Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

In the meantime, I wanted to share my rough notes with you from the Digital Governance Forum , which I attended this past week here in Ottawa. Networked institutions (Clinton global initiative , BSR, United Nations Global Compact [not controlled by the UN], world economic forum).

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Canada’s only Public Sector & Non-Profit Marketing Forum

Public Sector Marketing 2.0

Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum , which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators. Why was this forum created?

Trending Sources

Live Blogging from Cause Marketing Forum – Day 2

Selfish Giving

What a great Cause Marketing Forum Conference this year. Charles Best from DonorsChoose.org , a Cause Marketing Forum Golden Halo Award Winner , also impressed me. I thought this 9th Annual Cause Marketing Forum Conference was excellent – the best yet for me.

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Live Blogging from the Cause Marketing Forum Conference

Selfish Giving

Cause Marketing News cause marketing forum cmf11Pre-Conference Update. I flew into Chicago today so I could be ready for the for the Hospital Corporate Development Summit tomorrow morning.

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Live Blogging from the Cause Marketing Forum Conference – Day 1

Selfish Giving

It was a busy day here at the first full day of the Cause Marketing Forum Conference here in sunny Chicago. 2011 Hospital Corporate Development Summit at CMF. View more presentations from Selfish Giving.

Statistics Canada has launched a Census Forum

Public Sector Marketing 2.0

A fellow business contact of mine, William Dore, recently pointed me towards a new Census Dissemination Discussion Forum that has been created by Statistics Canada. Essentially it is an open forum for people to post questions about the 2011 Census.

What’s Happening this March?

SocialButterfly

Skoll World Forum. Events and Happenings career development Earth Hour events March National Nutrition Month personal development Skoll World Forum social innovation World Water DaySpring is in the air… Well, almost.

March 43

Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

In the first, the Cause Marketing Forum looks for million-dollar cause marketing campaigns at checkout and finds 63 of them generating a total of $358.4 The Cause Marketing Forum is meeting in Chicago so I haven’t had the chance to talk with them, but I suspect that in the years to come this survey will turn up much bigger numbers. The Cause Marketing Forum lists a number of reasons why cause marketing at checkout works, none-the-least of which is longevity.

Forget Corporate Giving, Focus On Individuals

Selfish Giving

I’m in Charleston, South Carolina this week teaching at the New Strategies Forum. That distinguished gentleman in the photo is Curt Weeden , the founder of the Forum and the former chief giving officer for Johnson & Johnson.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Actual Cause Marketing Results Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada.

The Five Habits of Great Cause Marketers

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Aristotle wrote, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Of course, that’s true. There are a whole host of things that are challenging the first times we do them, but become easier as we repeat them. Scientists call it “automaticity.”

Getting Ahead at Your Nonprofit or Mission-Driven Company

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing A new study finds that “true believers” are more likely than non-believers to increase in status and influence, especially at organizations that are ideologically-oriented. So stow away that cynicism.

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. But that doesn’t mean you don’t have inventory. Races have space on t-shirts and signs, telethons and radiothons have airtime, packaged goods products have packaging.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies Cause Marketing Research cause marketing Two professors at the Ohio State University have a new take on the benefits of cause marketing; it helps keep supplier pricing in check.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing The King Salmon or Chinook is the largest species in the Pacific salmon family and in some parts of Alaska the population is weak , leading to restrictions on sport and commercial fishing in some areas of the Kenai River fishery, for instance.

Cause Marketing for the Disrespected

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing conference cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing One of the old reliables in service journalism is the “How to Avoid a Timeshare Scam” story. I typed that phrase in Google and got 444,000 results. The words “timeshare ripoff” generates another 78,000 results in Google. Timeshare hard-sell” turns up 78,700 results. Timeshare nightmare”?

358 Million Reasons to Love Checkout Programs

Selfish Giving

As founder and president of Cause Marketing Forum , he’s the one who released a study on these programs at last week’s Cause Marketing Forum’s conference in Chicago. 358 million. That’s how many dollars were collected with checkout programs in 2012.

Five Bad Habits of Cause Marketers

Cause Related Marketing

Charles Duhigg Seth Godin Cause Marketing Forum cause marketing campaigns Steve Jobs Good Cause Marketing Cause Marketing Jobs cause marketing examples The Power of Habit cause marketing companies On Monday I posted about five good habits of great cause marketers. But cause marketers. good and bad. can have bad habits too.

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

cause marketing statistics Cause Marketing Forum cause marketing campaigns Marshele Carter Waddell cause marketing examples Faith-Based Cause Marketing cause marketing companies cause marketing In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? It’s a question I’d wondered about myself so it was fun to be asked to think about.

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The Moral Authority of the IRS Has Been Diminished

Cause Related Marketing

Cause Marketing Forum cause marketing campaigns Cause Marketing Jobs cause marketing examples cause marketing companies cause marketing Years ago I read a book by a man who had been the public defender in the bad old days of Soviet Russia. There were horrors aplenty, all worthy of a Kafka novel. One of the things that has stuck with me ever since was his belief that he wasn’t defending his clients against just the Soviet apparatchik.

New Strategies for Increasing Corporate Support

Selfish Giving

Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum. Cause Marketing News cause marketing corporate giving curt weeden new strategies forum

Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. CauseTalk Radio Podcast cause marketing cause marketing forum cmf13 conference david hessekiel

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CauseTalk Radio Ep56: Why Cause Marketers Should Take More Risk

Selfish Giving

Thursday, Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference. CauseTalk Radio Podcast cause marketing cause marketing forum conference phil haid public inc

Discount for the Personal Democracy Forum

A. Fine Blog

One of my favorite events of the year is the Personal Democracy Forum (PDF) (full disclosure: I have had myriad business ties to PDF and am now engaged as a consultant with them.) Tags: Social Media beth kanter micah sifry personal democracy forum The Networked Nonprofit I consider PDF to be my home base for learning about what’s new and hot in the social media, politics and civics [.].

7 Tweeps I’m Now Following Thanks to the CMF Conference

Selfish Giving

Last week’s Cause Marketing Forum Conference had many benefits. Cause Marketing & Social Media cause marketing cause marketing forum conferenceBut one of the best for me is that I have a bunch of new cause marketing tweeps to follow on Twitter.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

Do you recommend other Facebook Groups or other online forums in general for bonding with others in this work? Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work.

Provocative Ideas from Personal Democracy Forum

A. Fine Blog

Had an amazing time at Personal Democracy Forum this year (although, sadly I couldn’t stay for the whole thing.) Tags: Social Media beth kanter cello danah boyd Mark Pesce personal democracy forum Love the fact that I always come away from the conference wtih my head buzzing from all of the interesting ideas. Here is the Day One recap. And here is Day Two. When the videos are posted from the [.].

Good Works! is a Great Book for Companies & Causes

Selfish Giving

But if you work in the field or follow my blog you know him as the president of Cause Marketing Forum , the #1 destination for business and nonprofit leaders that want to help others and boost the bottom line. Cause Tools cause marketing cause marketing forum good works

(Re)Defining Cause Marketing

Selfish Giving

David Hessekiel at Cause Marketing Forum has a lot of great examples in his Halo Award Archive. Cause Marketing 101 cause marketing cause marketing forum licensing pinups point-of-sale Product RED purchase-triggered donationsLast January I wrote a post on What is Cause Marketing?

Finally revealed, a profile of the ideal major gift officer

iMarketSmart

Their Advancement Forum sought to understand what makes a top major gift officer tick. Thanks to the Education Advisory Board , we now know what the ideal major gift officer looks like. So they surveyed over 1,200 major gift officers at 89 colleges and universities in the U.S.A

Review: Cause Marketing Forum Conference 2010

Selfish Giving

I had a great time at this year’s Cause Marketing Forum Conference. Finally, I want to thank David Hessekiel for founding Cause Marketing Forum and for putting on the conference for all these years. Did you? Here’s what I liked about this year’s event.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

We've scoured the nonprofit-sphere for high-quality conferences and forums, informal trainings, and more that will be taking place all over the world, focusing on essential topics like: Nonprofit management. Peer-to-Peer Professional Forum / Orlando, FL / $945. Skoll World Forum.

8 Reasons You Should Go To Cause Marketing Forum Next Month

Selfish Giving

The 8th Cause Marketing Forum Conference is coming to the Westin Chicago River North on June 2 & 3. But each year I make a point to dig out my travel bag for the Cause Marketing Forum Conference.

A Halo for Winners, A Crown for Cause Marketing Forum

Selfish Giving

I just returned from a great outing at Cause Marketing Forum’s 7th Annual Conference in Chicago last week. So I left the Cause Marketing Forum Conference thrilled that I had been there, happy that David Hessekiel decided seven years ago to start one, proud that I was involved with something so innovative, creative and, yes, charitable. Tags: Cause Marketer's Journal #cmf09 cause marketing cause marketing forum conference cause-related marketing

How Criteria Saved the Day

Kivi's Nonprofit Communications Blog

Jennifer Vander Molen is the Manager of Communications at The Colossian Forum and a participant in our Mentoring Program. Guest Post by Jennifer Vander Molen of The Colossian Forum. Directly communicates the essence of The Colossian Forum to our target audience.

How Big is Cause Marketing?

Cause Related Marketing

I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. I’d love to be able to announce that my company, Cause Marketing Forum, is going to produce an omnibus study serving up all of this data in a nice tidy report, but we can’t.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Plus she admonished me saying that I especially should not have voiced my grievance in a public forum (on the ListServe). During the call, I asked her, “What other forum did I have available? The private forum yielded no results. No one likes to hear complaints. .

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You Can Learn a Lot About What Reporters Think of Cause Marketing By the Questions They Ask

Cause Related Marketing

I know David Hessekiel at the Cause Marketing Forum and Joe Waters, author of Cause Marketing for Dummies take plenty of calls as well. Cause Marketing Forum Yogi Berra Cause Marketing for Dummies Joe Waters David Hessekiel Best Cause Marketing Worst Cause Marketing

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Live Blogging from the Cause Marketing Forum Conference – Day 1

Selfish Giving

It was a busy day here at the first full day of the Cause Marketing Forum Conference here in sunny Chicago. 2011 Hospital Corporate Development Summit at CMF. View more presentations from Selfish Giving. I joined Phil McCarty and Maureen Carlson in teaching the Hospital Corporate Development Summit. We had a great group of students and some great guest speakers. One was Chicago’s own Alice Archabal from Children’s Memorial Hospital.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

BoardSource Leadership Forum. BoardSource Leadership Forum. The BoardSource Leadership Forum (BLF) is a global conference focused on nonprofit leadership at the highest level – the board of directors. Aid & International Development Forum (AIDF) / Addis Ababa, (Int.)