How to discover planned gifts using interns because you can’t afford a telemarketing firm


The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Pull a list of longtime loyal donors (over 60 is preferable).

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Seeking WordPress Consultant or Firm— Is it you?

Getting Attention

Small nonprofit marketing firm (that’s us!) seeks WordPress expert or small firm for ongoing maintenance of two main (and a few mini-) websites and email client (Emma, for now), and for special development projects.

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Trending Sources

Productive Partnering with Your Communications Firm (or Nonprofit Client)

Getting Attention

I was thrilled to sit in on this session at the recent Communications Network conference , and even more pleased to see that participation was evenly split between communications consultants/firms and the foundation staff members who hire them. Consultant/Firm Bill of Rights.

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How to use verbatims and digital body language to raise more money


Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing).

4 great reasons to hire a capital campaign consultant


Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence.

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Are you working for a Canadian nonprofit? Or do you just want some fundraising advice? Get on over here. Even if you’re not a Canadian fundraiser, but are curious about how fundraising is done in Canada, you should check out this interview!

Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

Hell has officially frozen over.Boston law firm Sherin & Lodgen announced on Friday, Nov. 15 that during 2009 it will discount 15 percent from its standard rates to clients housed in buildings which are existing or registered LEED certified.As

Nov 2

What a terrific advertisement!


I really can’t say it any better than this ad thanks to LegacyVoice , a legacy administration and marketing firm based in the UK. Folks, it’s time to focus on where you’ll get the money to sustain your mission. It’s that simple. Leave your comments below. Kudos!

Mercenary Fundraising Firms Leave Little for Charities

Fundraising Breakthroughs

As a fundraiser, I know that it takes money to make money. However, I was appalled after reading “ The give and take for charity ” in today’s Los Angeles Times.

Thanks In Advance

The Agitator

Email software firm Boomerang looked at the response rates for over 350,000 emails, most asking for some sort of reply. Believe it or not, those three words — Thanks in advance — have magical properties.

3 Techniques to Avoid Getting Overwhelmed in 2017

Getting Attention

There are times when you need to stand firm and protect yourself in order to be productive. Setting boundaries is about making clear choices and priorities and standing firm to defend the space and time you need to recharge.

Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

Their paper, called “ A Supply-Side Explanation for the Use of Cause Marketing ” by Anil Arya and Brian Mittendorf, starts with the proposition that, “firm profits under simple(non-strategic) corporate philanthropy wherein the firm pledges a donation amount to charity. The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales.

Who’s Worse?

The Agitator

The client or the consulting firm? Seth Godin recently featured the meeting in the following video. Do you recognize it? Have you been there?! [I I can''t wait to hear from consultants!!]

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How MarketSmart Works With Partners


So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. First, it’s important to recognize that there’s a myriad of service firms available to help nonprofits. Having said that, it’s important to recognize that we are not a consulting firm. Also, we are not a direct mail firm or printer.

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A Higher Calling

The Agitator

The morning Tom’s post ran I received news that Jay Love , the co-founder and CEO of Bloomerang , the donor management software firm, is changing jobs.

Predictive Signs of Future Giving

The Agitator

What many folks may not understand as clearly is that beyond measuring financial capacity or “wealth” many types of data provided by the wealth screeners and other data firms provide valuable insight into the likelihood that a prospect or donor will make a contribution.

Gaining Ground By Cutting Volume

The Agitator

The infographic below is from our sister firm DonorTrends and indicates that for the first time in a number of years the nonprofit sector seems to be more or less standing still — rather than losing ground.

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Hats Off To A Generous Offer

The Agitator

Giving Tuesday is slated for December 2nd this year, and we’d like to give credit to a fundraising firm whose Giving Tuesday offer might just keep on giving to those who successfully respond. Accomplished Canadian fundraising firm Harvey McKinnon Associates is making a commendable offer of 150 hours of FREE help to deserving nonprofits.

Firm 14

How Does Your Nonprofit Compare In the Blogging Economy?

J Campbell Social Marketing

Ignitespot, a small business accounting firm, has put together a fantastic infographic on the “blogconomy” – the international obsession with blogging that has spurred the economy.

Why I don’t cry foul when I hear how much money sits in DAFs


Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Al Cantor is great. He’s a tiger. He takes particular interest in what DAFs are (and are NOT) doing.

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Communications Network Job Bank : Openings at foundations, corporate grantmakers, nonprofits, and consulting firms. There are so many compelling job opportunities for us nonprofit communicators.

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State Of The Canadian Nonprofit Web

The Agitator

This detailed study, conducted over the past 11 months and just released by Canadian consulting firms Good Works and Envision Online Media is a ‘must read’ You don’t have to work for a Canadian nonprofit to benefit from the study’s wonderfully illustrated insights.

A Simple Guide to Injecting Colorful Quotes Into Your News Release

Kivi's Nonprofit Communications Blog

As a former newspaper editor and reporter, I saw countless releases from Fortune 500 companies and big-money PR firms that left me shaking my head. When your nonprofit sends a press release to a reporter or editor, it’s immediately facing stiff competition for coverage.

How Boundaries Can Motivate You

Kivi's Nonprofit Communications Blog

This spring, I spent several weekends building firm borders around several of the beds in the garden, and constructing some new ones, all with very clear boundaries.

Revealed! The Secret Ingredient For Email Marketing

The Agitator

The firm’s analysis suggests a ‘winning’ combination of email efforts is likely to involve sending the initial email on Thursday, with follow-ups over the weekend. The secret ingredient? Weekends!

Don’t Make It Look TOO Nice

Kivi's Nonprofit Communications Blog

I would recommend shopping around for a graphic design firm that specializes in or works with nonprofits. When you see good design, don’t be afraid to ask the organization which design firm they used. Your reaction when your Executive Director says, “This looks TOO nice.” ” via GIPHY. Heard this one before? The theory is that donors will think you wasted their money if any of your communications look like they cost you cash money to produce them.

Swiss Army Knife for Online Fundraisers

The Agitator

M+R , the online fundraising, campaigning and marketing firm, is offering up a terrific online resource called the Toolshed where you can spend productive time while avoiding weekend chores. Here’s a healthy, helpful and constructive way to spend part of your weekend. Assuming, like some editors of The Agitator, you’re into household chore avoidance, why not do some Social Media Calisthenics.

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Donor Fatigue is a myth

Fundraising Coach

I firmly believe "donor fatigue" is a cop out, not a reality. In this quick video, I tell you why. And I give you a free tool to fix your next fundraising letter. For more on this, check out: The free fundraising letter email course at" [link]. The new Fundraising 101 video class for board members and "accidental" fundraisers at: [link]. And the official site for The Nonprofit Storytelling Conference at: [link]. The post Donor Fatigue is a myth appeared first on

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The presence of children does not affect whether or not someone would consider a gift in their will or estate.


Often my firm will conduct unscientific donor surveys to generate planned giving leads for our clients. Remember, we are not a statistical research firm— just a marketing team crunching some numbers. Donors without children make the best planned giving prospects. Right? Well, I’m not so sure right now. I decided to compile some data from a bunch of the responses and see what I could find. After some digging, this whopper popped out at me.

Firm 29

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

We worked with the talented design firm YYES , whose co-founder is a Conservancy member. We also created logos for our signature programs, such as walking tours, to give them their own flavor while keeping them firmly in the Conservancy family. Cindy Olnick.

Make It Easy to Spread the Word (Case Study)

Getting Attention

So go ahead and ask your donors, volunteers, friends, colleague organizations, even staff and freelancers/firms. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.

Here’s how fundraising retention rates compare to other industries


MarketSmart (software and services firm supporting nonprofit charities)- 96% (reported by me, Greg Warner). Fitness/health clubs – 72.4% ( reported in July of 2014 ). Software as a service (SaaS) – 46% annual churn leaving 56% of customers retained is considered BAD !

Are you ready for the 24/7 donor?


Accenture – the world’s largest consulting firm – says that we’re in the era of the “nonstop consumer” According to their website, “A customer’s path to purchase used to be linear.

Logo Trends: How Does Yours Stack Up?

Kivi's Nonprofit Communications Blog

Client: Advanced Lifeline | Design Firm: Allegra-East. Client: Mom to Madre | Design Firm: 3 Bees. Client: Radius Disability Services | Design Firm: SASI Marketing. Design Firm: Guard Dog Brand Development. Julia Reich.

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays.

Nonprofit Thank You Letters – 3 I Love

Kivi's Nonprofit Communications Blog

Tomorrow (Thursday, 2/3/11) I’m presenting a webinar I call “ Writing Thank You Notes That Inspire Future Gifts. &# I firmly believe that the thank-you note after the first gift is the first step in getting the second gift.

5 Easy Steps: A Guide to Hiring a Fundraising Consultant

Fundraising Coach

With so many firms and so many service packages, how can you tell which is the right choice for your nonprofit? A nonprofit consulting firm can assess your goals against your current fundraising practices to help you maximize your strengths and improve upon your weaknesses.

Firm 14

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

A study conducted by market-research firm Millward Brown Digital found that three quarters of donors begin their research of charities online. Dunham+Company, a fundraising research firm, released a report called The Growing Importance of Charity Websites to Philanthropy.

Make it Easy to Spread the Word: Press Kit+ (Case Study)

Getting Attention

Go ahead and ask your partners, donors, volunteers, friends—even staff and freelancers/firms—to spread the word. Asking partners, friends and fans to spread the word may be the most effective, yet least expensive, marketing method there is.

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3 Steps to Funding Nonprofit Marketing

Getting Attention

The marketing consultant or firm hired is critically important. Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer.

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