How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: gotcredit.com For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. So when should you consider outsourcing your media relations work? And some firms specialize in working with nonprofits and foundations.

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10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words.

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Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. These rules might appear quaint in this age of partisan cable networks and opinion-based websites. Media Relations

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What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

There’s an adage in public relations that there’s no such thing as bad publicity. This is especially true in a digital media world, where errors can take on a much longer life than ever before. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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