How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

An outside firm can use its experience in media relations to help you identify key messages and execute a campaign that will help explain your new plan to your target audiences. But how can you make sure you find a firm or individual who won’t waste your time or squander your money?

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How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

SPIN Academy taught them a number of strategies for connecting with the media — one of which focused on having Pfeifer author submitted opinion pieces for newspapers. It’s more difficult than ever for nonprofits to get media coverage.

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Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

This is simply not possible in most quick consumption and network news formats due to their firm time constraints (televised political debates being the prime example). In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

My firm’s briefing memos follow a common format, which makes it easy for our team to generate them quickly (which is especially useful when you’re preparing for an interview that is being conducted on a short deadline). In some cases, the objective might be to help land a feature story, or to provide opinion or context for a story the reporter is already working on.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

These rules might appear quaint in this age of partisan cable networks and opinion-based websites. Because your nonprofit’s revenues are exempt from taxes and are generated through the generosity of donors, your IRS Form 990s are considered public records.

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5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. The event helped him get a diverse array of opinions and put a local face on a statewide story. Your charity needs more than a fancy gathering to attract reporters. It needs a news hook.

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Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

All good political leaders have a few core items that they care deeply about (they then use technology to sway opinion in their favour). Read Hershell Ezrin’s “Ethics of Political Leadership” 3 types of opinions: values, preference, and expert.

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Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

Data Group , the firm that handled the Obama campaign’s direct mail in 2008 and is doing the same for the President’s re-election effort. Borrell Associates is, according to their website, “a media research, consulting and project firm specializing in Internet advertising.”

Millennials lukewarm on the environment? Don’t despair.

Nonprofit Marketing Blog

Sharp-eyed blog reader Megan sent me an article this week that says young Americans are less interested in the environment than previous generations. In comparison, only about a quarter of young Generation X members — and 21 percent of Millennials — said the same. Meanwhile, 15 percent of Millennials said they had made no effort to help the environment, compared with 8 percent of young Generation X members and 5 percent of young baby boomers.

iphone Publicity Stunt Raises Money for Charity

Fundraising Breakthroughs

Oh wait.are the organizations supposed to hire this marketing firm to do this for them? A friend and colleague (at the risk of sounding snarky, an actual one, not someone “met” via a social network) sent me a link that interested me, puzzled me, and made me kind of sick to my stomach.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Feel free to tell us if you have differences of opinions across social media channels. The goal of social media is to facilitate discussion and generate attention through tweets and posts by real people. Susan Cartier Liebel - 'Personal' in my opinion isn't about a 'particular' person. I (as I suspect, their respective employers do) expect them to comport themselves as competent and capable representatives of the hiring firm. opinions.