Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

They are having a fight over whether athletes will wear Nike or Adidas on the winning podium. ” So, which is more important, fundraising or the Olympics? Holley and Sarah could potentially spend time fundraising for their careers. Fundraising or The Olympics?

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The 6 Keys to Donor Retention

Fundraising 123

If your favorite sportswear company is Nike, you''re not alone: Seventy-percent of Nike''s customers say they would buy a Nike product again. Follow these six simple tips to become the Nike of nonprofits and start turning first-time donors into lifetime givers: 1. Fundraising Donor Stewardship Unfortunately, the opposite is true for nonprofits, and 70% of first-time donors never go on to give again.

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Trending Sources

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Pencils of Promise often uses specific URLs in their profile and changes them depending on their fundraising campaign (see example): Change the “link in bio” strategically. However, if you are running a fundraising campaign, you can share the specific link in your profile bio.

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Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

When Dan Pallotta says in his book Uncharitable that nonprofits are competing with Nike, Coke and other big name brands for the attention of donors, he is correct. No matter what size your fundraising office, this is something we need to think about.

The Future of Fundraising

Marketing for Nonprofits

Here is my new column in Fundraising Success. That said, I'm going out on a limb to predict the future of fundraising. In 2042, fundraising will be profoundly multichannel Giving through one channel will become the anomaly vs. the norm as media continue to proliferate and millennials mature. It also will require nonprofits to reorganize their fundraising departments. In 2042, fundraising will be profoundly multi-ethnic According to the U.S. Fundraising Success

Augmented reality—Search moves from text to objects


Or how Nike is providing exclusive video from their posters. And, of course, fundraisers will figure out ways to take all this virtual information sharing straight through to the GIVE NOW button. Hold onto your hats!

Groupon’s Fumble Gives Causes Chance to Score Big

Selfish Giving

And just this week I did a deeper dive on GoodTwo.com , a daily deal platform that lets causes and individual fundraisers combine commerce with contacts to raise cash.

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How to Adapt When Everything Around You is Changing- A Nonprofit Organization Survival Guide

Fundraising 123

If you're like most nonprofits, you're doing all the things you've always done to build your organization like building email lists and fundraising. Nike Changes everything. When I was writing my book, Shift and Reset, I wanted to shake people up a little bit. I didn't want to just encourage you or point you in the right direction when looking for solutions, but I wanted to make you feel uncomfortable and look at things in different ways than we're used to.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

All the programs we chose that fundraising goals met these two standards. This will bring Kroger’s total fundraising effort to $18 million since 1996.

Nonprofit blog carnival: Your 25 pieces of best advice

Nonprofit Marketing Blog

’” He notes, “Instead of thinking of what you’re doing as fundraising, think of it as helping people invest in what they care about. “Translated simply: ‘getting’ donor-centricity is the groundwork for sustainable fundraising, period.”

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Social Media: What Priority For Fundraising?

The Agitator

Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. The difference is between Nike talking to me on Facebook, versus a friend and I talking to each other about Nike on Facebook. " So where do you come out on social media as a marketing or fundraising channel?

Do you know the difference between sponsorships, cause marketing and co-ventures?

Wild Woman Fundraising

Or when Nike and the Livestrong Foundation get together and make a shoe with little bikes on the bottom and the Livestrong colors, which, when you buy it, partially benefits the Livestrong foundation. originally appeared on Wild Woman Fundraising on October 7, 2011

Magnetic Cause Marketing in 3 Easy Steps

Selfish Giving

Fundraisers ask me all the time how they can have a successful cause marketing program, or build upon the one they have. I got thinking about this whole topic after I read Jeff Brook’s post in Fundraising Success on nonprofit branding.

Your Google Analytics Questions Answered!

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On our Nonprofit911 webinar , we discussed why your web site's ability to convert visitors should be top of mind for program managers, fundraisers and executive directors. It doesn't matter how Nike or MTV are building their web sites. When you use Google Analytics , you'll have true visibility into what your visitors do online. Don't get trapped in endless meetings where your team argues about web site design issues!

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Who’s Behind Arby’s $2M Gift to ‘No Hungry Kid,’ Santa or The Grinch?

Selfish Giving

In addition to the national fundraiser in-store and online, Arby’s hosted a Foursquare challenge, donating $1 for every “check-in” at its restaurants nationwide. On Facebook and Twitter, Arby’s provided a meter allowing fans to monitor their fundraising success.

What Makes People Happy?

Marketing for Nonprofits

While there are MANY differences between selling Nike sneakers and selling social change, a lot of Tony's ideas about how to create high-performing and HAPPY teams are applicable to nonprofits.

5 Reasons Nonprofits Should Take Search Seriously - Part II

Donor Power Blog

The fundraiser then needs to be sure to place the donation page and button in the right place on this site. No need to feel like the nonprofit underdog in a sea of Coca-Cola and Nike successes. You've been waiting for our last 2 reasons! We saved the powerful boost of motivation for last. Here's part II: 4. Getting started is free! It’s an uphill battle to compete with commercial clients in the search jungle.