How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. So when should you consider outsourcing your media relations work? And some firms specialize in working with nonprofits and foundations.

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Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. Media Relations

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A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. But, all too often, communicators punt on their releases. Nonprofit communicators are often guilty of these press release sins. With your next release.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Saved me time and effort in spreading the word by providing this digital press kit with a press release, graphics, videos and cut-and-paste social posts (with trackable URLs). Go ahead and ask your partners, donors, volunteers, friends—even staff and freelancers/firms—to spread the word.

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. As the the world has changed, the importance of traditional media has waned considerably. Peter Panepento.

Developing a Modern Public Relations Strategy

Kivi's Nonprofit Communications Blog

This month’s he’s back to share more about how you can best reach your audience and cultivate relationships with the media. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Peter Panepento.

Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

The first is a PR pro’s nightmare: your organization missteps or makes a mistake and you become the center of a social- and traditional-media firestorm. Komen for the Cure during its spat with Planned Parenthood or NPR following the release of secret recordings of one of its top fundraisers.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches. Step 4: Identify Your Media Targets.

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True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. True of false: We don’t have to share our IRS forms with the media. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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Getting the Media to Care About Your Data

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month with a great post on how to work your data into a story the media will want to help you tell. This is especially true if your organization is looking for media coverage. Media RelationsPeter Panepento.

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5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. They also provide charities with opportunities to provide contact information, social media links, as well as details about their governance practices and diversity measures. This development matters if you’re looking to convince the media that your nonprofit has a positive story worth telling. Sites like GuideStar are important gateways for the media.

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More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

Peter is the principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter will be blogging and presenting webinars for our All-Access Pass Holders on how to get media attention for your organization.

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Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. Who do you think of first when you’re about to launch a new campaign or release a piece of important new research?

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. Are you using social media or mobile technology in a new way? Media Relations

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