Frequency Of Giving

The Agitator

My second reaction was to jump to the conclusion that the nonprofits reported via Network for Good must not be increasing the frequency of giving by their existing donors, because the increase.

How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report.

Summer Shifts in Communications? Please share here!

Getting Attention

Adapt your campaign focus, channel and/or frequency. Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing. Shift topic, tone or language to make it more seasonally relevant.

Nonprofit E-newsletters: Find the Ideal Length and Frequency

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If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. They’ll quickly skim what’s near the top and then delete it, missing entirely what’s at the bottom.

My renewal of blogging vows

Public Sector Marketing 2.0

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. Personal blogging frequency hesitation Mike Kujawski purpose social channels vowsI write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

By donation frequency. 4: By Donation Frequency. Match the frequency of your marketing to the frequency of their donations. With this type of segmentation, it is important to group donors that you have enough data on to be able to actually determine frequency.

The upper limit of asking frequency

Donor Power Blog

Just be aware that sudden, radical increases in frequency are counter-productive -- you'll see a surge of complaints, and not the corresponding increase in response. It works better to grow your revenue by increasing slightly each year until you reach your right frequency. That's how you maximize revenue through frequency. Yesterday we noted that there are only a few reasons not to ask your donors to give. The lesson is this: " ask and you will receive.".

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Where to Start in Your Pursuit of #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is it time to change up the communications channels in your mix, or to try a different communications frequency in your editorial calendar? Looking for more CALM not BUSY in your work day, but not sure where to begin?

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The report has examined email and print marketing frequency for years; now it will include social media, giving you a complete view of the typical nonprofit editorial calendar.

Fundraising That Makes A Dog Sick

The Agitator

My frequency schedule is better and bigger than your frequency schedule. I’m somewhat amused by the debate over volume. How many appeals make you ‘donor-centric’, how many not. Plus, I use more ‘you’ pronouns.

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

The message varied slightly, but each gave them three options: stay subscribed by opening the email, change their frequency preference or unsubscribe with the option to re-subscribe if they missed us. Aubrey Brennan. We love to hear how it goes when you’ve used one of our tactics!

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CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? I’m not so good with the graphics.

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How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? The frequency of your communication can help or hurt your overall level of engagement with your supporters. Katya Andresen recently offered some great advice on determining your own email frequency on her blog.

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Frequency of Social Media Site Use | Create infographics. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG. Reading this on email? Be sure to click over to the post to see the graphics.). Nonprofits, it’s time to see other people (besides those on Facebook).

Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

It’s also a breeze to reschedule/re-post your own content, so you can make sure you are sharing your message at the right frequency. I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach.

Why you need to focus on the most qualified donors

iMarketSmart

They don’t just depend on analyzing their data (recency, frequency and dollar totals of giving). Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year.

What Jobs Do Your Donors Want Done?

The Agitator

Frequency. In the commercial world about 95% of all new products fail. It’s not much different in the nonprofit sector when it comes to direct response tests aimed at beating the control.

Meaningful Metrics for Donor Communications [Infographic]

J Campbell Social Marketing

For social media, measure your post frequency, follower numbers, and engagement metrics. Meaningful, effective communication with donors can make or break any nonprofit fundraising program.

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause.

Better Face-2-Face Through Feedback

The Agitator

Recency, frequency and monetary value may give you some inklings, but. Tom’s piece on Donor Loyalty should remind us all of how little information we really have when it comes to understanding the commitment and loyalty of individual donors. As a result most fundraisers rely on conjecture and so-called ‘best practices’ We look at brand surveys, surveys of general donor populations and organization-specific donors hoping to gain insight.

The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter. The 2011 Nonprofit Communications Trends Report is officially available! Thanks to the 780 nonprofits who completed the survey last month, making this report possible.

Getting The First Gift

The Agitator

Tom’s entry for July 3rd comprises this single graphic: Why is heavy frequency so important? Although The Agitator harps incessantly on the importance of donor retention (after all our job is to alert readers to where the real money is), the challenge of acquisition continually simmers on the back burners of our minds.

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Quality vs. Quantity: Which is better for selecting fundraising prospects?

iMarketSmart

The private sector’s top researchers agree that quality engagement experiences are what really matter most, not transactional data such as frequency, recency, total purchase dollars, etc.

Better Than ‘Fundraising’

The Agitator

That’s because the received wisdom in our trade is that the transactional and mechanical stuff like copy, frequency, asking amounts, offers, segmentation, and the annual string of appeals is ‘fundraising’ Kevin’s point deserves exploration and.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

When deciding to use any social media tool, the frequency of posts and the number of channels are determined by your nonprofit’s online marketing plan. . As a nonprofit marketer, you wear many hats.

What Do You Mean When You Say “Segmentation”?

The Agitator

I’ll send this only to the high-frequency donors I’ve found from modeling my file who don’t have the disease. I’ll exclude lower frequency donors because this is not a strong a pitch for them. Next, I’ll go to high and medium frequency donors to those people who know others who have the disease. And I’ll include all three–low, medium and high-frequency donors– for those who have the disease themselves.

Is It A Crisis? No, It’s A Year-end Appeal

The Agitator

As we were cleaning off our desks, emptying our ‘In’ and ‘Out’ baskets and generally tidying up Agitator Global Headquarters in preparation for 2015, we couldn’t help but notice the increasing frequency of inbound chimes in our mailbox.

Is donor qualification more important than donor identification?

iMarketSmart

The collection might have been prepared after a review of some transactional data including a donor’s recency of giving, their frequency of giving, and the total monetary value of their gifts (also known as RFM). Identification.

3 simple steps to conduct predictive analytics on a shoestring budget

iMarketSmart

MARKETING – Transactional data, such as number of gifts per year, the size of gifts and frequency of giving, etc. Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. Trying to improve the open rates for your email newsletters?

Where and why people gave in 2011

Nonprofit Marketing Blog

Thanks to everyone who weighed in on the desired posting frequency for 2012. To wrap up 2011, I wanted to share this nifty infographic from Network for Good’s partner, YourCause. To view it in larger size, go here - it’s worth a visit to their site! I also recommend their blog.

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Monthly emailing is the most popular frequency for nonprofits at 43%, followed by every other week at 19% and quarterly at 14%. Quarterly direct mail is the most popular frequency for nonprofits at 39%, followed by twice a year at 31%.

Variety is the Spice of Email

Fundraising 123

Determining sending frequency. Your sending frequency is another great variable to test. Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work? The answer is simple.

Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons.

The Rest of The Retention Story – Part 2

The Agitator

As in, what factors — message, donor service, communications, thank you’s, donor recognition, frequency , etc — contribute in what proportional way to increasing or decreasing the Lifetime Value of a donor base.

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.

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Still time: Summer-ize Your Marketing

Getting Attention

Here are three ways to up your summer communications game in the next few weeks and future summers: Change timing and/or frequency. You know it, and I know it. Shaping content that matters to your readers is everything.

The Rest Of The Retention Story – Part 4

The Agitator

To briefly recap my points so far: Part 1: Donor commitment or loyalty is NOT driven by fundraising appeal tactics – e.g. frequency of asking, monthly or no monthly program, color of envelope, teasers … High commitment or loyalty is attributable to the range of donor. Mastering ‘retention’ requires hard work: research, organization-wide involvement across departments, and a willingness to swim against the conventional currents in the Sea of Sameness that is drowning our sector.

No Wonder Retention of Online Donors is So Bad

Kivi's Nonprofit Communications Blog

While the frequency of communications might be on the light side, the content is absolutely wonderful.

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