How to CONFUSE your donors and get LESS gifts.


Does your planned giving marketing copy make [ insert word here from below ] sense? Most planned giving copy sounds like it came from an attorney or accountant. NEWS FLASH: Attorneys and accountants are not copy writers… they are… (wait for it)… attorneys and accountants. So if you need copy for your website, hire a really good copy writer. They, too, are not marketers. Marketing copy should be written by marketers.