INDUSTRY INSIGHTS YOUR PEERS ARE READING
They forecast that more than half of those who shop online (51.2% You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me. MORE
And if your website isn’t mobile friendly you need to get on that because Zenith forecasts 75% of internet use will be mobile in 2017. Did y’all have a good week? MORE
I’ve been keeping an eye on the weather forecast because it’s been in the -20° to -30° range lately and let’s be honest … I live in Texas and I simply don’t have clothes for standing around in the snow taking pictures. MORE
That’s just one of the reasons I’m intrigued by The Philanthromax Atlas of Giving , a sophisticated FORECASTING service that alerts fundraisers to the good news – or bad news – of what lies ahead. Because the Atlas also forecasts that it’s downhill starting in June with 2011 expected to end at just a disappointing 3.8% Philanthromax ‘s forecasting model uses over 50 variables in its calculations and has been back-tested using 40 years of comprehensive giving data. MORE
Like most of us in the field, I referred to the IEG Sponsorship Report’s annual forecast of total sponsorship spending. I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. David co-wrote Good Works with marketing legend Phillip Kotler and Nancy Lee. MORE
She offered useful analysis of direct versus digital marketing, and emphasized using benchmarking, forecasting and historical trends from quality metrics to maximize high value long term donors. This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. MORE
How to Forecast How Much Planned Giving Revenue You Will Get. Sometimes our new clients get all jazzed about having a calculator on their planned giving website. MORE
A new report from the UCSB Economic Forecast Project has completed that task for San Luis Obispo County. For a list of reports completed by the UCSB Economic Forecast Project (some with downloads) see their web site. When you work in the nonprofit sector, you will occasionally speak to people who are a) shocked that you get paid to do "charity work" and b) act as if your work, while well-meaning and good, is an economic drain on the community. MORE
In March 2012, eMarketer forecast that 46% of Canadian mobile phones will be smartphones by the end of 2012. Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps. MORE
an American organization that serves a specific region in Africa)) leadership should be reading the local newspapers keeping attention focused on the local economy(ies) and forecasts for those. __ Never forget the myriad tools that Google offers to the general public. It feels like one step forward, two steps back, and then another step forward, and so on. MORE
The meeting outcome for a communications directors is the ability to forecast any needed shifts in communications strategy or messaging. Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings. MORE
In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. Jim Lynch. MORE
At Gallo Center for the Arts, T-Stats helps forecast which shows will sell the majority of tickets in the final days before the show. One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. With today’s blog I thought I’d start by sharing a story from one of our T-Stats users. MORE
Insight: Big Shifts that Matter Foresight: Predictions for 2013 Hindsight: Previous Forecasts Glimpses of the Future" In order to download it for free, you simply have to provide Grantcraft with your interests in grants, zip code, name, professional affiliation, and e-mail address. Are you a nonprofit fundraiser interested in learning for free what to expect in 2013 from a talented expert? MORE
At the end of April I reported on a new forecasting service, The Atlas of Giving. In April actual overall fundraising returns were ahead by 11%, but the Atlas forecast that the summer and fall results would decline and the year would finish just 3.8% Today The Atlas of Giving released its monthly report of actual results through the end of September, their forecast through the end of 2011, and also their forecast for 2012. Their April forecast was +3.8%). MORE
the son of the founder, took full responsibility and said he must have been “asleep at the wheel” when failing to forecast the surge. (2) Whether or not bourbon is your drink of choice or not, non profits can learn a thing or two from Maker’s Mark about authentic audience engagement. MORE
According to readers, the forecast is full of insights and revelations regarding the business of giving. MORE
The full exchange is in Pogue’s column, and we have excerpted a meaningful exchange here: [According to Mr. Swansey] Netflix knew that there would be a nasty backlash, and has already taken the subscriber defection into account in its financial forecasts. MORE
The Atlas of Giving , the resource that combines both past results along with forecasts of charitable giving in the U.S., Atlas’ updated forecast for all of 2015 projects the year will finish 5.6% MORE
According to Aberdeen Group’s 2013 Survey Report , 48% of respondents indicated that they have difficulty aligning operational execution with financial planning, budgeting, and forecasting. One of our clients achieved extraordinary results last year. MORE
are forecast to account for the least growth, while individual giving will increase 7.7% Giving in November (+0.4%) and the December forecast (+0.2%) are worrisome portends for 2012. We’ll know more when The Atlas of Giving releases its 2012 Forecast in mid-January. This is the first of two posts on the year now ending. Today, a summary of giving for 2011 and some trends in direct mail. Tomorrow, the 2011 Pulse of Agitator readers. MORE
They forecast 3.4 This might seem like a crazy forecast, given the relatively low levels of mobile web use we see today. Last week, Ericsson analysts announced that, according to their estimates , the world’s 5 billionth mobile phone subscription was reached on Thursday July 8th, and they illustrated the pace of growth with the fact that there are now more mobile subscribers in China alone than there were globally in 2000. MORE
The Chronicle of Philanthropy this week said the nation's biggest charities are forecasting a nine percent decline in giving this year - the biggest drop since the publication started tracking private donations in the early 90s. MORE
Consider that if a minimum guarantee is set significantly above any reasonable sales forecast, consumer actions will effectively have no impact on the donation amount. MORE
The site includes: • A Five-Step Guide to Budget Development—a presentation that describes a team approach to budgeting essentials such as setting financial goals, forecasting results and monitoring progress. If you feel the need to strengthen your financial management savvy, check out StrongNonprofits.org , a new website featuring free tools, how-tos and guides. MORE
Angie Moore, in Tuesday’s FS Online post Predicting Weather is not Like Predicting Donations , notes that a good many fundraisers deny themselves the benefits of predictive modeling simply because, just like the weather forecast, they don’t understand what’s behind it. MORE
‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital MORE
This helps us forecast how many of last year’s volunteers are likely to return (about 50%) and how many new people we need to recruit to fill our available opportunities. MORE
Blackbaud is back this year with its half-year report and forecast for the balance of 2014. MORE
And PETA advocates went one step further to suggest that Punxsutawney Phil's annual weather forecasting responsibilities be taken over by a robot. Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention. Shortly before Groundhog Day, PETA took on the Punxsutawney groundhog club, blogging its call for groundhog (and more broadly, animal) rights in a blog post. MORE
Today, in a nutshell, The Agitator gives The Atlas Of Giving’s forecast for the balance of 2015. On Monday Tom summarized Pamela Barden’s Fundraising Wellness Check to help you glide more smoothly into the final third of 2015 and begin preparing for 2016. Through July 2015 the first half U.S. charitable giving has been exceptionally (and unexpectedly) strong – up a total of 7.6% to $238.88 Billion from $222.03 Billion for the same period in 2014. MORE
It is a planning and forecasting and prognosticating exercise to deliver short-term comfort. Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth. MORE
‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital MORE
This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. They forecast that national giving is expected to grow 5.3% It then uses a series of econometric and propriety models to arrive at its forecast. MORE
This forecast is the product of a predictive model created from an analysis of a range of swing state polls by Nate Silver for his 538 Blog at the New York Times. These are the same methods that enabled scientists to forecast many days in advance where and when Hurricane Sandy was about to hit the US.). History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today. MORE
Just a good pithy discussion here about the expanding Hispanic market , from Jose Villa of digital marketing agency Sensis. I’m intrigued by Villa’s prediction of a Hispanic baby boom: “With close to 20 million Hispanics at or entering child-bearing age over the next 10 years, the potential for a new baby boom is real. The resulting demographic shifts could reverberate across U.S. culture and commerce for the next 50 years.&#. MORE
They are hosting a free webinar to highlight more findings from their report as well as the forecast for 2012. Happy Friday! Join me for some Mixed Links. Let’s start with some free webinars. Nancy Schwartz is hosting The 4 Keys to Pitch-Perfect Messaging on February 7 at 1:00 p.m. MORE
Findings from the Foundation Center’s annual “Foundation Giving Forecast Survey&# suggest that 2010 foundation giving will remain flat — a less pessimistic outlook than respondents anticipated a year ago. Off off the presses from the Foundation Center: The recent economic crisis caused the nation’s more than 75,000 grantmaking foundations to cut their 2009 giving by an estimated 8.4 percent-by far the largest decline ever tracked by the Foundation Center. MORE
In this recent post he examines how to forecast “what you might get.” ” After reading it, I figured I’d sum up two ways I gleaned that you can forecast how much planned giving revenue you could get. MORE
charitable giving expanded in 2011 at a rate far exceeding economic growth for the year, and continued growth in giving is forecast for 2012 according to a major report just released by The Atlas of Giving. Key Takeaways from 2012 Atlas Forecast. MORE
I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry , Lu Esposito , and Todd Cohen. My first point was that integrated marketing is essential in 2012. You have to decide your messages and then coordinate how you will use all of your communications channels to share that message. MORE
Plus one sophisticated forecast for 2013. I regret to inform you that the 2013 forecast doesn’t seem all that rosy when compared to 2012. In the three years I’ve been tracking their forecasts they’ve been right on target: annually 97.5% For 2013 The Atlas giving forecast calls for only modest growth of 1.6%, one of the slowest growth rates in 50 years. Again, you can read the Atlas of Giving full report, including the 2013 forecast and the 2012 data, at no charge here. MORE
growth rate eMarketer forecasts for the entire US Internet population." (all There were three interesting items I saw this week that I did not have a chance to blog about earlier, so I figure, what's better than one interesting news item? Three interesting news items! MORE
Months ago we alerted Agitator readers to the Atlas of Giving which not only reports on giving-to-date, but forecasts the likely fundraising outcomes in future quarters. in the first quarter of 2011, but forecast it would hit the skids beginning this month and end the year with only a 3.8% It’s time for our sector to start paying far more serious attention to understanding the present and forecasting the future, even while better measuring the past. MORE
Forecast Related Topics The Agitator
MARCH 5, 2014
This week the Atlas of Giving released their most recent month-by-month giving forecast for 2014. They forecast that national giving is expected to grow 5.3% It then uses a series of econometric and propriety models to arrive at its forecast.
iMarketSmart
JANUARY 23, 2015
In this recent post he examines how to forecast “what you might get.” ” After reading it, I figured I’d sum up two ways I gleaned that you can forecast how much planned giving revenue you could get.
The Agitator
JANUARY 19, 2012
charitable giving expanded in 2011 at a rate far exceeding economic growth for the year, and continued growth in giving is forecast for 2012 according to a major report just released by The Atlas of Giving. Key Takeaways from 2012 Atlas Forecast.
The Agitator
FEBRUARY 9, 2011
Just a good pithy discussion here about the expanding Hispanic market , from Jose Villa of digital marketing agency Sensis. I’m intrigued by Villa’s prediction of a Hispanic baby boom: “With close to 20 million Hispanics at or entering child-bearing age over the next 10 years, the potential for a new baby boom is real. The resulting demographic shifts could reverberate across U.S. culture and commerce for the next 50 years.&#.
EveryAction
DECEMBER 22, 2015
‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital
EveryAction
DECEMBER 22, 2015
‘Tis the season for trend forecasting! Recently, we took a break from reflecting on an exciting year here at EveryAction to look ahead to 2016 and the trends that will shape the nonprofit sector. Spoiler: there's a lot to look forward to, especially in digital. digital
The Agitator
AUGUST 10, 2015
The Atlas of Giving , the resource that combines both past results along with forecasts of charitable giving in the U.S., Atlas’ updated forecast for all of 2015 projects the year will finish 5.6%
iMarketSmart
JUNE 29, 2015
How to Forecast How Much Planned Giving Revenue You Will Get. Sometimes our new clients get all jazzed about having a calculator on their planned giving website.
The Agitator
AUGUST 4, 2014
Blackbaud is back this year with its half-year report and forecast for the balance of 2014.
The Agitator
SEPTEMBER 1, 2015
Today, in a nutshell, The Agitator gives The Atlas Of Giving’s forecast for the balance of 2015. On Monday Tom summarized Pamela Barden’s Fundraising Wellness Check to help you glide more smoothly into the final third of 2015 and begin preparing for 2016. Through July 2015 the first half U.S. charitable giving has been exceptionally (and unexpectedly) strong – up a total of 7.6% to $238.88 Billion from $222.03 Billion for the same period in 2014.
The Agitator
NOVEMBER 1, 2011
At the end of April I reported on a new forecasting service, The Atlas of Giving. In April actual overall fundraising returns were ahead by 11%, but the Atlas forecast that the summer and fall results would decline and the year would finish just 3.8% Today The Atlas of Giving released its monthly report of actual results through the end of September, their forecast through the end of 2011, and also their forecast for 2012. Their April forecast was +3.8%).
iMarketSmart
AUGUST 5, 2016
According to Aberdeen Group’s 2013 Survey Report , 48% of respondents indicated that they have difficulty aligning operational execution with financial planning, budgeting, and forecasting. One of our clients achieved extraordinary results last year.
The Agitator
DECEMBER 12, 2013
Angie Moore, in Tuesday’s FS Online post Predicting Weather is not Like Predicting Donations , notes that a good many fundraisers deny themselves the benefits of predictive modeling simply because, just like the weather forecast, they don’t understand what’s behind it.
Kivi's Nonprofit Communications Blog
MAY 16, 2017
The meeting outcome for a communications directors is the ability to forecast any needed shifts in communications strategy or messaging. Another day, another meeting. Or three, or five. When you literally have to schedule time on your calendar to think, that means you are in too many meetings.
Kivi's Nonprofit Communications Blog
JANUARY 20, 2012
They are hosting a free webinar to highlight more findings from their report as well as the forecast for 2012. Happy Friday! Join me for some Mixed Links. Let’s start with some free webinars. Nancy Schwartz is hosting The 4 Keys to Pitch-Perfect Messaging on February 7 at 1:00 p.m.
Kivi's Nonprofit Communications Blog
SEPTEMBER 17, 2014
In my Nonprofit Technology News Celebrity Forecasts for 2014 , one of the most cited themes among charity leaders was the importance of multi-channel fundraising. Jim Lynch.
The Agitator
FEBRUARY 4, 2013
Plus one sophisticated forecast for 2013. I regret to inform you that the 2013 forecast doesn’t seem all that rosy when compared to 2012. In the three years I’ve been tracking their forecasts they’ve been right on target: annually 97.5% For 2013 The Atlas giving forecast calls for only modest growth of 1.6%, one of the slowest growth rates in 50 years. Again, you can read the Atlas of Giving full report, including the 2013 forecast and the 2012 data, at no charge here.
Getting Attention
FEBRUARY 2, 2010
And PETA advocates went one step further to suggest that Punxsutawney Phil's annual weather forecasting responsibilities be taken over by a robot. Here's a a fantastic model of an organization linking its issues to a major news event to generate headline attention. Shortly before Groundhog Day, PETA took on the Punxsutawney groundhog club, blogging its call for groundhog (and more broadly, animal) rights in a blog post.
The Agitator
FEBRUARY 25, 2016
They forecast that more than half of those who shop online (51.2% You, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up. The preference over desktops is solid and rising. Even simultaneous use of digital devices is becoming common. The addiction to smartphones and their apps is astonishing to an old fart like me.
The Agitator
APRIL 27, 2011
That’s just one of the reasons I’m intrigued by The Philanthromax Atlas of Giving , a sophisticated FORECASTING service that alerts fundraisers to the good news – or bad news – of what lies ahead. Because the Atlas also forecasts that it’s downhill starting in June with 2011 expected to end at just a disappointing 3.8% Philanthromax ‘s forecasting model uses over 50 variables in its calculations and has been back-tested using 40 years of comprehensive giving data.
Getting Attention
OCTOBER 14, 2010
This helps us forecast how many of last year’s volunteers are likely to return (about 50%) and how many new people we need to recruit to fill our available opportunities.
The Agitator
JUNE 21, 2011
Months ago we alerted Agitator readers to the Atlas of Giving which not only reports on giving-to-date, but forecasts the likely fundraising outcomes in future quarters. in the first quarter of 2011, but forecast it would hit the skids beginning this month and end the year with only a 3.8% It’s time for our sector to start paying far more serious attention to understanding the present and forecasting the future, even while better measuring the past.
SocialButterfly
FEBRUARY 18, 2010
According to readers, the forecast is full of insights and revelations regarding the business of giving.
Fundraising 123
OCTOBER 29, 2009
The Chronicle of Philanthropy this week said the nation's biggest charities are forecasting a nine percent decline in giving this year - the biggest drop since the publication started tracking private donations in the early 90s.
GenerationYGive
JUNE 8, 2008
growth rate eMarketer forecasts for the entire US Internet population." (all There were three interesting items I saw this week that I did not have a chance to blog about earlier, so I figure, what's better than one interesting news item? Three interesting news items!
JCA Insights
JUNE 16, 2011
At Gallo Center for the Arts, T-Stats helps forecast which shows will sell the majority of tickets in the final days before the show. One of JCA’s most successful Business Intelligence initiatives has been T-Stats – the BI tool that JCA developed for the Tessitura Arts Enterprise software. With today’s blog I thought I’d start by sharing a story from one of our T-Stats users.
The Agitator
DECEMBER 19, 2011
are forecast to account for the least growth, while individual giving will increase 7.7% Giving in November (+0.4%) and the December forecast (+0.2%) are worrisome portends for 2012. We’ll know more when The Atlas of Giving releases its 2012 Forecast in mid-January. This is the first of two posts on the year now ending. Today, a summary of giving for 2011 and some trends in direct mail. Tomorrow, the 2011 Pulse of Agitator readers.
Non Profit Marketing 360
JULY 20, 2011
The full exchange is in Pogue’s column, and we have excerpted a meaningful exchange here: [According to Mr. Swansey] Netflix knew that there would be a nasty backlash, and has already taken the subscriber defection into account in its financial forecasts.
Sea Change Strategies
FEBRUARY 20, 2013
the son of the founder, took full responsibility and said he must have been “asleep at the wheel” when failing to forecast the surge. (2) Whether or not bourbon is your drink of choice or not, non profits can learn a thing or two from Maker’s Mark about authentic audience engagement.
Giving in a Digital World
JULY 12, 2010
They forecast 3.4 This might seem like a crazy forecast, given the relatively low levels of mobile web use we see today. Last week, Ericsson analysts announced that, according to their estimates , the world’s 5 billionth mobile phone subscription was reached on Thursday July 8th, and they illustrated the pace of growth with the fact that there are now more mobile subscribers in China alone than there were globally in 2000.
Selfish Giving
JANUARY 1, 2018
I’ve been keeping an eye on the weather forecast because it’s been in the -20° to -30° range lately and let’s be honest … I live in Texas and I simply don’t have clothes for standing around in the snow taking pictures.
Nonprofit Marketing Blog
FEBRUARY 24, 2013
The site includes: • A Five-Step Guide to Budget Development—a presentation that describes a team approach to budgeting essentials such as setting financial goals, forecasting results and monitoring progress. If you feel the need to strengthen your financial management savvy, check out StrongNonprofits.org , a new website featuring free tools, how-tos and guides.
Nonprofit Consultant Blog
OCTOBER 12, 2006
A new report from the UCSB Economic Forecast Project has completed that task for San Luis Obispo County. For a list of reports completed by the UCSB Economic Forecast Project (some with downloads) see their web site. When you work in the nonprofit sector, you will occasionally speak to people who are a) shocked that you get paid to do "charity work" and b) act as if your work, while well-meaning and good, is an economic drain on the community.
Kivi's Nonprofit Communications Blog
JANUARY 31, 2012
I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry , Lu Esposito , and Todd Cohen. My first point was that integrated marketing is essential in 2012. You have to decide your messages and then coordinate how you will use all of your communications channels to share that message.
Cause Related Marketing
JUNE 21, 2012
Like most of us in the field, I referred to the IEG Sponsorship Report’s annual forecast of total sponsorship spending. I’m delighted to offer a guest post today by my friend and cause marketing colleague David Hessekiel, the founder and president of the Cause Marketing Forum and the co-author of the new book on cause marketing called Good Works , out as June 5, 2012. David co-wrote Good Works with marketing legend Phillip Kotler and Nancy Lee.
The Agitator
JULY 29, 2014
It is a planning and forecasting and prognosticating exercise to deliver short-term comfort. Look no further than how strategy is typically thought of by most nonprofits and their consultants and you’ll quickly understand why poor or no strategy is a major barrier to growth.
Public Sector Marketing 2.0
JULY 31, 2012
In March 2012, eMarketer forecast that 46% of Canadian mobile phones will be smartphones by the end of 2012. Back in early 2011, I created a collaborative Google Spreadsheet (available at www.mobilegovernment.ca ) to compile a list of Canadian government organizations (federal, provincial , municipal +crown/agency) that have created mobile websites and/or mobile apps.
Selfish Giving
OCTOBER 2, 2019
Consider that if a minimum guarantee is set significantly above any reasonable sales forecast, consumer actions will effectively have no impact on the donation amount.
Seeking Grant Money Today
MAY 2, 2011
an American organization that serves a specific region in Africa)) leadership should be reading the local newspapers keeping attention focused on the local economy(ies) and forecasts for those. __ Never forget the myriad tools that Google offers to the general public. It feels like one step forward, two steps back, and then another step forward, and so on.
Nonprofit Marketing Blog
APRIL 16, 2010
Findings from the Foundation Center’s annual “Foundation Giving Forecast Survey&# suggest that 2010 foundation giving will remain flat — a less pessimistic outlook than respondents anticipated a year ago. Off off the presses from the Foundation Center: The recent economic crisis caused the nation’s more than 75,000 grantmaking foundations to cut their 2009 giving by an estimated 8.4 percent-by far the largest decline ever tracked by the Foundation Center.
The Agitator
NOVEMBER 5, 2012
This forecast is the product of a predictive model created from an analysis of a range of swing state polls by Nate Silver for his 538 Blog at the New York Times. These are the same methods that enabled scientists to forecast many days in advance where and when Hurricane Sandy was about to hit the US.). History’s most expensive acquisition effort – the $2 billion campaign for the US Presidency – comes to an end today.
Seeking Grant Money Today
JANUARY 13, 2013
Insight: Big Shifts that Matter Foresight: Predictions for 2013 Hindsight: Previous Forecasts Glimpses of the Future" In order to download it for free, you simply have to provide Grantcraft with your interests in grants, zip code, name, professional affiliation, and e-mail address. Are you a nonprofit fundraiser interested in learning for free what to expect in 2013 from a talented expert?
DonorDigital
MARCH 28, 2016
She offered useful analysis of direct versus digital marketing, and emphasized using benchmarking, forecasting and historical trends from quality metrics to maximize high value long term donors. This following article was originally published in March 2016 by the Direct Marketing Association of Washington and is reprinted with permission. On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics.
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