J Campbell Social Marketing

FEBRUARY 21, 2019

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. Beyond the possibilities for marketing and fundraising, social media represent a total revolution in the very way in which humans interact and communicate with each other.

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iMarketSmart

MARCH 29, 2020

Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! Smartideas fundraising during a crisis fundraising during covid-19 fundraising tips for nonprofits NonprofitWe are going to get through this, and history proves it.

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EveryAction

JULY 18, 2018

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary.

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iMarketSmart

MAY 4, 2020

Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals. What is considered to be a major gift by fundraisers? Interestingly this is pretty much exactly what fundraisers told us three years ago in the previous study. Before we begin.

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J Campbell Social Marketing

JULY 22, 2020

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.

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EveryAction

FEBRUARY 22, 2019

Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. fundraising

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Kivi's Nonprofit Communications Blog

OCTOBER 29, 2019

With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Want to see real-life fundraising examples (especially direct mail)?

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iMarketSmart

JULY 31, 2017

Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

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iMarketSmart

OCTOBER 21, 2015

Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>

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Fundraising Coach

OCTOBER 9, 2020

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? And I bet your fundraising letter hardly raised any money. Writing fundraising letters is hard. I know writing fundraising letters is hard.

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Letter Writing Test Holiday 59

J Campbell Social Marketing

MARCH 4, 2020

Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Speaking P2P peer-to-peerIt’s NOT business as usual for nonprofits.

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Kivi's Nonprofit Communications Blog

NOVEMBER 7, 2019

Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration. After all, your nonprofit has legal, ethical, logistical, brand, and fundraising standards that your volunteers may know nothing about. Fundraising

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Fundraising Coach

OCTOBER 21, 2020

We talked about leadership, fundraising, events, and sales in a pandemic. I loved Eliz's story about a fundraising appeal that wowed her. And Thom's observations on the similarities with the process of nonprofit fundraising and generating sales for speaking!

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Environment Green Sales October 54

iMarketSmart

MAY 30, 2018

Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.

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A Small Change

JUNE 19, 2013

We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all. I think we experience something similar as nonprofit professionals.

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J Campbell Social Marketing

MARCH 27, 2020

With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? This tools-agnostic, jam-packed session, featuring a real-world nonprofit case study and industry benchmarks taken from over 300,000 Facebook fundraising transactions, aims to bust prevalent myths and address common challenges around Facebook fundraising. Facebook Fundraiser Data appeared first on marketing for the modern nonprofit.

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Fundraising Coach

FEBRUARY 25, 2020

Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference. And nonprofit fundraising. Leaders don't seem to do this with fundraising. You'll even find that fundraising becomes enjoyable. Ask Board Members Fundraising Secrets

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Letter Test Direct Mail Fundraising 64

J Campbell Social Marketing

JULY 8, 2020

Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. And while nonprofit professionals had their guesses as to what the fundraising industry would look like this year, no one could have predicted the extent to which a global health and economic crisis would disrupt daily operations. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go.

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EveryAction

SEPTEMBER 26, 2018

Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising

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iMarketSmart

MARCH 22, 2019

This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. Want to get started with 3-to-1 major gift fundraising?

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iMarketSmart

JULY 27, 2017

I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!

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Getting Attention

DECEMBER 6, 2016

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers. 3) Cut-and-paste templates like this email ask for teachers who fundraise via DonorsChoose.org. Get these three tools in your fundraising ambassadors’ hands a.s.a.p.

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J Campbell Social Marketing

APRIL 9, 2020

Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Here are five common reasons that an online fundraising campaign may not be raising money like it should. Indiegogo found that fundraising campaigns with video raised four times as much as campaigns without. .

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iMarketSmart

SEPTEMBER 15, 2017

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). I think it’s time that those fundraisers focused on acquisition caught up regardless of what “works” in the short-term. The post Are fundraising tricks and gimmicks worth doing?

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iMarketSmart

MAY 4, 2018

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

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iMarketSmart

MARCH 20, 2019

The post Beware of the fundraising Illuminati appeared first on MarketSmart. Fundraising altruism illuminatiThe Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake!

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iMarketSmart

MARCH 6, 2019

For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Additionally, for the sake of yourself and your colleagues who are working tirelessly for the donors, volunteers, advocates, and members, I hope you’ll become an engagement fundraiser. Will you become an engagement fundraiser ?

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iMarketSmart

NOVEMBER 30, 2017

On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast

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iMarketSmart

JUNE 25, 2018

Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks. The post Are you a piñata fundraiser? Piñatas are decorative, papier-mâché containers usually filled with candy. I learned about them at children’s birthday parties.

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iMarketSmart

AUGUST 3, 2017

The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Podcast donation email sample Email Marketing email template asking for donations fundraising email best practices fundraising email ideas fundraising email sample fundraising email to coworkers Marketing channels personal fundraising letter sample sample email fundraising campaign

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iMarketSmart

OCTOBER 25, 2017

The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

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EveryAction

FEBRUARY 11, 2015

Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars.

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J Campbell Social Marketing

DECEMBER 7, 2018

Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. These are trends, which are fun to talk about, but can get overwhelming for the digital fundraiser that already has too many items on her plate. . In my latest Facebook Live video and this post, I dive into what I expect to be the top 5 digital fundraising trends for 2019.

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Trends P2P Florida Nov 196

iMarketSmart

SEPTEMBER 14, 2017

On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? The post Job Titles For Fundraisers – Episode 10 appeared first on MarketSmart, LLC |. Well you will soon!

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J Campbell Social Marketing

JUNE 27, 2018

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. Another recent piece of Facebook fundraising news for nonprofits is the announcement that Facebook pages will now be able to set up and launch Fundraisers from their Pages.

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iMarketSmart

MAY 3, 2018

The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. Podcast

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Getting Attention

MAY 2, 2018

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Let me put it this way: If you don’t shape program and services, marketing and fundraising around your supporters’ and participants’ actions, wants, habits, and values, you’ll alienate folks who are close now and fail miserably in making new friends. Flickr: Robyn Anderson.

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J Campbell Social Marketing

AUGUST 12, 2019

What is social fundraising? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? Sue is a sought-after speaker and an expert in social fundraising and creating awesome donor experiences. Sue spent some time with us to talk all things social fundraising – what is it, how to use it, and where to begin? What makes it so powerful?

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iMarketSmart

JULY 26, 2019

Folks, THIS is spray and pray fundraising. Fundraising Climate Change is happening because of emails like this. Check out my report titled: Fundraising Climate Change and What You Can Do About It. The post A perfect example of ‘spray and pray fundraising’ appeared first on MarketSmart. Smartideas can spam and nonprofits email fundraising spray and pray fundraising

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iMarketSmart

OCTOBER 21, 2016

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. Recommendations: >> 8 ways to ask for a donation without actually asking. >> Are we sometimes asking donors the wrong questions? >> 12 fundraising questions gift officers should be asking. The post What’s your fundraising asking style?

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iMarketSmart

MAY 2, 2019

I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The post Musical chairs, your donors, and fundraising? The people you consider to be YOUR donors are circling around many other charities and, from time to time, they ‘sit’ with one that engages them properly and makes them feel good. Then, when the music starts playing again, they go around and around until they find another charity and take a seat there for a while.

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iMarketSmart

MARCH 11, 2019

There are eight components of my innovative fundraising methodology : 1. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. Your fundraising efforts, now aimed at those with tremendous capacity thanks to the acceptance of the Pareto principle, will become customer service oriented. These tools help fundraisers cut costs, optimize what they do, and raise gifts efficiently. The world needs fundraisers like you to enable giving.

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Kivi's Nonprofit Communications Blog

JANUARY 16, 2020

When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. It’s the perfect description for this book about how to fundraise online even when no one else in the office really gets it — at least not at first! Fundraising

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