Seeking WordPress Consultant or Firm— Is it you?

Getting Attention

Small nonprofit marketing firm (that’s us!) seeks WordPress expert or small firm for ongoing maintenance of two main (and a few mini-) websites and email client (Emma, for now), and for special development projects.

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How to discover planned gifts using interns because you can’t afford a telemarketing firm


The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable).

Productive Partnering with Your Communications Firm (or Nonprofit Client)

Getting Attention

I was thrilled to sit in on this session at the recent Communications Network conference , and even more pleased to see that participation was evenly split between communications consultants/firms and the foundation staff members who hire them. Consultant/Firm Bill of Rights.

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How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. Either way, the time has come to find the right person or firm for the job. Julia Reich.

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How to Hire a Graphic Designer or Design Firm / Part 2: What to Look For

Kivi's Nonprofit Communications Blog

This is Part 2 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. In my last post, “ How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look ” I offered suggestions on where to turn to find designers to work with.

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Mercenary Fundraising Firms Leave Little for Charities

Fundraising Breakthroughs

As a fundraiser, I know that it takes money to make money. However, I was appalled after reading “ The give and take for charity ” in today’s Los Angeles Times.

How to use verbatims and digital body language to raise more money


Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing).

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INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Are you working for a Canadian nonprofit? Or do you just want some fundraising advice? Get on over here. Even if you’re not a Canadian fundraiser, but are curious about how fundraising is done in Canada, you should check out this interview!

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We Are Not On This List (And We Don’t Care)


Here’s a neat list from of 1,000 marketing technology firms serving the commercial space. In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this.

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What a terrific advertisement!


I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!

Ep250: This New App Helps Investors Track How Spending Impacts the Planet

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Andrei Cherny , CEO and Co-Founder of Aspiration , a financial firm that helps investors make money and make a difference.

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How To Measure Social Media

Non Profit Marketing 360

based communications firm that publishes some of the most useful materials on nonprofit communications, has produced See, Say, Feel Do: Social Media Metrics That Matter. Fenton, a D.C.-based The guide is available as a free download. Measurement Nonprofit Resource Social Media measurement

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising. CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products

Too Early for Christmas? Not If You're a Nonprofit

Social Media Bird Brain

I recently found a few articles I thought would be handy information for those of you who haven't firmed up your end-of-year campaigns. Most people hate that the end of the year holiday buying season seems to start earlier and earlier. But if you're a small business in the economic downturn OR a small nonprofit, you know that time is not on your side. Donor Engagement Throughout the Season.

Thanks In Advance

The Agitator

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

The firm’s analysis suggests a ‘winning’ combination of email efforts is likely to involve sending the initial email on Thursday, with follow-ups over the weekend. The secret ingredient? Weekends!

A Higher Calling

The Agitator

The morning Tom’s post ran I received news that Jay Love , the co-founder and CEO of Bloomerang , the donor management software firm, is changing jobs.

Who’s Worse?

The Agitator

The client or the consulting firm? Seth Godin recently featured the meeting in the following video. Do you recognize it? Have you been there?! [I I can''t wait to hear from consultants!!]

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Are You Getting Your Fundraising Advice From Lawyers?


For some strange reason over several decades, too many planned giving marketing firms and too many nonprofit planned giving departments were filled with lawyers. How in the world did this happen? Why was it ever allowed? Who first accepted this?

Your Newsletter Can MAKE Money (Seriously)

Non Profit Marketing 360

Copywriter and blogger Jeff Brooks, a member of that Seattle firm at the time, recites the entire formula, then adds a few things he’s learned in the years since then.

Hats Off To A Generous Offer

The Agitator

Giving Tuesday is slated for December 2nd this year, and we’d like to give credit to a fundraising firm whose Giving Tuesday offer might just keep on giving to those who successfully respond. Accomplished Canadian fundraising firm Harvey McKinnon Associates is making a commendable offer of 150 hours of FREE help to deserving nonprofits.

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5 Easy Steps: A Guide to Hiring a Fundraising Consultant

Fundraising Coach

With so many firms and so many service packages, how can you tell which is the right choice for your nonprofit? A nonprofit consulting firm can assess your goals against your current fundraising practices to help you maximize your strengths and improve upon your weaknesses.

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Gaining Ground By Cutting Volume

The Agitator

The infographic below is from our sister firm DonorTrends and indicates that for the first time in a number of years the nonprofit sector seems to be more or less standing still — rather than losing ground.

How MarketSmart Works With Partners


So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. First, it’s important to recognize that there’s a myriad of service firms available to help nonprofits. Having said that, it’s important to recognize that we are not a consulting firm. Also, we are not a direct mail firm or printer.

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Why I don’t cry foul when I hear how much money sits in DAFs


Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing.

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Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales.

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Dittmar Design Creates & Launches Client Website

Non Profit Marketing 360

Dittmar Design is a Northern Virginia-based marketing and communications firm. NPM360 partner, Dittmar Design, recently developed and launched a website for a Northern Virginia property management company, WJD Management. The client website is a mobile responsive design built on the WordPress content management system and uses the latest Genesis framework to drive it.

8 Biggest Email Mistakes

The Agitator

Our subject line today is the model of perfection … according to online marketing firm Marketo. It’s clear and direct … not clever. ‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper.

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The presence of children does not affect whether or not someone would consider a gift in their will or estate.


Often my firm will conduct unscientific donor surveys to generate planned giving leads for our clients. Remember, we are not a statistical research firm— just a marketing team crunching some numbers. Donors without children make the best planned giving prospects. Right? Well, I’m not so sure right now. I decided to compile some data from a bunch of the responses and see what I could find. After some digging, this whopper popped out at me.

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3 Techniques to Avoid Getting Overwhelmed in 2017

Getting Attention

There are times when you need to stand firm and protect yourself in order to be productive. Setting boundaries is about making clear choices and priorities and standing firm to defend the space and time you need to recharge.

Swiss Army Knife for Online Fundraisers

The Agitator

M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Here’s a healthy, helpful and constructive way to spend part of your weekend. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics.

Are you ready for the 24/7 donor?


Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer” According to their website, “A customer’s path to purchase used to be linear.

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Foursquare Cause Marketing with Billboards

Cause Related Marketing

Earthjustice, a nonprofit environmental law firm is using Foursquare to squeeze data out of participating commuters and a $50,000 donation from an anonymous progressive donor.But the Foursquare promotion doesn’t pull you into Earthjustice’s offices in Oakland, California.

State Of The Canadian Nonprofit Web

The Agitator

This detailed study, conducted over the past 11 months and just released by Canadian consulting firms Good Works and Envision Online Media is a ‘must read’ You don’t have to work for a Canadian nonprofit to benefit from the study’s wonderfully illustrated insights.

Classy Online Donation Pages

The Agitator

More precisely, here are some excellent tips to make your online Donate pages more effective, from online fundraising firm, Classy. For many nonprofits, their website is the metaphorical vacuum cleaner, intended to suck in and capture the interest of each and every browsing visitor, tantalising some to commit to donating or to some other ‘connecting’ action, and others to complete transactions that have already been stimulated by email appeals or other promotions.

Interview with Jeff Schreifels-What to do in times of turmoil

Wild Woman Fundraising

I recently had the pleasure of interviewing Jeff Schreifels, senior partner at the Veritus Group, a major gifts consulting firm, on what nonprofits are doing now in this time of economic uncertainty, and what we SHOULD be doing.

3 questions to ask before you spam, spray and pray


I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk mail.” ” I call this brand of offensive, obnoxious, and irritating marketing “spamming, spraying and praying.”

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The Agitator

Here’s a fascinating report — Retentionomics: The Path to Profitable Growth — prepared by relationship marketing firm Sailthru for Forbes. Roger and I are rather passionate when it comes to preaching the donor retention gospel. And we’re always on the watch to see how our cousins in the corporate marketing arena come at the retention (often ‘turn’ for them) challenge.

Here’s how fundraising retention rates compare to other industries


MarketSmart (software and services firm supporting nonprofit charities)- 96% (reported by me, Greg Warner). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

Fundraising Myths And Dark Legends

The Agitator

For nearly 30 years he ran the creative shop at Epsilon and continues to post top results with his firm, Tom Gaffny Consulting. One of my all-time favorite fundraising copywriters is Tom Gaffny.