Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).

Introducing the First Ever Major Gifts Fundraising Benchmark Study

iMarketSmart

The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study.

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3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

4 Myths About Fundraising You Need to Stop Believing

Wild Woman Fundraising

I have talked with so many people about fundraising. and of course, fundraising staff. We have never made a fundraising plan. If you make a fundraising plan, even if you never look at it again, it will definitely help you fundraise all year round.

Could your volunteers solve most of your fundraising problems?

iMarketSmart

The post Could your volunteers solve most of your fundraising problems? Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. This five-part fundraising toolkit will be a great help: .

Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. If fundraisers would provide more value in their emails, they’ll get more donations. More on this in my 10 Commandments of Engagement Fundraising here.

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Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.”

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. Highlight opportunities for engagement ( ex: showcase fundraising teams or leaderboards ). Fundraising Guest BloggersKerri Moore.

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Here are the top four ways to use corporate philanthropy to boost your online fundraiser. Guest blog by Adam Weinger.

The 5 p’s of engagement fundraising

iMarketSmart

Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications!

Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Who Uses Mobile Fundraising?

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media.

Creating a Partnership Between Fundraisers and Marketers [TOMORROW]

Kivi's Nonprofit Communications Blog

Do your fundraising and communications staffs work together well? The Right Ways and Wrong Ways for Communications and Fundraising Staff to Work Together. Register now to learn how to create a successful partnership between your fundraising and communications staff.

Fundraising Miracle

The Agitator

Short-term thinking is by far the greatest enemy of effective fundraising. CEOs who won’t invest in skill-building and continuing education for fundraising staffs. Signs of this noxious enemy abound.

4 Jobs for Introverted Fundraisers

Wild Woman Fundraising

We might assume that nonprofits are full of happy extroverted fundraisers, going out and gladhanding donors like crazy. A lot of fundraisers actually are secret (or not so secret) introverts who would rather sit at their computer than go out and risk humiliation in front of a donor.

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The 2016 Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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Fundraising vs. Facilitating

iMarketSmart

Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>

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Becoming a Fundraising Genius

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website.

4 keys to fundraising success you might be overlooking

iMarketSmart

Related Posts. >> The Keys to Successful Fundraising. >> The Anatomy of Success in Planned Giving. >> 5 Ridiculously Simple Steps for Fundraising Success. The post 4 keys to fundraising success you might be overlooking appeared first on MarketSmart | .

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Nonprofit Fundraising Basics: Matching Gifts

EveryAction

Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Fundraising events. fundraising guest post

Fundraising Bravery

The Agitator

This so-called Fundraising Preference Service (FPS) sent the generally calm Professor Sargeant through the roof. Board Meeting Swipe File Communications Fundraising philosophy/profession Nonprofit management Transparency premium

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The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

What I soon came to realize is that a job description encompassing each diverse aspect of a marketing and communications position and a fundraising and development position is doomed to fail. Effective nonprofit marketing gets people’s attention, and successful fundraising keeps it.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Are Your Fundraising Proceeds Insured?

The Agitator

This morning I’m wondering how many nonprofits in Houston and Florida had their fundraising proceeds protected from the ravages of Hurricanes Harvey and Irma by insurance. He reported a conversation with a friend who “told me something that I had never heard of, that nonprofits could claim damages against their insurance policies for lost fundraising revenue due to natural disasters. ” [Emphasis mine] Now I know about nonprofits taking.

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Then it dawned on me that wealthy people make financial transactions with stockbrokers and fundraisers in similar ways. Therefore, it’s important that you, your fundraising team and your entire organization think of yourselves as brokers, partners, educators, and facilitators— not fundraisers.

Fundraising Metrics That Matter

The Agitator

Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.

Fundraising metrics: you have to see them to believe them

iMarketSmart

So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! .

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4 things pizza and major gift fundraising have in common

iMarketSmart

The post 4 things pizza and major gift fundraising have in common appeared first on MarketSmart | . Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation

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14 problems only fundraisers understand

Wild Woman Fundraising

Fundraising is a tremendously complex, challenging job. You have this precious gift to give to the world-your fundraising talents! If you’re not an extrovert, but are an introvert working in fundraising, here’s a post for you.

3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communications

Eminence vs. Evidence In Fundraising

The Agitator

Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research Starting Over premium

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18 habits every fundraiser should have by their first 6 months on the job

Wild Woman Fundraising

But what about fundraisers? I give you: 18 Habits of highly successful fundraising professionals. Because fundraising is about relationships. This is one of the easiest ways to become a good fundraiser. Just the best way to fundraise, NBD.

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What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

” So what’s the takeaway that fundraisers can learn from restaurants? Recommendations: >> The Future Fundraising Now Blog. >> Get Fully Funded Blog. The post What Fundraisers Can Learn From Restaurants and Waiters appeared first on MarketSmart | .

The Curse of Fundraising Innumeracy

The Agitator

Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. I spoke to a Head of Fundraising (who shall remain nameless) who is revered in the sector and thought to be a big brain and big thinker.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

The fundraising climate is improving. While online giving is still a small percentage (6.4%) of the total funds raised by nonprofits, it is becoming a vital tool in the fundraising toolbox for organizations everywhere, large and small.

The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

Here are the 5 questions nonprofits always ask me about fundraising appeals. Copywriting Fundraising Nonprofit CommunicationsPhoto Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. photo credit: peddhapati via photopin cc.

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.”

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