Expert insights. Personalized for you.
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson. MORE
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.” MORE
With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? Learning Outcomes: Hidden hacks to identify who is creating and running Facebook Fundraisers for your nonprofit. MORE
On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast MORE
Most of the time donors spend involving themselves with your organization happens without a fundraiser present. Fundraisers desperately need support. Too many organizations force fundraisers to do too many things when, instead, they should support them with a focus on the 80/20. MORE
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style? MORE
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. MORE
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >> MORE
Folks, THIS is spray and pray fundraising. Fundraising Climate Change is happening because of emails like this. Check out my report titled: Fundraising Climate Change and What You Can Do About It. Smartideas can spam and nonprofits email fundraising spray and pray fundraising MORE
This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. Want to get started with 3-to-1 major gift fundraising? Click here to get a free sample of the 3-to-1 fundraising sticky pads. The post What is 3-to-1 Major Gift Fundraising? MORE
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? MORE
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. MORE
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. MORE
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. MORE
Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Effective fundraising appeals play on our emotions. . MORE
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The post Musical chairs, your donors, and fundraising? MORE
Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks. MORE
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising MORE
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Will you become an engagement fundraiser ? MORE
Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. It’s NOT business as usual for nonprofits. MORE
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. MORE
Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. fundraising MORE
When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. Fundraising MORE
With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. Want to see real-life fundraising examples (especially direct mail)? Fundraising MORE
The post Beware of the fundraising Illuminati appeared first on MarketSmart. Fundraising altruism illuminatiThe Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . MORE
Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals. MORE
Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. Guest Post by John Killoran. MORE
There are eight components of my innovative fundraising methodology : 1. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. These tools help fundraisers cut costs, optimize what they do, and raise gifts efficiently. MORE
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. MORE
This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? As with many questions in nonprofit marketing and fundraising, there are a few different ways to think about this. MORE
What is social fundraising? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? Sue is a sought-after speaker and an expert in social fundraising and creating awesome donor experiences. What makes it so powerful? MORE
Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! We are going to get through this, and history proves it. MORE
Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Third-party fundraising guidelines often cover. Food Bank of Lincoln Host a Fundraiser/Drive (Nebraska). MORE
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart. MORE
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. MORE
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. MORE
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. MORE
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. MORE
Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising MORE
Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Think of digital fundraising and community building like dominoes. MORE
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. MORE
Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. Fundraising MORE
Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference. MORE
Fundraising Related Topics Kivi's Nonprofit Communications Blog
OCTOBER 29, 2019
With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. Want to see real-life fundraising examples (especially direct mail)? Fundraising
Kivi's Nonprofit Communications Blog
NOVEMBER 6, 2019
Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. Fundraising
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Kivi's Nonprofit Communications Blog
JUNE 16, 2020
This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? As with many questions in nonprofit marketing and fundraising, there are a few different ways to think about this.
iMarketSmart
MARCH 29, 2020
Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! We are going to get through this, and history proves it.
Kivi's Nonprofit Communications Blog
NOVEMBER 7, 2019
Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Third-party fundraising guidelines often cover. Food Bank of Lincoln Host a Fundraiser/Drive (Nebraska).
J Campbell Social Marketing
FEBRUARY 21, 2019
Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.
EveryAction
JULY 18, 2018
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
J Campbell Social Marketing
JULY 22, 2020
The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
Kivi's Nonprofit Communications Blog
JANUARY 16, 2020
When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. Fundraising
J Campbell Social Marketing
MARCH 4, 2020
Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. It’s NOT business as usual for nonprofits.
iMarketSmart
MAY 4, 2020
Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals.
J Campbell Social Marketing
MARCH 27, 2020
With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? Learning Outcomes: Hidden hacks to identify who is creating and running Facebook Fundraisers for your nonprofit.
J Campbell Social Marketing
JULY 8, 2020
Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. Guest Post by John Killoran.
iMarketSmart
MAY 30, 2018
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst.
J Campbell Social Marketing
APRIL 9, 2020
Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Effective fundraising appeals play on our emotions. .
Kivi's Nonprofit Communications Blog
MAY 27, 2015
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website.
A Small Change
JUNE 19, 2013
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me.
Fundraising Coach
FEBRUARY 25, 2020
Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference.
iMarketSmart
MARCH 22, 2019
This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. Want to get started with 3-to-1 major gift fundraising? Click here to get a free sample of the 3-to-1 fundraising sticky pads. The post What is 3-to-1 Major Gift Fundraising?
EveryAction
SEPTEMBER 26, 2018
Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising
Kivi's Nonprofit Communications Blog
JANUARY 20, 2015
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.”
Getting Attention
DECEMBER 6, 2016
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.
iMarketSmart
JULY 31, 2017
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.
iMarketSmart
JUNE 22, 2020
Most of the time donors spend involving themselves with your organization happens without a fundraiser present. Fundraisers desperately need support. Too many organizations force fundraisers to do too many things when, instead, they should support them with a focus on the 80/20.
iMarketSmart
MARCH 20, 2019
The post Beware of the fundraising Illuminati appeared first on MarketSmart. Fundraising altruism illuminatiThe Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. .
iMarketSmart
SEPTEMBER 15, 2017
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).
iMarketSmart
MARCH 6, 2019
For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Will you become an engagement fundraiser ?
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.
iMarketSmart
OCTOBER 21, 2015
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>
J Campbell Social Marketing
DECEMBER 7, 2018
Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Think of digital fundraising and community building like dominoes.
iMarketSmart
JUNE 25, 2018
Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks.
iMarketSmart
NOVEMBER 30, 2017
On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast
J Campbell Social Marketing
AUGUST 12, 2019
What is social fundraising? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? Sue is a sought-after speaker and an expert in social fundraising and creating awesome donor experiences. What makes it so powerful?
iMarketSmart
AUGUST 3, 2017
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.
J Campbell Social Marketing
JUNE 27, 2018
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas.
EveryAction
FEBRUARY 11, 2015
Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising
iMarketSmart
JULY 26, 2019
Folks, THIS is spray and pray fundraising. Fundraising Climate Change is happening because of emails like this. Check out my report titled: Fundraising Climate Change and What You Can Do About It. Smartideas can spam and nonprofits email fundraising spray and pray fundraising
iMarketSmart
SEPTEMBER 14, 2017
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser?
iMarketSmart
MAY 2, 2019
I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The post Musical chairs, your donors, and fundraising?
iMarketSmart
MAY 3, 2018
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link].
Getting Attention
MAY 2, 2018
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson.
iMarketSmart
MARCH 11, 2019
There are eight components of my innovative fundraising methodology : 1. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. These tools help fundraisers cut costs, optimize what they do, and raise gifts efficiently.
iMarketSmart
OCTOBER 21, 2016
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?
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