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How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Need some averages to start the discussion?

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Summer Shifts in Communications? Please share here!

Getting Attention

Adapt your campaign focus, channel and/or frequency. Hey you! Do you: Change timing. Tone it summer—light and fun. Change nothing at all?

The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

Low Frequency/Low Quality (Lower Left). High Frequency/Low Quality (Upper Left). Low Frequency/High Quality (Lower Right).

Nonprofit E-newsletters: Find the Ideal Length and Frequency

Fundraising 123

If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. It just doesn’t work.

My renewal of blogging vows

Public Sector Marketing 2.0

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. Personal blogging frequency hesitation Mike Kujawski purpose social channels vowsI write when I feel like it. It’s no excuse , I know. So what is the purpose? People.

The upper limit of asking frequency

Donor Power Blog

Just be aware that sudden, radical increases in frequency are counter-productive -- you'll see a surge of complaints, and not the corresponding increase in response. It works better to grow your revenue by increasing slightly each year until you reach your right frequency. That's how you maximize revenue through frequency.


Where to Start in Your Pursuit of #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is it time to change up the communications channels in your mix, or to try a different communications frequency in your editorial calendar?

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

So please, take 10-15 minutes now to take this year’s Survey. Give 10— take the survey today. Please, take the survey now ! Thanks.

Fundraising That Makes A Dog Sick

The Agitator

My frequency schedule is better and bigger than your frequency schedule. I’m somewhat amused by the debate over volume.

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. I’m not so good with the graphics. Sometimes, they’re a struggle. You bet.

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How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? The frequency of your communication can help or hurt your overall level of engagement with your supporters.

What Fundraisers Can Learn From Restaurants and Waiters


An interesting study in 1989 found the following: Frequency . Social conformity (simply because it’s something you are supposed to do).

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. Image source: p/7CdtRG. Reading this on email?

Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

It’s also a breeze to reschedule/re-post your own content, so you can make sure you are sharing your message at the right frequency.

Better Face-2-Face Through Feedback

The Agitator

Recency, frequency and monetary value may give you some inklings, but. Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. But applying those ‘insights’ in any targeted and practical way is hit and miss at best.

What Jobs Do Your Donors Want Done?

The Agitator

Frequency. In the commercial world about 95% of all new products fail. Monetary value.)

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause. Here via the Chronicle of Philanthropy is the dashboard. As of.

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

For social media, measure your post frequency, follower numbers, and engagement metrics. How many clicks does it take to make a donation?

The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter. Love the daily blogging? Great!

Getting The First Gift

The Agitator

Tom’s entry for July 3rd comprises this single graphic: Why is heavy frequency so important? Although The Agitator harps incessantly on the importance of donor retention (after all our job is to alert readers to where the real money is), the challenge of acquisition continually simmers on the back burners of our minds. Because as the graphic.

Where and why people gave in 2011

Nonprofit Marketing Blog

Thanks to everyone who weighed in on the desired posting frequency for 2012. I also recommend their blog. So that’s the plan for 2012.

Better Than ‘Fundraising’

The Agitator

That’s because the received wisdom in our trade is that the transactional and mechanical stuff like copy, frequency, asking amounts, offers, segmentation, and the annual string of appeals is ‘fundraising’ Kevin’s point deserves exploration and. Donor retention / loyalty / commitment premium

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. ” email.

Quality vs. Quantity: Which is better for selecting fundraising prospects?


I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. LEARN MORE.

Is It A Crisis? No, It’s A Year-end Appeal

The Agitator

As we were cleaning off our desks, emptying our ‘In’ and ‘Out’ baskets and generally tidying up Agitator Global Headquarters in preparation for 2015, we couldn’t help but notice the increasing frequency of inbound chimes in our mailbox. This flurry of desperate organization-focused missives reminded us.

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Monthly emailing is the most popular frequency for nonprofits at 43%, followed by every other week at 19% and quarterly at 14%.

Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. But let’s face it.

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

One thing you may have noticed is the “Twitter-like” verification check mark that certain pages now have beside the name of their account.

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Variety is the Spice of Email

Fundraising 123

Determining sending frequency. Your sending frequency is another great variable to test. Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. Trying something different can be a bit unnerving, require a few rounds of testing and even a little research.

Still time: Summer-ize Your Marketing

Getting Attention

Here are three ways to up your summer communications game in the next few weeks and future summers: Change timing and/or frequency. Get on it!

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

J Campbell Social Marketing

Love it or hate it, Facebook reigns supreme over the social media landscape.

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2 ways to boost the results of your fundraising appeals

Nonprofit Marketing Blog

Here are the two key elements: 1) Frequency: Nonprofits are often afraid to send too many appeals, but the more you send, the more you raise. In the latest Fundraising is Beautiful podcast , fundraising veterans Jeff Brooks and Steven Screen answer the question, “How many appeals should you send?”

The Rest of The Retention Story – Part 2

The Agitator

Don''t Miss these Posts donor retention DonorVoice fundraising loyalty marketing metrics nonprofit management premium

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

While the frequency of communications might be on the light side, the content is absolutely wonderful. Let me back up just a tad. Love it.

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Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

Consider your sending frequency and target your outreach. Did you know that year-end donations make up 30% of giving for the entire year?

The Rest Of The Retention Story – Part 4

The Agitator

To briefly recap my points so far: Part 1: Donor commitment or loyalty is NOT driven by fundraising appeal tactics – e.g. frequency of asking, monthly or no monthly program, color of envelope, teasers … High commitment or loyalty is attributable to the range of donor.

Why Your Donors Want to Remain Anonymous

Nonprofit Marketing Blog

Give your supporters control over how they get information from you and the frequency of those communications. Before you send another email, sit down and figure out your organization’s rules around communication frequency, content, and segmentation. It never fails. Let donors choose how and how often they hear from you.

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Aligning Nonprofit Strategy with Donor Preferences

Nonprofit Consultant Blog

What you say is more important than the frequency with which you communicate, or even what medium or channel you are using.

Six lessons in successful social media use

Nonprofit Marketing Blog

Balance quality and frequency. I heard a great presentation yesterday from DonorsChoose at the Social Media for Nonprofits conference.

Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall

Fundraising 123

VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day. As the economy continues to ebb and flow (recession, not a recession, recession. it's like watching a tennis match!),