6 Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

With year-end fundraising coming up, today we will focus on donations with another appearance from the fake organization The Center for Wayward Squirrels to provide some sample language. Want to see real-life fundraising examples (especially direct mail)? Fundraising

Are Sad Photos a Must in Fundraising? No.

Kivi's Nonprofit Communications Blog

This question comes up regularly on webinars and in Facebook Groups: What kinds of photos work best in fundraising, and must they be “sad” photos? As with many questions in nonprofit marketing and fundraising, there are a few different ways to think about this.

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6 MORE Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. 6 MORE Fundraising Asks. If you have a big ticket item, fundraise around that particular item. Fundraising

A pep talk for fundraisers like you!

iMarketSmart

Your donors need fundraisers now, too. Instead, I’ll remind you that Engagement Fundraising was engineered for our current crisis. The post A pep talk for fundraisers like you! We are going to get through this, and history proves it.

Guidelines for Third-Party Fundraisers

Kivi's Nonprofit Communications Blog

Some very nice person wants to hold a fundraiser for you. These are called “third-party fundraisers” and putting together some guidelines for them is a great idea. Third-party fundraising guidelines often cover. Food Bank of Lincoln Host a Fundraiser/Drive (Nebraska).

Keeping Up With Fundraising Trends (& Predicting New Ones)

J Campbell Social Marketing

Staying up-to-date with current fundraising trends plays a huge role in making sure you maximize incoming revenue. While there’s no way to know for sure, planning your future fundraising endeavors by acknowledging and predicting trends is a good way to go. Guest Post by John Killoran.

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Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

A New Landing Page, Just for Fundraisers

EveryAction

Fundraising professionals often have enormous workloads, so it's critical that they're able to quickly access top-line data about their various fundraising channels and easily accomplish related tasks. fundraising

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Online Fundraising Success When Surrounded by Skeptics

Kivi's Nonprofit Communications Blog

When we were helping Jen Newmeyer brainstorm the title for her new book, as soon as one of us said, “ The Insider’s Guide to Online Fundraising: Finding Success When Surrounded by Skeptics, ” we knew we had it. Fundraising

7 Major Gift Fundraising Benchmarks You Really Need To Know

iMarketSmart

Study respondents were also asked if their organization met their annual major gift fundraising goal. With this data, we are able to share findings on which aspects of major gift fundraising are associated with a higher likelihood of meeting major gift fundraising goals.

A Wake-Up Call for P2P Fundraisers

J Campbell Social Marketing

Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. A Wake Up Call for P2P Fundraisers from Julia Campbell. The post A Wake-Up Call for P2P Fundraisers appeared first on marketing for the modern nonprofit. It’s NOT business as usual for nonprofits.

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Best Kept Secrets to Getting (And Using!) Facebook Fundraiser Data

J Campbell Social Marketing

With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? Learning Outcomes: Hidden hacks to identify who is creating and running Facebook Fundraisers for your nonprofit.

Top 7 Fundraising In’s and Out’s for 2018

iMarketSmart

OUT: Over-spending your donors’ dollars on fundraising efforts that don’t work anymore. Related Posts: >>12 astounding ways engagement fundraising can help you right now. Engagement Fundraising in 7 simple bullet-points.

9 hard truths your fundraising operation needs to face in the post-pandemic era.

iMarketSmart

Most of the time donors spend involving themselves with your organization happens without a fundraiser present. Fundraisers desperately need support. Too many organizations force fundraisers to do too many things when, instead, they should support them with a focus on the 80/20.

Leadership tensions in fundraising

Fundraising Coach

Add to that the tensions created in a fundraising context. So it's natural that nonprofit leaders want to "master" fundraising. Leaders think their "preferences" are the correct measure of fundraising expertise. Fundraising is a Professional Field, Not Your Personal Preference.

10 traits of terrible major and legacy gift fundraisers

iMarketSmart

Here are my top 10 traits of terrible fundraisers that drive major donors away: . The post 10 traits of terrible major and legacy gift fundraisers appeared first on MarketSmart, LLC |. Sadly, I’ve witnessed all of these but I truly believe #1 is the worst.

5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Any seasoned fundraiser knows that having a great idea and just putting it out in the world isn’t necessarily enough to rake in the revenue. . Once you have planned and launched your online fundraising campaign, what happens now? Effective fundraising appeals play on our emotions. .

Becoming a Fundraising Genius

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website.

Revitalizing Fundraising

A Small Change

We work in a challenging profession. There is a lot about what we do that is exciting but a lot that can sometime feel overwhelming. My wife and I recently had a baby. I use to think I had some measure of selflessness in me.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. Want to get started with 3-to-1 major gift fundraising? Click here to get a free sample of the 3-to-1 fundraising sticky pads. The post What is 3-to-1 Major Gift Fundraising?

3 Steps to Getting Your Board More Involved in Fundraising

EveryAction

Fundraisers often lament that board members are shirking their commitment to helping fundraise. Teach them that fundraising isn’t about asking for money; it’s about giving people the opportunity to give back and improve their communities. fundraising

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.”

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

Beware of the fundraising Illuminati

iMarketSmart

The post Beware of the fundraising Illuminati appeared first on MarketSmart. Fundraising altruism illuminatiThe Illuminati is the name given to real and fictitious secret society groups claiming special knowledge or enlightenment. .

Will You Become an Engagement Fundraiser?

iMarketSmart

For the sake of donors, volunteers, advocates, and members everywhere who want to change the world but need an organization bigger than them to get it done, I sincerely hope you’ll consider becoming an engagement fundraiser. Will you become an engagement fundraiser ?

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).

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The single difference between above average and below average fundraisers

iMarketSmart

Above average fundraisers have developed the ability to create and deliver value where the donor has never thought to look for it. The post The single difference between above average and below average fundraisers appeared first on MarketSmart, LLC |.

Fundraising vs. Facilitating

iMarketSmart

Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>

Are you a piñata fundraiser?

iMarketSmart

Sadly, some fundraisers do the same thing. Then the fundraiser gets super-excited. There’s one big problem with piñata fundraising. . You can see how your portion of the sector is doing for FREE by checking out the Fundraising Report Card’s Benchmarks.

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LinkedIn for Fundraisers (EF-0019)

iMarketSmart

On today’s episode we discuss how fundraisers can utilize LinkedIn. The post LinkedIn for Fundraisers (EF-0019) appeared first on MarketSmart, LLC |. Learn more about MarketSmart at [link]. Podcast

5 Digital Fundraising Trends for Nonprofits in 2019

J Campbell Social Marketing

Planning for 2019 is in full swing, so it’s time to assess current and upcoming trends in digital fundraising and how your nonprofit can leverage them for maximum impact. Think of digital fundraising and community building like dominoes.

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Email as a Fundraising Tool – Episode 4

iMarketSmart

The post Email as a Fundraising Tool – Episode 4 appeared first on MarketSmart, LLC |. Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.

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A perfect example of ‘spray and pray fundraising’

iMarketSmart

Folks, THIS is spray and pray fundraising. Fundraising Climate Change is happening because of emails like this. Check out my report titled: Fundraising Climate Change and What You Can Do About It. Smartideas can spam and nonprofits email fundraising spray and pray fundraising

Social Fundraising Best Practices for Nonprofits

J Campbell Social Marketing

What is social fundraising? And how can small nonprofits start their own programs to recruit and mobilize social fundraisers for their cause? Sue is a sought-after speaker and an expert in social fundraising and creating awesome donor experiences. What makes it so powerful?

How to Cheat at Nonprofit Fundraising + Get Away with It

EveryAction

Fundraising is a huge job at any nonprofit. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it? If so, social fundraising might just be the ace up your organization''s sleeve. fundraising strategy social fundraising

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Job Titles For Fundraisers – Episode 10

iMarketSmart

On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser?

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Musical chairs, your donors, and fundraising?

iMarketSmart

I think fundraisers should recognize that donors are playing a lifelong game of musical chairs. The post Musical chairs, your donors, and fundraising?

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The 8 Components of Engagement Fundraising

iMarketSmart

There are eight components of my innovative fundraising methodology : 1. We’ve called it the 80/20 rule, but it’s more like the 90/10 rule when applied to fundraising. These tools help fundraisers cut costs, optimize what they do, and raise gifts efficiently.

Fundraising Climate Change (EF-S02-E09)

iMarketSmart

The climate has changed for donors, nonprofits, and fundraising. The post Fundraising Climate Change (EF-S02-E09) appeared first on MarketSmart, LLC |. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at [link].

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. The days of the one-off marketing project or fundraising campaign are over. Flickr: Robyn Anderson.

5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas.

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?