Forecasting The Hispanic Market

The Agitator

Don't Miss these Posts demographic trends latinos nonprofit managementJust a good pithy discussion here about the expanding Hispanic market , from Jose Villa of digital marketing agency Sensis. I’m intrigued by Villa’s prediction of a Hispanic baby boom: “With close to 20 million Hispanics at or entering child-bearing age over the next 10 years, the potential for a new baby boom is real. The resulting demographic shifts could reverberate across U.S.

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016

EveryAction

‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital

Upward Fundraising Trend Continues

The Agitator

Today, in a nutshell, The Agitator gives The Atlas Of Giving’s forecast for the balance of 2015. Fundraising analytics / data Media usage / trends Nonprofit management Research premiumOn Monday Tom summarized Pamela Barden’s Fundraising Wellness Check to help you glide more smoothly into the final third of 2015 and begin preparing for 2016. Through July 2015 the first half U.S. charitable giving has been exceptionally (and unexpectedly) strong – up a total of 7.6% to $238.88

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016

EveryAction

‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital

We’re in trouble now! Giving outlook from Atlas of Giving

Wild Woman Fundraising

This is the 21st century way of not only measuring results, but also being able to forecast the future. And as you may know, the Atlas is the only forecast of charitable giving in the United States, and we update our forecast each month because conditions change.

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. Advocacy Fundraising Guest Bloggers Mobile Nonprofit Communications Nonprofit Marketing Strategy nptech Trends Video

Mobile … Mobile … More Mobile

The Agitator

They forecast that more than half of those who shop online (51.2% Communications Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumYou, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common.

Fundraising Atlas Does More Than Shrug

The Agitator

At the end of April I reported on a new forecasting service, The Atlas of Giving. In April actual overall fundraising returns were ahead by 11%, but the Atlas forecast that the summer and fall results would decline and the year would finish just 3.8% Today The Atlas of Giving released its monthly report of actual results through the end of September, their forecast through the end of 2011, and also their forecast for 2012. Their April forecast was +3.8%).

Fundraising Year In Review

The Agitator

Today, a summary of giving for 2011 and some trends in direct mail. are forecast to account for the least growth, while individual giving will increase 7.7% Giving in November (+0.4%) and the December forecast (+0.2%) are worrisome portends for 2012. We’ll know more when The Atlas of Giving releases its 2012 Forecast in mid-January. Whatever the reason Ethan reports that the use of self-mailers declined by 21% in 2011, a trend also reflected in the commercial sector.

Somehow, 2018 Feels Different

Selfish Giving

Here are post totals by year for comparison: 56 in 2016 65 in 2015 106 in 2014 123 in 2013 106 in 2012 159 in 2011, and 181 in 2010 Did you happen to notice the trend? 2018 is only a few hours old and it already feels different to me.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

The increased usage of HTML5 is driving this trend. In March 2012, eMarketer forecast that 46% of Canadian mobile phones will be smartphones by the end of 2012. The screenshot presentation below will give you a sense of some of the work that has been done by various organizations in response to these hard to ignore trends.

So What and Who Cares?

Kivi's Nonprofit Communications Blog

I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry , Lu Esposito , and Todd Cohen. My first point was that integrated marketing is essential in 2012. You have to decide your messages and then coordinate how you will use all of your communications channels to share that message.

Free Resource, "Philanthropy and the Social Economy: Blueprint 2013" Comes Highly Recommended For Your Organization's Welfare This Year

Seeking Grant Money Today

The Blueprint provides an overview of the current landscape, points to major trends, and directs your attention to horizons where you can expect some important breakthroughs in the coming year. Insight: Big Shifts that Matter Foresight: Predictions for 2013 Hindsight: Previous Forecasts Glimpses of the Future" In order to download it for free, you simply have to provide Grantcraft with your interests in grants, zip code, name, professional affiliation, and e-mail address.

Do You Prevent?

The Agitator

I was reading this item from Mintel, a “market intelligence&# research firm, about trends that will shape consumer marketing in the future. The first trend they discuss is “Prepare for the worst&# … as follows: “ With a heightened sense of what economic collapse looks like thanks to the global recession, a renewed emphasis on prevention will drive consumers to think defensively.

The Skinny on Direct Marketing 101 – The Basics: A Participant’s View

DonorDigital

Held at The City Club of Washington, it covered the fundamentals of direct marketing, examined big picture trends and gave attendees an opportunity to network. She offered useful analysis of direct versus digital marketing, and emphasized using benchmarking, forecasting and historical trends from quality metrics to maximize high value long term donors.

Seeking Grant Money Today's Top 10 Posts On How Nonprofits Can Get Through This Tough Economy

Seeking Grant Money Today

Focus On The Economic Crisis" Web Page To Keep Us Nonprofits Up To Date A good free resource provided by the excellent Foundation Center to keep nonprofit leaders and staff up to date on the latest trends, forecasts, opportunities, and resources during this tough economy. Top 10 Posts On How Nonprofits Can Survive This Economy 10. What Does A Nonprofit Do That's Facing Being Taxed? These are strange days, indeed, as John Lennon once sang.

Results of Foundation Center Study on America's Foundations' Level of Granting Given Today's Tough Financial Times

Seeking Grant Money Today

The good news is that according to their findings, The Foundation Center reported that: "Although the economic outlook has worsened in 2008, findings from the Foundation Center's annual "Foundation Giving Forecast Survey" suggest that foundation giving will continue to grow in the current year. This Thursday I sat in on a Foundation Center "Outlook On Foundation Giving" webinar given by Steven Lawrence, the Senior Director of Research at The Foundation Center.

What's The Trick Nonprofits Successfully Raising Funds, Even In This Economy Use to Create Their Success? Planning. All About The Development Plan That Works.

Seeking Grant Money Today

These agencies may providing any of the following pertinent information: economic forecasts, the donor climate, communities' needs, communities' demographics, regional politics, trends, population growth, etc. A Development Plan, Fund Development Plan, or Fundraising Plan is the same thing and enables nonprofits to raise funds in order to ensure cash flow for operations - to fund their missions and programs.

Plan 46

Want to Spend Less on Your Non Profit's Fundraising? Here's How.

Seeking Grant Money Today

Frank Paul only gave $75 this year instead of his usual $100) you can surmise that your donors are feeling the economic downturn and forecast for your organization's next fiscal operating budget accordingly. Compare donor giving trends to the same events, year to year. There are many questions about your donors' preferences or giving trends that you can research if you set your organization up to be able to gather that specific information.