The Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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6 Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Want to see real-life fundraising examples (especially direct mail)?

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6 MORE Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. This approach is behind much of the social media fundraising/crowdfunding campaigns that have worked so well. Our Full Series on Asks: 6 Proven Community Engagement Asks 6 MORE Proven Community Engagement Asks 6 Proven Fundraising Asks. Fundraising

A pep talk for fundraisers like you!

iMarketSmart

Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! Smartideas fundraising during a crisis fundraising during covid-19 fundraising tips for nonprofits NonprofitWe are going to get through this, and history proves it.

Online Fundraising Success When Surrounded by Skeptics

Kivi's Nonprofit Communications Blog

When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. Fundraising

Guidelines for Third-Party Fundraisers

Kivi's Nonprofit Communications Blog

Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration. After all, your nonprofit has legal, ethical, logistical, brand, and fundraising standards that your volunteers may know nothing about. Fundraising

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. Beyond the possibilities for marketing and fundraising, social media represent a total revolution in the very way in which humans interact and communicate with each other.

7 Major Gift Fundraising Benchmarks You Really Need To Know

iMarketSmart

Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals. What is considered to be a major gift by fundraisers? Interestingly this is pretty much exactly what fundraisers told us three years ago in the previous study. Before we begin.

Keeping Up With Fundraising Trends (& Predicting New Ones)

J Campbell Social Marketing

Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. Guest Post by John Killoran.

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3 Steps to Getting Your Board More Involved in Fundraising

EveryAction

Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

Fundraising vs. Facilitating

iMarketSmart

Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>

Are you a piñata fundraiser?

iMarketSmart

Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks.

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5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas.

A Wake-Up Call for P2P Fundraisers

J Campbell Social Marketing

Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. Fundraising Nonprofits Online Fundraising Speaking P2P peer-to-peerIt’s NOT business as usual for nonprofits.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. fundraising nonprofit tools

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How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. In this webinar, you’ll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!

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10 traits of terrible major and legacy gift fundraisers

iMarketSmart

Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.

Revitalizing Fundraising

A Small Change

We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all. I think we experience something similar as nonprofit professionals.

To Fundraise is Human (EF-S03-E02)

iMarketSmart

Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about the Engagement Fundraising Book at [link]. The post To Fundraise is Human (EF-S03-E02) appeared first on MarketSmart, LLC |.

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Leadership tensions in fundraising

Fundraising Coach

Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference. And nonprofit fundraising. Leaders don't seem to do this with fundraising. You'll even find that fundraising becomes enjoyable. Ask Board Members Fundraising Secrets

Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data

J Campbell Social Marketing

With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? This tools-agnostic, jam-packed session, featuring a real-world nonprofit case study and industry benchmarks taken from over 300,000 Facebook fundraising transactions, aims to bust prevalent myths and address common challenges around Facebook fundraising. Facebook Fundraiser Data appeared first on marketing for the modern nonprofit.

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. fundraising nonprofit campaigns Development

Becoming a Fundraising Genius

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. And Nonprofit Marketing Guide is proud to be the exclusive online home for his Ahern Writing Academy for Fundraisers. Copywriting Fundraising Nonprofit Communications

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. Want to get started with 3-to-1 major gift fundraising?

Introducing the Engagement Fundraising Podcast – Now Available!

iMarketSmart

I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.” it wasn’t fundraisers who were responsible for fundraising and the oh-so-pathetic donor retention rates. And good marketing and fundraising takes work, hard work.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. They’re already fans, so many of them will be eager and effective fundraisers. 3) Cut-and-paste templates like this email ask for teachers who fundraise via DonorsChoose.org. Get these three tools in your fundraising ambassadors’ hands a.s.a.p.

3 simple steps to break your transactional, spray-and-pray fundraising addiction

iMarketSmart

I know this to be true because I’ve studied the data from almost 4,000 organizations in my Fundraising Report Card (an app I invented for the sector about 18 months ago). Nonprofit fundraising requires essentially a 2-step process that takes a long, long time.

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Here are five common reasons that an online fundraising campaign may not be raising money like it should. Indiegogo found that fundraising campaigns with video raised four times as much as campaigns without. .

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). I think it’s time that those fundraisers focused on acquisition caught up regardless of what “works” in the short-term. The post Are fundraising tricks and gimmicks worth doing?

Beware of the fundraising Illuminati

iMarketSmart

The post Beware of the fundraising Illuminati appeared first on MarketSmart. Fundraising altruism illuminatiThe Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. . In the nonprofit sector, such groups of ‘experts’ exist; make no mistake!

Will You Become an Engagement Fundraiser?

iMarketSmart

For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Additionally, for the sake of yourself and your colleagues who are working tirelessly for the donors, volunteers, advocates, and members, I hope you’ll become an engagement fundraiser. Will you become an engagement fundraiser ?

The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

LinkedIn for Fundraisers (EF-0019)

iMarketSmart

On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast

Engagement Fundraising Podcast: The reviews are in!

iMarketSmart

But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Greg has done a great job of deconstructing time-tested truths of fundraising and reconstructed them for the digital age, in terms we can understand. Podcasting is pretty new for me.

My Simplest Explanation of How Engagement Fundraising Works

iMarketSmart

Engagement fundraising (a phrase I coined many years ago) is powerful. But usually when people first hear me say “engagement fundraising”, they look at me like I have two heads. Engagement fundraising is fair and respectful. – Engagement Fundraising.

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Email as a Fundraising Tool – Episode 4

iMarketSmart

The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Podcast donation email sample Email Marketing email template asking for donations fundraising email best practices fundraising email ideas fundraising email sample fundraising email to coworkers Marketing channels personal fundraising letter sample sample email fundraising campaign

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Is shaming an effective fundraising strategy?

iMarketSmart

The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy

How to Cheat at Nonprofit Fundraising + Get Away with It

EveryAction

Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars.

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Job Titles For Fundraisers – Episode 10

iMarketSmart

On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? The post Job Titles For Fundraisers – Episode 10 appeared first on MarketSmart, LLC |. Well you will soon!

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How Your Restaurant Waiter Can Teach You About Fundraising

iMarketSmart

So the lesson for fundraisers here is: Be the first to give and be sure to deliver your gift in a way that is personalized and unexpected. You can thank your waiter for that fundraising lesson. Related Posts: >>5 lessons fundraisers can learn from Subway.

A perfect example of ‘spray and pray fundraising’

iMarketSmart

Folks, THIS is spray and pray fundraising. Fundraising Climate Change is happening because of emails like this. Check out my report titled: Fundraising Climate Change and What You Can Do About It. The post A perfect example of ‘spray and pray fundraising’ appeared first on MarketSmart. Smartideas can spam and nonprofits email fundraising spray and pray fundraising