Nonprofit E-newsletters: Find the Ideal Length and Frequency
JULY 8, 2009
If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. They’ll quickly skim what’s near the top and then delete it, missing entirely what’s at the bottom.