Expert insights. Personalized for you.
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Let me put it this way: If you don’t shape program and services, marketing and fundraising around your supporters’ and participants’ actions, wants, habits, and values, you’ll alienate folks who are close now and fail miserably in making new friends. Flickr: Robyn Anderson. MORE
Have you ever written a fundraising letter? A fundraising letter you felt really proud about? And I bet your fundraising letter hardly raised any money. Writing fundraising letters is hard. I know writing fundraising letters is hard. MORE
With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? This tools-agnostic, jam-packed session, featuring a real-world nonprofit case study and industry benchmarks taken from over 300,000 Facebook fundraising transactions, aims to bust prevalent myths and address common challenges around Facebook fundraising. Facebook Fundraiser Data appeared first on marketing for the modern nonprofit. MORE
On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast MORE
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking. The post What’s your fundraising asking style? MORE
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers. 3) Cut-and-paste templates like this email ask for teachers who fundraise via DonorsChoose.org. Get these three tools in your fundraising ambassadors’ hands a.s.a.p. MORE
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >> MORE
Folks, THIS is spray and pray fundraising. Fundraising Climate Change is happening because of emails like this. Check out my report titled: Fundraising Climate Change and What You Can Do About It. The post A perfect example of ‘spray and pray fundraising’ appeared first on MarketSmart. Smartideas can spam and nonprofits email fundraising spray and pray fundraising MORE
This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. Want to get started with 3-to-1 major gift fundraising? MORE
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? The post Job Titles For Fundraisers – Episode 10 appeared first on MarketSmart, LLC |. Well you will soon! MORE
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. MORE
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. Podcast MORE
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. MORE
Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Here are five common reasons that an online fundraising campaign may not be raising money like it should. Indiegogo found that fundraising campaigns with video raised four times as much as campaigns without. . MORE
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The post Musical chairs, your donors, and fundraising? The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while. MORE
Unfortunately, we’re looking at another tough year for fundraising. That doesn’t mean you should stop fundraising. You may think the most important component of fundraising is raising money. That includes fundraising appeals. MORE
Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks. The post Are you a piñata fundraiser? Piñatas are decorative, papier-mâché containers usually filled with candy. I learned about them at children’s birthday parties. MORE
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising MORE
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Additionally, for the sake of yourself and your colleagues who are working tirelessly for the donors, volunteers, advocates, and members, I hope you’ll become an engagement fundraiser. Will you become an engagement fundraiser ? MORE
Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Speaking P2P peer-to-peerIt’s NOT business as usual for nonprofits. MORE
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). I think it’s time that those fundraisers focused on acquisition caught up regardless of what “works” in the short-term. The post Are fundraising tricks and gimmicks worth doing? MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary. MORE
Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. fundraising MORE
With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Want to see real-life fundraising examples (especially direct mail)? MORE
The post Beware of the fundraising Illuminati appeared first on MarketSmart. Fundraising altruism illuminatiThe Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake! MORE
Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals. What is considered to be a major gift by fundraisers? Interestingly this is pretty much exactly what fundraisers told us three years ago in the previous study. Before we begin. MORE
Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. And while nonprofit professionals had their guesses as to what the fundraising industry would look like this year, no one could have predicted the extent to which a global health and economic crisis would disrupt daily operations. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. MORE
Did you get a chance to check out my brand new training, Your Year-End Online Fundraising Blueprint ? In the midst of this new reality we are experiencing, should digital fundraising and digital connection be a priority for your nonprofit? of total fundraising revenue. MORE
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5. MORE
With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Like most Development Managers, at the onset of the pandemic I pivoted our in-person fundraisers to digital events. Fundraising guest bloggers MORE
What is social fundraising? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? Sue is a sought-after speaker and an expert in social fundraising and creating awesome donor experiences. Sue spent some time with us to talk all things social fundraising – what is it, how to use it, and where to begin? What makes it so powerful? MORE
Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! Smartideas fundraising during a crisis fundraising during covid-19 fundraising tips for nonprofits NonprofitWe are going to get through this, and history proves it. MORE
Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration. After all, your nonprofit has legal, ethical, logistical, brand, and fundraising standards that your volunteers may know nothing about. Fundraising MORE
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Podcast donation email sample Email Marketing email template asking for donations fundraising email best practices fundraising email ideas fundraising email sample fundraising email to coworkers Marketing channels personal fundraising letter sample sample email fundraising campaign MORE
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. Beyond the possibilities for marketing and fundraising, social media represent a total revolution in the very way in which humans interact and communicate with each other. MORE
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all. I think we experience something similar as nonprofit professionals. MORE
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available! MORE
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. Another recent piece of Facebook fundraising news for nonprofits is the announcement that Facebook pages will now be able to set up and launch Fundraisers from their Pages. MORE
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS! MORE
Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars. MORE
Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has too many items on her plate. . In my latest Facebook Live video and this post, I dive into what I expect to be the top 5 digital fundraising trends for 2019. MORE
Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. This approach is behind much of the social media fundraising/crowdfunding campaigns that have worked so well. Our Full Series on Asks: 6 Proven Community Engagement Asks 6 MORE Proven Community Engagement Asks 6 Proven Fundraising Asks. Fundraising MORE
Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference. And nonprofit fundraising. Leaders don't seem to do this with fundraising. You'll even find that fundraising becomes enjoyable. Ask Board Members Fundraising Secrets MORE
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy MORE
Fundraising Related Topics Ann Green
JANUARY 13, 2021
Unfortunately, we’re looking at another tough year for fundraising. That doesn’t mean you should stop fundraising. You may think the most important component of fundraising is raising money. That includes fundraising appeals.
Kivi's Nonprofit Communications Blog
NOVEMBER 11, 2020
With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Like most Development Managers, at the onset of the pandemic I pivoted our in-person fundraisers to digital events. Fundraising guest bloggers
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
J Campbell Social Marketing
FEBRUARY 21, 2019
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. Beyond the possibilities for marketing and fundraising, social media represent a total revolution in the very way in which humans interact and communicate with each other.
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary.
J Campbell Social Marketing
NOVEMBER 12, 2020
Did you get a chance to check out my brand new training, Your Year-End Online Fundraising Blueprint ? In the midst of this new reality we are experiencing, should digital fundraising and digital connection be a priority for your nonprofit? of total fundraising revenue.
iMarketSmart
MARCH 29, 2020
Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! Smartideas fundraising during a crisis fundraising during covid-19 fundraising tips for nonprofits NonprofitWe are going to get through this, and history proves it.
J Campbell Social Marketing
JULY 22, 2020
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
Kivi's Nonprofit Communications Blog
OCTOBER 29, 2019
With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Want to see real-life fundraising examples (especially direct mail)?
iMarketSmart
MAY 4, 2020
Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals. What is considered to be a major gift by fundraisers? Interestingly this is pretty much exactly what fundraisers told us three years ago in the previous study. Before we begin.
iMarketSmart
JULY 31, 2017
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.
iMarketSmart
OCTOBER 21, 2015
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>
Kivi's Nonprofit Communications Blog
NOVEMBER 6, 2019
Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. This approach is behind much of the social media fundraising/crowdfunding campaigns that have worked so well. Our Full Series on Asks: 6 Proven Community Engagement Asks 6 MORE Proven Community Engagement Asks 6 Proven Fundraising Asks. Fundraising
A Small Change
JUNE 19, 2013
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all. I think we experience something similar as nonprofit professionals.
J Campbell Social Marketing
MARCH 4, 2020
Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Speaking P2P peer-to-peerIt’s NOT business as usual for nonprofits.
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2019
Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration. After all, your nonprofit has legal, ethical, logistical, brand, and fundraising standards that your volunteers may know nothing about. Fundraising
iMarketSmart
MAY 30, 2018
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.
J Campbell Social Marketing
MARCH 27, 2020
With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? This tools-agnostic, jam-packed session, featuring a real-world nonprofit case study and industry benchmarks taken from over 300,000 Facebook fundraising transactions, aims to bust prevalent myths and address common challenges around Facebook fundraising. Facebook Fundraiser Data appeared first on marketing for the modern nonprofit.
iMarketSmart
JULY 27, 2017
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!
EveryAction
SEPTEMBER 26, 2018
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising
iMarketSmart
MARCH 22, 2019
This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. Want to get started with 3-to-1 major gift fundraising?
Fundraising Coach
FEBRUARY 25, 2020
Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference. And nonprofit fundraising. Leaders don't seem to do this with fundraising. You'll even find that fundraising becomes enjoyable. Ask Board Members Fundraising Secrets
Getting Attention
DECEMBER 6, 2016
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers. 3) Cut-and-paste templates like this email ask for teachers who fundraise via DonorsChoose.org. Get these three tools in your fundraising ambassadors’ hands a.s.a.p.
J Campbell Social Marketing
JULY 8, 2020
Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. And while nonprofit professionals had their guesses as to what the fundraising industry would look like this year, no one could have predicted the extent to which a global health and economic crisis would disrupt daily operations. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go.
Fundraising Coach
OCTOBER 9, 2020
Have you ever written a fundraising letter? A fundraising letter you felt really proud about? And I bet your fundraising letter hardly raised any money. Writing fundraising letters is hard. I know writing fundraising letters is hard.
iMarketSmart
SEPTEMBER 15, 2017
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). I think it’s time that those fundraisers focused on acquisition caught up regardless of what “works” in the short-term. The post Are fundraising tricks and gimmicks worth doing?
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!
iMarketSmart
NOVEMBER 30, 2017
On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast
iMarketSmart
JUNE 25, 2018
Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks. The post Are you a piñata fundraiser? Piñatas are decorative, papier-mâché containers usually filled with candy. I learned about them at children’s birthday parties.
iMarketSmart
MARCH 20, 2019
The post Beware of the fundraising Illuminati appeared first on MarketSmart. Fundraising altruism illuminatiThe Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake!
iMarketSmart
MARCH 6, 2019
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Additionally, for the sake of yourself and your colleagues who are working tirelessly for the donors, volunteers, advocates, and members, I hope you’ll become an engagement fundraiser. Will you become an engagement fundraiser ?
EveryAction
FEBRUARY 11, 2015
Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars.
iMarketSmart
AUGUST 3, 2017
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Podcast donation email sample Email Marketing email template asking for donations fundraising email best practices fundraising email ideas fundraising email sample fundraising email to coworkers Marketing channels personal fundraising letter sample sample email fundraising campaign
J Campbell Social Marketing
APRIL 9, 2020
Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Here are five common reasons that an online fundraising campaign may not be raising money like it should. Indiegogo found that fundraising campaigns with video raised four times as much as campaigns without. .
iMarketSmart
OCTOBER 25, 2017
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy
J Campbell Social Marketing
DECEMBER 7, 2018
Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has too many items on her plate. . In my latest Facebook Live video and this post, I dive into what I expect to be the top 5 digital fundraising trends for 2019.
iMarketSmart
SEPTEMBER 14, 2017
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? The post Job Titles For Fundraisers – Episode 10 appeared first on MarketSmart, LLC |. Well you will soon!
J Campbell Social Marketing
JUNE 27, 2018
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. Another recent piece of Facebook fundraising news for nonprofits is the announcement that Facebook pages will now be able to set up and launch Fundraisers from their Pages.
iMarketSmart
OCTOBER 21, 2016
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking. The post What’s your fundraising asking style?
Getting Attention
MAY 2, 2018
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Let me put it this way: If you don’t shape program and services, marketing and fundraising around your supporters’ and participants’ actions, wants, habits, and values, you’ll alienate folks who are close now and fail miserably in making new friends. Flickr: Robyn Anderson.
iMarketSmart
MAY 3, 2018
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. Podcast
J Campbell Social Marketing
AUGUST 12, 2019
What is social fundraising? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? Sue is a sought-after speaker and an expert in social fundraising and creating awesome donor experiences. Sue spent some time with us to talk all things social fundraising – what is it, how to use it, and where to begin? What makes it so powerful?
iMarketSmart
JULY 26, 2019
Folks, THIS is spray and pray fundraising. Fundraising Climate Change is happening because of emails like this. Check out my report titled: Fundraising Climate Change and What You Can Do About It. The post A perfect example of ‘spray and pray fundraising’ appeared first on MarketSmart. Smartideas can spam and nonprofits email fundraising spray and pray fundraising
iMarketSmart
MAY 2, 2019
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The post Musical chairs, your donors, and fundraising? The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.
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