Why the best marketers know very little about the technical aspects of planned giving

iMarketSmart

that seems like it might have been developed just for marketers: K – Keep. For example, consider automobile marketing. Similarly, when “marketing and selling” (or raising) major or planned gifts it’s all about emotion.

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Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

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Online fundraising isn''t a stand-alone initiative—it''s an integrated part of your communications strategy. Yoru online and offline marketing plans to donors should mirror and completment each other. But just as your whole marketing strategy is multifaceted, so to are your donors! Check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan: Offline Mailing Tips: Ask your donors their preference.

Proof that planned gifts increase annual giving revenue

iMarketSmart

What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving.

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Want more planned gifts? Focus on why not how

iMarketSmart

There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Instead, you just pelted them with your marketing.

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5 questions to ask your planned giving marketing vendor

iMarketSmart

How many highly qualified planned giving leads did you generate for my nonprofit last year? Related posts: >> It’s About Questions, Not Presentations. >> 10 Simple Questions Your Technology Vendor Should be Able to Answer. >> 9 Questions to Help You Determine If Your Results Are Good. >> 12 Essential Questions To Ask When Buying Fundraising Software. The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | .

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My Gift To You This Holiday Season

iMarketSmart

A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” “You can’t close planned gifts with a website!”

The single worst way to evaluate your planned giving program

iMarketSmart

Recently someone told me that their current planned giving marketing efforts were not working. “Because there’s been a drop in our planned giving revenue over the past couple of years,” she replied. Start planting your seeds for planned gifts today.

Your planned giving offers need to change

iMarketSmart

Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. It can’t only be about death and taxes.

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How to determine whether or not you should fire your planned gift marketing vendor

iMarketSmart

If you’re concerned that you might be getting marketing advice from a firm that’s behind the times, ask yourself the following questions: . Do they know how to cross-pollinate major gift opportunities with planned giving offers? In other words, does their marketing pay for itself many times over with major gift revenue? Do they try to tie you into a year long contract no matter whether the marketing is working or not?

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What to do about planned gift marketing when you don’t know what to do…

iMarketSmart

Planned giving is a new area for me. And now my new boss wants me to come up with an action plan for the next year. Eighty percent of the success of your planned gift marketing efforts will be dependent upon your list.

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Reinvent your legacy society to become a stewardship society instead

iMarketSmart

Don’t worry about whether or not they planned to leave a gift yet. Put those who have already made planned gifts on a pedestal at the events (with their permission of course). Ask the planned givers to share their stories and explain why they planned a gift.

Do you really need to buy a planned giving website?

iMarketSmart

You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation.

The easiest way to grow your Legacy Society (5 super-simple steps)

iMarketSmart

Everyone wants planned gifts. The survey should include a question that asks if they have included your organization in their plan already or if they need help. Related Posts. >> 5 Ridiculously Simple Steps for Fundraising Success. >> Increase Your Year-End Fundraising Dollars With This Simple Strategy. But so few invest the time and money necessary to inspire them. Events, annual fund mailings, operation meetings, and tons of other things get in the way.

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How to CONFUSE your donors and get LESS gifts.

iMarketSmart

Does your planned giving marketing copy make [ insert word here from below ] sense? Most planned giving copy sounds like it came from an attorney or accountant. And whatever you do, don’t hire a planned giving specialist. They, too, are not marketers.

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Die! Die! Die! Die! Die! Die!

iMarketSmart

I just saw a video for a nonprofit’s planned giving department that made me sick. They seem to believe those same supporters will watch the video and plan to make a legacy gift after enduring the experience. 15 Marketing Essentials For Major Donors and Legacy Society Members.

How to Do Better in 2018

Ann Green

Evaluate and plan. Take a look back at 2017 to see what worked and what didn’t in your fundraising and communications. Incorporate what you’ve learned into your 2018 plans. If you haven’t made fundraising and communications plans yet, do that now! Happy New Year!

Nonprofit Spring Cleaning Part Two – Out With the Old, In With the New

Ann Green

Now is a good time to look at your fundraising and marketing plans to figure out what’s working, what isn’t, and if you’re on target with your goals. If you never created these plans, then one of your first priorities is to do that.

Time For Some Spring Cleaning

Ann Green

This is a good time to look at your fundraising and marketing plans to figure out what’s working, what isn’t, and if you’re on target with your goals. If you never created these plans, then one of your first priorities is to do that.

2 Data-Powered Steps to Boost Donations

Getting Attention

Guest blogger Heather Yandow brings more than a decade of experience as an outreach coordinator, coalition leader, project manager, and fundraiser to Third Space Studio’s clients. The latest Individual Donor Benchmark Report is now available with groundbreaking findings to support small nonprofits with their fundraising efforts. Organizations retain just 60% of their donors from year to year, so finding new donors is a critical element of fundraising on an ongoing basis.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Fundraising. Online Marketing and New Technology. For more ideas and tips, check out these training opportunities here at Nonprofit Marketing Guide: 11/8 – 11/18: Direct Mail for Small Nonprofits (E-clinic with Tom Ahern) Limited availability so register now!

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How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

John Killoran, CEO of @Pay , got us started last week in Mobile Fundraising 101: The Basics. This week he’s back to show you how to market your mobile fundraising campaign. Mobile fundraising and text-to-give technology can accomplish multiple feats in one fell swoop!

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Social Media Classes for Nonprofits: Seattle

A Small Change

Susan Burnash, from Purple Duck Marketing , and myself are starting a series (in downtown Seattle). October 15: Integrating Social Media Into Your Marketing & Fundraising Plan: 101. We will discuss the basics of Facebook, Twitter and blogging as they relate to an integrated marketing and fundraising strategy. We will review their features, and discuss the benefits and value of adding them into to your existing marketing plan and fundraising campaigns.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

After a busy week of traveling to Erie, PA for three presentations at Nonprofit Day and preparing for my upcoming planning workshop with Nancy Schwartz in DC next week, I am ready for some mixed links (and drinks)! Happy Friday to you all!

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Resources and inspiration for the next 90 days

Nonprofit Marketing Blog

This means that you’re probably putting the final touches on your year-end fundraising plans and have a solid campaign ready to go. There’s still plenty of time to create a solid plan and get the most out of the year-end giving season. Here at Network for Good, we recently published two free fundraising guides that can help you plan your marketing efforts and create a great appeal. 7 Steps to Your Best Nonprofit Marketing Plan Ever.

How to Drive Traffic to Your Nonprofit Website

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As part of your overall marketing plan, include strategies to draw people to your site to learn about your cause and support your mission. Word of Mouth: Word of mouth marketing about your cause can be very powerful, because people are more likely to believe and act on information received from their friends and colleagues. Encourage word of mouth marketing by asking people to forward your news on to their friends and family.

5 things to do now for year-end fundraising success

Nonprofit Marketing Blog

Pumpkin spice lattes are back and we’ve been experiencing cool, fall-like mornings here in DC, two signs that year-end fundraising season is almost here. It’s tempting to put off your planning for a few more weeks, but don’t give in to procrastination. Proper planning now is like insurance for a strong fundraising finish in 2013. Take a moment this week to assess your progress toward your year-end campaign plans. 3) Create a plan.