Nonprofit E-newsletters: Find the Ideal Length and Frequency

Fundraising 123

If your unsubscribe rate goes up, ask why people are leaving your list and, if frequency is the problem, back off. How Long Should Our E-Newsletter Be? Most nonprofit newsletters are way too long. Readers are expected to scroll, scroll and scroll some more. The reality? People don’t scroll that much. They’ll quickly skim what’s near the top and then delete it, missing entirely what’s at the bottom.

The upper limit of asking frequency

Donor Power Blog

Just be aware that sudden, radical increases in frequency are counter-productive -- you'll see a surge of complaints, and not the corresponding increase in response. It works better to grow your revenue by increasing slightly each year until you reach your right frequency. That's how you maximize revenue through frequency. Yesterday we noted that there are only a few reasons not to ask your donors to give. The lesson is this: " ask and you will receive.".


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Frequency Of Giving

The Agitator

My second reaction was to jump to the conclusion that the nonprofits reported via Network for Good must not be increasing the frequency of giving by their existing donors, because the increase. I was browsing through the interesting ‘dashboard’ on online giving compiled by Network for Good and published monthly by the Chronicle on Philanthropy. The latest update reported 20% more donors and 20.9% more donations in June 2017 over June 2016.

My renewal of blogging vows

Public Sector Marketing 2.0

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a formula for blog post frequency. Personal blogging frequency hesitation Mike Kujawski purpose social channels vowsI write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here.

2021 Nonprofit Communications Trends Report [Download Now]

Kivi's Nonprofit Communications Blog

It’s here! Today we are excited to release the 2021 Nonprofit Communications Trends Report!

Trends 204

Marketing Tips for Small Volunteer-Led Nonprofits

Kivi's Nonprofit Communications Blog

We also talked about how consistency and having a home base is more important than frequency and being in all the different places online. I recently chatted with Anthony Wilson, the founder and host of the Groupfinity Podcast.

Tips 177

6 Messaging Options for Email Re-Engagement Campaigns

Kivi's Nonprofit Communications Blog

Asking for their frequency preferences. Time and time again we have implored you keep a clean, healthy email list. It’s essential to having a successful email marketing program. That means not sending emails to people who no longer engage with your content.

Email 184

Week of Freebies, Day 2: The Nonprofit Editorial Planning Starter Kit

Kivi's Nonprofit Communications Blog

What’s Inside: The Big Picture Communications Timeline Core Topics List Worksheet Content Creation Frequency Worksheet How to Set Up an Editorial Calendar Editorial Calendar Worksheets Editorial Calendar FAQs. Happy Holidays!

Plan 179

Three Surprises in the 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Frequency of Appeals – in Both Email and Print – Will Go Up . Over the last four years, despite conventional wisdom that frequency of print communications was probably falling and email was probably increasing, our data showed that both were actually flat (people were sending at the same frequency they always had). However, in 2015, for the first time, we see a significant increase in the planned frequency of both print and email appeals. Download Your Free Copy Now.

Trends 204

The “How Much and How Good” Grid for Nonprofit Communications

Kivi's Nonprofit Communications Blog

I’ve used this grid a few times recently when talking about whether the frequency of nonprofit communications — especially email — is too much or too little. Low Frequency/Low Quality (Lower Left). High Frequency/Low Quality (Upper Left). Low Frequency/High Quality (Lower Right). High Frequency/High Quality (Upper Right). Once you feel like your content is “strong and often outstanding,” you can really ratchet up the frequency.

Summer Shifts in Communications? Please share here!

Getting Attention

Adapt your campaign focus, channel and/or frequency. Hey you! I’d love to know how you adapt your organization’s communications for summertime impact, for a blog post! Do you: Change timing. Shift topic, tone or language to make it more seasonally relevant. Tone it summer—light and fun. Something I haven’t mentioned yet. Change nothing at all? Please share your summertime approach here. Specific examples appreciated—they’re SO much easier to learn from.

Summer 188

What to Measure First

Kivi's Nonprofit Communications Blog

Sharing content at the right frequency is a real struggle for many nonprofits. Social media frequency is lagging — we posted about 3 times a week on Instagram and Facebook, but we want to post 5 times a week.

What to Measure First

Kivi's Nonprofit Communications Blog

Sharing content at the right frequency is a real struggle for many nonprofits. Social media frequency is lagging — we posted about 3 times a week on Instagram and Facebook, but we want to post 5 times a week.

Best Practices for Your Email Unsubscribe Page

Kivi's Nonprofit Communications Blog

Think about frequency options first. I like the Human Rights Watch unsubscribe page because it offers frequency options right at the top, and we know frequency is an important consideration for people. They include the frequency right there in the name of each newsletter, so you can easily pick monthly, weekly, or daily. It’s no fun when someone unsubscribes from your email list. But let’s face it.

Measuring Communications Objectives on a Scale

Kivi's Nonprofit Communications Blog

Measuring communications and marketing work is a challenge because we often have way too many goals and objectives , so it’s hard to decide what matters most.

Digging for Data on the Alumni

Non Profit Marketing 360

The CoolData blog walks through an example of a college alumni office which learns that the number of times an alumnus visits the college website correlates to the size and frequency of his gifts. What does the data tell you? How can you use it? Fundraising Marketing Marketing Skills Measurement Nonprofit Research Resource advice data analysis engagement research web

What Question Would You Ask 1,000 Communications Directors?

Kivi's Nonprofit Communications Blog

communications frequency in different channels. In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. For example, we’ll be asking about. communication team salaries, sizes, and budgets. communications effectiveness. how communicators spend their time. What else do you want to know?

How Often Should You Email Supporters?

Kivi's Nonprofit Communications Blog

Why Does Email Frequency Matter? The frequency of your communication can help or hurt your overall level of engagement with your supporters. Katya Andresen recently offered some great advice on determining your own email frequency on her blog. She encourages you to focus on segmenting your list so the right people get the right messages; to focus on their behaviors so you know what their interests are; and to incorporate testing and frequency caps.

Email 209

How to write email newsletters that people actually want to read

Nonprofit Marketing Insights by GlobalOwls

After determining the type of newsletter you choose to send, another crucial thing is the frequency because you don’t want to bombard your audiences’ inbox which could lead to being blacklisted. How to write email newsletters that people actually want to read.

Email 52

How to Keep Your Email Subscribers Engaged

NonProfit Hub

Email Frequency. You should be allowing your subscribers to not only select the types of emails they want to receive, but also the frequency that they want to receive emails from you.

Email 67

Four Essential Tips for Planning Year-End Email Campaigns

Fundraising 123

Consider your sending frequency and target your outreach. Carefully think about your email frequency—every fatigued subscriber who opts out in December is someone who won''t see your emails at all next year. Start ramping up your email frequency now and keep a close eye on the open and unsubscribe rates, then adjust your year-end campaign email frequency accordingly. Did you know that year-end donations make up 30% of giving for the entire year?

Measuring Fundraising ROI with Donor Lifetime Value (Season 1, Episode 4)

Fundraising Report Card

Topic Timestamps Frequency of donation [02:34] What is LTV not? [03:03] Learn how to make better fundraising decisions by measuring ROI and donor lifetime value. Click here to listen on YouTube! 03:03] Segmenting [05:30] Viability [08:03] Goal ratios? [11:19] 11:19] The Starbucks example [14:04] Profit margins? [19:35] 19:35] Customer satisfaction [21:17] Any forgotten channels? [22:19]

Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel. We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. We wanted data for you, to supplement our own so-called “expert” opinions.

Trends 192

Using Metrics to Boost Your Fundraising

NonProfit Hub

Donation Frequency . # Donor frequency helps distill how efficiently you’re increasing the number of donations per donor. The higher your frequency, the better. A large onslaught of single gifts would lower your frequency (a great problem for any nonprofit).

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Rule of Thumb: A good way to find out your ideal posting frequency is to experiment with your weekly schedule. As a nonprofit marketer for a small organization, you wear many hats. .

You Need to Fix Your All or Nothing Email List

Kivi's Nonprofit Communications Blog

If you can only make a few minor tweaks, I suggest that you provide either topic or frequency choices. If the results of our informal webinar poll last week are any indication, about 2/3rds of nonprofits can’t or haven’t customized their email unsubscribe pages. That’s the page that people get when they click “unsubscribe” or “manage email preferences” at the bottom of your mass emails. Last week, I shared three great examples of unsubscribe pages.

List 132

Social Media Marketing: What, when and where should I post?


We cover everything from post frequency to timing to content so that you know exactly where to start. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency. Post Times and Frequency.

Charitable Giving Between Generations: Compare & Contrast

J Campbell Social Marketing

When it comes to a careful analysis of charitable giving between these groups, we’ve noticed that they have three main differences that are likely to impact your fundraising strategy: giving method, gift size, and donation frequency. . Did you get a chance to check out my newest online course?

How to Project Your Planned Gift Potential


Recency, frequency, monetary value (RFM) — if you’re in our industry, you’ve certainly heard these words before. however I can say that the frequency of giving to your organization carries a lot of weight, where as amount and recency do not (at least relative to frequency).

Plan 130

How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes. This applies even more so, to the newly revamped Facebook Business Manager , which by now should be you go-to starting point for managing your organization’s presence on this platform.

Give 10 Minutes: Get the Benchmarks & Data You Need

Getting Attention

The report has examined email and print marketing frequency for years; now it will include social media, giving you a complete view of the typical nonprofit editorial calendar. Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising.

Reality Check: Social Media and Mobile

Kivi's Nonprofit Communications Blog

Compare that to the old snail mail box in terms of accessibility and frequency! Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy. Here are a few more of my favorites, this time on social media and mobile specifically. Half of Boomers use social media, as do a 1/3 of people over 65. According to “Cell Internet Use 2012” by Pew Internet and American Life Project, June 2012, 88% of U.S.

Mobile 189

3 Ways the Internet of Things Can Save Our Environment

Nonprofit Marketing Insights by GlobalOwls

It utilizes a series of technological tools and devices such as radio-frequency identification (RFID) tags and quick response (QR) code tags to pool information on the journey of the tuna fish. 3 Ways the Internet of Things Can Save Our Environment.

Where to Start in Your Pursuit of #CALMnotBUSY

Kivi's Nonprofit Communications Blog

Is it time to change up the communications channels in your mix, or to try a different communications frequency in your editorial calendar? Looking for more CALM not BUSY in your work day, but not sure where to begin? It might help to think about it in terms of the more familiar Who, What, When, Where, Why, and How. . C is for Collaborative — It’s the WHO. Are your working relationships with people either internally or externally overwhelming you?

Phone calls, and emails, and Facebook, oh my!

A Small Change

It seems to me that email is a favorable option for those supporters I’ve discerned would prefer being in the driver’s seat in terms of setting the tone for frequency and nature of interaction. So, maybe not scary, but, the technological choices that we have to make in terms of how best to engage, followup, and seek to connect with supporters, prospects, and partners are becoming increasingly diversified.

4 Ways to Segment Your Donors for More Effective Marketing

Kivi's Nonprofit Communications Blog

By donation frequency. 4: By Donation Frequency. Match the frequency of your marketing to the frequency of their donations. With this type of segmentation, it is important to group donors that you have enough data on to be able to actually determine frequency. Use donation frequency to make sure everyone is finding treasure. Sarah Tedesco. We’ve talked before about segmenting your email list to send more relevant communications.

How We Cleaned Up Our Email List and Re-Engaged Our Subscribers

Kivi's Nonprofit Communications Blog

The message varied slightly, but each gave them three options: stay subscribed by opening the email, change their frequency preference or unsubscribe with the option to re-subscribe if they missed us. Some of our weeklies switched to monthly and vice versa, some unsubscribed, but overall, we now have a clean list of engaged subscribers segmented by frequency and a much more effective system in place to communicate with them. Aubrey Brennan.

List 169

Still time: Summer-ize Your Marketing

Getting Attention

Here are three ways to up your summer communications game in the next few weeks and future summers: Change timing and/or frequency. You know it, and I know it. Shaping content that matters to your readers is everything. But that’s tough when we’re all seasonally distracted by the fireflies, fireworks and family vacations. Even though schooldays ended eons ago for most of us, our focus, attitudes, and readiness to act change as the weather warms.

Summer 174

Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

It’s also a breeze to reschedule/re-post your own content, so you can make sure you are sharing your message at the right frequency. I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media.

Fundraising That Makes A Dog Sick

The Agitator

My frequency schedule is better and bigger than your frequency schedule. I’m somewhat amused by the debate over volume. How many appeals make you ‘donor-centric’, how many not. Plus, I use more ‘you’ pronouns. I think ‘you’ pronouns and all that ‘donor love’ stuff is great, but it’s beside the point.

What Fundraisers Can Learn From Restaurants and Waiters


An interesting study in 1989 found the following: Frequency . People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). Reciprocity (in exchange for something of value – service). Appreciation (recognition that the service was good). Sympathy. Empathy.

The 2011 Nonprofit Communications Trend Report

Kivi's Nonprofit Communications Blog

Quarterly is the most popular frequency for nonprofits to send direct mail to the average supporter. The 2011 Nonprofit Communications Trends Report is officially available! Thanks to the 780 nonprofits who completed the survey last month, making this report possible. It answers many questions that a lot of us simply speculated about before. Here’s one of the charts from the report, which shows how nonprofits ranked 14 different communications tools.

Trends 203

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

Monthly emailing is the most popular frequency for nonprofits at 43%, followed by every other week at 19% and quarterly at 14%. Quarterly direct mail is the most popular frequency for nonprofits at 39%, followed by twice a year at 31%. I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. I’ll talk a lot more about the findings in January, but here are a few highlights for you.

Trends 156