6 Things You Must Discuss In Your Year-End Online Fundraising Planning

Kivi's Nonprofit Communications Blog

For a lot of nonprofits, that means the biggest online fundraising campaign of the year is right around the corner. The first thing I always recommend in year-end fundraising planning? Here are 6 elements to discuss and decide in your first planning meeting.

Dec 109

7 Questions your Fundraising Plan MUST Answer

Get Fully Funded

Yesterday, I led a webinar to teach people my “Simple Success&# Fundraising Plan. One of the things I shared was the 7 questions your fundraising plan MUST answer. You need a specific goal for your plan. If you’re currently wrestling with a fundraising plan and you’d like help, I invite you to check out the virtual retreat I’m leading on Friday, Feb 19 to walk you through my “Simple Success&# Fundraising Plan.

6 principles of a good fundraising plan

Wild Woman Fundraising

How do you make a development plan? How do you DO fundraising planning anyway? If you’ve never made a fundraising plan before, it doesn’t have to be difficult. Here are 6 principles of a good fundraising plan to get you started.

In fundraising, planning is key

Get Fully Funded

With any big project (and especially fundraising), it’s critical that you start with a plan. Let me share a non-fundraising example to illustrate that point. In fundraising, it’s very similar. The answers to these questions (and more) form your plan.

Don't put off fundraising planning to the fall!

Fundraising Coach

But taking a break from fundraising in the summer can kill your fundraising. We'll start in late August" Over the last few weeks, I've been hearing clients put off significant coaching and planning projects saying, "We'll start in late August or early September." Summer.

[Guest Post] How to Make Your Fundraising Plans for Next Year Better… and More Effective

Fundraising Coach

I''ve been enjoying Joe Garecht''s work at The Fundraising Authority for years. He''ll be teaching on How to Write a Successful Non-Profit Fundraising Plan , so I''ve invited him to share a few tips here as well.

Enterprise Community Partners Online Fundraising Plan and Presentation

Fundraising 123

"Prior to 2008, we had no coordinated online plan. " There are times - and many nonprofits are guilty of it - when online fundraising seems more like online waiting. This presentation was first shared at the Network for Good and Maryland Nonprofits "ePhilanthropy 101: Effective & Inexpensive Fundraising in a Downturn" program on March 27, 2009. Tags: Fundraising Case Studies & White Papers Does this sound familiar?

Create an Online Fundraising Plan: Match Up Your Online and Offline Marketing

Fundraising 123

Online fundraising isn''t a stand-alone initiative—it''s an integrated part of your communications strategy. Yoru online and offline marketing plans to donors should mirror and completment each other. Check out our tips for integrating your offline and online tactics to best reach your donors across all channels in your online plan: Offline Mailing Tips: Ask your donors their preference. Having a fundraising walk?

Introducing the First Ever Major Gifts Fundraising Benchmark Study


The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study.

Reader question: What’s a good framework for a fundraising plan?

Nonprofit Marketing Blog

Beth asks: Can you provide a basic (simple) framework to create a fundraising plan (or resources to do so) - for a brand new nonprofit and their completely new to fundraising staff? Here’s what Network for Good recommends in our Fundraising Campaign in a Box. When you’re planning your outreach, remember these three tips: There is no such thing as “the general public” Instead, you need to segment your communications to be effective and targeted.

Proof that planned gifts increase annual giving revenue


What he found was the following: The average annual gift among those studied increased by 75% ($3,171) after making a planned gift. Recommendations. >> 7 Simple Lessons to Remember from Dr. Russell James About Planned Gift Marketing. >> Words That Work: Phrases that Encourage Planned Giving.

Plan 85

2017 Major Gifts Fundraising Benchmark Study – Episode 13


On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. Podcast how to become a major gifts officer major gift fundraising best practices major gift fundraising plan template major gifts fundraising strategy major gifts officer career path major gifts officer job description major gifts officer jobs what is a major gift

14 things you must know about your donors to win major gifts (including planned gifts)


Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 14- Do they want to have a one-to-one relationship with a fundraiser/representative?

Plan 75

Most planned gift prospects don’t ever want to meet you


Most planned gift prospects actually don’t ever want to meet you. They want to plan their gift on their own because they think they don’t need your help. If not, you need a plan. Then you’ll be able to help them make their planned gift.

5 questions to ask your planned giving marketing vendor


How many highly qualified planned giving leads did you generate for my nonprofit last year? Related posts: >> It’s About Questions, Not Presentations. >> 10 Simple Questions Your Technology Vendor Should be Able to Answer. >> 9 Questions to Help You Determine If Your Results Are Good. >> 12 Essential Questions To Ask When Buying Fundraising Software. The post 5 questions to ask your planned giving marketing vendor appeared first on MarketSmart | .

Should legacy gift notification forms die?


Here’s how it goes: The fundraiser did a great job. This wonderfully skilled fundraiser was told that the bequest would be in the amount of $1 million. ” The fundraiser dutifully arranged the lunch.

What are your nonprofit organization’s assets?

Get Fully Funded

Step one in the Simple Success Fundraising Plan is to identify your assets. They are things that you have going for you that you can leverage in your plan. Want more info on the Simple Success Fundraising Plan? Tags: Fundraising Planning fundraising plan nonprofit fundraising What are your organization’s assets? Here are some examples of nonprofit organizational assets: .

Stop swopping your donor lists with other nonprofits


This strategy could be catastrophic because many low-level donors make great planned giving prospects. Fundraising Planned Giving Lead generation for planned giving

List 75

RIDDLE: How do you measure the success (or failure) of your planned giving program?


I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?”

Free Webinar: Planning for 2015 on 12/4

Wild Woman Fundraising

Are you tired of not having a plan every year? In this webinar you’ll learn: Fundraising planning 101. How NOT to make a fundraising plan. Your One-Page Fundraising Road-map. Take this webinar and plan to succeed in 2015!

The Real Story of MarketSmart…


But we still weren’t out of the weeds yet because many fundraisers simply were not yet ready to accept our “disruptive” software and strategies. Fundraising Planned Giving legacy gifts marketsmart

4 Myths About Fundraising You Need to Stop Believing

Wild Woman Fundraising

I have talked with so many people about fundraising. and of course, fundraising staff. Sitting on your hands and saying it’s “just gonna appear” is not a plan. If you’re scared of planning, then slay that serpent!

5 interesting videos that promote legacy giving


Fundraising Planned Giving best practices for planned giving charity blog cultivation for planned giving donor cultivation how to ask for a planned gift how to talk to donors about planned giving legacy gift definition legacy gift ideas legacy giving brochure planned giving form Planned Giving Marketing planned giving marketing language planned giving messagesHere are 5 videos for promoting legacy giving.

How NOT to design the perfect fundraising campaign


Today I would like to discuss how NOT to design the perfect fundraising campaign. Because this is what happens to your efforts when you let your staff, your board members, your volunteers, and your donors tell you what they like most and how to design the perfect fundraiser.

Your planned giving offers need to change


Related Posts. >> 9 content offers that work well to generate planned giving leads. >> The Ultimate Planned Gift Marketing Strategy (4 simple steps). >> How to Generate More Planned Gifts with Less Money and Reduced Resources. It can’t only be about death and taxes.

Plan 67

3 simple steps to get more money from donor-advised funds (DAF’s)


Podcast Episode: Donor-Advised Funds (Episode 12, Season 1 – Engagement Fundraising). Fundraising Planned Giving strategy best donor advised funds charity blog donor advised fund definition donor advised fund minimum donor advised funds fidelity donor advised funds irs donor cultivation fidelity donor advised fund fees list of donor advised funds major gift fundraising Philanthropy Strategy vanguard donor advised fund

Do you really need to buy a planned giving website?


You don’t need to buy a planned giving website. For decades, nonprofit leaders and staff have been led to believe that planned giving is complicated while most planned gifts are made in the form of simple bequests or by beneficiary designation.

Everything you need is already in your database


Fundraising Major Giving Philosophy/motivation Planned Giving major gift fundraising Planned Giving MarketingIn the late 1800’s, a motivational speaker gave a speech over 6,000 times.

Die! Die! Die! Die! Die! Die!


I just saw a video for a nonprofit’s planned giving department that made me sick. They seem to believe those same supporters will watch the video and plan to make a legacy gift after enduring the experience. Fundraising Planned Giving legacy gift marketing

The best 2-step plan for legacy gift marketing


The post The best 2-step plan for legacy gift marketing appeared first on MarketSmart |. Fundraising Planned Giving charitable gift annuity fundraising tips legacy gift marketing legacy gifts

Plan 47

Got fundraising plans?

Get Fully Funded

If you need help putting a fundraising plan together for this year, I’d love to help! Join me Thursday, February 4th at 3 pm easter for a free call as I present my “Simple Success&# Fundraising Plan. Why you need a fundraising plan. 7 questions your plan must answer. Plus, you’ll hear about a virtual planning retreat I’m hosting in February. Tags: Fundraising Planning fundraising nonprofit plan

Get Your Dream Job

Wild Woman Fundraising

I, like most of you, fell into fundraising. Would you like to learn more about what you truly want to do in fundraising, learn how to write a better cover letter and resume, interview strong, and become truly irresistible to nonprofit employers? Started out as a fundraising intern.

Jobs 43

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship


I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” It’s just that I don’t believe you can say that planned gift fundraising is ‘all about the relationship’ while, at the same time, have no idea about the vast proportion of gifts that have been planned for your nonprofit.

Plan 39

Want more planned gifts? Focus on why not how


There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). So, absent a solid cultivation marketing plan devised to drive traffic to your PG pages, you won’t yield much in terms of a return on your investment. Check out our free webinar: How to Achieve Planned Giving Success Online.

Plan 48

People won’t “give ’til it hurts”!


Sometimes I feel like I should make a list of all the silly things I hear fundraisers say. Words That Work: Phrases That Encourage Planned Giving. Get Started with 3-to-1 Major Gift Fundraising. 3 Types of Stories Major and Planned Gift Officers Should be Telling.

How to rock your development plan: Webinar April 19th

Wild Woman Fundraising

Wild Woman Fundraising: With a One-Page Development Plan! A step-by-step guide to planning that magical plan that will help you raise all the money you need. When was the last time you looked at your fundraising plan? You need a one-page development plan.

April 62

My Gift To You This Holiday Season


A lot of people have asked me, “Can you really achieve planned gift marketing success online ?” “You can’t close planned gifts with a website!” ” They didn’t believe me when I first came on the scene and some still don’t believe me now.

Reinvent your legacy society to become a stewardship society instead


Don’t worry about whether or not they planned to leave a gift yet. Put those who have already made planned gifts on a pedestal at the events (with their permission of course). Ask the planned givers to share their stories and explain why they planned a gift.

Should your planned giving website include a calculator page?


Sometimes our new clients get all jazzed about having a calculator on their planned giving website. And, after reviewing two of our client’s planned giving websites I found that I was right (at least for those two). How to Forecast How Much Planned Giving Revenue You Will Get.

Fundraising Planning Simplified

Get Fully Funded

In fundraising, if you don’t know where you want to go, then it doesn’t much matter which way you head, either. The best fundraising plans start with a goal. Here are some tips for putting a fundraising plan in place. . This will help make the plan real and your goals more achievable. Get someone to hold you accountable and make sure you work your plan. Otherwise, you may be tempted to let the plan slide