Frequency Of Giving

The Agitator

My second reaction was to jump to the conclusion that the nonprofits reported via Network for Good must not be increasing the frequency of giving by their existing donors, because the increase.

Nonprofit E-newsletters: Find the Ideal Length and Frequency

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If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. They’ll quickly skim what’s near the top and then delete it, missing entirely what’s at the bottom.

The upper limit of asking frequency

Donor Power Blog

Just be aware that sudden, radical increases in frequency are counter-productive -- you'll see a surge of complaints, and not the corresponding increase in response. It works better to grow your revenue by increasing slightly each year until you reach your right frequency. That's how you maximize revenue through frequency. Yesterday we noted that there are only a few reasons not to ask your donors to give. The lesson is this: " ask and you will receive.".

My renewal of blogging vows

Public Sector Marketing 2.0

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. Personal blogging frequency hesitation Mike Kujawski purpose social channels vowsI write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.

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2016 Portrait of a Nonprofit Communications Director [Infographic]

Kivi's Nonprofit Communications Blog

Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). Download your copy of the full 2016 Nonprofit Communications Trends Report here! See below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years. The biggest challenges for communications staff.

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Fundraising That Makes A Dog Sick

The Agitator

My frequency schedule is better and bigger than your frequency schedule. I’m somewhat amused by the debate over volume. How many appeals make you ‘donor-centric’, how many not. Plus, I use more ‘you’ pronouns.

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

Four Essential Tips for Planning Year-End Email Campaigns

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Consider your sending frequency and target your outreach. Carefully think about your email frequency—every fatigued subscriber who opts out in December is someone who won''t see your emails at all next year. Did you know that year-end donations make up 30% of giving for the entire year?

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

By donation frequency. 4: By Donation Frequency. Match the frequency of your marketing to the frequency of their donations. With this type of segmentation, it is important to group donors that you have enough data on to be able to actually determine frequency.

How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? The frequency of your communication can help or hurt your overall level of engagement with your supporters. Katya Andresen recently offered some great advice on determining your own email frequency on her blog.

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How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

The message varied slightly, but each gave them three options: stay subscribed by opening the email, change their frequency preference or unsubscribe with the option to re-subscribe if they missed us. Aubrey Brennan. We love to hear how it goes when you’ve used one of our tactics!

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Setting Boundaries: Tips for Nonprofit Communications Staff

Kivi's Nonprofit Communications Blog

For communications staff, expectations around timing and frequency are also big sources of conflict. On this afternoon’s #NPCOMM Chat Live on Facebook , I talked about how nonprofit communications staff need to set boundaries. You can check out the replay here.

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Where to Start in Your Pursuit of #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is it time to change up the communications channels in your mix, or to try a different communications frequency in your editorial calendar? Looking for more CALM not BUSY in your work day, but not sure where to begin?

Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons.

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Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

It’s also a breeze to reschedule/re-post your own content, so you can make sure you are sharing your message at the right frequency. I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach.

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.

What Jobs Do Your Donors Want Done?

The Agitator

Frequency. In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control.

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG. Reading this on email? Be sure to click over to the post to see the graphics.). Nonprofits, it’s time to see other people (besides those on Facebook).

Getting The First Gift

The Agitator

Tom’s entry for July 3rd comprises this single graphic: Why is heavy frequency so important? Although The Agitator harps incessantly on the importance of donor retention (after all our job is to alert readers to where the real money is), the challenge of acquisition continually simmers on the back burners of our minds.

3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

MARKETING – Transactional data, such as number of gifts per year, the size of gifts and frequency of giving, etc. Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts.

Attacking the Dreaded Rebrand with Donor Focus

The Agitator

They also found their donors had negative associations about the frequency of solicitation (almost 30 times per year in the mail alone for the best donors). The reduced frequency worked and they’ve rolled out with it. I’ve been through rebrands. I’ve been through prostate exams.

All the Cool Kids Will Be Holding EOY Campaign Debriefs. Will You?

Kivi's Nonprofit Communications Blog

Frequency and cadence (how far apart were emails?). Image source: https://flic.kr/p/4fUsNL. p/4fUsNL. In a few weeks, the year-end fundraising frenzy will be over. Don’t forget one of the most powerful things you can do for your campaign – the debrief. And saying “thank you.”

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause.

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The report has examined email and print marketing frequency for years; now it will include social media, giving you a complete view of the typical nonprofit editorial calendar.

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? I’m not so good with the graphics.

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7 Questions You Must Answer to Get the Right Kind of Facebook Fans

J Campbell Social Marketing

There are many reasons for this – the saturation of the landscape, the Facebook algorithm , the quality of your social media content, the frequency with which you post , and more. Love it or hate it, Facebook reigns supreme over the social media landscape.

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

For social media, measure your post frequency, follower numbers, and engagement metrics. Meaningful, effective communication with donors can make or break any nonprofit fundraising program.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Compare that to the old snail mail box in terms of accessibility and frequency! Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy.

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Why you need to focus on the most qualified donors

iMarketSmart

They don’t just depend on analyzing their data (recency, frequency and dollar totals of giving). Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year.

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The Rest of The Retention Story – Part 2

The Agitator

As in, what factors — message, donor service, communications, thank you’s, donor recognition, frequency , etc — contribute in what proportional way to increasing or decreasing the Lifetime Value of a donor base.

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. . Social conformity (simply because it’s something you are supposed to do).

What to Listen for in Donor Onboarding

The Agitator

Or because of mail frequency, or any number of other things. In addition to channel preferences, you can also ask donors what topics and what frequency they desire. Their preference form at right asks about frequency, channel, and topic preferences.

The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter. The 2011 Nonprofit Communications Trends Report is officially available! Thanks to the 780 nonprofits who completed the survey last month, making this report possible.

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What Do You Mean When You Say “Segmentation”?

The Agitator

I’ll send this only to the high-frequency donors I’ve found from modeling my file who don’t have the disease. I’ll exclude lower frequency donors because this is not a strong a pitch for them. Next, I’ll go to high and medium frequency donors to those people who know others who have the disease. And I’ll include all three–low, medium and high-frequency donors– for those who have the disease themselves.

Emailing Monthly; Direct Mailing Quarterly

Kivi's Nonprofit Communications Blog

No surprise: monthly emailing and quarterly direct mailing remain the most popular frequencies. . The survey for our 2013 Nonprofit Communications Trends Repor t will close tonight!

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Monthly emailing is the most popular frequency for nonprofits at 43%, followed by every other week at 19% and quarterly at 14%. Quarterly direct mail is the most popular frequency for nonprofits at 39%, followed by twice a year at 31%.

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Better Than ‘Fundraising’

The Agitator

That’s because the received wisdom in our trade is that the transactional and mechanical stuff like copy, frequency, asking amounts, offers, segmentation, and the annual string of appeals is ‘fundraising’ Kevin’s point deserves exploration and.

How Much Email is TOO Much Email?

Non Profit Marketing 360

The answer is probably not about frequency as much as it is about that key word, “relevance.” (Photo credit: Wikipedia). A market research report from Click Z , an online e-marketing site, finds that 97 percent of consumers check their email at least once daily.

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