Nonprofit E-newsletters: Find the Ideal Length and Frequency

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If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. They’ll quickly skim what’s near the top and then delete it, missing entirely what’s at the bottom.

The upper limit of asking frequency

Donor Power Blog

Just be aware that sudden, radical increases in frequency are counter-productive -- you'll see a surge of complaints, and not the corresponding increase in response. It works better to grow your revenue by increasing slightly each year until you reach your right frequency. That's how you maximize revenue through frequency. Yesterday we noted that there are only a few reasons not to ask your donors to give. The lesson is this: " ask and you will receive.".


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Frequency Of Giving

The Agitator

My second reaction was to jump to the conclusion that the nonprofits reported via Network for Good must not be increasing the frequency of giving by their existing donors, because the increase. I was browsing through the interesting ‘dashboard’ on online giving compiled by Network for Good and published monthly by the Chronicle on Philanthropy. The latest update reported 20% more donors and 20.9% more donations in June 2017 over June 2016.

My renewal of blogging vows

Public Sector Marketing 2.0

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. Personal blogging frequency hesitation Mike Kujawski purpose social channels vowsI write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here.

Week of Freebies, Day 2: The Nonprofit Editorial Planning Starter Kit

Kivi's Nonprofit Communications Blog

What’s Inside: The Big Picture Communications Timeline Core Topics List Worksheet Content Creation Frequency Worksheet How to Set Up an Editorial Calendar Editorial Calendar Worksheets Editorial Calendar FAQs. Happy Holidays!

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How Often Should We Email, Mail, Post.

Kivi's Nonprofit Communications Blog

We get questions all the time about the frequency with which nonprofits should be communicating. Here are the most popular communications frequencies, according to the 2016 Nonprofit Communications Trends Report. Of course, the right answer for you depends on many factors, especially your goals, the demographics of the people you are communicating with, and your relationships with those people. Need some averages to start the discussion?

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Summer Shifts in Communications? Please share here!

Getting Attention

Adapt your campaign focus, channel and/or frequency. Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing. Shift topic, tone or language to make it more seasonally relevant. Tone it summer—light and fun. Something I haven’t mentioned yet. Change nothing at all? Please share your summertime approach here. Specific examples appreciated—they’re SO much easier to learn from.

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Measuring Communications Objectives on a Scale

Kivi's Nonprofit Communications Blog

Measuring communications and marketing work is a challenge because we often have way too many goals and objectives , so it’s hard to decide what matters most.

The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little. Low Frequency/Low Quality (Lower Left). High Frequency/Low Quality (Upper Left). Low Frequency/High Quality (Lower Right). High Frequency/High Quality (Upper Right). Once you feel like your content is “strong and often outstanding,” you can really ratchet up the frequency.

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

Think about frequency options first. I like the Human Rights Watch unsubscribe page because it offers frequency options right at the top, and we know frequency is an important consideration for people. They include the frequency right there in the name of each newsletter, so you can easily pick monthly, weekly, or daily. It’s no fun when someone unsubscribes from your email list. But let’s face it.

Four Essential Tips for Planning Year-End Email Campaigns

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Consider your sending frequency and target your outreach. Carefully think about your email frequency—every fatigued subscriber who opts out in December is someone who won''t see your emails at all next year. Start ramping up your email frequency now and keep a close eye on the open and unsubscribe rates, then adjust your year-end campaign email frequency accordingly. Did you know that year-end donations make up 30% of giving for the entire year?

Charitable Giving Between Generations: Compare & Contrast

J Campbell Social Marketing

When it comes to a careful analysis of charitable giving between these groups, we’ve noticed that they have three main differences that are likely to impact your fundraising strategy: giving method, gift size, and donation frequency. . Did you get a chance to check out my newest online course?

Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Fundraising Report Card

Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03] Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Click here to listen on YouTube! 03:03] Segmenting [05:30] Viability [08:03] Goal ratios? [11:19] 11:19] The Starbucks example [14:04] Profit margins? [19:35] 19:35] Customer satisfaction [21:17] Any forgotten channels? [22:19]

What Question Would You Ask 1,000 Communications Directors?

Kivi's Nonprofit Communications Blog

communications frequency in different channels. In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about. communication team salaries, sizes, and budgets. communications effectiveness. how communicators spend their time. What else do you want to know?

Social Media Marketing: What, when and where should I post?


We cover everything from post frequency to timing to content so that you know exactly where to start. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency.

How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? The frequency of your communication can help or hurt your overall level of engagement with your supporters. Katya Andresen recently offered some great advice on determining your own email frequency on her blog. She encourages you to focus on segmenting your list so the right people get the right messages; to focus on their behaviors so you know what their interests are; and to incorporate testing and frequency caps.

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How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes. This applies even more so, to the newly revamped Facebook Business Manager , which by now should be you go-to starting point for managing your organization’s presence on this platform.

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Rule of Thumb: A good way to find out your ideal posting frequency is to experiment with your weekly schedule. As a nonprofit marketer for a small organization, you wear many hats. . Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit?

Phone calls, and emails, and Facebook, oh my!

A Small Change

It seems to me that email is a favorable option for those supporters I’ve discerned would prefer being in the driver’s seat in terms of setting the tone for frequency and nature of interaction. So, maybe not scary, but, the technological choices that we have to make in terms of how best to engage, followup, and seek to connect with supporters, prospects, and partners are becoming increasingly diversified.

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The report has examined email and print marketing frequency for years; now it will include social media, giving you a complete view of the typical nonprofit editorial calendar. Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

4 Smart Donor Segmentation Strategies for Nonprofits

Fundraising Coach

Recency and Frequency . Segment by recency and frequency of giving. . Another segment of supporters that your nonprofit may consider creating is related to their recency and frequency of their donations.

Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. We wanted data for you, to supplement our own so-called “expert” opinions.

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Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

This may affect the formality of the language you use, the frequency of your posts, and the kind of content you share (like posts, videos, news stories, etc.). Social Media for Social Good Academy 2.0 is opening soon!

How to Project Your Planned Gift Potential


Recency, frequency, monetary value (RFM) — if you’re in our industry, you’ve certainly heard these words before. however I can say that the frequency of giving to your organization carries a lot of weight, where as amount and recency do not (at least relative to frequency). “I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”.

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Still time: Summer-ize Your Marketing

Getting Attention

Here are three ways to up your summer communications game in the next few weeks and future summers: Change timing and/or frequency. You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms.

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Fundraising That Makes A Dog Sick

The Agitator

My frequency schedule is better and bigger than your frequency schedule. I’m somewhat amused by the debate over volume. How many appeals make you ‘donor-centric’, how many not. Plus, I use more ‘you’ pronouns. I think ‘you’ pronouns and all that ‘donor love’ stuff is great, but it’s beside the point.

What Fundraisers Can Learn From Restaurants and Waiters


An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). Reciprocity (in exchange for something of value – service). Appreciation (recognition that the service was good). Sympathy. Empathy.

A Few Tools of the Data Archeologist: Tips for Preparing Data for Cleanup or Conversion

JCA Insights

One of the most useful reports that JCA has developed to assist with system analysis and data conversion and cleanup is a Code Frequency Report. It has always been our desire to expand the Code Frequency Report to include other statistical information like minimum and maximum values for numeric and date fields and maximum length of data in text fields.

What Fundraisers Can Learn From Restaurants and Waiters


An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. . Social conformity (simply because it’s something you are supposed to do). Reciprocity (in exchange for something of value – service). Appreciation (recognition that the service was good). Sympathy. Empathy.

Getting The First Gift

The Agitator

Tom’s entry for July 3rd comprises this single graphic: Why is heavy frequency so important? Although The Agitator harps incessantly on the importance of donor retention (after all our job is to alert readers to where the real money is), the challenge of acquisition continually simmers on the back burners of our minds.

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You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

If you can only make a few minor tweaks, I suggest that you provide either topic or frequency choices. If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. Last week, I shared three great examples of unsubscribe pages.

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Why you need to focus on the most qualified donors


They don’t just depend on analyzing their data (recency, frequency and dollar totals of giving). Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data from Giving USA Foundation’s annual philanthropic survey from 2003 – 2013), itemized charitable donations over 10 years have increased : 104% from households with earnings of at least $10 million per year.

3 simple steps to conduct predictive analytics on a shoestring budget


MARKETING – Transactional data, such as number of gifts per year, the size of gifts and frequency of giving, etc. Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. It’s powerful. In fact, if you are considering this avenue, I highly recommend my friends at Blackbaud Target Analytics (Katherine Swank and Lawrence Henze). They are both experts in the field.

Data Dashboard For Online Giving

The Agitator

Kudos to Network for Good for its new ‘data dashboard’ which (for US fundraisers) records a variety of metrics related to online giving — including number of donors, frequency of giving, dollar amounts, day of year, region, and type of cause.

Variety is the Spice of Email

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Determining sending frequency. Your sending frequency is another great variable to test. Experiment with sending frequency, and compare opens, clicks and opt-out rates to gauge your audience’s engagement. Trying something different can be a bit unnerving, require a few rounds of testing and even a little research. Why would you want to take on something that sounds like, well, a lot of work? The answer is simple.

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Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money


Use create-a-list to segment on more than recency, frequency, and average gift. We won't waste your time with a lengthy intro. With #GivingTuesday and Year-End fundraising rapidly approaching, we'll get straight to the point. Below are some quick and easy things you can do to raise more money. Go on, crush your fundraising goals! Say Thanks. Say thank you before you ask your supporters to give again. Tell them what their past support has made possible.

How Much Email is TOO Much Email?

Non Profit Marketing 360

The answer is probably not about frequency as much as it is about that key word, “relevance.” (Photo credit: Wikipedia). A market research report from Click Z , an online e-marketing site, finds that 97 percent of consumers check their email at least once daily. On the other hand, 72 percent have “deleted email from a marketer that wasn’t relevant to me” and 69 percent “deleted email from a marketer because I get too much email from them.”

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Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Compare that to the old snail mail box in terms of accessibility and frequency! Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to “Cell Internet Use 2012” by Pew Internet and American Life Project, June 2012, 88% of U.S.

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Quality vs. Quantity: Which is better for selecting fundraising prospects?


The private sector’s top researchers agree that quality engagement experiences are what really matter most, not transactional data such as frequency, recency, total purchase dollars, etc. I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. I’m not alone.

Fundraising During the COVID-19 Outbreak: 4 Best Practices

Ann Green

What is your average frequency of donations? Fundraising during a pandemic can be a challenge. Check out our top four strategies for maintaining revenue and morale at your nonprofit during COVID-19. By Leigh Kessler.

Where to Start in Your Pursuit of #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is it time to change up the communications channels in your mix, or to try a different communications frequency in your editorial calendar? Looking for more CALM not BUSY in your work day, but not sure where to begin? It might help to think about it in terms of the more familiar Who, What, When, Where, Why, and How. . C is for Collaborative — It’s the WHO. Are your working relationships with people either internally or externally overwhelming you?

Free tool of the week: Keys to good meetings


For the next month, make it a point to focus on lowering the frequency and raising the quality of your organization’s meetings, using the advice in these videos. flickr/koreanresourcecenter. In lean times, when nonprofits and foundations can’t afford to waste precious staff time, hold as few meetings as necessary and make sure each results in a decision or an action. Communicators can help management lead the way here, and that isn’t an inconsequential contribution.

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