Expert insights. Personalized for you.
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.” it wasn’t fundraisers who were responsible for fundraising and the oh-so-pathetic donor retention rates. And good marketing and fundraising takes work, hard work. MORE
Major gifts (including legacy gifts) fundraising depends more on personalization, relevance, relationship, and timeliness than any other type of fundraising. Fundraising automation enables this level of engagement with high-value, philanthropic-minded individuals. MORE
Your website is the heart of your virtual fundraising strategy. The post Your Fundraising Strategy: The Nonprofit Digital Checklist appeared first on Fundraising Report Card. Ensure you’re ready to start earning donations by making and ticking off your digital checklist. MORE
With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? Learning Outcomes: Hidden hacks to identify who is creating and running Facebook Fundraisers for your nonprofit. MORE
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers. 3) Cut-and-paste templates like this email ask for teachers who fundraise via DonorsChoose.org. Get these three tools in your fundraising ambassadors’ hands a.s.a.p. MORE
Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Nonprofit fundraising videos help you raise more money. Promo video: This type of video gets supporters excited about an upcoming event, fundraiser, or activity. MORE
Now LISTEN because this is IMPORTANT: I’m not saying to completely discard all other forms of fundraising, to throw out everything else, to ONLY focus on Facebook, and all of the other things I’m sure you are assuming (and getting ready to angrily tweet at me). MORE
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >> MORE
Fundraising is getting harder. If you’re like most nonprofit leaders and fundraisers, you’re a bit worried that it can’t. To do fundraising well, it requires significant increases in staff, money, and time. They don’t know fundraising business operations like yours. MORE
This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. Want to get started with 3-to-1 major gift fundraising? MORE
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. MORE
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. MORE
Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Effective fundraising appeals play on our emotions. . MORE
Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. MORE
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. MORE
Unfortunately, we’re looking at another tough year for fundraising. That doesn’t mean you should stop fundraising. You may think the most important component of fundraising is raising money. That includes fundraising appeals. MORE
Believe it or not, strength training has a lot in common with fundraising and when I say fundraising, I’m including the all-important stewardship and relationship-building components. Fundraising is hard. Some of your fundraising will take even longer. MORE
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising MORE
Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. It’s NOT business as usual for nonprofits. MORE
Why You Need To Get Your Board to Embrace Digital Fundraising. As we head into 2021, having a multi-channel fundraising approach that incorporates digital tools and techniques is more important than ever. MORE
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). I think it’s time that those fundraisers focused on acquisition caught up regardless of what “works” in the short-term. The post Are fundraising tricks and gimmicks worth doing? MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary. MORE
When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. Fundraising MORE
Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. fundraising MORE
On April 27, Candace Cody of CauseVox and I will be holding a free nonprofit webinar: Digital Fundraising 101: How To Get A Fundraiser Off The Ground + Make It Successful – sign up and secure your spot! There are two basic styles: Digital Peer-to-Peer Fundraiser. MORE
With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Want to see real-life fundraising examples (especially direct mail)? MORE
Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals. MORE
Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. Guest Post by John Killoran. MORE
Did you get a chance to check out my brand new training, Your Year-End Online Fundraising Blueprint ? In the midst of this new reality we are experiencing, should digital fundraising and digital connection be a priority for your nonprofit? of total fundraising revenue. MORE
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5. MORE
In a recent Facebook Live mini-training, I provide specific examples of digital storytelling tactics to use during your next fundraising campaign. 9) Use the Facebook Donate button during a Facebook Live talking about your fundraising campaign. MORE
With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Like most Development Managers, at the onset of the pandemic I pivoted our in-person fundraisers to digital events. Fundraising guest bloggers MORE
Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! We are going to get through this, and history proves it. MORE
Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration. After all, your nonprofit has legal, ethical, logistical, brand, and fundraising standards that your volunteers may know nothing about. Fundraising MORE
It would be nice if a product fundraiser miraculously raised money on its own, right? You must be in the driver’s seat and have a solid grasp of best practices when running a fundraiser, including a product fundraiser. Why are you fundraising? Fundraising planning MORE
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. Beyond the possibilities for marketing and fundraising, social media represent a total revolution in the very way in which humans interact and communicate with each other. MORE
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all. I think we experience something similar as nonprofit professionals. MORE
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available! MORE
He's been on all sides of a nonprofit - running the fundraising, analyzing nonprofit databases, and consulting to nonprofits. Here, he shares the basics of creating an effective nonprofit fundraising plan. Uncharted Waters: A nonprofit fundraising plan that gets results. MORE
The post Top 5 Risks of Fundraising Registration Non-Compliance appeared first on Foundation Group®. Ask the Experts Management/Operations Managing a Nonprofit 501(c)(3) 501c3 nonprofit charitable solicitations compliance fundraising risk management state registration MORE
Social media is one of the most prevalent forms of communication today, but more often than not, nonprofits don’t know how to effectively leverage it for fundraising. Are familiar with the basics of social fundraising and encourage supporters to fundraise on your behalf. MORE
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. And Nonprofit Marketing Guide is proud to be the exclusive online home for his Ahern Writing Academy for Fundraisers. Copywriting Fundraising Nonprofit Communications MORE
Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. This approach is behind much of the social media fundraising/crowdfunding campaigns that have worked so well. Our Full Series on Asks: 6 Proven Community Engagement Asks 6 MORE Proven Community Engagement Asks 6 Proven Fundraising Asks. Fundraising MORE
Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference. MORE
Fundraising Related Topics Get Fully Funded
JANUARY 26, 2021
Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Nonprofit fundraising videos help you raise more money. Promo video: This type of video gets supporters excited about an upcoming event, fundraiser, or activity.
Get Fully Funded
JUNE 1, 2021
Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website.
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Get Fully Funded
JUNE 14, 2021
It would be nice if a product fundraiser miraculously raised money on its own, right? You must be in the driver’s seat and have a solid grasp of best practices when running a fundraiser, including a product fundraiser. Why are you fundraising? Fundraising planning
Kivi's Nonprofit Communications Blog
MAY 6, 2021
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding.
Kivi's Nonprofit Communications Blog
NOVEMBER 11, 2020
With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Like most Development Managers, at the onset of the pandemic I pivoted our in-person fundraisers to digital events. Fundraising guest bloggers
Kivi's Nonprofit Communications Blog
OCTOBER 29, 2019
With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Want to see real-life fundraising examples (especially direct mail)?
iMarketSmart
MARCH 29, 2020
Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! We are going to get through this, and history proves it.
Kivi's Nonprofit Communications Blog
NOVEMBER 6, 2019
Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. This approach is behind much of the social media fundraising/crowdfunding campaigns that have worked so well. Our Full Series on Asks: 6 Proven Community Engagement Asks 6 MORE Proven Community Engagement Asks 6 Proven Fundraising Asks. Fundraising
iMarketSmart
MAY 4, 2020
Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals.
iMarketSmart
JUNE 16, 2021
Major gifts (including legacy gifts) fundraising depends more on personalization, relevance, relationship, and timeliness than any other type of fundraising. Fundraising automation enables this level of engagement with high-value, philanthropic-minded individuals.
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary.
iMarketSmart
JUNE 1, 2021
Fundraising is getting harder. If you’re like most nonprofit leaders and fundraisers, you’re a bit worried that it can’t. To do fundraising well, it requires significant increases in staff, money, and time. They don’t know fundraising business operations like yours.
J Campbell Social Marketing
MAY 1, 2021
Social media is one of the most prevalent forms of communication today, but more often than not, nonprofits don’t know how to effectively leverage it for fundraising. Are familiar with the basics of social fundraising and encourage supporters to fundraise on your behalf.
J Campbell Social Marketing
FEBRUARY 21, 2019
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. Beyond the possibilities for marketing and fundraising, social media represent a total revolution in the very way in which humans interact and communicate with each other.
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2019
Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration. After all, your nonprofit has legal, ethical, logistical, brand, and fundraising standards that your volunteers may know nothing about. Fundraising
Kivi's Nonprofit Communications Blog
JANUARY 16, 2020
When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. Fundraising
J Campbell Social Marketing
JUNE 1, 2021
In a recent Facebook Live mini-training, I provide specific examples of digital storytelling tactics to use during your next fundraising campaign. 9) Use the Facebook Donate button during a Facebook Live talking about your fundraising campaign.
EveryAction
FEBRUARY 22, 2019
Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. fundraising
J Campbell Social Marketing
APRIL 22, 2021
On April 27, Candace Cody of CauseVox and I will be holding a free nonprofit webinar: Digital Fundraising 101: How To Get A Fundraiser Off The Ground + Make It Successful – sign up and secure your spot! There are two basic styles: Digital Peer-to-Peer Fundraiser.
iMarketSmart
JULY 31, 2017
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.
J Campbell Social Marketing
MARCH 27, 2020
With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? Learning Outcomes: Hidden hacks to identify who is creating and running Facebook Fundraisers for your nonprofit.
iMarketSmart
OCTOBER 21, 2015
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>
J Campbell Social Marketing
MARCH 4, 2020
Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. It’s NOT business as usual for nonprofits.
Fundraising Coach
FEBRUARY 25, 2020
Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference.
J Campbell Social Marketing
JULY 22, 2020
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
J Campbell Social Marketing
NOVEMBER 12, 2020
Did you get a chance to check out my brand new training, Your Year-End Online Fundraising Blueprint ? In the midst of this new reality we are experiencing, should digital fundraising and digital connection be a priority for your nonprofit? of total fundraising revenue.
Fundraising Coach
JUNE 15, 2021
He's been on all sides of a nonprofit - running the fundraising, analyzing nonprofit databases, and consulting to nonprofits. Here, he shares the basics of creating an effective nonprofit fundraising plan. Uncharted Waters: A nonprofit fundraising plan that gets results.
Foundation Group
FEBRUARY 15, 2021
The post Top 5 Risks of Fundraising Registration Non-Compliance appeared first on Foundation Group®. Ask the Experts Management/Operations Managing a Nonprofit 501(c)(3) 501c3 nonprofit charitable solicitations compliance fundraising risk management state registration
J Campbell Social Marketing
APRIL 9, 2020
Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Effective fundraising appeals play on our emotions. .
Kivi's Nonprofit Communications Blog
MAY 27, 2015
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. And Nonprofit Marketing Guide is proud to be the exclusive online home for his Ahern Writing Academy for Fundraisers. Copywriting Fundraising Nonprofit Communications
J Campbell Social Marketing
JULY 8, 2020
Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. Guest Post by John Killoran.
Ann Green
JANUARY 13, 2021
Unfortunately, we’re looking at another tough year for fundraising. That doesn’t mean you should stop fundraising. You may think the most important component of fundraising is raising money. That includes fundraising appeals.
A Small Change
JUNE 19, 2013
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all. I think we experience something similar as nonprofit professionals.
iMarketSmart
MAY 30, 2018
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.
Getting Attention
DECEMBER 6, 2016
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers. 3) Cut-and-paste templates like this email ask for teachers who fundraise via DonorsChoose.org. Get these three tools in your fundraising ambassadors’ hands a.s.a.p.
J Campbell Social Marketing
JANUARY 28, 2021
Why You Need To Get Your Board to Embrace Digital Fundraising. As we head into 2021, having a multi-channel fundraising approach that incorporates digital tools and techniques is more important than ever.
Ann Green
MAY 13, 2021
Believe it or not, strength training has a lot in common with fundraising and when I say fundraising, I’m including the all-important stewardship and relationship-building components. Fundraising is hard. Some of your fundraising will take even longer.
Kivi's Nonprofit Communications Blog
JANUARY 20, 2015
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.” it wasn’t fundraisers who were responsible for fundraising and the oh-so-pathetic donor retention rates. And good marketing and fundraising takes work, hard work.
iMarketSmart
JULY 27, 2017
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!
EveryAction
SEPTEMBER 26, 2018
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising
iMarketSmart
MARCH 22, 2019
This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. Want to get started with 3-to-1 major gift fundraising?
iMarketSmart
SEPTEMBER 15, 2017
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). I think it’s time that those fundraisers focused on acquisition caught up regardless of what “works” in the short-term. The post Are fundraising tricks and gimmicks worth doing?
J Campbell Social Marketing
NOVEMBER 25, 2019
Now LISTEN because this is IMPORTANT: I’m not saying to completely discard all other forms of fundraising, to throw out everything else, to ONLY focus on Facebook, and all of the other things I’m sure you are assuming (and getting ready to angrily tweet at me).
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