Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Nonprofit fundraising videos help you raise more money. Promo video: This type of video gets supporters excited about an upcoming event, fundraiser, or activity.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website.


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How to Win the Game of Facebook Fundraising

Foundation Group

The post How to Win the Game of Facebook Fundraising appeared first on Foundation Group®. Funding fundraising fundraising activity nonprofit funding nonprofit fundraising online donations

Best Practices When Running a Product Fundraiser

Get Fully Funded

It would be nice if a product fundraiser miraculously raised money on its own, right? You must be in the driver’s seat and have a solid grasp of best practices when running a fundraiser, including a product fundraiser. Why are you fundraising? Fundraising planning

New Marketing Essentials Course — And How Marketing is More Than Fundraising!

Kivi's Nonprofit Communications Blog

I also sat down earlier this week to talk with Jackie Farris of Nonprofit Ready about the importance of seeing all the good results that strong nonprofit marketing and communications can create for nonprofits (including, but not limited to, fundraising). Fundraising Professional Development

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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Kivi's Nonprofit Communications Blog

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding.

3 Marketing Tips to Promote Your Virtual Fundraiser

J Campbell Social Marketing

He currently leads Clover Leaf’s investment in Snowball Fundraising, an online fundraising platform for nonprofit organizations. . Virtual fundraisers are excellent ways to drive your mission forward throughout 2021 and beyond. Tweeting a link to your virtual fundraising page.

Pivoting to Digital Fundraising and Standing Out

Kivi's Nonprofit Communications Blog

With the cancellation of so many in-person fundraising events, organizations have had to use unique ways to meet their goals this year. Like most Development Managers, at the onset of the pandemic I pivoted our in-person fundraisers to digital events. Fundraising guest bloggers

7 Major Gift Fundraising Benchmarks You Really Need To Know


Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals.

How to put marketing automation to work for your nonprofit’s fundraising


If you read all my previous posts (starting here) about how you can use marketing automation to raise more major and legacy gifts, you’re probably starting to see how powerful this technology can be for your nonprofit’s fundraising operations. Catching up.

The Nonprofit Fundraising Strategic Plan Guide


For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. Having a detailed strategic plan in place before embarking on a fundraising campaign can be a huge determinant of its success, even before the first dollar is raised. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. Fundraising plan summary.

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4 Reasons Your Social Media Fundraising is Underperforming

J Campbell Social Marketing

Social media is one of the most prevalent forms of communication today, but more often than not, nonprofits don’t know how to effectively leverage it for fundraising. Are familiar with the basics of social fundraising and encourage supporters to fundraise on your behalf.

6 Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. To help you get started with your own brainstorming – or to save you from yourself if you have a total block or just can’t make a decision – here are six of our favorite fundraising asks (with six more coming next week!). Want to see real-life fundraising examples (especially direct mail)?

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. Beyond the possibilities for marketing and fundraising, social media represent a total revolution in the very way in which humans interact and communicate with each other.

How To Successfully Launch A Digital Fundraising Campaign For Your Nonprofit

J Campbell Social Marketing

On April 27, Candace Cody of CauseVox and I will be holding a free nonprofit webinar: Digital Fundraising 101: How To Get A Fundraiser Off The Ground + Make It Successful – sign up and secure your spot! There are two basic styles: Digital Peer-to-Peer Fundraiser.

Your Fundraising Strategy: The Nonprofit Digital Checklist

Fundraising Report Card

Your website is the heart of your virtual fundraising strategy. The post Your Fundraising Strategy: The Nonprofit Digital Checklist appeared first on Fundraising Report Card. Ensure you’re ready to start earning donations by making and ticking off your digital checklist.

A New Landing Page, Just for Fundraisers


Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. Using the Fundraising Management Landing Page in EveryAction, it's easier than ever to view this data, access critical lists of top donors, search for specific contacts, analyze campaign performance, and more. fundraising

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6 MORE Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. This approach is behind much of the social media fundraising/crowdfunding campaigns that have worked so well. Our Full Series on Asks: 6 Proven Community Engagement Asks 6 MORE Proven Community Engagement Asks 6 Proven Fundraising Asks. Fundraising

The case for marketing automation: Why nonprofit fundraising operations should automate tasks to optimize staff performance


Fundraising is getting harder. If you’re like most nonprofit leaders and fundraisers, you’re a bit worried that it can’t. To do fundraising well, it requires significant increases in staff, money, and time. They don’t know fundraising business operations like yours.

Engagement Fundraising in 7 simple bullet-points


Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

Fundraising vs. Facilitating


Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>

Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data

J Campbell Social Marketing

With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? Learning Outcomes: Hidden hacks to identify who is creating and running Facebook Fundraisers for your nonprofit.

A Wake-Up Call for P2P Fundraisers

J Campbell Social Marketing

Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. It’s NOT business as usual for nonprofits.

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Guidelines for Third-Party Fundraisers

Kivi's Nonprofit Communications Blog

Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Guidelines in writing can save both you and your volunteer fundraisers a great deal of time, energy, and other types of frustration. After all, your nonprofit has legal, ethical, logistical, brand, and fundraising standards that your volunteers may know nothing about. Fundraising

Leadership tensions in fundraising

Fundraising Coach

Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference.

10 Specific Ways to Use Nonprofit Storytelling in Your Next Fundraising Campaign

J Campbell Social Marketing

In a recent Facebook Live mini-training, I provide specific examples of digital storytelling tactics to use during your next fundraising campaign. 9) Use the Facebook Donate button during a Facebook Live talking about your fundraising campaign.

3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)


Major gifts (including legacy gifts) fundraising depends more on personalization, relevance, relationship, and timeliness than any other type of fundraising. Fundraising automation enables this level of engagement with high-value, philanthropic-minded individuals.

Online Fundraising Success When Surrounded by Skeptics

Kivi's Nonprofit Communications Blog

When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. Fundraising

How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.

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3 Digital Fundraising Myths That Need to be Busted – NOW

J Campbell Social Marketing

Did you get a chance to check out my brand new training, Your Year-End Online Fundraising Blueprint ? In the midst of this new reality we are experiencing, should digital fundraising and digital connection be a priority for your nonprofit? of total fundraising revenue.

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Effective fundraising appeals play on our emotions. .

Keeping Up With Fundraising Trends (& Predicting New Ones)

J Campbell Social Marketing

Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. Guest Post by John Killoran.

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Revitalizing Fundraising

A Small Change

We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me. Getting married I started to get a vague idea that life was not all about me. When we had a baby I was forced to come to terms with the reality that life really isn’t about me anymore at all. I think we experience something similar as nonprofit professionals.

10 traits of terrible major and legacy gift fundraisers


Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst. Showing up late; 9. Failing to do something that was promised; 8. Talking about how great they are at raising money; 7. Pitching or presenting instead of collaborating; 6. Forgetting what was discussed last time; 5.

Moving Away from Transactional Fundraising

Ann Green

Unfortunately, we’re looking at another tough year for fundraising. That doesn’t mean you should stop fundraising. You may think the most important component of fundraising is raising money. That includes fundraising appeals.

Introducing the Engagement Fundraising Podcast – Now Available!


I’m so excited to tell you about a brand new weekly podcast that I’m on all about engagement fundraising! Now available on Apple Podcasts is MarketSmart’s new podcast, Engagement Fundraising! The podcast launches with three episodes discussing the 8 Core Components of Engagement Fundraising, the 7 Principles of Engagement Fundraising and Donor Surveys. The post Introducing the Engagement Fundraising Podcast – Now Available!

Why You Need To Get Your Board to Embrace Digital Fundraising

J Campbell Social Marketing

Why You Need To Get Your Board to Embrace Digital Fundraising. As we head into 2021, having a multi-channel fundraising approach that incorporates digital tools and techniques is more important than ever.

3 Steps to Getting Your Board More Involved in Fundraising


Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. Here’s an example: The executive director and development director are responsible for the success of the day-to-day fundraising operations. Luckily, fundraising is a learnable skill. fundraising

What is 3-to-1 Major Gift Fundraising?


This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. Want to get started with 3-to-1 major gift fundraising?

Are fundraising tricks and gimmicks worth doing?


Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). I think it’s time that those fundraisers focused on acquisition caught up regardless of what “works” in the short-term. The post Are fundraising tricks and gimmicks worth doing?

Fundraisers: Stop Blaming Facebook For Donors Not Wanting to Hear From You

J Campbell Social Marketing

Now LISTEN because this is IMPORTANT: I’m not saying to completely discard all other forms of fundraising, to throw out everything else, to ONLY focus on Facebook, and all of the other things I’m sure you are assuming (and getting ready to angrily tweet at me).

Top 5 Risks of Fundraising Registration Non-Compliance

Foundation Group

The post Top 5 Risks of Fundraising Registration Non-Compliance appeared first on Foundation Group®. Ask the Experts Management/Operations Managing a Nonprofit 501(c)(3) 501c3 nonprofit charitable solicitations compliance fundraising risk management state registration

The single difference between above average and below average fundraisers


Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |. Related Posts: >>Value. Donor Offer Value Checklist. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!