Nonprofit E-newsletters: Find the Ideal Length and Frequency

Fundraising 123

If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. They’ll quickly skim what’s near the top and then delete it, missing entirely what’s at the bottom.

The upper limit of asking frequency

Donor Power Blog

Just be aware that sudden, radical increases in frequency are counter-productive -- you'll see a surge of complaints, and not the corresponding increase in response. It works better to grow your revenue by increasing slightly each year until you reach your right frequency. That's how you maximize revenue through frequency. Yesterday we noted that there are only a few reasons not to ask your donors to give. The lesson is this: " ask and you will receive.".

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Frequency Of Giving

The Agitator

My second reaction was to jump to the conclusion that the nonprofits reported via Network for Good must not be increasing the frequency of giving by their existing donors, because the increase. I was browsing through the interesting ‘dashboard’ on online giving compiled by Network for Good and published monthly by the Chronicle on Philanthropy. The latest update reported 20% more donors and 20.9% more donations in June 2017 over June 2016.

My renewal of blogging vows

Public Sector Marketing 2.0

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. Personal blogging frequency hesitation Mike Kujawski purpose social channels vowsI write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion?

Mail 159

Three Surprises in the 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Frequency of Appeals – in Both Email and Print – Will Go Up . Over the last four years, despite conventional wisdom that frequency of print communications was probably falling and email was probably increasing, our data showed that both were actually flat (people were sending at the same frequency they always had). However, in 2015, for the first time, we see a significant increase in the planned frequency of both print and email appeals. Download Your Free Copy Now.

Trends 200

The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little. Low Frequency/Low Quality (Lower Left). High Frequency/Low Quality (Upper Left). Low Frequency/High Quality (Lower Right). High Frequency/High Quality (Upper Right). Once you feel like your content is “strong and often outstanding,” you can really ratchet up the frequency.

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

Think about frequency options first. I like the Human Rights Watch unsubscribe page because it offers frequency options right at the top, and we know frequency is an important consideration for people. It’s no fun when someone unsubscribes from your email list.

Social Media Marketing: What, when and where should I post?

Twenti

We cover everything from post frequency to timing to content so that you know exactly where to start. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency.

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

What Question Would You Ask 1,000 Communications Directors?

Kivi's Nonprofit Communications Blog

communications frequency in different channels. In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about. communication team salaries, sizes, and budgets. communications effectiveness. how communicators spend their time. What else do you want to know?

How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? The frequency of your communication can help or hurt your overall level of engagement with your supporters. Katya Andresen recently offered some great advice on determining your own email frequency on her blog. She encourages you to focus on segmenting your list so the right people get the right messages; to focus on their behaviors so you know what their interests are; and to incorporate testing and frequency caps.

Email 207

Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

Consider your sending frequency and target your outreach. Carefully think about your email frequency—every fatigued subscriber who opts out in December is someone who won''t see your emails at all next year. Start ramping up your email frequency now and keep a close eye on the open and unsubscribe rates, then adjust your year-end campaign email frequency accordingly. Did you know that year-end donations make up 30% of giving for the entire year?

Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Fundraising Report Card

Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03] Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Click here to listen on YouTube! 03:03] Segmenting [05:30] Viability [08:03] Goal ratios? [11:19] 11:19] The Starbucks example [14:04] Profit margins? [19:35] 19:35] Customer satisfaction [21:17] Any forgotten channels? [22:19]

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Rule of Thumb: A good way to find out your ideal posting frequency is to experiment with your weekly schedule. As a nonprofit marketer for a small organization, you wear many hats. .

Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. We wanted data for you, to supplement our own so-called “expert” opinions.

Trends 185

How to Project Your Planned Gift Potential

iMarketSmart

Recency, frequency, monetary value (RFM) — if you’re in our industry, you’ve certainly heard these words before. however I can say that the frequency of giving to your organization carries a lot of weight, where as amount and recency do not (at least relative to frequency).

Plan 130

You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

If you can only make a few minor tweaks, I suggest that you provide either topic or frequency choices. If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. Last week, I shared three great examples of unsubscribe pages.

List 123

The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter. The 2011 Nonprofit Communications Trends Report is officially available! Thanks to the 780 nonprofits who completed the survey last month, making this report possible.

Trends 258

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes. This applies even more so, to the newly revamped Facebook Business Manager , which by now should be you go-to starting point for managing your organization’s presence on this platform.

Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

This may affect the formality of the language you use, the frequency of your posts, and the kind of content you share (like posts, videos, news stories, etc.). Social Media for Social Good Academy 2.0 is opening soon!

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Compare that to the old snail mail box in terms of accessibility and frequency! Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to “Cell Internet Use 2012” by Pew Internet and American Life Project, June 2012, 88% of U.S.

Mobile 181

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The report has examined email and print marketing frequency for years; now it will include social media, giving you a complete view of the typical nonprofit editorial calendar. Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

Phone calls, and emails, and Facebook, oh my!

A Small Change

It seems to me that email is a favorable option for those supporters I’ve discerned would prefer being in the driver’s seat in terms of setting the tone for frequency and nature of interaction. So, maybe not scary, but, the technological choices that we have to make in terms of how best to engage, followup, and seek to connect with supporters, prospects, and partners are becoming increasingly diversified.

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

The message varied slightly, but each gave them three options: stay subscribed by opening the email, change their frequency preference or unsubscribe with the option to re-subscribe if they missed us. Some of our weeklies switched to monthly and vice versa, some unsubscribed, but overall, we now have a clean list of engaged subscribers segmented by frequency and a much more effective system in place to communicate with them. Aubrey Brennan.

List 167

Where to Start in Your Pursuit of #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is it time to change up the communications channels in your mix, or to try a different communications frequency in your editorial calendar? Looking for more CALM not BUSY in your work day, but not sure where to begin? It might help to think about it in terms of the more familiar Who, What, When, Where, Why, and How. . C is for Collaborative — It’s the WHO. Are your working relationships with people either internally or externally overwhelming you?

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

By donation frequency. 4: By Donation Frequency. Match the frequency of your marketing to the frequency of their donations. With this type of segmentation, it is important to group donors that you have enough data on to be able to actually determine frequency. Use donation frequency to make sure everyone is finding treasure. Sarah Tedesco. We’ve talked before about segmenting your email list to send more relevant communications.

4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

Recency and Frequency . Segment by recency and frequency of giving. . Another segment of supporters that your nonprofit may consider creating is related to their recency and frequency of their donations. Some of the segments you may consider within the category of “recency and frequency” include: . As a nonprofit professional, you know how important it is to cultivate deep and meaningful relationships with your supporters.

Still time: Summer-ize Your Marketing

Getting Attention

Here are three ways to up your summer communications game in the next few weeks and future summers: Change timing and/or frequency. You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms.

Summer 170

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). Reciprocity (in exchange for something of value – service). Appreciation (recognition that the service was good). Sympathy. Empathy.

Fundraising That Makes A Dog Sick

The Agitator

My frequency schedule is better and bigger than your frequency schedule. I’m somewhat amused by the debate over volume. How many appeals make you ‘donor-centric’, how many not. Plus, I use more ‘you’ pronouns. I think ‘you’ pronouns and all that ‘donor love’ stuff is great, but it’s beside the point.

Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

It’s also a breeze to reschedule/re-post your own content, so you can make sure you are sharing your message at the right frequency. I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media.

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Monthly emailing is the most popular frequency for nonprofits at 43%, followed by every other week at 19% and quarterly at 14%. Quarterly direct mail is the most popular frequency for nonprofits at 39%, followed by twice a year at 31%. I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. I’ll talk a lot more about the findings in January, but here are a few highlights for you.

Trends 156

Who Should Be Making that Comms Decision?

Kivi's Nonprofit Communications Blog

The communications director should be involved in setting the editorial calendar for those channels including the timing and frequency of specific messages and calls to action to ensure the right people get the right messages at the right time.

A Few Tools of the Data Archeologist: Tips for Preparing Data for Cleanup or Conversion

JCA Insights

One of the most useful reports that JCA has developed to assist with system analysis and data conversion and cleanup is a Code Frequency Report. It has always been our desire to expand the Code Frequency Report to include other statistical information like minimum and maximum values for numeric and date fields and maximum length of data in text fields.

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. . Social conformity (simply because it’s something you are supposed to do). Reciprocity (in exchange for something of value – service). Appreciation (recognition that the service was good). Sympathy. Empathy.

Getting The First Gift

The Agitator

Tom’s entry for July 3rd comprises this single graphic: Why is heavy frequency so important? Although The Agitator harps incessantly on the importance of donor retention (after all our job is to alert readers to where the real money is), the challenge of acquisition continually simmers on the back burners of our minds.

July 74

Why you need to focus on the most qualified donors

iMarketSmart

They don’t just depend on analyzing their data (recency, frequency and dollar totals of giving). Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year.

3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

MARKETING – Transactional data, such as number of gifts per year, the size of gifts and frequency of giving, etc. Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. It’s powerful. In fact, if you are considering this avenue, I highly recommend my friends at Blackbaud Target Analytics (Katherine Swank and Lawrence Henze). They are both experts in the field.

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause.

Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

Use create-a-list to segment on more than recency, frequency, and average gift. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals! Say Thanks. Say thank you before you ask your supporters to give again. Tell them what their past support has made possible.

Variety is the Spice of Email

Fundraising 123

Determining sending frequency. Your sending frequency is another great variable to test. Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work? The answer is simple.

Email 112

How Much Email is TOO Much Email?

Non Profit Marketing 360

The answer is probably not about frequency as much as it is about that key word, “relevance.” (Photo credit: Wikipedia). A market research report from Click Z , an online e-marketing site, finds that 97 percent of consumers check their email at least once daily. On the other hand, 72 percent have “deleted email from a marketer that wasn’t relevant to me” and 69 percent “deleted email from a marketer because I get too much email from them.”

Email 109