Who Are The First Movers?
OCTOBER 13, 2011
As reported in Direct Marketing News , idea merchant Malcolm Gladwell ( Tipping Point , Blink , etc) delivered a speech recently in which he said, when it comes to innovation … don’t be first! As quoted in DM News , Gladwell said: “There is not a great advantage to being first; there is an advantage to being the one who sits back and reacts in an intelligent way.” Who are the first movers? And is there an advantage to being first?