The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study. MORE
I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. MORE
On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. Podcast how to become a major gifts officer major gift fundraising best practices major gift fundraising plan template major gifts fundraising strategy major gifts officer career path major gifts officer job description major gifts officer jobs what is a major gift MORE
Then it dawned on me that wealthy people make financial transactions with stockbrokers and fundraisers in similar ways. Therefore, it’s important that you, your fundraising team and your entire organization think of yourselves as brokers, partners, educators, and facilitators— not fundraisers. MORE
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.” MORE
Short-term thinking is by far the greatest enemy of effective fundraising. CEOs who won’t invest in skill-building and continuing education for fundraising staffs. Signs of this noxious enemy abound. MORE
Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. Highlight opportunities for engagement ( ex: showcase fundraising teams or leaderboards ). Fundraising Guest BloggersKerri Moore. MORE
According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style? MORE
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving. MORE
Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. MORE
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >> MORE
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! . MORE
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money. MORE
Fundraising is a tremendously complex, challenging job. You have this precious gift to give to the world-your fundraising talents! If you’re not an extrovert, but are an introvert working in fundraising, here’s a post for you. MORE
If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Here are the top four ways to use corporate philanthropy to boost your online fundraiser. Guest blog by Adam Weinger. MORE
Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research Starting Over premium MORE
Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Fundraising events. fundraising guest post MORE
Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities. MORE
” So what’s the takeaway that fundraisers can learn from restaurants? Recommendations: >> The Future Fundraising Now Blog. >> Get Fully Funded Blog. The post What Fundraisers Can Learn From Restaurants and Waiters appeared first on MarketSmart | . MORE
What I soon came to realize is that a job description encompassing each diverse aspect of a marketing and communications position and a fundraising and development position is doomed to fail. Effective nonprofit marketing gets people’s attention, and successful fundraising keeps it. MORE
Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. I spoke to a Head of Fundraising (who shall remain nameless) who is revered in the sector and thought to be a big brain and big thinker. MORE
Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. photo credit: peddhapati via photopin cc. MORE
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift). MORE
Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. This five-part fundraising toolkit will be a great help: . MORE
Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. If fundraisers would provide more value in their emails, they’ll get more donations. More on this in my 10 Commandments of Engagement Fundraising here. MORE
The post 4 things pizza and major gift fundraising have in common appeared first on MarketSmart | . Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation MORE
I have talked with so many people about fundraising. and of course, fundraising staff. We have never made a fundraising plan. If you make a fundraising plan, even if you never look at it again, it will definitely help you fundraise all year round. MORE
How can you make the right fundraising decision every time? When I work with founders, CEOs and board members, what I often find is that people don’t realize that the world of nonprofit fundraising isn’t separate from every other world in your life. MORE
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal. MORE
Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communications MORE
We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Who Uses Mobile Fundraising? MORE
The fundraising climate is improving. While online giving is still a small percentage (6.4%) of the total funds raised by nonprofits, it is becoming a vital tool in the fundraising toolbox for organizations everywhere, large and small. MORE
Most fundraiser’s LinkedIn profiles are screwed up! The post 3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money appeared first on MarketSmart, LLC |. They look like resumes, not invitations. MORE
Here are the 5 questions nonprofits always ask me about fundraising appeals. Copywriting Fundraising Nonprofit CommunicationsPhoto Credit: https://flic.kr/p/ekEBbH. p/ekEBbH. MORE
This so-called Fundraising Preference Service (FPS) sent the generally calm Professor Sargeant through the roof. Board Meeting Swipe File Communications Fundraising philosophy/profession Nonprofit management Transparency premium MORE
Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other. MORE
Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications! MORE
Related Posts. >> The Keys to Successful Fundraising. >> The Anatomy of Success in Planned Giving. >> 5 Ridiculously Simple Steps for Fundraising Success. The post 4 keys to fundraising success you might be overlooking appeared first on MarketSmart | . MORE
We might assume that nonprofits are full of happy extroverted fundraisers, going out and gladhanding donors like crazy. A lot of fundraisers actually are secret (or not so secret) introverts who would rather sit at their computer than go out and risk humiliation in front of a donor. MORE
Do your fundraising and communications staffs work together well? The Right Ways and Wrong Ways for Communications and Fundraising Staff to Work Together. Register now to learn how to create a successful partnership between your fundraising and communications staff. MORE
The post Could your volunteers solve most of your fundraising problems? Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S. MORE
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website. MORE
But what about fundraisers? I give you: 18 Habits of highly successful fundraising professionals. Because fundraising is about relationships. This is one of the easiest ways to become a good fundraiser. Just the best way to fundraise, NBD. MORE
Fundraiser Related Topics Getting Attention
DECEMBER 6, 2016
We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.
iMarketSmart
SEPTEMBER 15, 2017
Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Smart fundraisers know that the point of acquisition fundraising is to get people into the funnel so they can take a donor journey that leads to a major gift (including a legacy gift).
iMarketSmart
SEPTEMBER 13, 2017
The first-ever benchmark study on major gifts fundraising. Today, I’m thrilled to introduce the 2017 Major Gifts Fundraising Benchmark Study. Click here to access the full 2017 Major Gifts Fundraising Benchmark Study.
Wild Woman Fundraising
JUNE 19, 2016
I have talked with so many people about fundraising. and of course, fundraising staff. We have never made a fundraising plan. If you make a fundraising plan, even if you never look at it again, it will definitely help you fundraise all year round.
Wild Woman Fundraising
MARCH 30, 2016
How can you make the right fundraising decision every time? When I work with founders, CEOs and board members, what I often find is that people don’t realize that the world of nonprofit fundraising isn’t separate from every other world in your life.
Kivi's Nonprofit Communications Blog
JANUARY 20, 2015
Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. Marketing and all your organizational communications need to SERVE fundraising.”
Kivi's Nonprofit Communications Blog
JULY 26, 2016
Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. Highlight opportunities for engagement ( ex: showcase fundraising teams or leaderboards ). Fundraising Guest BloggersKerri Moore.
J Campbell Social Marketing
OCTOBER 27, 2015
If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Here are the top four ways to use corporate philanthropy to boost your online fundraiser. Guest blog by Adam Weinger.
Kivi's Nonprofit Communications Blog
FEBRUARY 25, 2016
We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started. That’s why it’s especially important as a nonprofit fundraising in the 21st century to look into the latest form of communication: mobile. Who Uses Mobile Fundraising?
iMarketSmart
SEPTEMBER 8, 2017
The post Could your volunteers solve most of your fundraising problems? Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.
Kivi's Nonprofit Communications Blog
AUGUST 12, 2014
I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media.
iMarketSmart
JULY 31, 2017
Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.
The Agitator
MARCH 8, 2016
Short-term thinking is by far the greatest enemy of effective fundraising. CEOs who won’t invest in skill-building and continuing education for fundraising staffs. Signs of this noxious enemy abound.
iMarketSmart
JUNE 7, 2017
Most fundraising is very short-sighted. The post The 5 p’s of engagement fundraising appeared first on MarketSmart, LLC |. 1- Permission. Donors have immense power these days. They can ignore your communications!
Wild Woman Fundraising
DECEMBER 4, 2014
We might assume that nonprofits are full of happy extroverted fundraisers, going out and gladhanding donors like crazy. A lot of fundraisers actually are secret (or not so secret) introverts who would rather sit at their computer than go out and risk humiliation in front of a donor.
Kivi's Nonprofit Communications Blog
AUGUST 16, 2017
Do your fundraising and communications staffs work together well? The Right Ways and Wrong Ways for Communications and Fundraising Staff to Work Together. Register now to learn how to create a successful partnership between your fundraising and communications staff.
iMarketSmart
SEPTEMBER 20, 2017
Most fundraiser’s LinkedIn profiles are screwed up! The post 3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money appeared first on MarketSmart, LLC |. They look like resumes, not invitations.
EveryAction
JANUARY 4, 2016
For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.
iMarketSmart
OCTOBER 21, 2015
Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>
The Agitator
OCTOBER 12, 2017
Over the past week, we renewed our exploration of what’s wrong with nonprofit fundraising. Here and here we dealt mainly with how fundraisers are viewed and treated by their organizations and by each other.
Kivi's Nonprofit Communications Blog
MAY 27, 2015
Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished the first session of 2015 of his Ahern Writing Academy for Fundraisers including a BRAND NEW e-clinic on making the most of your landing and donation pages on your website.
iMarketSmart
MARCH 18, 2016
Related Posts. >> The Keys to Successful Fundraising. >> The Anatomy of Success in Planned Giving. >> 5 Ridiculously Simple Steps for Fundraising Success. The post 4 keys to fundraising success you might be overlooking appeared first on MarketSmart | .
iMarketSmart
OCTOBER 5, 2017
On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. The post 2017 Major Gifts Fundraising Benchmark Study – Episode 13 appeared first on MarketSmart, LLC |. Podcast how to become a major gifts officer major gift fundraising best practices major gift fundraising plan template major gifts fundraising strategy major gifts officer career path major gifts officer job description major gifts officer jobs what is a major gift
EveryAction
APRIL 25, 2016
Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. Fundraising events. fundraising guest post
The Agitator
OCTOBER 27, 2015
This so-called Fundraising Preference Service (FPS) sent the generally calm Professor Sargeant through the roof. Board Meeting Swipe File Communications Fundraising philosophy/profession Nonprofit management Transparency premium
J Campbell Social Marketing
APRIL 25, 2017
What I soon came to realize is that a job description encompassing each diverse aspect of a marketing and communications position and a fundraising and development position is doomed to fail. Effective nonprofit marketing gets people’s attention, and successful fundraising keeps it.
J Campbell Social Marketing
MAY 21, 2014
Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.
iMarketSmart
AUGUST 17, 2016
Then it dawned on me that wealthy people make financial transactions with stockbrokers and fundraisers in similar ways. Therefore, it’s important that you, your fundraising team and your entire organization think of yourselves as brokers, partners, educators, and facilitators— not fundraisers.
The Agitator
JUNE 28, 2017
Breaking Out of the Status Quo Direct mail Donor retention / loyalty / commitment DonorTrends / DonorVoice Fundraising analytics / data Nonprofit management premiumYesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making.
Wild Woman Fundraising
DECEMBER 22, 2014
Fundraising is a tremendously complex, challenging job. You have this precious gift to give to the world-your fundraising talents! If you’re not an extrovert, but are an introvert working in fundraising, here’s a post for you.
iMarketSmart
MARCH 15, 2017
The post 4 things pizza and major gift fundraising have in common appeared first on MarketSmart | . Fundraising Lead Generation Planned Giving charity blog charity blog posts developing a major gifts program major gifts fundraising strategy tips for major donor cultivation
Wild Woman Fundraising
OCTOBER 21, 2014
But what about fundraisers? I give you: 18 Habits of highly successful fundraising professionals. Because fundraising is about relationships. This is one of the easiest ways to become a good fundraiser. Just the best way to fundraise, NBD.
Kivi's Nonprofit Communications Blog
SEPTEMBER 8, 2016
Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communications
iMarketSmart
JUNE 23, 2017
So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! .
iMarketSmart
FEBRUARY 3, 2017
” So what’s the takeaway that fundraisers can learn from restaurants? Recommendations: >> The Future Fundraising Now Blog. >> Get Fully Funded Blog. The post What Fundraisers Can Learn From Restaurants and Waiters appeared first on MarketSmart | .
J Campbell Social Marketing
MARCH 20, 2014
The fundraising climate is improving. While online giving is still a small percentage (6.4%) of the total funds raised by nonprofits, it is becoming a vital tool in the fundraising toolbox for organizations everywhere, large and small.
The Agitator
OCTOBER 24, 2016
Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. I spoke to a Head of Fundraising (who shall remain nameless) who is revered in the sector and thought to be a big brain and big thinker.
J Campbell Social Marketing
OCTOBER 7, 2014
Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. photo credit: peddhapati via photopin cc.
Kivi's Nonprofit Communications Blog
OCTOBER 22, 2015
Here are the 5 questions nonprofits always ask me about fundraising appeals. Copywriting Fundraising Nonprofit CommunicationsPhoto Credit: https://flic.kr/p/ekEBbH. p/ekEBbH.
The Agitator
JULY 25, 2017
Slowly, ever so slowly, fundraising is emerging from its Dark Ages of reliance on myth, tribal wisdom, and so-called ‘best practices’ For generations, fundraising ‘know how’ has been driven by anecdotes and passed-along rules of thumb largely free of any empirical or scientific validation. Breaking Out of the Status Quo Fundraising analytics / data Fundraising philosophy/profession Nonprofit management Research Starting Over premium
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