How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

An outside firm can use its experience in media relations to help you identify key messages and execute a campaign that will help explain your new plan to your target audiences. An outside firm can work with your director —and with you—to identify opportunities, develop ghostwritten pieces, or provide media and speech training services. But how can you make sure you find a firm or individual who won’t waste your time or squander your money?

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Seeking WordPress Consultant or Firm— Is it you?

Getting Attention

Small nonprofit marketing firm (that’s us!) seeks WordPress expert or small firm for ongoing maintenance of two main (and a few mini-) websites and email client (Emma, for now), and for special development projects. Many thanks, We’re eager to have the right WordPress expert or firm in place—it’s very tough to be without you!

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Productive Partnering with Your Communications Firm (or Nonprofit Client)

Getting Attention

I was thrilled to sit in on this session at the recent Communications Network conference , and even more pleased to see that participation was evenly split between communications consultants/firms and the foundation staff members who hire them. Consultant/Firm Bill of Rights. More Paths to Productive Partnering with Your Marketing Firm. How to Get the Most from Your Marketing Firm or Consultant (Case Study).

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How to discover planned gifts using interns because you can’t afford a telemarketing firm


The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable).

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7 ways to make sure your print designs win hearts and minds (not design awards)


Fundraising design for good graphic design for a cause graphic design for non-profit organizations pdf non profit design firms non profit graphic design firms nonprofit branding agency pro bono graphic design non profit yippa designMake the fonts at least 12 pt… 14 point is even better for older eyes. Even though you might feel that it looks chunky, remember, the printed items are for the donors, not you. Use mostly serif fonts, not sans serif like this.

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How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. Either way, the time has come to find the right person or firm for the job. If you see work you admire being done for another organization, be direct and ask who they use, and if they would recommend that person/firm. If you seek help finding a web designer or developer firm, this would be a good place to post a query. Julia Reich.

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Beware the Mismatched Incentives Between You and Your Canvassing Firm

The Agitator

Regardless of on which side of that debate you fall, I’d like to argue that the incentive structure for most F2F firms gives them incentives that are different from your nonprofit’s incentives. Let’s take a firm that charges an acquisition fee of $275 for a $25 monthly donor. The math for the firm is simple.

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How to Hire a Graphic Designer or Design Firm / Part 2: What to Look For

Kivi's Nonprofit Communications Blog

This is Part 2 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. In my last post, “ How to Hire a Graphic Designer or Design Firm, Part 1: Where to Look ” I offered suggestions on where to turn to find designers to work with. I’ll cover what to look for in an independent designer or design firm so you can pick one with a sensibility and methodology (and pricing) that’s a good match for you and your organization.

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Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. However, there are plenty of.

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4 great reasons to hire a capital campaign consultant


Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence.

Mercenary Fundraising Firms Leave Little for Charities

Fundraising Breakthroughs

As a fundraiser, I know that it takes money to make money. However, I was appalled after reading “ The give and take for charity ” in today’s Los Angeles Times. The paper conducted an investigation into for-profit fundraising groups that collect money on behalf of charities, which revealed some disturbing findings: More than 100 charities raised $1 million or more from commercial appeals but netted less than 25 cents per dollar. Fundraisers got the rest.

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How to use verbatims and digital body language to raise more money


Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. Tweet this!

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What’s Your Comms Plan for Election Week?

Kivi's Nonprofit Communications Blog

I firmly believe that the entire United States (which is where 75% of our clientele lives) will be engrossed in the Presidential and Congressional elections and very little else.

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EveryAction Acquires DonorTrends


Insight is a leading venture capital and private equity firm focused on high-growth technology and software companies, with a 20+ year track record in partnering to scale businesses. EveryAction is a platform investment of the firm’s $6.3B DonorTrends is a leading fundraising analysis firm that has helped major nonprofits use actionable data to more efficiently generate additional revenue and more effectively engage donors.

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We Are Not On This List (And We Don’t Care)


Here’s a neat list from of 1,000 marketing technology firms serving the commercial space. In 2007, when I had the idea for MarketSmart, I wanted my firm to be on a list like this. Scroll down past the crowded list of 1,000 marketing technology firms to see my list of marketing technology firms focused solely on “ Engagement Fundraising “ for major and planned gifts.

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EveryAction Acquires ActionKit


Insight is a leading venture capital and private equity firm focused on high-growth technology and software companies, with a 20+ year track record in partnering to scale businesses. EveryAction is a platform investment of the firm’s $6.3B Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software companies that are driving transformative change in their industries.

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Too Early for Christmas? Not If You're a Nonprofit

Social Media Bird Brain

I recently found a few articles I thought would be handy information for those of you who haven't firmed up your end-of-year campaigns. Most people hate that the end of the year holiday buying season seems to start earlier and earlier. But if you're a small business in the economic downturn OR a small nonprofit, you know that time is not on your side. Donor Engagement Throughout the Season.

Nonprofit Branding: The Expensive Way To Cut Costs

NonProfit Branding

RESEARCH: For years marketing, public relations and advertising firms have studied the effectiveness of all forms of advertising. CONCLUSION: This is the finding pops up in study after study - nothing can put your nonprofit mission in front of more people, more often, more positively and with less cost per impression, than high-quality imprinted products! [.]. Brand Management Brand Psychology Branding Product Impact Buying Branding Products Using Branding Products

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Setting Boundaries So You Don’t Get Doormatted

Kivi's Nonprofit Communications Blog

This is essential because it will help you stand firm later! Edit until you can say No clearly and concisely and firmly. If you expect powerful pushback, think even harder about how you stay firm. What would it look like for you to set a reasonable boundary and then let others deal with their own emotions when you stand firm? Last week I shared several ways in which nonprofit communications staff get treated like doormats.

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How To Measure Social Media

Non Profit Marketing 360

based communications firm that publishes some of the most useful materials on nonprofit communications, has produced See, Say, Feel Do: Social Media Metrics That Matter. Fenton, a D.C.-based The guide is available as a free download. Measurement Nonprofit Resource Social Media measurement

EveryAction Receives Growth Investment From Insight Venture Partners To Do More Good


That’s why today we’re excited to announce an investment from Insight Venture Partners, a leading growth capital firm focused on high-growth tech and software companies. I have great news to share. Many of you know that 2018 has already been a landmark year for EveryAction, our team, and our clients. The over 15,000 nonprofits and campaigns served by EveryAction have raised as much in the first half of this year than was raised during the entirety of 2017.

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Do Your Nonprofit’s PR Efforts Include Diverse Audiences?

Kivi's Nonprofit Communications Blog

But as many organizations are assessing whether their practices and strategies are reinforcing racial and social inequities, our PR firm has been taking a long look at whether this strategy unintentionally leaves some important audiences out. Flickr Creative Commons photo.

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7 Nonprofits Fighting for Immigrant Rights


Here at EveryAction, we firmly believe immigrants help make America great. There are nearly 800,000 people protected under Deferred Action for Childhood Arrivals (DACA). DACA paved the way for these children of immigrants to obtain work authorization and relief from deportation, enabling them to go on to universities and build careers and families. With the announcement of DACA’s repeal, the program has stopped accepting new applications.

What a terrific advertisement!


I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos! Tweet this! The post What a terrific advertisement! appeared first on MarketSmart | .

How to Create a Workable Social Media Plan for Your Nonprofit (That Won’t Make You Lose Your Mind)

J Campbell Social Marketing

I firmly believe that it is our responsibility as social good marketers to resist the siren song of short-lived, flash in the pan tactics and snake oil strategies. Social Media for Social Good Academy is OPEN FOR ENROLLMENT! Learn more here.

Dittmar Design Creates & Launches Client Website

Non Profit Marketing 360

Dittmar Design is a Northern Virginia-based marketing and communications firm. NPM360 partner, Dittmar Design, recently developed and launched a website for a Northern Virginia property management company, WJD Management. The client website is a mobile responsive design built on the WordPress content management system and uses the latest Genesis framework to drive it.

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Donor Fatigue is a myth

Fundraising Coach

I firmly believe "donor fatigue" is a cop out, not a reality. In this quick video, I tell you why. And I give you a free tool to fix your next fundraising letter. For more on this, check out: The free fundraising letter email course at" [link]. The new Fundraising 101 video class for board members and "accidental" fundraisers at: [link]. And the official site for The Nonprofit Storytelling Conference at: [link]. The post Donor Fatigue is a myth appeared first on

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6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

While some of us think that social media is worthless for marketing, and some think that it requires special technical skill, there is yet another group that firmly believes that any young person should be able to do it for us (for free). . Social Media for Social Good Academy 2.0

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales.

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MarketSmart + The Giving Institute


The Institute, comprised of its member firms, strives to educate and engage members in the ethical delivery of counsel and related services to nonprofits through research, advocacy, and best practices. We so appreciate the opportunity to bring those qualities to the table at The Giving Institute, and look forward to furthering the conversation among some of the most well respected firms in our space.

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Are You Getting Your Fundraising Advice From Lawyers?


For some strange reason over several decades, too many planned giving marketing firms and too many nonprofit planned giving departments were filled with lawyers. How in the world did this happen? Why was it ever allowed? Who first accepted this? And these lawyers were charged with developing, directing, and deploying marketing plans and initiatives. Seems like they figured that lawyers are smart enough to do marketing because, after all, they are lawyers (smart!) and marketing is easy!

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Your Newsletter Can MAKE Money (Seriously)

Non Profit Marketing 360

Copywriter and blogger Jeff Brooks, a member of that Seattle firm at the time, recites the entire formula, then adds a few things he’s learned in the years since then. In the early 1990s, a direct mail company in Seattle discovered, through relentless testing, a formula that turned routine newsletters to donors into dependable fundraising machines. The writing was donor-centered, the headlines powerful, the articles short – and five more key points.

Marketing Your Online Auction: 3 Tips to Boost Interest

J Campbell Social Marketing

Currently, as a member of the OneCause sales and marketing team, Josh manages all of the firm’s marketing efforts. Guest post by Joshua Meyer, Director of Marketing for OneCause. As those in the nonprofit world realize, few things are as effective—or as time consuming—as fundraising events.

6 Ways to Get More Value Out of Your Next Press Release

Kivi's Nonprofit Communications Blog

My firm recently reached out the American Association of Community Colleges to let them know about a nonprofit client’s successful effort to get a community college approved for Erie County Pa. Flickr Creative Commons photo by Alvin Chua.

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The Value of Saying No

A Small Change

A firm “No” is often followed by a better “Yes” than I’ve received before. This is going to sound a little bit weird but I like hearing “No” from my supporters. Sure, I like hearing yes much more, but “No” is my second favorite answer when I ask for money. The majority of asks that I’ve done in my life result in a vague answer that can be really hard to figure out, does not help in terms of sorting out what to do next.

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How MarketSmart Works With Partners


So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. First, it’s important to recognize that there’s a myriad of service firms available to help nonprofits. Having said that, it’s important to recognize that we are not a consulting firm. Also, we are not a direct mail firm or printer.

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The presence of children does not affect whether or not someone would consider a gift in their will or estate.


Often my firm will conduct unscientific donor surveys to generate planned giving leads for our clients. Remember, we are not a statistical research firm— just a marketing team crunching some numbers. Donors without children make the best planned giving prospects. Right? Well, I’m not so sure right now. I decided to compile some data from a bunch of the responses and see what I could find. After some digging, this whopper popped out at me.

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Crying in Your Car After Work? You Have Two Options

Kivi's Nonprofit Communications Blog

Option 1: Hold Firm and Power Through. If you hold firm and stick it out, as the person I spoke with today did, odds are good that you WILL make progress and see change. Earlier today I interviewed an awesome nonprofit communications director about how she transformed the culture of communications at her organization. I’ll share her name and story soon, but one experience she mentioned can’t wait, because I know someone reading this blog needs to hear this message today.

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5 Easy Steps: A Guide to Hiring a Fundraising Consultant

Fundraising Coach

With so many firms and so many service packages, how can you tell which is the right choice for your nonprofit? A nonprofit consulting firm can assess your goals against your current fundraising practices to help you maximize your strengths and improve upon your weaknesses. You may not be able to hand-pick the services you want, so you should compare consultants and find the firm that offers a bundle with the most relevant services for your nonprofit.

7 big ideas for raising ‘major gifts of assets’ right now from Dr. Russell James


These seven takeaways were pointed out to me by my friend Bill Crou ch , CEO and Founder of BrightDot (one of the most innovative fundraising consulting firms I’ve ever seen). A couple of weeks ago, my longtime friend Dr. Russell James presented his top recommendations for fundraisers to consider especially during the coronavirus era. If you missed the event, don’t worry. You can view the recorded webinar and download the slides here.

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The Most Incredibly Disregarded Solution for Custom Research Paper


If a firm sells a custom made essay that is written in advance of the arrangement being placed, then a person will know it isn’t habit published. The firm stipulates the clients the firm telephone numbers and facsimile numbers being a means to demonstrate the clients they are genuine in faith papers. If you require advice about research paper, then you can not do better than trying it with all our online firm. Vital Pieces of Custom Research Paper.

6 not-so-conventional tips for working from home

Public Sector Marketing 2.0

If you are used to a clear divide between a workday and personal time, it’s important that you continue to set your workday hours firmly and stick to them. It’s been quite interesting reading the influx of posts about people adapting to their new reality of working from home as a result of the COVID-19 pandemic. As a consultant running my own business, I’ve been working primarily from home for over a decade now.

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Uncover Problems Before Your Supporters Leave You Forever


My firm once used a vendor to help us. Ya don’t know what ya don’t know. He was a nice guy. But he delivered his work product at a certain pace— slow. One day, we found another vendor. His pricing was the same but he delivered his work product at a very different pace— fast. Time is money for us. So we switched vendors. Why am I telling you this? Because we never heard back from our original “not fast” vendor.

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