You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson. MORE
The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study. MORE
Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.). This could be huge for your organization if you are planning a large outreach campaign that includes a social media fundraising component. MORE
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.” MORE
Rather it serves as a poignant reminder of the eternal quest to find a magic segmentation elixir – for consumer marketing, political campaigning, and yes, fundraising. It seems to be making its way back in vogue in consumer marketing, voter profiling and yes, fundraising. MORE
I answered Strongly Disagree to both questions, because that’s how I really feel, but also because I want to see MORE fundraising from charitable causes on the social network. The post Is there too much fundraising on Facebook? MORE
On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast MORE
They took a closer look at active fundraising periods and found end-of-year email fundraising took an especially big hit with spam rates jumping to 23.61% in 2016 as opposed to 8.6% for year-end fundraising in 2015. Fundraising Nonprofit Communications MORE
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style? MORE
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. MORE
On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories. MORE
Are you wondering how to break into fundraising? Maybe you’re coming from college and you’re wondering about fundraising as a career. Maybe you’ve sat on a nonprofit board and you’re considering a career in fundraising. MORE
On today’s episode we continue discussing creating a strong fundraising caseload. The post Creating Your Fundraising Caseload – Part 2 (Episode 17) appeared first on MarketSmart, LLC |. Listen to episode 16 for the first part of this discussion. MORE
Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. Luckily, we’ve watched our clients try some pretty amazing tactics to boost participant fundraising in peer-to-peer events. MORE
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! . MORE
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? MORE
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link]. MORE
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. MORE
When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I’ve been working on developing engagement fundraising technologies and strategies for almost a decade now because it’s fairer. Engagement fundraising is permission-oriented. MORE
You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more. However, when you thank someone, there’s also a real opportunity to go #BeyondTheDonation by also encouraging social fundraising. FundraisingGary Wohlfeill. MORE
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). MORE
” I’ve had fundraisers approach me this way. ” Fundraisers tell me over and over that they get requests for information. “I’d like to meet you to update you / tell you what we do / tell you what we’ve been doing , etc.” MORE
Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process. MORE
Here’s what people said about the Fundraising Career Conference Presenters! This is more important than being a better fundraiser (though it probably will help me be one too!). We have recordings of the Fundraising Career Conference available here. . MORE
These days maintaining the status quo will ultimately kill your fundraising. For the life of me I don’t understand why the concept of great donor care so eludes most fundraisers. In short, there’s far too little understanding of its overall impact on fundraising’s bottom-line. MORE
A reminder that all the great research, advice, and case studies available to fundraisers ain’t worth much without investing the time and toil required to put them to work for the bottom line. Feedback Fundraising philosophy/profession Nonprofit management Uncategorized premium MORE
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. MORE
I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check. Do fundraisers believe the photo will somehow create a ‘bandwagon effect’ and more donors will hop on-board? MORE
We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Who Uses Mobile Fundraising? MORE
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson. MORE
Related Posts: >>Does fundraising training focus too much on the ask? >>35 The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |. Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening. MORE
In a nutshell, these are painful and all-too-common examples of the fundamental imbalance of power between donors and fundraisers. Giles collected them from a wide range of fundraising blogs and social media sites. But when it comes to fundraisers that’s only part of the story. MORE
Maybe you need an expert in a certain kind of fundraising. Is it someone to fundraise for you? Train your team to help you fundraise. Measure fundraising effectiveness and look at your analytics. THEN hiring a fundraising consultant is a good next step. Fundraising. MORE
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart. MORE
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available! MORE
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. MORE
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. MORE
Bentz, Whaley and Flessner’s 2014 study on “Optimizing Fundraiser Performance” listed the following metrics for major gift officers: Total dollars raised. # of moves (made by the fundraiser). But they really measure what the fundraiser does. The post 3 smart new metrics to measure your fundraising effectiveness appeared first on MarketSmart, LLC |. I’ll bet you make lots of calls. MORE
Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications! MORE
OUT: Over-spending your donors’ dollars on fundraising efforts that don’t work anymore. Related Posts: >>12 astounding ways engagement fundraising can help you right now. Engagement Fundraising in 7 simple bullet-points. MORE
The post Could your volunteers solve most of your fundraising problems? Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S. MORE
Here are a dozen ways engagement fundraising helps nonprofits all around the world. 34% of the world’s top charities now employ engagement fundraising (and hundreds of small and mid-size organizations too!). My simplest explanation of how engagement fundraising works. MORE
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy MORE
Fundraiser Related Topics 
iMarketSmart
MAY 30, 2018
Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst.
iMarketSmart
JANUARY 2, 2018
OUT: Over-spending your donors’ dollars on fundraising efforts that don’t work anymore. Related Posts: >>12 astounding ways engagement fundraising can help you right now. Engagement Fundraising in 7 simple bullet-points.
iMarketSmart
MAY 3, 2018
The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link].
iMarketSmart
MAY 4, 2018
Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.
Wild Woman Fundraising
MAY 27, 2018
Maybe you need an expert in a certain kind of fundraising. Is it someone to fundraise for you? Train your team to help you fundraise. Measure fundraising effectiveness and look at your analytics. THEN hiring a fundraising consultant is a good next step. Fundraising.
iMarketSmart
SEPTEMBER 15, 2017
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).
iMarketSmart
JULY 31, 2017
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.
iMarketSmart
SEPTEMBER 14, 2017
On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser?
iMarketSmart
AUGUST 3, 2017
The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.
iMarketSmart
OCTOBER 19, 2017
On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.
Getting Attention
MAY 2, 2018
You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson.
iMarketSmart
OCTOBER 23, 2017
Here are a dozen ways engagement fundraising helps nonprofits all around the world. 34% of the world’s top charities now employ engagement fundraising (and hundreds of small and mid-size organizations too!). My simplest explanation of how engagement fundraising works.
Wild Woman Fundraising
APRIL 8, 2018
Here’s what people said about the Fundraising Career Conference Presenters! This is more important than being a better fundraiser (though it probably will help me be one too!). We have recordings of the Fundraising Career Conference available here. .
iMarketSmart
MARCH 21, 2018
Related Posts: >>Does fundraising training focus too much on the ask? >>35 The post How asking for advice helps fundraisers: (1) qualify donors for their portfolios AND (2) build deeper relationships appeared first on MarketSmart, LLC |. Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners requesting advice are less threatening.
iMarketSmart
OCTOBER 21, 2016
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?
iMarketSmart
JULY 27, 2017
I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!
Kivi's Nonprofit Communications Blog
MAY 23, 2017
Abby Jarvis of Qgiv is back today to talk about events with a peer-to-peer fundraising component and how to get your supporters to fundraise for you. Luckily, we’ve watched our clients try some pretty amazing tactics to boost participant fundraising in peer-to-peer events.
iMarketSmart
JUNE 7, 2017
Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications!
iMarketSmart
JUNE 23, 2017
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! .
J Campbell Social Marketing
OCTOBER 30, 2017
Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.). This could be huge for your organization if you are planning a large outreach campaign that includes a social media fundraising component.
iMarketSmart
OCTOBER 25, 2017
The post Is shaming an effective fundraising strategy? Fundraising Philosophy/motivation strategy best fundraising tactics best practices for fundraising charity blog donor cultivation effective non-profit fundraising strategies fundraising strategies for nonprofits pdf fundraising strategies inc fundraising strategies pdf fundraising strategy plan fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy Strategy
iMarketSmart
JUNE 1, 2018
” I’ve had fundraisers approach me this way. ” Fundraisers tell me over and over that they get requests for information. “I’d like to meet you to update you / tell you what we do / tell you what we’ve been doing , etc.”
J Campbell Social Marketing
SEPTEMBER 29, 2016
I answered Strongly Disagree to both questions, because that’s how I really feel, but also because I want to see MORE fundraising from charitable causes on the social network. The post Is there too much fundraising on Facebook?
Kivi's Nonprofit Communications Blog
JANUARY 17, 2018
You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more. However, when you thank someone, there’s also a real opportunity to go #BeyondTheDonation by also encouraging social fundraising. FundraisingGary Wohlfeill.
Kivi's Nonprofit Communications Blog
FEBRUARY 25, 2016
We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Who Uses Mobile Fundraising?
The Agitator
APRIL 15, 2018
In a nutshell, these are painful and all-too-common examples of the fundamental imbalance of power between donors and fundraisers. Giles collected them from a wide range of fundraising blogs and social media sites. But when it comes to fundraisers that’s only part of the story.
iMarketSmart
MAY 21, 2018
I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check. Do fundraisers believe the photo will somehow create a ‘bandwagon effect’ and more donors will hop on-board?
iMarketSmart
SEPTEMBER 8, 2017
The post Could your volunteers solve most of your fundraising problems? Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.
The Agitator
FEBRUARY 11, 2018
These days maintaining the status quo will ultimately kill your fundraising. For the life of me I don’t understand why the concept of great donor care so eludes most fundraisers. In short, there’s far too little understanding of its overall impact on fundraising’s bottom-line.
A Small Change
JUNE 19, 2013
We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me.
Wild Woman Fundraising
MARCH 2, 2017
Are you wondering how to break into fundraising? Maybe you’re coming from college and you’re wondering about fundraising as a career. Maybe you’ve sat on a nonprofit board and you’re considering a career in fundraising.
iMarketSmart
NOVEMBER 2, 2017
On today’s episode we continue discussing creating a strong fundraising caseload. The post Creating Your Fundraising Caseload – Part 2 (Episode 17) appeared first on MarketSmart, LLC |. Listen to episode 16 for the first part of this discussion.
The Agitator
APRIL 19, 2018
A reminder that all the great research, advice, and case studies available to fundraisers ain’t worth much without investing the time and toil required to put them to work for the bottom line. Feedback Fundraising philosophy/profession Nonprofit management Uncategorized premium
Kivi's Nonprofit Communications Blog
JANUARY 20, 2015
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.”
iMarketSmart
SEPTEMBER 13, 2017
The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study.
iMarketSmart
JANUARY 19, 2018
Bentz, Whaley and Flessner’s 2014 study on “Optimizing Fundraiser Performance” listed the following metrics for major gift officers: Total dollars raised. # of moves (made by the fundraiser). But they really measure what the fundraiser does. The post 3 smart new metrics to measure your fundraising effectiveness appeared first on MarketSmart, LLC |. I’ll bet you make lots of calls.
iMarketSmart
NOVEMBER 14, 2016
When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I’ve been working on developing engagement fundraising technologies and strategies for almost a decade now because it’s fairer. Engagement fundraising is permission-oriented.
J Campbell Social Marketing
FEBRUARY 26, 2018
Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process.
The Agitator
MARCH 18, 2018
Rather it serves as a poignant reminder of the eternal quest to find a magic segmentation elixir – for consumer marketing, political campaigning, and yes, fundraising. It seems to be making its way back in vogue in consumer marketing, voter profiling and yes, fundraising.
Kivi's Nonprofit Communications Blog
MAY 15, 2017
They took a closer look at active fundraising periods and found end-of-year email fundraising took an especially big hit with spam rates jumping to 23.61% in 2016 as opposed to 8.6% for year-end fundraising in 2015. Fundraising Nonprofit Communications
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