement Fundraising. Engagement Fundraising: Free PDF Download – Introduction and Chapter 1. The post Free Download: Engagement Fundraising – Introduction and Chapter 1! We are offering a free PDF of the book up through page 34. Click here to download it now!

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Why You Should Hire a Fundraising Consultant – Episode 15

iMarketSmart

On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

Fundraising vs. Facilitating

iMarketSmart

Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>

12 astounding ways engagement fundraising can help you right now

iMarketSmart

Here are a dozen ways engagement fundraising helps nonprofits all around the world. 34% of the world’s top charities now employ engagement fundraising (and hundreds of small and mid-size organizations too!). My simplest explanation of how engagement fundraising works.

How to Cheat at Nonprofit Fundraising + Get Away with It

EveryAction

Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising

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What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. This blog post was taken from our Guide to Successful Year-End Fundraising! End of Year fundraising

5 Expert Opinions on the Future of Email Fundraising

EveryAction

nonprofit email fundraising nonprofit technology guest postEmail isn’t dead.

The 2016 Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

Guide 207

Introducing the Engagement Fundraising Podcast – Now Available!

iMarketSmart

I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!

Year-End Fundraising Resources for You

Kivi's Nonprofit Communications Blog

Year-End Fundraising Season. This year you will OWN year-end fundraising. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign. How to Write Amazing Year-End Fundraising Appeals by Network for Good. Create urgency in your fundraising posts.

Nonprofit Fundraising Basics: Matching Gifts

EveryAction

Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Fundraising events. fundraising guest post

The 5 p’s of engagement fundraising

iMarketSmart

Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications!

Fundraising metrics: you have to see them to believe them

iMarketSmart

So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! .