Public Sector Marketing 2.0

APRIL 9, 2019

A few weeks ago I was invited to speak at the International Government Communication Forum (IGCF) in Sharhaj, UAE, where this year’s theme was “behaviour change” One of the conference highlights for me was participating on a panel with Dr Abdullah Al-Maghlouth , Director- General of the Centre for Government Communication in Saudi Arabia; and Sir Craig Oliver , Director of Politics and Communications for the former UK Prime Minister David Cameron.

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Public Sector Marketing 2.0

FEBRUARY 2, 2015

In the meantime, I wanted to share my rough notes with you from the Digital Governance Forum , which I attended this past week here in Ottawa. Networked institutions (Clinton global initiative , BSR, United Nations Global Compact [not controlled by the UN], world economic forum). Ican, Internet society, internet governance forum, netMundial initiative, world economic forum).

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Public Sector Marketing 2.0

MAY 25, 2011

Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum , which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators. Why was this forum created?

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CrowdRise

FEBRUARY 13, 2018

Can’t make it to the Peer-to-Peer Professional Forum Conference 2018 in Miami later this month? We got you…. Marketing Decent Humans

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CrowdRise

FEBRUARY 28, 2019

This week, the CrowdRise team is in New Orleans to mostly check out the parades at Mardi Gras, but also stop by one of the biggest fundraising conferences of the year: The 2019 Peer-to-Peer Professional Forum Conference. Couldn’t make it to the Big Easy? We’re live-sharing our favorite tips and takeaways from the conference. Enjoy

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Public Sector Marketing 2.0

FEBRUARY 3, 2009

A fellow business contact of mine, William Dore, recently pointed me towards a new Census Dissemination Discussion Forum that has been created by Statistics Canada. Essentially it is an open forum for people to post questions about the 2011 Census. Discussion topics are broken down into multiple categories and feature unique publicly accessible commenting ability. While it’s not “technically&# a web 2.0 app (e.g.

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CrowdRise

FEBRUARY 18, 2019

The time when we descend on New Orleans to eat our way through all the beignets ( again ), pretend we’re bold enough to go on a cemetery tour, and most importantly, set up the most fun, informative, and least-boring show booth at the 2019 Peer-to-Peer Professional Forum It’s that time of year.

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CrowdRise

MARCH 15, 2018

Whether you were there with us at the 2018 Peer-to-Peer Professional Forum Conference in Miami, or you were busy putting in the grind back home, here's a super quick recap of what you need to know. 7 things we learned at P2P 2018. Events Marketing

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CrowdRise

MARCH 1, 2018

Do you have any zero dollar fundraisers at your cause? Sure you do. Every organization does. Marketing Decent Humans

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Selfish Giving

JUNE 7, 2010

I had a great time at this year’s Cause Marketing Forum Conference. Finally, I want to thank David Hessekiel for founding Cause Marketing Forum and for putting on the conference for all these years. Did you? Here’s what I liked about this year’s event. A few things I didn’t. And some suggestions for next year. Then it will be your turn. Hospital Corporate Development Summit.

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Selfish Giving

MAY 31, 2011

Cause Marketing News cause marketing forum cmf11Pre-Conference Update. I flew into Chicago today so I could be ready for the for the Hospital Corporate Development Summit tomorrow morning. This second year workshop is just one of three programs that will be held on Wednesday before the opening reception tomorrow evening and the full conference on Thursday. I had a long, expensive cab ride from O’Hare Airport as I arrived during morning rush. It cost me $50!

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Selfish Giving

DECEMBER 20, 2016

Today on CauseTalk Radio , Megan and I talk to David Hessekiel , the founder and president of Cause Marketing Forum Inc. David's backstory: why did he start the Cause Marketing Forum? How cause marketing has evolved since the forum launched in 2003. which recently changed its name to Engage for Good ! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017.

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Selfish Giving

MAY 19, 2010

The 8th Cause Marketing Forum Conference is coming to the Westin Chicago River North on June 2 & 3. But each year I make a point to dig out my travel bag for the Cause Marketing Forum Conference. Tags: Cause Marketing News cause marketing cause marketing forum conference feeding america westin chicago river north Folks, I barely leave Boston for anything (Hell, why would I! I even wrote a post about getting a conference experience from the seat of your couch).

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CrowdRise

MARCH 2, 2018

Relationships are messy, complicated and beautiful. And it’s no big shock that relationships are what make life worth living for individuals — but the same goes for companies and brands too. Think about it… your organization couldn’t move forward if it wasn’t for the important relationships and communities that surround and support yo.u. Marketing Decent Humans

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Selfish Giving

JUNE 1, 2011

It was a busy day here at the first full day of the Cause Marketing Forum Conference here in sunny Chicago. 2011 Hospital Corporate Development Summit at CMF. View more presentations from Selfish Giving. I joined Phil McCarty and Maureen Carlson in teaching the Hospital Corporate Development Summit. We had a great group of students and some great guest speakers. One was Chicago’s own Alice Archabal from Children’s Memorial Hospital.

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A. Fine Blog

MAY 14, 2010

One of my favorite events of the year is the Personal Democracy Forum (PDF) (full disclosure: I have had myriad business ties to PDF and am now engaged as a consultant with them.) Tags: Social Media beth kanter micah sifry personal democracy forum The Networked Nonprofit I consider PDF to be my home base for learning about what’s new and hot in the social media, politics and civics [.].

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Selfish Giving

JUNE 1, 2009

I just returned from a great outing at Cause Marketing Forum’s 7th Annual Conference in Chicago last week. So I left the Cause Marketing Forum Conference thrilled that I had been there, happy that David Hessekiel decided seven years ago to start one, proud that I was involved with something so innovative, creative and, yes, charitable. Tags: Cause Marketer's Journal #cmf09 cause marketing cause marketing forum conference cause-related marketing

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A. Fine Blog

JULY 1, 2009

Had an amazing time at Personal Democracy Forum this year (although, sadly I couldn’t stay for the whole thing.) Tags: Social Media beth kanter cello danah boyd Mark Pesce personal democracy forum Love the fact that I always come away from the conference wtih my head buzzing from all of the interesting ideas. Here is the Day One recap. And here is Day Two. When the videos are posted from the [.].

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Selfish Giving

JUNE 1, 2011

It was a busy day here at the first full day of the Cause Marketing Forum Conference here in sunny Chicago. 2011 Hospital Corporate Development Summit at CMF. View more presentations from Selfish Giving. I joined Phil McCarty and Maureen Carlson in teaching the Hospital Corporate Development Summit. We had a great group of students and some great guest speakers. One was Chicago’s own Alice Archabal from Children’s Memorial Hospital.

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Selfish Giving

OCTOBER 8, 2013

I’m in Charleston, South Carolina this week teaching at the New Strategies Forum. That distinguished gentleman in the photo is Curt Weeden , the founder of the Forum and the former chief giving officer for Johnson & Johnson. Causerants cause marketing corporate giving curt weeden new strategies forum Three times a year, Curt and I teach 25 to 35 nonprofits of all sizes how to raise money from companies.

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SocialButterfly

JANUARY 17, 2013

World Economic Forum: Digital health harnesses the transformational power of modern information and communication technologies for improving health and healthcare throughout the world. Digital Strategy Public Health Social Technology digital health digital health communications Digital Health Extravaganza Digital Health Summit healthcare social media Rock Health social media and the flu social media for crime prevention social media for oral health promotion World Economic Forum

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Getting Attention

JUNE 14, 2010

Let me introduce you to guest blogger Celeste Wroblewski, vice president of external relations at Donors Forum in Illinois. At Donors Forum in Illinois, we believe that there are no rules or, at least, that it’s time to reexamine them. Tags: Blogging for Nonprofits Social Media blog communications network content donors forum Nonprofit Communications respect

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Selfish Giving

JUNE 5, 2013

As founder and president of Cause Marketing Forum , he’s the one who released a study on these programs at last week’s Cause Marketing Forum’s conference in Chicago. Cause Marketing 101 cause marketing cause marketing forum checkout programs point-of-sale register programs 358 million. That’s how many dollars were collected with checkout programs in 2012.

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Cause Related Marketing

MAY 20, 2013

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Aristotle wrote, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Of course, that’s true. There are a whole host of things that are challenging the first times we do them, but become easier as we repeat them. Scientists call it “automaticity.”

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Selfish Giving

MAY 29, 2013

Thursday, Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. CauseTalk Radio Podcast cause marketing cause marketing forum conference phil haid public inc Today on CauseTalk Radio , Megan and I talk to Phil Haid , Co-Founder and CEO of Toronto-based Public Inc. about the need for more risk in cause marketing.

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SocialButterfly

MARCH 5, 2011

Skoll World Forum. Events and Happenings career development Earth Hour events March National Nutrition Month personal development Skoll World Forum social innovation World Water DaySpring is in the air… Well, almost. Here’s a look at some of the top social change events happening this month. Where do you go for your inspiration? March Events. Observances. National Nutrition Month. March 2011, [U.S. Health Observance]. Hashtag: #NNM. World Water Day.

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Selfish Giving

APRIL 1, 2013

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. The good part was that I was involved in a wonderful conference called the New Strategies Forum (NSF) that teaches nonprofits how to work more effectively with the business community and to raise more money. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum

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Cause Related Marketing

MAY 31, 2013

In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers. The Cause Marketing Forum lists a number of reasons why cause marketing at checkout works, none-the-least of which is longevity.

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Cause Related Marketing

JUNE 10, 2013

cause marketing statistics Cause Marketing Forum cause marketing campaigns Gamification Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing In another case of cause marketing mashed up with games, GoodGames offers a fraction of a cent to charity every time you play a game like Mahjongg Dimensions or Pyramid Solitaire on their website. Play three games and the cause of your choice…from a list of nearly 110,000 registered charities…gets one penny.

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Selfish Giving

APRIL 26, 2013

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. CauseTalk Radio Podcast cause marketing cause marketing forum cmf13 conference david hessekiel David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits. He also gives us a peak into keynotes by LIVESTRONG CEO Doug Ulman, Andy Goodman on storytelling and J.

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Non Profit Marketing 360

OCTOBER 1, 2013

The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain , which launched October 1, 2013, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. The site pitches its product as “just in time” online learning for adults. “We’re

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Cause Related Marketing

JUNE 14, 2013

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Actual Cause Marketing Results Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada.

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SocialButterfly

JANUARY 23, 2013

The World Economic Forum’s Global Agenda Council on “The Future of Media” is leading an effort to celebrate and amplify “Creative for Good” projects. Social Innovation Social Marketing #SocialGood Ad Council creative community pro-social campaign World Economic Forum How are you mixing art and science for good?

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Cause Related Marketing

JUNE 21, 2012

I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. I’d love to be able to announce that my company, Cause Marketing Forum, is going to produce an omnibus study serving up all of this data in a nice tidy report, but we can’t.

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Cause Related Marketing

JUNE 17, 2013

cause marketing statistics Cause Marketing Forum cause marketing campaigns cause marketing senior retreat Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing In March 2013, Jennifer Maher of the Cause Academy in Phoenix lowered her standards and invited me to be part of the Academy’s senior retreat. It was a veritable who’s who of cause marketing superstars. I was frankly in awe of the other attendees.

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Cause Related Marketing

MAY 22, 2013

Charles Duhigg Seth Godin Cause Marketing Forum cause marketing campaigns Steve Jobs Good Cause Marketing Cause Marketing Jobs cause marketing examples The Power of Habit cause marketing companies On Monday I posted about five good habits of great cause marketers. But cause marketers. good and bad. can have bad habits too.

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Cause Related Marketing

JUNE 3, 2013

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing A new study finds that “true believers” are more likely than non-believers to increase in status and influence, especially at organizations that are ideologically-oriented. So stow away that cynicism.

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Cause Related Marketing

MAY 29, 2013

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory. Races have space on t-shirts and signs, telethons and radiothons have airtime, packaged goods products have packaging.

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Cause Related Marketing

JUNE 19, 2013

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies Cause Marketing Research cause marketing Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check.

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Cause Related Marketing

MAY 17, 2013

cause marketing statistics Cause Marketing Forum cause marketing campaigns Marshele Carter Waddell cause marketing examples Faith-Based Cause Marketing cause marketing companies cause marketing In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? It’s a question I’d wondered about myself so it was fun to be asked to think about.

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Cause Related Marketing

APRIL 3, 2009

Along with David Hessekiel of the Cause Marketing Forum, I was quoted in the April 2009 issue of Pizza Today on the subject of cause marketing (the article "Just Cause" begins on page 55.)It’s Tags: New York Times Cause Marketing Forum David Hessekiel Pizza Today It’s not the New York Times, to be sure.But there’s an interesting side benefit to being quoted in Pizza Today; you get a special voucher that’s accepted at most small pizza parlors across the country that.

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J Campbell Social Marketing

MARCH 4, 2020

Check out my slides from the 2020 Peer-to-Peer Fundraising Forum. It’s NOT business as usual for nonprofits.

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Cause Related Marketing

JUNE 12, 2013

cause marketing statistics Cause Marketing Forum cause marketing campaigns Faux Cause Marketing Ads Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing In the May 2013 and June 2013 issues of Outside magazine CamelBak ran an ad for its new All Clear water-purifying bottle that looks for all the world like cause marketing. But it isn’t.

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