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Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. As the the world has changed, the importance of traditional media has waned considerably. Peter Panepento.

5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. And, quite often, they are disappointed when their events get ignored by newspapers, TV stations, and online outlets. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media. In the not-so-distant past, that answer was easy: you wanted to reach the media. Guest Bloggers Media Relations

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