How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

An outside firm can use its experience in media relations to help you identify key messages and execute a campaign that will help explain your new plan to your target audiences. An outside firm can work with your director —and with you—to identify opportunities, develop ghostwritten pieces, or provide media and speech training services. But how can you make sure you find a firm or individual who won’t waste your time or squander your money?

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Seeking WordPress Consultant or Firm— Is it you?

Getting Attention

Small nonprofit marketing firm (that’s us!) seeks WordPress expert or small firm for ongoing maintenance of two main (and a few mini-) websites and email client (Emma, for now), and for special development projects. Many thanks, We’re eager to have the right WordPress expert or firm in place—it’s very tough to be without you!

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Productive Partnering with Your Communications Firm (or Nonprofit Client)

Getting Attention

I was thrilled to sit in on this session at the recent Communications Network conference , and even more pleased to see that participation was evenly split between communications consultants/firms and the foundation staff members who hire them. Consultant/Firm Bill of Rights. More Paths to Productive Partnering with Your Marketing Firm. How to Get the Most from Your Marketing Firm or Consultant (Case Study).

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How to discover planned gifts using interns because you can’t afford a telemarketing firm


The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable).

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How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. Either way, the time has come to find the right person or firm for the job. If you see work you admire being done for another organization, be direct and ask who they use, and if they would recommend that person/firm. If you seek help finding a web designer or developer firm, this would be a good place to post a query. Julia Reich.

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How to Hire a Graphic Designer or Design Firm / Part 2: What to Look For

Kivi's Nonprofit Communications Blog

This is Part 2 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. In my last post, “ How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look ” I offered suggestions on where to turn to find designers to work with. I’ll cover what to look for in an independent designer or design firm so you can pick one with a sensibility and methodology (and pricing) that’s a good match for you and your organization.

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Beware the Mismatched Incentives Between You and Your Canvassing Firm

The Agitator

Regardless of on which side of that debate you fall, I’d like to argue that the incentive structure for most F2F firms gives them incentives that are different from your nonprofit’s incentives. Let’s take a firm that charges an acquisition fee of $275 for a $25 monthly donor. The math for the firm is simple.

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A Little Different from Your Typical BI Firm

JCA Insights

I recently attended The Data Warehousing Institute (TDWI) conference in Chicago and heard about the latest trends in the Business Intelligence biz. It was a terrific conference, with lots of new technology initiatives and plenty of BI vendors showing their latest offerings. One thing that really resonated with me is that the BI world seems to be very focused on larger companies that have robust IT departments with lots of money to spend on Business Intelligence. Lucky them!

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Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of.

Firm 100

Mercenary Fundraising Firms Leave Little for Charities

Fundraising Breakthroughs

As a fundraiser, I know that it takes money to make money. However, I was appalled after reading “ The give and take for charity ” in today’s Los Angeles Times. The paper conducted an investigation into for-profit fundraising groups that collect money on behalf of charities, which revealed some disturbing findings: More than 100 charities raised $1 million or more from commercial appeals but netted less than 25 cents per dollar. Fundraisers got the rest.

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4 great reasons to hire a capital campaign consultant


Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence.

How to use verbatims and digital body language to raise more money


Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. Tweet this!

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What’s Your Comms Plan for Election Week?

Kivi's Nonprofit Communications Blog

I firmly believe that the entire United States (which is where 75% of our clientele lives) will be engrossed in the Presidential and Congressional elections and very little else.

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EveryAction Acquires DonorTrends


Insight is a leading venture capital and private equity firm focused on high-growth technology and software companies, with a 20+ year track record in partnering to scale businesses. EveryAction is a platform investment of the firm’s $6.3B DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors.

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We Are Not On This List (And We Don’t Care)


Here’s a neat list from of 1,000 marketing technology firms serving the commercial space. In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Scroll down past the crowded list of 1,000 marketing technology firms to see my list of marketing technology firms focused solely on “ Engagement Fundraising “ for major and planned gifts.

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Setting Boundaries So You Don’t Get Doormatted

Kivi's Nonprofit Communications Blog

This is essential because it will help you stand firm later! Edit until you can say No clearly and concisely and firmly. If you expect powerful pushback, think even harder about how you stay firm. What would it look like for you to set a reasonable boundary and then let others deal with their own emotions when you stand firm? Last week I shared several ways in which nonprofit communications staff get treated like doormats.

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Non-Profit Marketing: How to Win Supporters and Donors Online

Nonprofit Marketing Insights by GlobalOwls

For example, Elville and Associates , a special planning and elder law firm in Maryland raise money for charities through their business. Non-Profit Marketing: How to Win Supporters and Donors Online.

EveryAction Acquires ActionKit


Insight is a leading venture capital and private equity firm focused on high-growth technology and software companies, with a 20+ year track record in partnering to scale businesses. EveryAction is a platform investment of the firm’s $6.3B Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries.

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Too Early for Christmas? Not If You're a Nonprofit

Social Media Bird Brain

I recently found a few articles I thought would be handy information for those of you who haven't firmed up your end-of-year campaigns. Most people hate that the end of the year holiday buying season seems to start earlier and earlier. But if you're a small business in the economic downturn OR a small nonprofit, you know that time is not on your side. Donor Engagement Throughout the Season.

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising. CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products

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Props to MyEmma for Doing Good - Online Fundraising, Advocacy, and Social Media - frogloop


60) Search « Revamped Politics Online Conference Ready for Its Closeup | Main | Tapping the Corporate Dollar – Mosaik Strategies Seminar » Wednesday Feb 20 2008 Props to MyEmma for Doing Good Wednesday, February 20, 2008 at 02:28PM | by James OMalley We just wanted to give some recognition to MyEmma , the email marketing and communications firm, for the good theyre doing for nonprofits and the world.

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How to Find and Work with a Nonprofit Virtual Assistant

Get Fully Funded

Use a search engine to find consulting firms specializing in virtual assistants, especially those that have experience supporting nonprofits. . Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands.

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How To Measure Social Media

Non Profit Marketing 360

based communications firm that publishes some of the most useful materials on nonprofit communications, has produced See, Say, Feel Do: Social Media Metrics That Matter. Fenton, a D.C.-based The guide is available as a free download. Measurement Nonprofit Resource Social Media measurement

The Coming Wave of Web 2.0 Consultants and Vendors - Online Fundraising, Advocacy, and Social Media - frogloop


Even NY advertising firms are getting into it! frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop


60) Search « Overbrook Foundation Reports Grantees Dont Know Web 2.0 | Main | Second Life: Debunking Myths, Identifying Opportunities » Monday Sep 10 2007 Online Video: An Interview Revealing Best Practices and Trends Monday, September 10, 2007 at 01:29PM | by Hatef Yamini Recently, I had the opportunity to interview Tim Treanor, Chairman and CEO at Online Video Service , a firm that specializes in video content management for nonprofits.

EveryAction Receives Growth Investment From Insight Venture Partners To Do More Good


That’s why today we’re excited to announce an investment from Insight Venture Partners, a leading growth capital firm focused on high-growth tech and software companies. I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients. The over 15,000 nonprofits and campaigns served by EveryAction have raised as much in the first half of this year than was raised during the entirety of 2017.

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Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

But as many organizations are assessing whether their practices and strategies are reinforcing racial and social inequities, our PR firm has been taking a long look at whether this strategy unintentionally leaves some important audiences out. Flickr Creative Commons photo.

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7 Nonprofits Fighting for Immigrant Rights


Here at EveryAction, we firmly believe immigrants help make America great. There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications.

What a terrific advertisement!


I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos! Tweet this! The post What a terrific advertisement! appeared first on MarketSmart | .

How to Form and Use an Advisory Board for Your Nonprofit

Get Fully Funded

The organization used to have a firm rule about the number of months a mother could receive services. A nonprofit Advisory Board can be a great way to engage key supporters with relevant professional skills, life experiences, and networks.

Crying in Your Car After Work? You Have Two Options

Kivi's Nonprofit Communications Blog

Option 1: Hold Firm and Power Through. If you hold firm and stick it out, as the person I spoke with today did, odds are good that you WILL make progress and see change. Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. I’ll share her name and story soon, but one experience she mentioned can’t wait, because I know someone reading this blog needs to hear this message today.

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Dittmar Design Creates & Launches Client Website

Non Profit Marketing 360

Dittmar Design is a Northern Virginia-based marketing and communications firm. NPM360 partner, Dittmar Design, recently developed and launched a website for a Northern Virginia property management company, WJD Management. The client website is a mobile responsive design built on the WordPress content management system and uses the latest Genesis framework to drive it.

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How to Build an Online Community: 4 Ways to Get Started

J Campbell Social Marketing

Currently, as a member of the OneCause sales and marketing team, Josh manages all of the firm’s marketing efforts.

Donor Fatigue is a myth

Fundraising Coach

I firmly believe "donor fatigue" is a cop out, not a reality. In this quick video, I tell you why. And I give you a free tool to fix your next fundraising letter. For more on this, check out: The free fundraising letter email course at" [link]. The new Fundraising 101 video class for board members and "accidental" fundraisers at: [link]. And the official site for The Nonprofit Storytelling Conference at: [link]. The post Donor Fatigue is a myth appeared first on

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6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

My firm recently reached out the American Association of Community Colleges to let them know about a nonprofit client’s successful effort to get a community college approved for Erie County Pa. Flickr Creative Commons photo by Alvin Chua.

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Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales.

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4 Steps to Work Through Collaboration Problems

Kivi's Nonprofit Communications Blog

” And that’s OK, as long as you are firm about that boundary. Under normal circumstances, communications directors need to collaborate with their coworkers and managers, and that’s even more true now. But collaboration is messy because people are messy!

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Are You Getting Your Fundraising Advice From Lawyers?


For some strange reason over several decades, too many planned giving marketing firms and too many nonprofit planned giving departments were filled with lawyers. How in the world did this happen? Why was it ever allowed? Who first accepted this? And these lawyers were charged with developing, directing, and deploying marketing plans and initiatives. Seems like they figured that lawyers are smart enough to do marketing because, after all, they are lawyers (smart!) and marketing is easy!

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Your Newsletter Can MAKE Money (Seriously)

Non Profit Marketing 360

Copywriter and blogger Jeff Brooks, a member of that Seattle firm at the time, recites the entire formula, then adds a few things he’s learned in the years since then. In the early 1990s, a direct mail company in Seattle discovered, through relentless testing, a formula that turned routine newsletters to donors into dependable fundraising machines. The writing was donor-centered, the headlines powerful, the articles short – and five more key points.

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

I firmly believe that it is our responsibility as social good marketers to resist the siren song of short-lived, flash in the pan tactics and snake oil strategies. Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here.

7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James


These seven takeaways were pointed out to me by my friend Bill Crou ch , CEO and Founder of BrightDot (one of the most innovative fundraising consulting firms I’ve ever seen).

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6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

If you are used to a clear divide between a workday and personal time, it’s important that you continue to set your workday hours firmly and stick to them.

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MarketSmart + The Giving Institute


The Institute, comprised of its member firms, strives to educate and engage members in the ethical delivery of counsel and related services to nonprofits through research, advocacy, and best practices. We so appreciate the opportunity to bring those qualities to the table at The Giving Institute, and look forward to furthering the conversation among some of the most well respected firms in our space.

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