Forecast Of 2014 Giving

The Agitator

This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. They forecast that national giving is expected to grow 5.3% It then uses a series of econometric and propriety models to arrive at its forecast. for the calendar year, and 4.3% for the next 12 months through January,2015. The Atlas tracks giving across all charitable sectors including higher education and religion.

How to Forecast How Much Planned Giving Revenue You Will Get


In this recent post he examines how to forecast “what you might get.” ” After reading it, I figured I’d sum up two ways I gleaned that you can forecast how much planned giving revenue you could get. The post How to Forecast How Much Planned Giving Revenue You Will Get appeared first on MarketSmart. I think Michael Rosen is the most thorough of all planned giving bloggers.


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4% Growth In Giving Forecast For 2012

The Agitator

charitable giving expanded in 2011 at a rate far exceeding economic growth for the year, and continued growth in giving is forecast for 2012 according to a major report just released by The Atlas of Giving. And, unlike either Giving USA or Blackbaud, the Atlas provides an annual forecast of the year ahead that is then updated monthly. For 2012 the Atlas forecasts continued growth in giving, but at a slower pace — 3.9% Key Takeaways from 2012 Atlas Forecast.

Forecasting The Hispanic Market

The Agitator

Just a good pithy discussion here about the expanding Hispanic market , from Jose Villa of digital marketing agency Sensis. I’m intrigued by Villa’s prediction of a Hispanic baby boom: “With close to 20 million Hispanics at or entering child-bearing age over the next 10 years, the potential for a new baby boom is real. The resulting demographic shifts could reverberate across U.S. culture and commerce for the next 50 years.&#.

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016


‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016


‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital

When and How to Pay Yourself a Nonprofit Salary

Get Fully Funded

Going From Volunteer to Paid Employee To get an idea of when you can start earning a nonprofit salary, you need to examine your budget and revenue forecasts. As you look at your revenue forecast in your budget, how much money is left over after you pay for program expenses each month?

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2015 Half-time Fundraising Score

The Agitator

The Atlas of Giving , the resource that combines both past results along with forecasts of charitable giving in the U.S., Atlas’ updated forecast for all of 2015 projects the year will finish 5.6% recently issued its 2015 Mid-Year Report. The news is good. Giving in the first half of 2015 was “exceptionally (and unexpectedly) strong—up a total of 7.6% to $238.88 billion compared to $222.03 billion for the same period in 2014.

Nonprofit Taxes Made Easy: A Quick Guide for New Founders

Get Fully Funded

About the Author Mathew’s expertise is in sales forecasting, goal setting, client growth initiatives and business development and analytics.

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Should your planned giving website include a calculator page?


How to Forecast How Much Planned Giving Revenue You Will Get. Sometimes our new clients get all jazzed about having a calculator on their planned giving website. I guess they feel it’s important to provide a calculator so their donors can calculate their charitable gift annuities or their retained life estates. But I’m not so sure donors really use these things very much.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

And if your website isn’t mobile friendly you need to get on that because Zenith forecasts 75% of internet use will be mobile in 2017. Did y’all have a good week? Let’s cap it off with some Mixed Links… Kivi is quoted in this article by The Chronicle of Philanthropy that shares 10 Ways to Work Smarter in 2017. Care2, hjc, NTEN, and Resource Alliance are asking you to take a survey that will result in the 2017 Digital Outlook Report.

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Christmas In August — Again

The Agitator

Blackbaud is back this year with its half-year report and forecast for the balance of 2014. A year ago, with the release of the mid-year results of the Blackbaud Charitable Index — online and offline — we reminded readers now is a great time to make sure they get their share of year-end giving. You’ll recall that as much as 20+ % of the annual contributions for most organizations come in the last 30 days of the year. Especially so for online contributions.

Everything About Creating A Nonprofit Marketing Plan

NonProfit Hub

As for the deadlines, you can return to that point at the very end when you write down all the points and can realistically forecast the time you may need to achieve each goal. You may set an approximate deadline per each objective and then revise them to make more realistic forecasts.

Fundraising Atlas Does More Than Shrug

The Agitator

At the end of April I reported on a new forecasting service, The Atlas of Giving. In April actual overall fundraising returns were ahead by 11%, but the Atlas forecast that the summer and fall results would decline and the year would finish just 3.8% Today The Atlas of Giving released its monthly report of actual results through the end of September, their forecast through the end of 2011, and also their forecast for 2012. Their April forecast was +3.8%).

Upward Fundraising Trend Continues

The Agitator

Today, in a nutshell, The Agitator gives The Atlas Of Giving’s forecast for the balance of 2015. On Monday Tom summarized Pamela Barden’s Fundraising Wellness Check to help you glide more smoothly into the final third of 2015 and begin preparing for 2016. Through July 2015 the first half U.S. charitable giving has been exceptionally (and unexpectedly) strong – up a total of 7.6% to $238.88 Billion from $222.03 Billion for the same period in 2014.

Why We Don’t Trust Data

The Agitator

Angie Moore, in Tuesday’s FS Online post Predicting Weather is not Like Predicting Donations , notes that a good many fundraisers deny themselves the benefits of predictive modeling simply because, just like the weather forecast, they don’t understand what’s behind it.

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Fundraising in an age of coronavirus (Covid-19)

Fundraising Coach

More recently, companies like Apple are cutting their earnings forecasts because their factories in China aren’t able to produce the way they used to. (It’s

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20+ Nonprofit Tools You Need to Get Your New Nonprofit Up and Running

Get Fully Funded

Trained professionals with skills in marketing, social media, graphic design, accounting, forecasting, and many other areas offer their services via Catchafire. Building an organization from the ground up is a challenge, but with the right nonprofit tools, the heavy lifting gets easier.

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Why nonprofit budgets should be developed in alignment with strategies


According to Aberdeen Group’s 2013 Survey Report , 48% of respondents indicated that they have difficulty aligning operational execution with financial planning, budgeting, and forecasting. One of our clients achieved extraordinary results last year. They generated more leads for planned gifts and uncovered more previously undisclosed legacy gifts than ever before (74!). Unfortunately, their marketing budget for the following year was reduced by 50%.

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Fundraising GPS: Steering On The Past Or Future? Or Both?

The Agitator

Plus one sophisticated forecast for 2013. I regret to inform you that the 2013 forecast doesn’t seem all that rosy when compared to 2012. In the three years I’ve been tracking their forecasts they’ve been right on target: annually 97.5% For 2013 The Atlas giving forecast calls for only modest growth of 1.6%, one of the slowest growth rates in 50 years. Again, you can read the Atlas of Giving full report, including the 2013 forecast and the 2012 data, at no charge here.

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PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

Getting Attention

And PETA advocates went one step further to suggest that Punxsutawney Phil's annual weather forecasting responsibilities be taken over by a robot. Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention. Shortly before Groundhog Day, PETA took on the Punxsutawney groundhog club, blogging its call for groundhog (and more broadly, animal) rights in a blog post.

Mobile … Mobile … More Mobile

The Agitator

They forecast that more than half of those who shop online (51.2% You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

They are hosting a free webinar to highlight more findings from their report as well as the forecast for 2012. Happy Friday! Join me for some Mixed Links. Let’s start with some free webinars. Nancy Schwartz is hosting The 4 Keys to Pitch-Perfect Messaging on February 7 at 1:00 p.m. EST. During this webinar, you’ll learn how to create relationships with your supporters through strong messages. Atlas of Giving released a report indicating that total giving to U.S.

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Ghosts Of Fundraising Past And Future

The Agitator

That’s just one of the reasons I’m intrigued by The Philanthromax Atlas of Giving , a sophisticated FORECASTING service that alerts fundraisers to the good news – or bad news – of what lies ahead. Because the Atlas also forecasts that it’s downhill starting in June with 2011 expected to end at just a disappointing 3.8% Philanthromax ‘s forecasting model uses over 50 variables in its calculations and has been back-tested using 40 years of comprehensive giving data.

Fundraising’s Past Isn’t What It Used To Be

The Agitator

Months ago we alerted Agitator readers to the Atlas of Giving which not only reports on giving-to-date, but forecasts the likely fundraising outcomes in future quarters. in the first quarter of 2011, but forecast it would hit the skids beginning this month and end the year with only a 3.8% It’s time for our sector to start paying far more serious attention to understanding the present and forecasting the future, even while better measuring the past.

Online Community-Building for Nonprofit Members

Ann Green

A strong software solution will provide a complete view of strategic insights like revenue forecasting, trends, and member engagement. How important is online community-building for your nonprofit members? Read our guide to learn how online engagements can strengthen your membership base.

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. Jim Lynch. TechSoup is currently running their annual Storymakers contest so today we have TechSoup’s Jim Lynch to share some tips on how to create short, but compelling videos you can use for fundraising, to say thank you or to share your mission. Guest Post by Jim Lynch of TechSoup.

The Accounting Basics Every Nonprofit Team Member Should Know

NonProfit Hub

I once sat in a boardroom reviewing a forecasted profit and loss statement for an organization I was leading. Financial literacy is an area where “fake until you make it” doesn’t apply.

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Four Essential Tweaks to Your Appeals in a Recession

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The Chronicle of Philanthropy this week said the nation's biggest charities are forecasting a nine percent decline in giving this year - the biggest drop since the publication started tracking private donations in the early 90s.

Build Your Nonprofit Budget like a Boss in 7 Easy Steps

NonProfit Hub

Instead, it should be an event that your whole team buys into and forecasts where the money will come from and go during the next year. Maloy said when budget-altering events happen, create a financial forecast that will help project the rest of year. You can change (a forecast) whenever you want,” she said. “If If things change significantly for an organization, don’t change your budget, but you can create a forecast on the new information.”.

The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

The meeting outcome for a communications directors is the ability to forecast any needed shifts in communications strategy or messaging. Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings. But meetings aren’t all bad. They are a great tool for collaboration when used well.

3-Step Communications to Re-engage Volunteers for Fall

Getting Attention

This helps us forecast how many of last year’s volunteers are likely to return (about 50%) and how many new people we need to recruit to fill our available opportunities. We are delighted to have Colleen Farrell, Senior Director, Marketing and Communications at New York Cares , join us as a recurring guest blogger.

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“T-Stats Saved My Weekend” and other True Stories

JCA Insights

At Gallo Center for the Arts, T-Stats helps forecast which shows will sell the majority of tickets in the final days before the show. One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. With today’s blog I thought I’d start by sharing a story from one of our T-Stats users.

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Fundraising Year In Review

The Agitator

are forecast to account for the least growth, while individual giving will increase 7.7% Giving in November (+0.4%) and the December forecast (+0.2%) are worrisome portends for 2012. We’ll know more when The Atlas of Giving releases its 2012 Forecast in mid-January. This is the first of two posts on the year now ending. Today, a summary of giving for 2011 and some trends in direct mail. Tomorrow, the 2011 Pulse of Agitator readers.

What Non Profits Can Learn from Maker’s Mark

Sea Change Strategies

the son of the founder, took full responsibility and said he must have been “asleep at the wheel” when failing to forecast the surge. (2) Whether or not bourbon is your drink of choice or not, non profits can learn a thing or two from Maker’s Mark about authentic audience engagement.

The fast growing potential for Smartphone Fundraising

Giving in a Digital World

They forecast 3.4 This might seem like a crazy forecast, given the relatively low levels of mobile web use we see today. Last week, Ericsson analysts announced that, according to their estimates , the world’s 5 billionth mobile phone subscription was reached on Thursday July 8th, and they illustrated the pace of growth with the fact that there are now more mobile subscribers in China alone than there were globally in 2000.

The Social Round-Up


Industry Forecast: Philanthropy and Social Investing: Blueprint 2010 –The great Lucy Bernholz, through her company Blueprint Research & Design and in partnership with Stanford’s Social Innovation Review, recently released “the first ever independent annual industry analysis for philanthropy and social investing.&# According to readers, the forecast is full of insights and revelations regarding the business of giving.

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Your quick guide to better nonprofit financial management

Nonprofit Marketing Blog

The site includes: • A Five-Step Guide to Budget Development—a presentation that describes a team approach to budgeting essentials such as setting financial goals, forecasting results and monitoring progress. If you feel the need to strengthen your financial management savvy, check out , a new website featuring free tools, how-tos and guides.

Everyone, and I mean everyone, is doing it


growth rate eMarketer forecasts for the entire US Internet population." (all There were three interesting items I saw this week that I did not have a chance to blog about earlier, so I figure, what's better than one interesting news item? Three interesting news items! The first two come to us from eMarketer : and both tell us that no matter what generation, people are moving to the web. And if they are on the web, they are very likely to make purchases through the web.

How Big is Cause Marketing?

Cause Related Marketing

Like most of us in the field, I referred to the IEG Sponsorship Report’s annual forecast of total sponsorship spending. I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. David co-wrote Good Works with marketing legend Phillip Kotler and Nancy Lee.

So What and Who Cares?

Kivi's Nonprofit Communications Blog

I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry , Lu Esposito , and Todd Cohen. My first point was that integrated marketing is essential in 2012. You have to decide your messages and then coordinate how you will use all of your communications channels to share that message.

#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases

Non Profit Marketing 360

The full exchange is in Pogue’s column, and we have excerpted a meaningful exchange here: [According to Mr. Swansey] Netflix knew that there would be a nasty backlash, and has already taken the subscriber defection into account in its financial forecasts. From - Too good to pass up.

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Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

In March 2012, eMarketer forecast that 46% of Canadian mobile phones will be smartphones by the end of 2012. Back in early 2011, I created a collaborative Google Spreadsheet (available at ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps.