The marketing consultant or firm hired is critically important. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. MORE
The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable). MORE
The client or the consulting firm? Seth Godin recently featured the meeting in the following video. Do you recognize it? Have you been there?! [I I can''t wait to hear from consultants!!] MORE
Here’s a relatively brief and — despite the consultant-speak (need to do something to justify those exorbitant consulting fees) — digestible article from the firm, Are you really listening to what your customers are saying? The Agitator , especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here , here and here are some examples. MORE
So, I was fascinated by an Infographic sent along to us by Linda Parker at Maximillion , the event creator firm in London and Edinburgh. Although the firm is based in the UK the figures appear to. The Agitator pays little attention to event fundraising. Probably it’s because Tom and I are a bit past our prime marathon days. Additionally, for the fancier events we long ago exchanged our too-tight tuxedos for ‘relaxed fit’ jeans. MORE
As a former newspaper editor and reporter, I saw countless releases from Fortune 500 companies and big-money PR firms that left me shaking my head. When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage. MORE
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos! MORE
Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing. MORE
What many folks may not understand as clearly is that beyond measuring financial capacity or “wealth” many types of data provided by the wealth screeners and other data firms provide valuable insight into the likelihood that a prospect or donor will make a contribution. MORE
Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. MORE
So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. First, it’s important to recognize that there’s a myriad of service firms available to help nonprofits. Having said that, it’s important to recognize that we are not a consulting firm. Also, we are not a direct mail firm or printer. MORE
A study conducted by market-research firm Millward Brown Digital found that three quarters of donors begin their research of charities online. Dunham+Company, a fundraising research firm, released a report called The Growing Importance of Charity Websites to Philanthropy. MORE
Giving Tuesday is slated for December 2nd this year, and we’d like to give credit to a fundraising firm whose Giving Tuesday offer might just keep on giving to those who successfully respond. Accomplished Canadian fundraising firm Harvey McKinnon Associates is making a commendable offer of 150 hours of FREE help to deserving nonprofits. MORE
We worked with the talented design firm YYES , whose co-founder is a Conservancy member. We also created logos for our signature programs, such as walking tours, to give them their own flavor while keeping them firmly in the Conservancy family. Cindy Olnick. MORE
The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. million video plays per quarter. In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages. MORE
Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales. MORE
Go ahead and ask your partners, donors, volunteers, friends—even staff and freelancers/firms—to spread the word. Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is. MORE
This is Part 2 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. In my last post, “ How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look ” I offered suggestions on where to turn to find designers to work with. MORE
Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). MORE
This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. Either way, the time has come to find the right person or firm for the job. Julia Reich. MORE
I firmly believe "donor fatigue" is a cop out, not a reality. In this quick video, I tell you why. And I give you a free tool to fix your next fundraising letter. For more on this, check out: The free fundraising letter email course at" [link]. The new Fundraising 101 video class for board members and "accidental" fundraisers at: [link]. And the official site for The Nonprofit Storytelling Conference at: [link]. The post Donor Fatigue is a myth appeared first on FundraisingCoach.com. MORE
Client: Advanced Lifeline | Design Firm: Allegra-East. Client: Mom to Madre | Design Firm: 3 Bees. Client: Radius Disability Services | Design Firm: SASI Marketing. Design Firm: Guard Dog Brand Development. Julia Reich. MORE
Small nonprofit marketing firm (that’s us!) seeks WordPress expert or small firm for ongoing maintenance of two main (and a few mini-) websites and email client (Emma, for now), and for special development projects. MORE
M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Here’s a healthy, helpful and constructive way to spend part of your weekend. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics. MORE
Check out Neon’s list of top website firms. Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina. MORE
Communications Network Job Bank : Openings at foundations, corporate grantmakers, nonprofits, and consulting firms. There are so many compelling job opportunities for us nonprofit communicators. MORE
Tomorrow (Thursday, 2/3/11) I’m presenting a webinar I call “ Writing Thank You Notes That Inspire Future Gifts. &# I firmly believe that the thank-you note after the first gift is the first step in getting the second gift. MORE
I would recommend shopping around for a graphic design firm that specializes in or works with nonprofits. When you see good design, don’t be afraid to ask the organization which design firm they used. Your reaction when your Executive Director says, “This looks TOO nice.” ” via GIPHY. Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them. MORE
The infographic below is from our sister firm DonorTrends and indicates that for the first time in a number of years the nonprofit sector seems to be more or less standing still — rather than losing ground. MORE
This detailed study, conducted over the past 11 months and just released by Canadian consulting firms Good Works and Envision Online Media is a ‘must read’ You don’t have to work for a Canadian nonprofit to benefit from the study’s wonderfully illustrated insights. MORE
I was thrilled to sit in on this session at the recent Communications Network conference , and even more pleased to see that participation was evenly split between communications consultants/firms and the foundation staff members who hire them. Consultant/Firm Bill of Rights. MORE
The firm’s analysis suggests a ‘winning’ combination of email efforts is likely to involve sending the initial email on Thursday, with follow-ups over the weekend. The secret ingredient? Weekends! MORE
Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence. MORE
There are times when you need to stand firm and protect yourself in order to be productive. Setting boundaries is about making clear choices and priorities and standing firm to defend the space and time you need to recharge. MORE
I recently attended The Data Warehousing Institute (TDWI) conference in Chicago and heard about the latest trends in the Business Intelligence biz. It was a terrific conference, with lots of new technology initiatives and plenty of BI vendors showing their latest offerings. One thing that really resonated with me is that the BI world seems to be very focused on larger companies that have robust IT departments with lots of money to spend on Business Intelligence. Lucky them! MORE
Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy. MORE
This spring, I spent several weekends building firm borders around several of the beds in the garden, and constructing some new ones, all with very clear boundaries. MORE
So go ahead and ask your donors, volunteers, friends, colleague organizations, even staff and freelancers/firms. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive. MORE
As a fundraiser, I know that it takes money to make money. However, I was appalled after reading “ The give and take for charity ” in today’s Los Angeles Times. MORE
Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties. MORE
Here’s a fascinating report — Retentionomics: The Path to Profitable Growth — prepared by relationship marketing firm Sailthru for Forbes. Roger and I are rather passionate when it comes to preaching the donor retention gospel. And we’re always on the watch to see how our cousins in the corporate marketing arena come at the retention (often ‘turn’ for them) challenge. MORE
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As MORE
Are you working for a Canadian nonprofit? Or do you just want some fundraising advice? Get on over here. Even if you’re not a Canadian fundraiser, but are curious about how fundraising is done in Canada, you should check out this interview! MORE
Firm Related Topics Getting Attention
JANUARY 22, 2013
Small nonprofit marketing firm (that’s us!) seeks WordPress expert or small firm for ongoing maintenance of two main (and a few mini-) websites and email client (Emma, for now), and for special development projects.
iMarketSmart
MARCH 31, 2017
The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable).
Getting Attention
OCTOBER 4, 2011
I was thrilled to sit in on this session at the recent Communications Network conference , and even more pleased to see that participation was evenly split between communications consultants/firms and the foundation staff members who hire them. Consultant/Firm Bill of Rights.
iMarketSmart
JULY 27, 2016
Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing).
Kivi's Nonprofit Communications Blog
OCTOBER 5, 2011
This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. Either way, the time has come to find the right person or firm for the job. Julia Reich.
JCA Insights
JANUARY 31, 2011
I recently attended The Data Warehousing Institute (TDWI) conference in Chicago and heard about the latest trends in the Business Intelligence biz. It was a terrific conference, with lots of new technology initiatives and plenty of BI vendors showing their latest offerings. One thing that really resonated with me is that the BI world seems to be very focused on larger companies that have robust IT departments with lots of money to spend on Business Intelligence. Lucky them!
Cause Related Marketing
NOVEMBER 21, 2008
Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As
Fundraising Breakthroughs
JULY 6, 2008
As a fundraiser, I know that it takes money to make money. However, I was appalled after reading “ The give and take for charity ” in today’s Los Angeles Times.
iMarketSmart
AUGUST 19, 2016
I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!
The Agitator
MARCH 5, 2017
Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.
Cause Related Marketing
JUNE 19, 2013
Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales.
Getting Attention
JANUARY 4, 2017
There are times when you need to stand firm and protect yourself in order to be productive. Setting boundaries is about making clear choices and priorities and standing firm to defend the space and time you need to recharge.
The Agitator
APRIL 3, 2014
The client or the consulting firm? Seth Godin recently featured the meeting in the following video. Do you recognize it? Have you been there?! [I I can''t wait to hear from consultants!!]
The Agitator
SEPTEMBER 3, 2015
What many folks may not understand as clearly is that beyond measuring financial capacity or “wealth” many types of data provided by the wealth screeners and other data firms provide valuable insight into the likelihood that a prospect or donor will make a contribution.
The Agitator
MAY 16, 2016
The infographic below is from our sister firm DonorTrends and indicates that for the first time in a number of years the nonprofit sector seems to be more or less standing still — rather than losing ground.
The Agitator
NOVEMBER 9, 2014
Giving Tuesday is slated for December 2nd this year, and we’d like to give credit to a fundraising firm whose Giving Tuesday offer might just keep on giving to those who successfully respond. Accomplished Canadian fundraising firm Harvey McKinnon Associates is making a commendable offer of 150 hours of FREE help to deserving nonprofits.
Getting Attention
APRIL 13, 2016
Communications Network Job Bank : Openings at foundations, corporate grantmakers, nonprofits, and consulting firms. There are so many compelling job opportunities for us nonprofit communicators.
iMarketSmart
OCTOBER 17, 2016
So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. First, it’s important to recognize that there’s a myriad of service firms available to help nonprofits. Having said that, it’s important to recognize that we are not a consulting firm. Also, we are not a direct mail firm or printer.
J Campbell Social Marketing
NOVEMBER 4, 2013
Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy.
The Agitator
NOVEMBER 13, 2014
This detailed study, conducted over the past 11 months and just released by Canadian consulting firms Good Works and Envision Online Media is a ‘must read’ You don’t have to work for a Canadian nonprofit to benefit from the study’s wonderfully illustrated insights.
Kivi's Nonprofit Communications Blog
APRIL 28, 2016
As a former newspaper editor and reporter, I saw countless releases from Fortune 500 companies and big-money PR firms that left me shaking my head. When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage.
Kivi's Nonprofit Communications Blog
JUNE 24, 2015
This spring, I spent several weekends building firm borders around several of the beds in the garden, and constructing some new ones, all with very clear boundaries.
The Agitator
SEPTEMBER 22, 2016
The firm’s analysis suggests a ‘winning’ combination of email efforts is likely to involve sending the initial email on Thursday, with follow-ups over the weekend. The secret ingredient? Weekends!
Kivi's Nonprofit Communications Blog
SEPTEMBER 2, 2015
I would recommend shopping around for a graphic design firm that specializes in or works with nonprofits. When you see good design, don’t be afraid to ask the organization which design firm they used. Your reaction when your Executive Director says, “This looks TOO nice.” ” via GIPHY. Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them.
The Agitator
MARCH 10, 2016
M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Here’s a healthy, helpful and constructive way to spend part of your weekend. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics.
Fundraising Coach
MAY 20, 2015
I firmly believe "donor fatigue" is a cop out, not a reality. In this quick video, I tell you why. And I give you a free tool to fix your next fundraising letter. For more on this, check out: The free fundraising letter email course at" [link]. The new Fundraising 101 video class for board members and "accidental" fundraisers at: [link]. And the official site for The Nonprofit Storytelling Conference at: [link]. The post Donor Fatigue is a myth appeared first on FundraisingCoach.com.
iMarketSmart
MARCH 25, 2016
Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing.
Kivi's Nonprofit Communications Blog
OCTOBER 4, 2016
We worked with the talented design firm YYES , whose co-founder is a Conservancy member. We also created logos for our signature programs, such as walking tours, to give them their own flavor while keeping them firmly in the Conservancy family. Cindy Olnick.
Kivi's Nonprofit Communications Blog
APRIL 19, 2017
Check out Neon’s list of top website firms. Jeff Gordy. If your nonprofit’s website hasn’t been a top priority, it’s time to change that. But don’t worry, if you don’t know what to do. Today’s guest post will help you get started. Kristina.
Kivi's Nonprofit Communications Blog
SEPTEMBER 15, 2016
Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays.
Getting Attention
MAY 16, 2013
So go ahead and ask your donors, volunteers, friends, colleague organizations, even staff and freelancers/firms. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.
Kivi's Nonprofit Communications Blog
FEBRUARY 2, 2012
Client: Advanced Lifeline | Design Firm: Allegra-East. Client: Mom to Madre | Design Firm: 3 Bees. Client: Radius Disability Services | Design Firm: SASI Marketing. Design Firm: Guard Dog Brand Development. Julia Reich.
Kivi's Nonprofit Communications Blog
FEBRUARY 2, 2011
Tomorrow (Thursday, 2/3/11) I’m presenting a webinar I call “ Writing Thank You Notes That Inspire Future Gifts. &# I firmly believe that the thank-you note after the first gift is the first step in getting the second gift.
The Agitator
SEPTEMBER 21, 2016
Here’s a fascinating report — Retentionomics: The Path to Profitable Growth — prepared by relationship marketing firm Sailthru for Forbes. Roger and I are rather passionate when it comes to preaching the donor retention gospel. And we’re always on the watch to see how our cousins in the corporate marketing arena come at the retention (often ‘turn’ for them) challenge.
Getting Attention
FEBRUARY 10, 2015
Go ahead and ask your partners, donors, volunteers, friends—even staff and freelancers/firms—to spread the word. Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is.
J Campbell Social Marketing
NOVEMBER 22, 2013
A study conducted by market-research firm Millward Brown Digital found that three quarters of donors begin their research of charities online. Dunham+Company, a fundraising research firm, released a report called The Growing Importance of Charity Websites to Philanthropy.
Getting Attention
MAY 8, 2014
The marketing consultant or firm hired is critically important. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.
The Agitator
FEBRUARY 9, 2015
The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. million video plays per quarter. In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages.
The Agitator
APRIL 4, 2016
Here’s a relatively brief and — despite the consultant-speak (need to do something to justify those exorbitant consulting fees) — digestible article from the firm, Are you really listening to what your customers are saying? The Agitator , especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here , here and here are some examples.
The Agitator
AUGUST 25, 2015
So, I was fascinated by an Infographic sent along to us by Linda Parker at Maximillion , the event creator firm in London and Edinburgh. Although the firm is based in the UK the figures appear to. The Agitator pays little attention to event fundraising. Probably it’s because Tom and I are a bit past our prime marathon days. Additionally, for the fancier events we long ago exchanged our too-tight tuxedos for ‘relaxed fit’ jeans.
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