INDUSTRY INSIGHTS YOUR PEERS ARE READING
Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about the Engagement Fundraising Book at [link]. The post To Fundraise is Human (EF-S03-E02) appeared first on MarketSmart, LLC |. MORE
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson. MORE
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.” MORE
nonprofit email fundraising nonprofit technology guest postEmail isn’t dead. MORE
On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast MORE
Did he engage with a recent fundraising email? Whether it’s an intimate gathering or a blowout affair, your donor management software is also an important tool you can use when planning a fundraising soiree for Marta and her f ellow major donors. MORE
As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. No matter what’s on your fundraising to do list this fall, there’s one must have that you can’t afford to leave off that to-do list – stories. MORE
Year-End Fundraising Season. This year you will OWN year-end fundraising. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign. How to Write Amazing Year-End Fundraising Appeals by Network for Good. Create urgency in your fundraising posts. MORE
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style? MORE
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. MORE
On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories. MORE
This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. fundraising nonprofit tools MORE
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >> MORE
So we developed this nifty little menu of Engagement Fundraising marketing channels to help you sort it out and prioritize where you should invest your time and money to get the best bang for your buck. My simplest explanation of how Engagement Fundraising works. MORE
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! . MORE
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? MORE
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. MORE
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. MORE
Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Fundraising events. fundraising guest post MORE
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. fundraising nonprofit campaigns Development MORE
Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks. MORE
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising MORE
So the lesson for fundraisers here is: Be the first to give and be sure to deliver your gift in a way that is personalized and unexpected. You can thank your waiter for that fundraising lesson. Related Posts: >>5 lessons fundraisers can learn from Subway. MORE
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. MORE
Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Fundraising in an Election Year: Much ado about (almost) nothing. MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. MORE
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. MORE
Today’s your chance to read the introduction and chapter 1 of Engagement Fundraising for free! Related Posts: >>Top 8 reasons why you might want to read my new book: Engagement Fundraising. Engagement Fundraising: Free PDF Download – Introduction and Chapter 1. The post Free Download: Engagement Fundraising – Introduction and Chapter 1! We are offering a free PDF of the book up through page 34. Click here to download it now! MORE
Maybe you need an expert in a certain kind of fundraising. Is it someone to fundraise for you? Train your team to help you fundraise. Measure fundraising effectiveness and look at your analytics. THEN hiring a fundraising consultant is a good next step. Fundraising. MORE
Engagement fundraising (a phrase I coined many years ago) is powerful. But usually when people first hear me say “engagement fundraising”, they look at me like I have two heads. Engagement fundraising is fair and respectful. – Engagement Fundraising. MORE
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart. MORE
Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about the Engagement Fundraising Book at [link]. MORE
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. MORE
But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Greg has done a great job of deconstructing time-tested truths of fundraising and reconstructed them for the digital age, in terms we can understand. Podcasting is pretty new for me. MORE
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available! MORE
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. MORE
Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising MORE
Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%. MORE
Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications! MORE
The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. This blog post was taken from our Guide to Successful Year-End Fundraising! End of Year fundraising MORE
OUT: Over-spending your donors’ dollars on fundraising efforts that don’t work anymore. Related Posts: >>12 astounding ways engagement fundraising can help you right now. Engagement Fundraising in 7 simple bullet-points. MORE
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. MORE
Here are a dozen ways engagement fundraising helps nonprofits all around the world. 34% of the world’s top charities now employ engagement fundraising (and hundreds of small and mid-size organizations too!). My simplest explanation of how engagement fundraising works. MORE
Fundraising Related Topics EveryAction
OCTOBER 24, 2018
This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. fundraising nonprofit tools
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
iMarketSmart
NOVEMBER 7, 2018
So the lesson for fundraisers here is: Be the first to give and be sure to deliver your gift in a way that is personalized and unexpected. You can thank your waiter for that fundraising lesson. Related Posts: >>5 lessons fundraisers can learn from Subway.
iMarketSmart
MAY 30, 2018
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst.
iMarketSmart
JANUARY 2, 2018
OUT: Over-spending your donors’ dollars on fundraising efforts that don’t work anymore. Related Posts: >>12 astounding ways engagement fundraising can help you right now. Engagement Fundraising in 7 simple bullet-points.
EveryAction
AUGUST 29, 2018
However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. fundraising nonprofit campaigns Development
iMarketSmart
JUNE 25, 2018
Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks.
EveryAction
SEPTEMBER 26, 2018
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.
iMarketSmart
AUGUST 9, 2018
Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about the Engagement Fundraising Book at [link]. The post To Fundraise is Human (EF-S03-E02) appeared first on MarketSmart, LLC |.
EveryAction
NOVEMBER 5, 2018
Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%.
Getting Attention
MAY 2, 2018
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson.
iMarketSmart
MAY 3, 2018
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link].
Getting Attention
DECEMBER 6, 2016
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.
iMarketSmart
NOVEMBER 30, 2017
On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast
iMarketSmart
OCTOBER 5, 2018
Engagement fundraising (a phrase I coined many years ago) is powerful. But usually when people first hear me say “engagement fundraising”, they look at me like I have two heads. Engagement fundraising is fair and respectful. – Engagement Fundraising.
iMarketSmart
JULY 31, 2017
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.
iMarketSmart
SEPTEMBER 15, 2017
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).
EveryAction
OCTOBER 3, 2018
Did he engage with a recent fundraising email? Whether it’s an intimate gathering or a blowout affair, your donor management software is also an important tool you can use when planning a fundraising soiree for Marta and her f ellow major donors.
A Small Change
JUNE 19, 2013
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me.
EveryAction
SEPTEMBER 14, 2018
As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. No matter what’s on your fundraising to do list this fall, there’s one must have that you can’t afford to leave off that to-do list – stories.
Ann Green
OCTOBER 23, 2018
Year-end fundraising season is here and it’s the busiest time of the year for most nonprofit organizations. If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Fundraising in an Election Year: Much ado about (almost) nothing.
iMarketSmart
AUGUST 3, 2017
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.
iMarketSmart
SEPTEMBER 14, 2017
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser?
iMarketSmart
AUGUST 23, 2018
Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about the Engagement Fundraising Book at [link].
Kivi's Nonprofit Communications Blog
JANUARY 20, 2015
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.”
Wild Woman Fundraising
MAY 27, 2018
Maybe you need an expert in a certain kind of fundraising. Is it someone to fundraise for you? Train your team to help you fundraise. Measure fundraising effectiveness and look at your analytics. THEN hiring a fundraising consultant is a good next step. Fundraising.
iMarketSmart
JULY 18, 2018
But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Greg has done a great job of deconstructing time-tested truths of fundraising and reconstructed them for the digital age, in terms we can understand. Podcasting is pretty new for me.
Kivi's Nonprofit Communications Blog
MAY 27, 2015
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website.
iMarketSmart
OCTOBER 19, 2018
Today’s your chance to read the introduction and chapter 1 of Engagement Fundraising for free! Related Posts: >>Top 8 reasons why you might want to read my new book: Engagement Fundraising. Engagement Fundraising: Free PDF Download – Introduction and Chapter 1. The post Free Download: Engagement Fundraising – Introduction and Chapter 1! We are offering a free PDF of the book up through page 34. Click here to download it now!
iMarketSmart
OCTOBER 19, 2017
On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.
iMarketSmart
OCTOBER 21, 2015
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>
iMarketSmart
OCTOBER 23, 2017
Here are a dozen ways engagement fundraising helps nonprofits all around the world. 34% of the world’s top charities now employ engagement fundraising (and hundreds of small and mid-size organizations too!). My simplest explanation of how engagement fundraising works.
EveryAction
FEBRUARY 11, 2015
Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising
iMarketSmart
OCTOBER 21, 2016
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?
EveryAction
NOVEMBER 6, 2018
The unfortunate reality is that the average fundraising page completion rate is only 17%, according to the M+R 2017 Benchmarks Study. This blog post was taken from our Guide to Successful Year-End Fundraising! End of Year fundraising
EveryAction
MAY 12, 2015
nonprofit email fundraising nonprofit technology guest postEmail isn’t dead.
EveryAction
JANUARY 4, 2016
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
iMarketSmart
JULY 27, 2017
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!
Kivi's Nonprofit Communications Blog
OCTOBER 6, 2015
Year-End Fundraising Season. This year you will OWN year-end fundraising. The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign. How to Write Amazing Year-End Fundraising Appeals by Network for Good. Create urgency in your fundraising posts.
EveryAction
APRIL 25, 2016
Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Fundraising events. fundraising guest post
iMarketSmart
JUNE 7, 2017
Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications!
iMarketSmart
JUNE 23, 2017
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! .
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