Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI

Kivi's Nonprofit Communications Blog

Flickr Creative Commons photo by Steve Bustin. The post Follow These 7 Tips to Improve Your Nonprofit’s Media Relations ROI appeared first on Kivi's Nonprofit Communications Blog. Now more than ever, journalists need good PR people.

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6 Steps to Showcasing Your Marketing ROI

Getting Attention

Build support for marketing in your org by learning how to showcase your marketing ROI (return on investment). Flickr Photo: William Hartz. I was really jolted by this Ask Nancy query I recently received. Jessica (names have been changed to protect the innocent) asks for help with the most challenging (and most critical) step in nonprofit marketing -- getting the support of decision makers and colleagues for doing it right.

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Return on Investment

Social Media Bird Brain

Image by tstadler via Flickr"Return on Investment." Tags: Society and Culture ROI small nonprofits social media millennials nonprofits This is a phrase that's probably going to come up again and again when small nonprofits talk about investing in social media.At the best of times, a small nonprofit has to watch its pennies. In this economy, you'll be squeezing the them so hard, Lincoln will complain about a sore neck.So why even consider putting time and effort into social.

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#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

Click to enlarge (posted on Flickr). We look forward to discussing the ROI for content creation and for listening with you over the upcoming months. The field got built only after Ray listened. Yesterday we talked about creating content on your business’s or nonprofit’s website that will bring new readers to your site, deepen the loyalty of those already in contact with it, and turn more of them into customers, volunteers, and donors.

Tooting your own horn

ImpactMax

Ask for 10 minutes of staff meeting time twice a year to summarize what you’ve achieved for program and fundraising during that period, emphasizing ROI. Flickr Creative Commons photo credit: Ian D.

ROI 201

Video roars into 2011; Nonprofits, grab your videocam

ImpactMax

flickr/John Biehler. Think in advance how you will use/promote the video, and what ROI you’re after. Measure results against the ROI you outlined. I just took a terrific, free, Common Knowledge webinar on the five big nonprofit communication trends for 2011.

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Nonprofit communications jobs: What to expect

ImpactMax

flickr/stefan. If you can argue convincingly in terms of ROI, you can often win resources to implement those ideas. After more than 20 years in nonprofit communications, I often do informational interviews with people exploring the nonprofit sector as a career move.

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First step in strategic communications planning: Communications audits

ImpactMax

flickr/joebeone. Look for duplicate efforts; maybe you can eliminate the tactic with less ROI. Notice where you have no idea about ROI; you’re flying completely blind there.

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Amazon is giving away my book for free today

Fundraising Coach

Chapter 3 Creating a Solid Strategy & Measuring ROI. Flickr. Amazon is promoting my newest book Nonprofit Social Media: A beginner’s guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free.

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Own the Room–Some great presentation advice

ImpactMax

flickr/constantly-Jair. Lots of us tend to underestimate the potential ROI from a great presentation. If we absolutely have to do one, we default to PowerPoint and spend as little time as possible in development and preparation.

Low Cost, High Impact? The Growing Potential of QR Codes

SocialButterfly

What’s the ROI of from some of the organizations using QR codes? flickr credit for photo: scott_bl8ke. The other week, a woman asked me what she could do with little time and a little budget that would have a high impact.

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Communications audits: Media Analysis

ImpactMax

flickr/iirraa. Was there any measurable ROI for each of your major media pushes, e.g. attendance spikes at media-promoted events, a sharp increase in website hits from a media article, a rise in donations following a media feature, etc. Were the correlations between media channels and ROI what you wanted and expected? Last week I provided guidelines for assessing the communications that you control.

Communications audit: Step three—your digital identity

ImpactMax

flickr/krazydad/jbum. As part of your review of the communications you produce (part one of the audit), you’ve already analyzed your current social media platforms, including ROI. 3) Do searches for your organization, executive director, and board chair on: Facebook, Twitter, LinkedIn, del.icio.us, flickr, and YouTube. In the past two weeks I’ve taken you through the major steps in conducting a communications audit, but we’re not quite done.

Thoughts on working social media from April’s #SMBME

Fundraising Coach

“I don’t know what the ROI of my pants are, but I put them on every day.&# “What’s the ROI of your mother?&# @garyvee. Eagle Creek never could figure the ROI of that but it sold lots of bags. But they couldn’t measure the ROI.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. Geoff Livingstons Blog Twitter Flickr G+ Marketing In The Round SlideShare.

CMO 101

Diva Marketing Talks About NonProfits and Social Media Marketing With Beth Kantor and Alex Brown

Diva Marketing Blog

Beth Kanter , prominent social media consultant and founder of BethKanter.org , and Alex Brown , visionary of AlexBrownRacing , will share their insights about the most effective social media tactics to the ROI of social media to how to make it all work on a budget of limited funds and human capital.

Trend alert: Impact is the new black - but only for some

Nonprofit Marketing Blog

Anessa Stine , Flickr: “Black Dresses_7 to 14&#. For a select group of funders and major donors - and perhaps mainstream givers, someday - you must show real, measurable impact in a way that enables you to be judged on a social ROI or compared to other causes in effectiveness.

The albino squirrel and the investor: aka the problem with donors

Nonprofit Marketing Blog

I stopped and paid it attention (and even put it on Flickr) because it was new and different. There are two interesting criticisms floating around regarding donors. The first one says wealthy donors and foundations tend to be fickle in their giving.