How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

Photo credit: For many smaller and mid-sized nonprofits, media relations isn’t a stand-alone function. So when should you consider outsourcing your media relations work? And some firms specialize in working with nonprofits and foundations.

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Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

The Results : Media folks get great content ideas and find what they need when they need it, leading to more and better coverage. Go ahead and ask your partners, donors, volunteers, friends—even staff and freelancers/firms—to spread the word.

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Poor Coverage? No Coverage? No Problem! Earned Media Isn’t the Only Game In Town

Kivi's Nonprofit Communications Blog

We’ll be talking a lot about media in the next couple of weeks with guests Peter Panepento and Antionette Kerr (today’s guest blogger). Next Tuesday, August 29th, Peter will lead What Reporters Really Want: Building Media Relationships That Get Real Results. Earned media.

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How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

Most nonprofit media relations advice focuses on the mechanics of pitching your story or how to build relationships with reporters. That overlooks an unseen — and equally important — part of media relations: preparation. Preparation is a key ingredient of effective media relations and it’s crucial to make sure that anyone who is speaking to a reporter on behalf of your organization is ready to shine when cameras or tape recorders start rolling.

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

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10 Tips for Getting Your Op-Ed Placed

Kivi's Nonprofit Communications Blog

That’s because a published op-ed not only appears in the newspaper, it also appears online, which gives your nonprofit the opportunity to point to it on its own site, in blog posts, and through its social media channels. Media Relations Nonprofit Communications

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Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

As much as we wish our nonprofits would be looked at for impact as opposed to overhead, how much nonprofits spend (or lose) is a story the media love to tell. I’ll refrain from making this post a debate about nonprofit overhead, since our goal here it to talk about nonprofit media relations.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. As the the world has changed, the importance of traditional media has waned considerably. Peter Panepento.

Nonprofits Should Play Offense, Not Defense, to Improve Reputation

Kivi's Nonprofit Communications Blog

That’s why I’m surprised that one of the nonprofit world’s smartest marketing minds is choosing to play defense with his new effort to improve the way the media covers nonprofits. The media takes its role as watchdog seriously. Guest Bloggers Media Relations

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2 Strategies to Help Your Nonprofit Go Viral

Kivi's Nonprofit Communications Blog

The first is a PR pro’s nightmare: your organization missteps or makes a mistake and you become the center of a social- and traditional-media firestorm. The second is to create or become a part of an online sensation that makes your charity the darling of the social-media world.

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Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches. Step 4: Identify Your Media Targets.

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. True of false: We don’t have to share our IRS forms with the media. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

There’s an adage in public relations that there’s no such thing as bad publicity. This is especially true in a digital media world, where errors can take on a much longer life than ever before. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

As a former newspaper editor and reporter, I saw countless releases from Fortune 500 companies and big-money PR firms that left me shaking my head. He also serves as Nonprofit Marketing Guide’s adviser on public relations. Media Relations Nonprofit Communications

Getting the Media to Care About Your Data

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month with a great post on how to work your data into a story the media will want to help you tell. This is especially true if your organization is looking for media coverage. Media RelationsPeter Panepento.

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When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Many of the posts focus on stories related to self help, finance, or national topics. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. They also provide charities with opportunities to provide contact information, social media links, as well as details about their governance practices and diversity measures. This development matters if you’re looking to convince the media that your nonprofit has a positive story worth telling. Sites like GuideStar are important gateways for the media.

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Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

But I think it’s best to begin with an examination of the ‘nut graph ‘, since an effective nut graph not only helps sell your story to the media, but it is the key that unlocks many of the other elements of your release. Media Relations

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Storytelling Works: Capturing Success Stories and Sharing Them

Kivi's Nonprofit Communications Blog

Guest Post by Allison Monnell, Community Relations Director, Chemung ARC. The idea was that if a story was compelling enough, we would share it with the media. Guest Bloggers Media Relations Nonprofit Communications StorytellingAllison Monnell.

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. Are you using social media or mobile technology in a new way? Media Relations

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Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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More Than Words: Why Visuals Are Critical in Pitching Your Story

Kivi's Nonprofit Communications Blog

Peter is the principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. Peter will be blogging and presenting webinars for our All-Access Pass Holders on how to get media attention for your organization.

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Day in the Life of a Nonprofit Communicator – Rebecca Lechner

Kivi's Nonprofit Communications Blog

In her role, she manages internal and external communications, media relations, social media, video projects, special event communications and more. I sit with my dogs with a cup of coffee, check work email (you never know when you’ll wake up to a media request!)

Friday Futures – Nonprofit Marketing Jobs – March 25, 2011

Getting Attention

1) Communications Manager , CARE Canada - CARE is looking for the right person to take on media relations and PR responsibilities within its Fundraising and Communications Team. Thanks much for sharing your marketing jobs with me and the GettingAttention community.

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Your Next Nonprofit Marketing Job? Movin’ Up Monday!

Getting Attention

Serving as FHL’s primary brand steward, the Director oversees media strategy and implementation and frequently acts as spokesperson for the organization. Digital Media Associate for Social Media , Oceana (Washington DC). Media Relations Manager , Rare (Arlington, VA).

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Friday Futures – Nonprofit Marketing Jobs – April 1, 2011

Getting Attention

1) Communications Manager , CARE Canada – CARE is looking for the right person to take on media relations and PR responsibilities within its Fundraising and Communications Team.

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Friday Futures – Nonprofit Marketing Jobs – April 8, 2011

Getting Attention

2) New Media Coal Fighter , CREDO Action , (San Franciso, CA). Strong media relations experience a must. I have some very intriguing opportunities to share with you this week. Thanks to all of you who have shared these listings.

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You’ve Been Breached: What Now?

Kivi's Nonprofit Communications Blog

Or, you find your laptop missing, full of donor reports and media contact lists with private numbers. Three aspects need to be addressed: legal, operational, and public relations. Once you’ve decided to make it a priority, there are firms pleased to help you manage the risk.