Direct Mail And Hurricanes

The Agitator

With Hurricane Harvey barely in the rearview mirror and with Hurricane Irma churning through Florida, I’m sure every fundraiser who uses the U.S. Postal Service is wondering, “Should I mail or not mail?”

Direct Mail is not Yet Dead

The Agitator

None of this matters if you can’t block and tackle with mail. That’s right, mail isn’t dead. So here are my arguments for continued use of the mail. Mail is where more donations come in. In the Blackbaud 2017 Charitable Giving Report , they found that six to 12 percent of total fundraising came in online depending on sector. Mail retains donors (slightly) better. Ending mail acquisition is a flop. Many (not all) donors like the mail.

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics.

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Direct Mail vs Email?

The Agitator

According to this research (on this point, from Royal Mail), customers spend 25% more when businesses use a combination of direct mail and email marketing. For example: 56% say “mail makes me feel valued”; only 40% say that about email.

8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Direct mail appeals clock in at well over 1,000 words, sometimes double and triple that. I once had a conversation with a direct mail writer who said he hated email.

Direct Mail + Online = Results

The Agitator

One that recently caught my attention is titled: The Direct Mail Paradox and how you are losing donors. What fundraiser could resist a headline like that? These guys are mobile fundraising zealots, and so I expected their infographic would trash direct mail. And indeed they started a bit on that note, with this observation: “ For most people, direct mail is annoying (BTW, this is the.

Direct Mail … You Know You Like It!

The Agitator

OK, we’ve devoted most of this week to ‘alternative’ fundraising … peer-to-peer and email fundraising. Time to end the week with a simple reminder about old-fasioned direct mail. Who reading this post doesn’t enjoy receiving real mail? Direct mail premium

Direct Mail Hanging In

The Agitator

The Direct Marketing Association notes in its recently released 2012 Response Rate Report that direct mail response rates have dropped nearly 25% over the past nine years. Even so, direct mail pulls a better overall response than digital channels. for direct mail.

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? For the past 15 years I’ve been the archivist of Who’s Mailing What. My basic job which hasn’t changed much, every day I look at direct mail and email. We mark mailings that we see in our mail stream.

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If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts? Have you compared the results of your direct mail efforts with the results attained from other channels?

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail. Simply: “…consumers prefer responding to direct mail via online means.” Direct mail Online fundraising and marketing premium

How Can You Get More Money in the Mail?

Wild Woman Fundraising

Have you ever heard of the Who’s Mailing What Database ? DMIQTV stands for Direct Mail IQ TV. It’s a letter that big nonprofits mail out over and over again because it works so well. You can arrange the results by: Acquisition Mailing.

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#FUNDRAISING: Consider Moving Online Donors To Direct Mail Giving

Non Profit Marketing 360

Online donations are certainly growing, but as a recent report from Blackbaud demonstrates, long-term support and larger donations still mostly come from responses to direct mail, even if initial support comes online. Those gifts also tend to be higher than first-time mail-in donations.

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year! Direct Mail Appeal Letters. Then, on July 28th, we start our very popular direct mail training with Tom. Learn more about direct mail training.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Acquisition direct mail direct marketing major donors premium

How to Enhance Direct Mail Fundraising Efforts for Your Nonprofit Clients

Exactask Marketing

direct mail Marketing

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. This time around, I want to update you on the direct mail from the organizations in my previous post and some new ones that have come to my mailbox. Lisa Maher.

The Dangerous Dictum Of “Mail More, Make More”

The Agitator

They have their place in the Farmer’s Almanac and on embroidered wall hangings, but they’re grossly over-used and too often accepted as ‘truth’ or ‘best practices’ in fundraising. Perhaps no myth is potentially more dangerous for the long-term health of an organization than the clichéd dictum: “Mail more, raise more.” I love home remedies and old folk tales.

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How to End Your Obsession With Direct Mail (and Why)

iMarketSmart

Recently someone over-enthusiastically posted a discussion topic on one of my LinkedIn Groups promoting direct mail’s benefits. I’m not against direct mail. In fact, I love direct mail too. Stop looking for ways to prove the general view that direct mail works.

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

Funniest Nonprofit Direct Mail: Photoshop Disasters! originally appeared on Wild Woman Fundraising on July 5, 2012. Want an example of a funny appeal letter? Here’s one I wrote awhile ago.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. On numerous occasions, The Agitator has urged US fundraisers to shift some focus and resource to the growing Hispanic population. demographic trends direct mail latinos premium It’s the workhorse, delivering by far the preponderance of individual donations, at least in the US.

Direct mail envelopes–five ideas for nonprofit fundraising

ImpactMax

of the direct mail we get, unopened. A good half of my direct mail is from nonprofits and, even in my modestly generous home, nine out of 10 new appeals go unopened into the recycling bag. Remember, direct mail is a science, not an art.

Starting Over #5: Growing Without Direct Mail

The Agitator

Breaking Out of the Status Quo Direct mail Donor acquisition Donor retention / loyalty / commitment Integrated fundraising and marketing Nonprofit management Starting Over premiumWhen we first announced the Starting Over series, the very first comment we received came from Sarah Nutbrown who works for a small nonprofit in New Zealand.

Direct Mail Testing To Nowhere

The Agitator

I suspect a good part of the reason why fundraising and especially acquisition is so flat or down lies in the business-as-usual, risk adverse nature prevalent in the contemporary nonprofit mentality. Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

When Will Direct Mail Die?

The Agitator

I just read a blog post by a fundraising youngster, Derrick Feldmann. From his photo, he looks like one of them/thar ‘Millennials’ Derrick’s post, which by definition I received and read online, is titled, The Paradox of Direct Mail , and makes the observation: “For many new and younger donors, direct mail is viewed as intrusive, messy, and a waste of resources. Direct mail premium

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

Are you really doing direct mail well? Do they put up with your direct mail? I think if your retention rate is under 40%, your donors are sending you a message about your direct mail program. I like to say, “Be donor-centric. Be personalized. Be relevant. Or be gone!”

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Tom firmly believes that you don’t need a gigantic direct mail list in order to raise significant dollars — and he has proven it with several of his smaller clients.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

Watch this video to learn about the six new communications calendars I’ve created for you as part of our brand-new training, Creating a 12-Month Community Engagement and Fundraising Plan. Direct Mail Leaning – Starter — Download This One for Free Now (PDF).

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

How to get money in the mail

Wild Woman Fundraising

get money in the mail. Here’s a prezi that tells you all about how to getting money in the mail through direct mail appeals. Follow me on twitter if you like to get advice about fundraising and getting more money for your charity!

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Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. After all, they argue, “online” is far cheaper and faster, plus donor demographics are changing, so it’s only a matter of time before direct mail is dead and buried.

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. And he emphasizes: “Over time, as the relationship builds , the communication strategy migrates or skews toward personal solicitation vs. mail or email.

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Speaking Up For Mail

The Agitator

Bonnie Catena of Amnesty USA offered this comment, which I thought deserved your attention … “All great food for thought as we continue to wade through the plethora of media options we fundraisers have for donor communication, stewardship and solicitation. I’m compelled to note, however, that the vast majority of individual donor income for most non-profits is raised through the mail. (At The rest is direct mail, telemarketing and sustainer.)

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Should Your Direct Mail Appeal Letters Be Kept to One Page?

Kivi's Nonprofit Communications Blog

During our direct mail appeal letter training , we invariably get asked about appeal letter length: How many pages should our letter be? Direct Mail expert Tom Ahern shoots down the one-page myth immediately. Fundraising Nonprofit Communications Online Courses

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Recently I was leading a webinar for CharityHowTo called “Tons of Money in the Mail&# and a person asked this question: “What should we include in our direct mail? Adding things to your mailing can either help OR hurt you. Did I actually mail the card back?

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Direct Mail Best Practices for Nonprofit Organizations

Exactask Marketing

Despite the increasing shift towards digital fundraising, using direct mail as part of your overall marketing strategy still provides significant benefits for any nonprofit clients your agency may be working with. direct mail MarketingMany shy away from direct mailers because of the slow lead time, high initial costs required or because past campaigns haven’t shown much success. When done right, though, direct mailers can be a nonprofit’s most valuable asset.

New Advanced Webinar: Getting Creative with Direct Mail with John Lepp

Wild Woman Fundraising

Webinar title: Advanced Webinar: Getting Creative with Direct Mail. Are your direct mail returns dropping? How can you write a better direct mail package for your nonprofit? The direct mail pack is not just about the letter though.

Direct Mail Yields Major Gift Donors

The Agitator

On Monday we reported on the American Cancer Society (ACS) and its project over the past year to re-examine the role of direct mail in its fundraising program. Direct mail Donor acquisition Major donors direct marketing premium

Comfort For Direct Mail Fundraisers

The Agitator

Direct mail comes though with flying colors. The most important reason seems to be that consumers trust information in the mail more than online. Says Epsilon: “Consumers stated loud and clear that information is more private if sent through the mail versus email or online. In a similar vein, they feel strongly that a lot of online information can’t be trusted, and, in fact, consumers in both nations trust information received by mail more than online.&#.

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? Plus he quotes one of my other favorite fundraising bloggers, Jeff Brooks. Direct mail is not a medium that rewards meekness. Tom Ahern.