Frequency Of Giving

The Agitator

My second reaction was to jump to the conclusion that the nonprofits reported via Network for Good must not be increasing the frequency of giving by their existing donors, because the increase.

Nonprofit E-newsletters: Find the Ideal Length and Frequency

Fundraising 123

If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. They’ll quickly skim what’s near the top and then delete it, missing entirely what’s at the bottom.

The upper limit of asking frequency

Donor Power Blog

Just be aware that sudden, radical increases in frequency are counter-productive -- you'll see a surge of complaints, and not the corresponding increase in response. It works better to grow your revenue by increasing slightly each year until you reach your right frequency. That's how you maximize revenue through frequency. Yesterday we noted that there are only a few reasons not to ask your donors to give. The lesson is this: " ask and you will receive.".

My renewal of blogging vows

Public Sector Marketing 2.0

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. Personal blogging frequency hesitation Mike Kujawski purpose social channels vowsI write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.

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Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

Think about frequency options first. I like the Human Rights Watch unsubscribe page because it offers frequency options right at the top, and we know frequency is an important consideration for people. It’s no fun when someone unsubscribes from your email list.

Three Surprises in the 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Frequency of Appeals – in Both Email and Print – Will Go Up . However, in 2015, for the first time, we see a significant increase in the planned frequency of both print and email appeals. Download Your Free Copy Now.

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Summer Shifts in Communications? Please share here!

Getting Attention

Adapt your campaign focus, channel and/or frequency. Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing. Shift topic, tone or language to make it more seasonally relevant.

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2016 Portrait of a Nonprofit Communications Director [Infographic]

Kivi's Nonprofit Communications Blog

Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). Download your copy of the full 2016 Nonprofit Communications Trends Report here! See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years. The biggest challenges for communications staff.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

By donation frequency. 4: By Donation Frequency. Match the frequency of your marketing to the frequency of their donations. With this type of segmentation, it is important to group donors that you have enough data on to be able to actually determine frequency.

How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? The frequency of your communication can help or hurt your overall level of engagement with your supporters. Katya Andresen recently offered some great advice on determining your own email frequency on her blog.

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Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Fundraising Report Card

Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03] Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Click here to listen on YouTube! 03:03] Segmenting [05:30] Viability [08:03] Goal ratios? [11:19] 11:19] The Starbucks example [14:04] Profit margins? [19:35] 19:35] Customer satisfaction [21:17] Any forgotten channels? [22:19]

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.

Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

Consider your sending frequency and target your outreach. Carefully think about your email frequency—every fatigued subscriber who opts out in December is someone who won''t see your emails at all next year. Did you know that year-end donations make up 30% of giving for the entire year?

Fundraising That Makes A Dog Sick

The Agitator

My frequency schedule is better and bigger than your frequency schedule. I’m somewhat amused by the debate over volume. How many appeals make you ‘donor-centric’, how many not. Plus, I use more ‘you’ pronouns.

Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons.

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

The message varied slightly, but each gave them three options: stay subscribed by opening the email, change their frequency preference or unsubscribe with the option to re-subscribe if they missed us. Aubrey Brennan. We love to hear how it goes when you’ve used one of our tactics!

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Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The report has examined email and print marketing frequency for years; now it will include social media, giving you a complete view of the typical nonprofit editorial calendar.

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

Use create-a-list to segment on more than recency, frequency, and average gift. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money.

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG. Reading this on email? Be sure to click over to the post to see the graphics.). Nonprofits, it’s time to see other people (besides those on Facebook).

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).

Still time: Summer-ize Your Marketing

Getting Attention

Here are three ways to up your summer communications game in the next few weeks and future summers: Change timing and/or frequency. You know it, and I know it. Shaping content that matters to your readers is everything.

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Setting Boundaries: Tips for Nonprofit Communications Staff

Kivi's Nonprofit Communications Blog

For communications staff, expectations around timing and frequency are also big sources of conflict. On this afternoon’s #NPCOMM Chat Live on Facebook , I talked about how nonprofit communications staff need to set boundaries. You can check out the replay here.

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? I’m not so good with the graphics.

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Where to Start in Your Pursuit of #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is it time to change up the communications channels in your mix, or to try a different communications frequency in your editorial calendar? Looking for more CALM not BUSY in your work day, but not sure where to begin?

Who Should Be Making that Comms Decision?

Kivi's Nonprofit Communications Blog

The communications director should be involved in setting the editorial calendar for those channels including the timing and frequency of specific messages and calls to action to ensure the right people get the right messages at the right time.

Phone calls, and emails, and Facebook, oh my!

A Small Change

It seems to me that email is a favorable option for those supporters I’ve discerned would prefer being in the driver’s seat in terms of setting the tone for frequency and nature of interaction.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Compare that to the old snail mail box in terms of accessibility and frequency! Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy.

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7 Questions You Must Answer to Get the Right Kind of Facebook Fans

J Campbell Social Marketing

There are many reasons for this – the saturation of the landscape, the Facebook algorithm , the quality of your social media content, the frequency with which you post , and more. Love it or hate it, Facebook reigns supreme over the social media landscape.

What Jobs Do Your Donors Want Done?

The Agitator

Frequency. In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control.

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Getting The First Gift

The Agitator

Tom’s entry for July 3rd comprises this single graphic: Why is heavy frequency so important? Although The Agitator harps incessantly on the importance of donor retention (after all our job is to alert readers to where the real money is), the challenge of acquisition continually simmers on the back burners of our minds.

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Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

It’s also a breeze to reschedule/re-post your own content, so you can make sure you are sharing your message at the right frequency. I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

When deciding to use any social media tool, the frequency of posts and the number of channels are determined by your nonprofit’s online marketing plan. . As a nonprofit marketer, you wear many hats.

5 Things Reporters Want From the Nonprofits They Cover

Kivi's Nonprofit Communications Blog

In the meantime, if you’re serious about getting your nonprofit’s story told in the media with greater frequency, you’d be wise to digest insights from the reporters themselves. Media relations is a lot like fundraising.

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Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

For social media, measure your post frequency, follower numbers, and engagement metrics. Meaningful, effective communication with donors can make or break any nonprofit fundraising program.

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Digital fundraisers have had to dig deep into their bag of tricks to wring every dollar from their lists, increasing appeal volumes and frequency of campaigns. The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs.

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. . Social conformity (simply because it’s something you are supposed to do).

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Monthly emailing is the most popular frequency for nonprofits at 43%, followed by every other week at 19% and quarterly at 14%. Quarterly direct mail is the most popular frequency for nonprofits at 39%, followed by twice a year at 31%.

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The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter. The 2011 Nonprofit Communications Trends Report is officially available! Thanks to the 780 nonprofits who completed the survey last month, making this report possible.

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The Rest of The Retention Story – Part 2

The Agitator

As in, what factors — message, donor service, communications, thank you’s, donor recognition, frequency , etc — contribute in what proportional way to increasing or decreasing the Lifetime Value of a donor base.

3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

MARKETING – Transactional data, such as number of gifts per year, the size of gifts and frequency of giving, etc. Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts.