INDUSTRY INSIGHTS YOUR PEERS ARE READING
Clinique is owned by the Estee Lauder Companies, so the benefiting charity is the Breast Cancer Research Foundation, which was founded by Evelyn Lauder in 1993. MORE
In our latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation , Jereme Bivins, the social media manager for the Foundation Center, discusses his approach to working with five regional offices across the U.S., MORE
If you work at a foundation or sit on the board for a foundation, I highly encourage you to pick this up. Below, I share some of his ideas, and how these might be relevant to the funding model that many foundations seem to use.). Hey Foundations! MORE
Shot from a film sponsored by the A3 Foundation. According to their own site, “The A3 Fellows Program is the inaugural program for the foundation placing emerging artists with seasoned artists to learn and grow. MORE
Private Foundations don’t have the same reasons as nonprofits do to build a strong brand. Foundations already have money. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the […]. Blog branding Foundations fundraising Let’s face it. What does it matter what anyone thinks about them? Plenty, it turns out. MORE
Today on CauseTalk Radio , Megan and I talk to Christine Riley Miller , Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands , about the company's new, re-branded foundation, the Joy in Childhood Foundation. MORE
With #GivingTuesday and the holidays fast approaching, we wanted to make sure our nonprofit partners, and really all nonprofits were aware of a great opportunity available to them from Newman’s Own Foundation and CrowdRise. Here’s the invite: Fundraising Marketing MORE
In living memory of their son, he and his wife have now founded the Angelcheeks Foundation, to make grants to families in need, and to education on issues surrounding Sudden Infant Death Syndrome. Tags: video Nonprofit angelcheeks foundations MORE
In our ongoing series on helping our readers find sources of grants and apply for them, we turn to the Gates Foundation, founded by Microsoft’s previous CEO, Bill Gates and his wife Melinda. In the public imagination, the good work of the Bill and Melinda Gates Foundation goes a long way to erase all those terrible memories of Windows Millennium, Service Pack Y (incompatible with Service Pack X), and Blue Screens of Death. MORE
In a recent Stanford Social Innovation review blog post , Paul Connolly talked about the new findings of the TCC group around the Packard Foundation’s grantees. I would like every single foundation reading this to understand this. MORE
Of the money pledged by the 40+ billionaires, most of it will not be heading directly to our community service organizations; it will be sitting in foundation endowments, being granted out at a rate of 5% each year. naturally stimulates job creation" then he should be encouraging more billionaires to tie up their wealth in foundation endowments. Tags: economics the pledge Nonprofit endowments foundations economy MORE
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Decent Humans MORE
If you've done any sort of prospecting for new foundation grants, either using one of the resources from the Foundation Center or any other publisher, you've certainly come across those listings that describe the perfect prospect - interested in your mission, located nearby, lots of money to give - but then you come across those fatal phrases: "Applications not accepted," or it's partner, "Contributes only to pre-selected organizations." MORE
Among interviewees and participant advisors to the project that resulted in the report Caring to Change , many see foundations as embodying double standards for innovation and risk. With all the trendy and appealing chatter about “innovation” and game-changing, scalable solutions (see White House, see new journals, see social venture philanthropy), I’m wondering if mainstream and family foundations are enough a part of the conversation. Foundations can afford to be risk-takers. MORE
Today, Saturday April 25, 2009, when you go into Macy’s and give $5 to the National Park Foundation, Macy’s will give you $5 off a $15 (or more) purchase and a ‘shopping pass’ that allows you 20 percent off basically anything else in the store.In MORE
But, some foundations and nonprofits have started to understand the value of this tool to visually simplify information that’s difficult to convey in text. Check out the infographics page on the Bill and Melinda Gates Foundation site. MORE
I’m great at writing grants but not as great at building a relationship with the foundations. Sure, here’s how to start building relationships with foundations. 5 steps to start building relationships with foundations originally appeared on Wild Woman Fundraising on December 17, 2012. I am answering reader questions! Because Wild Woman Fundraising Readers ROCK! So what questions are we answering today? On 11/09/2012 06:01 PM, Sarah wrote: > > Hola Mazarine! > MORE
The topic for this month’s Social Good Podcast is on the ways that foundation’s are using social media to support movement building. The guests are Suphatra Laviolette of the Marguerite Casey Foundation and Michael Smith of the Case Foundation. MORE
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Marketing Decent Humans MORE
Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. The efforts of the foundation are to multiply the work of Dell’s individual employees: Being a good corporate citizen is more than just writing a check to a nonprofit and checking ‘complete’ next to your external branding strategy. In all these cases, the foundation clearly wants to support the youth in the US and abroad. MORE
In our ongoing periodic series on sources for grants, we have focused on foundations tied to the great tech companies of our day. In this installment we present a foundation not obviously linked to that sector of the economy, though in fact it is intimately entwined. Over the last decade-plus, the foundation has offered over $3 million to projects concerning education, health, the environment, and disaster relief (local and international). MORE
Did you get a chance to check out our webinar, 10 ways to modernize your next endurance event ? If not, no worries, we’ve got everything you need to know right here. Interviews MORE
41 
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Marketing Decent Humans MORE
Donordigital joins in celebrating with its client National Parkinson Foundation in reaching its 10,000th Facebook fan. Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans. MORE
The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. There’s also a gift shop in the visitor’s center and proceeds from the sales of items there also benefits the Foundation. The year 2010 was a record year for the Foundation, it donated $186,000. MORE
Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month MORE
Meet Firecracker Foundation. On a day-to-day basis, The Firecracker Foundation works with survivors of childhood sexual trauma through long-term strategies of therapy, arts enrichment, and yoga practice. On a larger scale, however, The Firecracker Foundation is about community. MORE
If they simply were hoarders, they’d never put it in a DAF or foundation in the first place. The post 9 reasons why people put money in holding pens (such DAFs or foundations) instead of giving directly right away appeared first on MarketSmart, LLC |. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. Fearful. They are afraid to give impulsively. MORE
Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded. MORE
Yesterday your read about the motivation behind Jolkona Foundation and a little bit more about some what they are trying to accomplish with the ability to measure the impact of each donation. What is an example of the kind of partnerships you create with the Jolkona Foundation? For every gift that organization receives through Jolkona Foundation, they will send before-and-after photos of the person receiving that specific gift. MORE
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. MORE
Laying a great foundation for the expansion of your nonprofit''s marketing and donation efforts can help you find success now while planning long-term goals. MORE
In our ongoing series on helping our readers find sources of grants and apply for them, we turn to the Gates Foundation, founded by Microsoft’s previous CEO, Bill Gates and his wife Melinda. In the public imagination, the good work of the Bill and Melinda Gates Foundation goes a long way to erase all those terrible memories of Windows Millennium, Service Pack Y (incompatible with Service Pack X), and Blue Screens of Death. MORE
But did you know the Verizon Foundation also supports such nonprofits and charities with grants in money, kind, and service? The Foundation focuses on issues pertaining to K-through-12 education, health care, and sustainability/environmentalism, so if your organization is involved in any of these fields, you should reach out and touch them (Er, wrong service. They stress the fact that the foundation will not support land or major hardware/software purchases. MORE
Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. Stefanie Mathew, National Park Foundation. MORE
Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. What does the United Nations Foundation do? The United Nations Foundation has a very distinct role in the evolution of #GivingTuesday. The United Nations Foundation recently made the switch to EveryAction. MORE
More importantly, she's even worked in a foundation that gave out grants. She goes into much more detail in The Nonprofit Academy training Tips & Tricks from the Foundation Side of Grant Seeking. Tips & Tricks from the Foundation Side of Grant Seeking. MORE
I just couldn’t get enough of presidential politics in the past few weeks, so for the next #NPComm Showdown, let’s look at the communications strategies of foundations started by two political powerhouses. The Clinton Foundation’s approach to the annual report is filled with best practices. MORE
We've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We've Moved! Update your Reader Now. MORE
This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.” At last—funding specifically directed to communications! MORE
John's Hospital Foundation has been working since 1999 to support St. I spoke with John Goettler and Katie Long from the foundation to talk about some of the amazing work they do and why reliable technology tools are integral to running a successful hospital foundation. MORE
Mission Minded works with many outstanding foundations. The 3 featured below have turned foundation support upside down, so if you work for a foundation or seek support from them, this post is for you. MORE
Jolkona Foundation has some great ideas about how to measure donor impact. What inspired you to start the Jolkona Foundation? One to one” refers to the fact that all donations via the Jolkona Foundation website make a specific impact with which the individual donor can identify. MORE
Reps from the Target Foundation have been calling Minnesota organizations it supports with news of some big changes. Director of Partnerships, Family Reach Foundation (Boston) 4. If you haven't heard of Marie Kondo you must be living in a (cluttered) cave. MORE
Foundation Related Topics EveryAction
OCTOBER 4, 2018
John's Hospital Foundation has been working since 1999 to support St. I spoke with John Goettler and Katie Long from the foundation to talk about some of the amazing work they do and why reliable technology tools are integral to running a successful hospital foundation.
EveryAction
NOVEMBER 9, 2017
Created in 1998, the United Nations Foundation links the United Nations' work with others around the world, helping the UN address a range of global issues, including climate change, global health, women’s empowerment, peace and security, poverty eradication, and more. What does the United Nations Foundation do? The United Nations Foundation has a very distinct role in the evolution of #GivingTuesday. The United Nations Foundation recently made the switch to EveryAction.
A Small Change
JULY 22, 2009
Jolkona Foundation has some great ideas about how to measure donor impact. What inspired you to start the Jolkona Foundation? One to one” refers to the fact that all donations via the Jolkona Foundation website make a specific impact with which the individual donor can identify.
Wild Woman Fundraising
DECEMBER 17, 2012
I’m great at writing grants but not as great at building a relationship with the foundations. Sure, here’s how to start building relationships with foundations. 5 steps to start building relationships with foundations originally appeared on Wild Woman Fundraising on December 17, 2012. I am answering reader questions! Because Wild Woman Fundraising Readers ROCK! So what questions are we answering today? On 11/09/2012 06:01 PM, Sarah wrote: > > Hola Mazarine! >
Mission Minded
FEBRUARY 21, 2018
Mission Minded works with many outstanding foundations. The 3 featured below have turned foundation support upside down, so if you work for a foundation or seek support from them, this post is for you.
CrowdRise
NOVEMBER 28, 2018
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.
Kivi's Nonprofit Communications Blog
MAY 10, 2011
In our latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation , Jereme Bivins, the social media manager for the Foundation Center, discusses his approach to working with five regional offices across the U.S.,
Getting Attention
APRIL 9, 2012
This RFP is focused on development organizations but I hope more funding will follow from Gates and other foundations, as a recognition of how crucial engagement is to achieving organizational and programmatic goals. The Bill & Melinda Gates Foundation has announced a call for communications proposals to “help change the narrative on foreign aid.” At last—funding specifically directed to communications!
Mission Minded
AUGUST 15, 2018
Recent articles in the New York Times and Fast Company about the excesses of some Donor Advised Funds point to a likely new reality for community foundations: that when a more reform-minded Congress is next seated, new rules will likely be put in place that will dramatically change the landscape for community foundations. The post 3 Things Your Community Foundation Should Communicate Now appeared first on Mission Minded.
Wild Woman Fundraising
SEPTEMBER 3, 2013
If you work at a foundation or sit on the board for a foundation, I highly encourage you to pick this up. Below, I share some of his ideas, and how these might be relevant to the funding model that many foundations seem to use.). Hey Foundations!
Non Profit Marketing 360
NOVEMBER 9, 2012
But did you know the Verizon Foundation also supports such nonprofits and charities with grants in money, kind, and service? The Foundation focuses on issues pertaining to K-through-12 education, health care, and sustainability/environmentalism, so if your organization is involved in any of these fields, you should reach out and touch them (Er, wrong service. They stress the fact that the foundation will not support land or major hardware/software purchases.
Kivi's Nonprofit Communications Blog
AUGUST 17, 2016
I just couldn’t get enough of presidential politics in the past few weeks, so for the next #NPComm Showdown, let’s look at the communications strategies of foundations started by two political powerhouses. The Clinton Foundation’s approach to the annual report is filled with best practices.
Wild Woman Fundraising
JULY 14, 2011
In a recent Stanford Social Innovation review blog post , Paul Connolly talked about the new findings of the TCC group around the Packard Foundation’s grantees. I would like every single foundation reading this to understand this.
Fundraising 123
JUNE 26, 2013
Laying a great foundation for the expansion of your nonprofit''s marketing and donation efforts can help you find success now while planning long-term goals.
Non Profit Marketing 360
MAY 22, 2012
Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. The efforts of the foundation are to multiply the work of Dell’s individual employees: Being a good corporate citizen is more than just writing a check to a nonprofit and checking ‘complete’ next to your external branding strategy. In all these cases, the foundation clearly wants to support the youth in the US and abroad.
Non Profit Marketing 360
JANUARY 24, 2013
Shot from a film sponsored by the A3 Foundation. According to their own site, “The A3 Fellows Program is the inaugural program for the foundation placing emerging artists with seasoned artists to learn and grow.
Non Profit Marketing 360
OCTOBER 24, 2011
In our ongoing series on helping our readers find sources of grants and apply for them, we turn to the Gates Foundation, founded by Microsoft’s previous CEO, Bill Gates and his wife Melinda. In the public imagination, the good work of the Bill and Melinda Gates Foundation goes a long way to erase all those terrible memories of Windows Millennium, Service Pack Y (incompatible with Service Pack X), and Blue Screens of Death.
Non Profit Marketing 360
OCTOBER 24, 2011
In our ongoing series on helping our readers find sources of grants and apply for them, we turn to the Gates Foundation, founded by Microsoft’s previous CEO, Bill Gates and his wife Melinda. In the public imagination, the good work of the Bill and Melinda Gates Foundation goes a long way to erase all those terrible memories of Windows Millennium, Service Pack Y (incompatible with Service Pack X), and Blue Screens of Death.
Mission Minded
FEBRUARY 27, 2014
Private Foundations don’t have the same reasons as nonprofits do to build a strong brand. Foundations already have money. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the […]. Blog branding Foundations fundraising Let’s face it. What does it matter what anyone thinks about them? Plenty, it turns out.
Cause Related Marketing
OCTOBER 1, 2012
Clinique is owned by the Estee Lauder Companies, so the benefiting charity is the Breast Cancer Research Foundation, which was founded by Evelyn Lauder in 1993.
Selfish Giving
NOVEMBER 8, 2016
Today on CauseTalk Radio , Megan and I talk to Christine Riley Miller , Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin' Brands , about the company's new, re-branded foundation, the Joy in Childhood Foundation.
Nonprofit Marketing Blog
APRIL 17, 2015
Meet Firecracker Foundation. On a day-to-day basis, The Firecracker Foundation works with survivors of childhood sexual trauma through long-term strategies of therapy, arts enrichment, and yoga practice. On a larger scale, however, The Firecracker Foundation is about community.
Non Profit Marketing 360
JULY 17, 2012
In our ongoing periodic series on sources for grants, we have focused on foundations tied to the great tech companies of our day. In this installment we present a foundation not obviously linked to that sector of the economy, though in fact it is intimately entwined. Over the last decade-plus, the foundation has offered over $3 million to projects concerning education, health, the environment, and disaster relief (local and international).
CrowdRise
OCTOBER 31, 2017
With #GivingTuesday and the holidays fast approaching, we wanted to make sure our nonprofit partners, and really all nonprofits were aware of a great opportunity available to them from Newman’s Own Foundation and CrowdRise. Here’s the invite: Fundraising Marketing
A Small Change
JULY 23, 2009
Yesterday your read about the motivation behind Jolkona Foundation and a little bit more about some what they are trying to accomplish with the ability to measure the impact of each donation. What is an example of the kind of partnerships you create with the Jolkona Foundation? For every gift that organization receives through Jolkona Foundation, they will send before-and-after photos of the person receiving that specific gift.
ImpactMax
FEBRUARY 6, 2010
But, some foundations and nonprofits have started to understand the value of this tool to visually simplify information that’s difficult to convey in text. Check out the infographics page on the Bill and Melinda Gates Foundation site.
Selfish Giving
JANUARY 23, 2019
Reps from the Target Foundation have been calling Minnesota organizations it supports with news of some big changes. Director of Partnerships, Family Reach Foundation (Boston) 4. If you haven't heard of Marie Kondo you must be living in a (cluttered) cave.
CrowdRise
MARCH 22, 2018
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Marketing Decent Humans
CrowdRise
FEBRUARY 27, 2018
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Marketing Decent Humans
Selfish Giving
SEPTEMBER 11, 2017
Heading into the new year, Stefanie Mathew , Vice President of Corporate Partnerships at the National Park Foundation (NPF) , knew the nonprofit had a strong wind at its back. Stefanie Mathew, National Park Foundation.
CrowdRise
JUNE 13, 2018
Did you get a chance to check out our webinar, 10 ways to modernize your next endurance event ? If not, no worries, we’ve got everything you need to know right here. Interviews
Fundraising Breakthroughs
APRIL 7, 2010
Among interviewees and participant advisors to the project that resulted in the report Caring to Change , many see foundations as embodying double standards for innovation and risk. With all the trendy and appealing chatter about “innovation” and game-changing, scalable solutions (see White House, see new journals, see social venture philanthropy), I’m wondering if mainstream and family foundations are enough a part of the conversation. Foundations can afford to be risk-takers.
CrowdRise
APRIL 19, 2018
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Decent Humans
Fundraising Coach
APRIL 18, 2016
More importantly, she's even worked in a foundation that gave out grants. She goes into much more detail in The Nonprofit Academy training Tips & Tricks from the Foundation Side of Grant Seeking. Tips & Tricks from the Foundation Side of Grant Seeking.
A. Fine Blog
SEPTEMBER 12, 2011
The topic for this month’s Social Good Podcast is on the ways that foundation’s are using social media to support movement building. The guests are Suphatra Laviolette of the Marguerite Casey Foundation and Michael Smith of the Case Foundation.
Nonprofit Consultant Blog
SEPTEMBER 13, 2010
If you've done any sort of prospecting for new foundation grants, either using one of the resources from the Foundation Center or any other publisher, you've certainly come across those listings that describe the perfect prospect - interested in your mission, located nearby, lots of money to give - but then you come across those fatal phrases: "Applications not accepted," or it's partner, "Contributes only to pre-selected organizations."
iMarketSmart
JUNE 22, 2018
If they simply were hoarders, they’d never put it in a DAF or foundation in the first place. The post 9 reasons why people put money in holding pens (such DAFs or foundations) instead of giving directly right away appeared first on MarketSmart, LLC |. Indecisive. They want and need to give and they might have organizations in mind, but they haven’t decided where to give yet. Fearful. They are afraid to give impulsively.
Nonprofit Consultant Blog
AUGUST 28, 2010
Of the money pledged by the 40+ billionaires, most of it will not be heading directly to our community service organizations; it will be sitting in foundation endowments, being granted out at a rate of 5% each year. naturally stimulates job creation" then he should be encouraging more billionaires to tie up their wealth in foundation endowments. Tags: economics the pledge Nonprofit endowments foundations economy
Nonprofit Consultant Blog
FEBRUARY 27, 2008
In living memory of their son, he and his wife have now founded the Angelcheeks Foundation, to make grants to families in need, and to education on issues surrounding Sudden Infant Death Syndrome. Tags: video Nonprofit angelcheeks foundations
Cause Related Marketing
APRIL 8, 2013
The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. There’s also a gift shop in the visitor’s center and proceeds from the sales of items there also benefits the Foundation. The year 2010 was a record year for the Foundation, it donated $186,000.
Cause Related Marketing
JUNE 3, 2009
Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month
Cause Related Marketing
APRIL 25, 2009
Today, Saturday April 25, 2009, when you go into Macy’s and give $5 to the National Park Foundation, Macy’s will give you $5 off a $15 (or more) purchase and a ‘shopping pass’ that allows you 20 percent off basically anything else in the store.In
DonorDigital
MARCH 20, 2012
Donordigital joins in celebrating with its client National Parkinson Foundation in reaching its 10,000th Facebook fan. Donordigital worked with National Parkinson Foundation to run a Facebook Ad campaign with the goal of recruiting 10,000 new Facebook fans.
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