Forecast Of 2014 Giving

The Agitator

This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. They forecast that national giving is expected to grow 5.3% It then uses a series of econometric and propriety models to arrive at its forecast.

4% Growth In Giving Forecast For 2012

The Agitator

charitable giving expanded in 2011 at a rate far exceeding economic growth for the year, and continued growth in giving is forecast for 2012 according to a major report just released by The Atlas of Giving. Key Takeaways from 2012 Atlas Forecast.

Trending Sources

How to Forecast How Much Planned Giving Revenue You Will Get

iMarketSmart

In this recent post he examines how to forecast “what you might get.” ” After reading it, I figured I’d sum up two ways I gleaned that you can forecast how much planned giving revenue you could get.

2015 Half-time Fundraising Score

The Agitator

The Atlas of Giving , the resource that combines both past results along with forecasts of charitable giving in the U.S., Atlas’ updated forecast for all of 2015 projects the year will finish 5.6%

Forecasting The Hispanic Market

The Agitator

Just a good pithy discussion here about the expanding Hispanic market , from Jose Villa of digital marketing agency Sensis. I’m intrigued by Villa’s prediction of a Hispanic baby boom: “With close to 20 million Hispanics at or entering child-bearing age over the next 10 years, the potential for a new baby boom is real. The resulting demographic shifts could reverberate across U.S. culture and commerce for the next 50 years.&#.

Christmas In August — Again

The Agitator

Blackbaud is back this year with its half-year report and forecast for the balance of 2014.

The Kinds of Meetings Communications Directors Need

Kivi's Nonprofit Communications Blog

The meeting outcome for a communications directors is the ability to forecast any needed shifts in communications strategy or messaging. Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings.

Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

According to Aberdeen Group’s 2013 Survey Report , 48% of respondents indicated that they have difficulty aligning operational execution with financial planning, budgeting, and forecasting. One of our clients achieved extraordinary results last year.

Should your planned giving website include a calculator page?

iMarketSmart

How to Forecast How Much Planned Giving Revenue You Will Get. Sometimes our new clients get all jazzed about having a calculator on their planned giving website.

[VIDEO] The 3 Nonprofit Digital Trends to Watch in 2016

EveryAction

‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital

Mobile … Mobile … More Mobile

The Agitator

They forecast that more than half of those who shop online (51.2% You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me.

Fundraising GPS: Steering On The Past Or Future? Or Both?

The Agitator

Plus one sophisticated forecast for 2013. I regret to inform you that the 2013 forecast doesn’t seem all that rosy when compared to 2012. In the three years I’ve been tracking their forecasts they’ve been right on target: annually 97.5% For 2013 The Atlas giving forecast calls for only modest growth of 1.6%, one of the slowest growth rates in 50 years. Again, you can read the Atlas of Giving full report, including the 2013 forecast and the 2012 data, at no charge here.

GPS 19

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. Jim Lynch.

Your quick guide to better nonprofit financial management

Nonprofit Marketing Blog

The site includes: • A Five-Step Guide to Budget Development—a presentation that describes a team approach to budgeting essentials such as setting financial goals, forecasting results and monitoring progress. If you feel the need to strengthen your financial management savvy, check out StrongNonprofits.org , a new website featuring free tools, how-tos and guides.

Fundraising Year In Review

The Agitator

are forecast to account for the least growth, while individual giving will increase 7.7% Giving in November (+0.4%) and the December forecast (+0.2%) are worrisome portends for 2012. We’ll know more when The Atlas of Giving releases its 2012 Forecast in mid-January. This is the first of two posts on the year now ending. Today, a summary of giving for 2011 and some trends in direct mail. Tomorrow, the 2011 Pulse of Agitator readers.

Fundraising Atlas Does More Than Shrug

The Agitator

At the end of April I reported on a new forecasting service, The Atlas of Giving. In April actual overall fundraising returns were ahead by 11%, but the Atlas forecast that the summer and fall results would decline and the year would finish just 3.8% Today The Atlas of Giving released its monthly report of actual results through the end of September, their forecast through the end of 2011, and also their forecast for 2012. Their April forecast was +3.8%).

Poor Or No Strategy — Barriers To Growth, Part 9

The Agitator

It is a planning and forecasting and prognosticating exercise to deliver short-term comfort. Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

They are hosting a free webinar to highlight more findings from their report as well as the forecast for 2012. Happy Friday! Join me for some Mixed Links. Let’s start with some free webinars. Nancy Schwartz is hosting The 4 Keys to Pitch-Perfect Messaging on February 7 at 1:00 p.m.

Feb 26

Ghosts Of Fundraising Past And Future

The Agitator

That’s just one of the reasons I’m intrigued by The Philanthromax Atlas of Giving , a sophisticated FORECASTING service that alerts fundraisers to the good news – or bad news – of what lies ahead. Because the Atlas also forecasts that it’s downhill starting in June with 2011 expected to end at just a disappointing 3.8% Philanthromax ‘s forecasting model uses over 50 variables in its calculations and has been back-tested using 40 years of comprehensive giving data.

Why We Don’t Trust Data

The Agitator

Angie Moore, in Tuesday’s FS Online post Predicting Weather is not Like Predicting Donations , notes that a good many fundraisers deny themselves the benefits of predictive modeling simply because, just like the weather forecast, they don’t understand what’s behind it.

So What and Who Cares?

Kivi's Nonprofit Communications Blog

I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry , Lu Esposito , and Todd Cohen. My first point was that integrated marketing is essential in 2012. You have to decide your messages and then coordinate how you will use all of your communications channels to share that message.

Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

In March 2012, eMarketer forecast that 46% of Canadian mobile phones will be smartphones by the end of 2012. Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps.

Fundraising’s Past Isn’t What It Used To Be

The Agitator

Months ago we alerted Agitator readers to the Atlas of Giving which not only reports on giving-to-date, but forecasts the likely fundraising outcomes in future quarters. in the first quarter of 2011, but forecast it would hit the skids beginning this month and end the year with only a 3.8% It’s time for our sector to start paying far more serious attention to understanding the present and forecasting the future, even while better measuring the past.

Acquisition: Predictive Analytics And The Presidency

The Agitator

This forecast is the product of a predictive model created from an analysis of a range of swing state polls by Nate Silver for his 538 Blog at the New York Times. These are the same methods that enabled scientists to forecast many days in advance where and when Hurricane Sandy was about to hit the US.). History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today.

Giving expected to stall in 2012 - but you can beat the trend

Nonprofit Marketing Blog

The economy continues to founder, and the latest proof is a new survey by Fenton and GlobeScan that forecasts giving is stalled into next year: 72% of respondents in the U.K. and 65% of respondents in the U.S. say their 2012 giving will remain the same; and 16% of respondents in the U.K. and 17% of respondents in the U.S. say their 2012 giving will decrease. So what do you do?

UK 11

How and Where Resources Exist to Keep One Step Ahead For Prudent, Conservative, and Effective Budgeting and Planning in the Rebounding Economy

Seeking Grant Money Today

an American organization that serves a specific region in Africa)) leadership should be reading the local newspapers keeping attention focused on the local economy(ies) and forecasts for those. __ Never forget the myriad tools that Google offers to the general public. It feels like one step forward, two steps back, and then another step forward, and so on.

How Big is Cause Marketing?

Cause Related Marketing

Like most of us in the field, I referred to the IEG Sponsorship Report’s annual forecast of total sponsorship spending. I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. David co-wrote Good Works with marketing legend Phillip Kotler and Nancy Lee.

Seeking Grant Money Today's Top 10 Posts On How Nonprofits Can Get Through This Tough Economy

Seeking Grant Money Today

Focus On The Economic Crisis" Web Page To Keep Us Nonprofits Up To Date A good free resource provided by the excellent Foundation Center to keep nonprofit leaders and staff up to date on the latest trends, forecasts, opportunities, and resources during this tough economy. Top 10 Posts On How Nonprofits Can Survive This Economy 10. What Does A Nonprofit Do That's Facing Being Taxed? These are strange days, indeed, as John Lennon once sang.

We’re in trouble now! Giving outlook from Atlas of Giving

Wild Woman Fundraising

This is the 21st century way of not only measuring results, but also being able to forecast the future. And as you may know, the Atlas is the only forecast of charitable giving in the United States, and we update our forecast each month because conditions change.

Telemarketing Success … And More

The Agitator

The Results: Operation Smile far exceeded projections, raising twice the gross revenue forecast and three times the net revenue compared with prior campaigns. Here’s a telemarketing success story provided by Operation Smile. But it’s more than that, a point I’ll come back to. Operation Smile has provided free, reconstructive surgery and related healthcare to more than 150,000 children worldwide suffering from facial deformities.

PETA's Media Relations Triump: Uses Groundhog Day as Animal Rights Platform

Getting Attention

And PETA advocates went one step further to suggest that Punxsutawney Phil's annual weather forecasting responsibilities be taken over by a robot. Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention. Shortly before Groundhog Day, PETA took on the Punxsutawney groundhog club, blogging its call for groundhog (and more broadly, animal) rights in a blog post.

Recommendations for mHealth Stakeholders

Social Marketing and Social Change

A new report contains a set of recommendations for mHealth policy-makers (including governments, health NGOs and regulators); telecommunications operators; systems integrators, manufacturers and technology providers; and healthcare providers and insurers to enable innovation in mobile health that can transform healthcare in both the developing and the developed world.

Are you a foundation looking for nonprofits to fund? Consider this.

Wild Woman Fundraising

Forecasters fail to predict what innovations and discoveries will be significant, and which ones won’t. Friedrich Hayek says that a true forecast is done organically by a system, not by fiat, like a foundation (or social entrepreneur) would do.

Tough Decision Made In The Best Interest Of Constituents May Be A Good Solution In This Economy

Seeking Grant Money Today

Keeping with the difficult economy that nonprofits are facing we are taking a temporary break from discussing grant writing, specifically, in Seeking Grant Money Today , to provide nonprofits with what we're calling "free consultations" right now. This week - we want to list for nonprofits who are in tight spots some options and alternatives to operating as normal.

The Social Round-Up

SocialButterfly

According to readers, the forecast is full of insights and revelations regarding the business of giving.

3-Step Communications to Re-engage Volunteers for Fall

Getting Attention

This helps us forecast how many of last year’s volunteers are likely to return (about 50%) and how many new people we need to recruit to fill our available opportunities.

The economic impact of nonprofit organizations

Nonprofit Consultant Blog

A new report from the UCSB Economic Forecast Project has completed that task for San Luis Obispo County. For a list of reports completed by the UCSB Economic Forecast Project (some with downloads) see their web site. When you work in the nonprofit sector, you will occasionally speak to people who are a) shocked that you get paid to do "charity work" and b) act as if your work, while well-meaning and good, is an economic drain on the community.

Foundation giving down record levels in 2009; will be flat in 2010

Nonprofit Marketing Blog

Findings from the Foundation Center’s annual “Foundation Giving Forecast Survey&# suggest that 2010 foundation giving will remain flat — a less pessimistic outlook than respondents anticipated a year ago. Off off the presses from the Foundation Center: The recent economic crisis caused the nation’s more than 75,000 grantmaking foundations to cut their 2009 giving by an estimated 8.4 percent-by far the largest decline ever tracked by the Foundation Center.

What Non Profits Can Learn from Maker’s Mark

Sea Change Strategies

the son of the founder, took full responsibility and said he must have been “asleep at the wheel” when failing to forecast the surge. (2) Whether or not bourbon is your drink of choice or not, non profits can learn a thing or two from Maker’s Mark about authentic audience engagement.

Everyone, and I mean everyone, is doing it

GenerationYGive

growth rate eMarketer forecasts for the entire US Internet population." (all There were three interesting items I saw this week that I did not have a chance to blog about earlier, so I figure, what's better than one interesting news item? Three interesting news items!