Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

35

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. I once had a conversation with a direct mail writer who said he hated email.

84

Trending Sources

Direct Mail Fights Back

The Agitator

Who’s got the hot fundraising job? Email fundraising? Direct mail? Direct mail?! But wait, direct mail is fighting back. Advertising mail accounts for 31% of USPS revenue. What’s sexiest in your nonprofit these days?

34

Direct Mail … You Know You Like It!

The Agitator

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Direct mail premium

23

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail? Adding things to your mailing can either help OR hurt you. Did I actually mail the card back?

68

Starting Over #5: Growing Without Direct Mail

The Agitator

Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumWhen we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand.

28

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

29

The Dangerous Dictum Of “Mail More, Make More”

The Agitator

They have their place in the Farmer’s Almanac and on embroidered wall hangings, but they’re grossly over-used and too often accepted as ‘truth’ or ‘best practices’ in fundraising. Perhaps no myth is potentially more dangerous for the long-term health of an organization than the clichéd dictum: “Mail more, raise more.” I love home remedies and old folk tales.

23

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

Each time we hold our Direct Mail for Small Nonprofits E-clinic , Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. They were so proud: they had an 8-page direct mail appeal that broke records.

85

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Have you compared the results of your direct mail efforts with the results attained from other channels?

48

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

38

When Will Direct Mail Die?

The Agitator

I just read a blog post by a fundraising youngster, Derrick Feldmann. From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium

23

Do you make direct mail happen for your nonprofit? This App’s for you!

Wild Woman Fundraising

When you’re fundraising for a cause, you want to make sure you don’t waste any time. You’ve got ten more things to do and you need to get this mailing out, FAST. This App helps you make sure that you never forget another appeal mailing step.

52

Three Tips for Improving Direct Mail Marketing Response Rates for Nonprofit Organizations

Exactask Marketing

In the Information Age, social media and other digital avenues now constitute the majority of fundraising efforts. direct mail Marketing

28

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

This time, we are answering questions about DATA and your Mailing List! However, I think part of that has to do with the fact that my donor mailings are probably larger than they should be and include lapsed donors. Or mailing over mailing within the year?

49

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits. Mazarine: How did you get involved with copywriting for direct mail fundraising?

58

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. On numerous occasions, The Agitator has urged US fundraisers to shift some focus and resource to the growing Hispanic population. demographic trends direct mail latinos premium It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US.

14

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? Plus he quotes one of my other favorite fundraising bloggers, Jeff Brooks. Direct mail is not a medium that rewards meekness. Tom Ahern.

52

Direct Mail Testing To Nowhere

The Agitator

I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality. Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

17

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? You also don’t have to be an expert in fundraising. We know a lot of you wear many different hats and fundraising may not be your strongest point.

52

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. And he emphasizes: “Over time, as the relationship builds , the communication strategy migrates or skews toward personal solicitation vs. mail or email.

16

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

22

Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Over the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. In fact, 2 of the 10 most popular posts of 2015 involve direct mail. Board Meeting Swipe File Demographics Direct mail Fundraising analytics / data Integrated fundraising and marketing Research premium

16

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? For the past 15 years I’ve been the archivist of Who’s Mailing What. My basic job which hasn’t changed much, every day I look at direct mail and email. We mark mailings that we see in our mail stream.

23

Fundraising Metrics That Matter

The Agitator

Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.

26

Direct Mail for Small Nonprofits – July E-Clinic

Kivi's Nonprofit Communications Blog

You can put both concepts to work for you with your direct mail appeals. You can take a chance and do something a little different with your annual appeal this year, while also scaling down the lessons learned from bigger organizations to your smaller nonprofit’s direct mail campaign.

43

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Direct mail Donor acquisition Major donors direct marketing premium

13

How to Enhance Direct Mail Fundraising Efforts for Your Nonprofit Clients

Exactask Marketing

direct mail Marketing

8

Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” He also notes that expire mailings also went up 7%. ” Hallelujah! Check our postings under 'donor retention'.].

10

Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Wild Woman Fundraising

Recently I asked my most fantabulous enewsletter subscribers (if you want to be one, click here ) what they wanted to learn more about, because, let’s face it, Most people don’t plan to get into fundraising. Then I got up and boldly said, “Okay, I’m ignorant as hell about fundraising, and I’m not going to take it anymore!” Here’s a wonderful question from a fabulous, talented and successful fundraiser in Oregon!

46

Speaking Up For Mail

The Agitator

Bonnie Catena of Amnesty USA offered this comment, which I thought deserved your attention … “All great food for thought as we continue to wade through the plethora of media options we fundraisers have for donor communication, stewardship and solicitation. I’m compelled to note, however, that the vast majority of individual donor income for most non-profits is raised through the mail. (At The rest is direct mail, telemarketing and sustainer.)

12

How to make the right fundraising decision every time

Wild Woman Fundraising

How can you make the right fundraising decision every time? When I work with founders, CEOs and board members, what I often find is that people don’t realize that the world of nonprofit fundraising isn’t separate from every other world in your life.

96

Direct Mail Quick Quiz … And Longer-Term Puzzle

The Agitator

Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail aficionados can download it here. Today , nearly 1/3 of all nonprofit fundraising appeals are tossed away unread. Direct mail premium

13

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. Highlight opportunities for engagement ( ex: showcase fundraising teams or leaderboards ). Mail personalized print invites to your mailing list. Kerri Moore.

95

Acquisition: Using The Web To Boost Postal Mail Prospecting

The Agitator

How can you use online advertising to reinforce traditional direct mail campaigns and boost returns? Fortunately, there are now signs of hope – both in theory and in actual practice – that we might soon benefit from the marriage of the web and postal mail when it comes to acquisition.

20

How Can You Get More Money in the Mail?

Wild Woman Fundraising

Have you ever heard of the Who’s Mailing What Database ? DMIQTV stands for Direct Mail IQ TV. It’s a letter that big nonprofits mail out over and over again because it works so well. You can arrange the results by: Acquisition Mailing.

11

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

16

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media.

126

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. Direct Mail Leaning – Starter — Download This One for Free Now (PDF).

26

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year! Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Learn more about direct mail training.

19