Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.

Trending Sources

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? Continually growing a community of Facebook fans is important to a long-term online marketing strategy. Here are just 12 ways to get more fans on your nonprofit Facebook page.

What Is Your Nonprofit’s YouTube Strategy?

The Agitator

Enough already of Facebook and Twitter strategy! Better be thinking about YouTube, which just hit the mark of 1 billion monthly users! Its monthly audience makes YouTube the third largest ‘country’ in the world.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. As we all know, social media, especially Facebook, trends towards the light and carefree – cat memes , slapstick videos and food porn. Facebook was the first platform the charity started using, in late 2008.

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

He showed the audience step-by-step how to create great Facebook giveaways and contests. SEO and YouTube marketing are key. YouTube is the #2 search engine in the world, so use it wisely and make sure your videos are optimized for the platform! With Jillian Vorce at #AOC2014.

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Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. We asked Sanctuary One’s executive director, Robert Casserly, to share how Facebook has helped them spread their message, connect with fans, and drive traffic to their website, YouTube channel, and real-world farm. Avoid commercializing your Facebook page.

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. Within a few months the majority migrated to Facebook even though it was a step back (lack of chat feature initially) at the same time it was a step forward (social element: 2-way, one-to-many platform, photo sharing, etc…). . None of my professional contacts knew about Facebook. Facebook was not indexed by search engines in any way. Facebook?

The Cost of Fundraising Through Social Media

Social Media Bird Brain

abandoned donations donations Facebook FirstGiving Google Wallet NGOs nonprofits payment processing PayPal transactions Twitter youtubeThis week we have a guest post written by Rich McIver. Rich is the founder of Merchant Negotiators, where he also regularly writes on the subjects of merchant account services and how businesses and nonprofits can most effectively and efficiently use them.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Have you looked at how many Facebook posts you’re creating each week? Here’s a sneak peek of what we’ll be covering in this article: Facebook Videos. Facebook Videos. These hashtags are universal and can be found on Facebook, Twitter, Instagram, and more.

How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

Live-streaming videos are broadcast almost exclusively through mobile apps like Facebook Live, Periscope, Instagram, YouTube, or Google Hangout. So what is “live-streaming video”? Live-streaming means filming a video as it happens and broadcasting it via social media.

Pepsi and Lowe's Co-Brand to Support the Troops

Cause Related Marketing

To give the campaign a little more emotional depth, Lowe’s and PepsiCo invite people to post messages of support to the military both on videotape at YouTube and Facebook and through a messaging system.

Towards a More Hygienic Cause Marketing Campaign for Lysol

Cause Related Marketing

What part of anything I’ve described above would you Tweet or post on your Facebook or Tumblr page? Naturally videos of the plays would end up on YouTube. In fact, YouTube oughta be the official entry vehicle for the contest. YouTube Facebook Tumblr Lysol schools Twitter

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

In her two-and-a-half year tenure, she’s increased the organization’s visibility on Facebook and YouTube by over 800%. This video has been viewed 5 million times on Facebook ! Embed videos directly within Facebook (vs. Read Part One.

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Facebook, Twitter and YouTube Are Tools For Diplomacy

Blue Sky Collaborative

social media is a perfect fit for the social sector. nonprofits and other orgs working toward the greater good can leverage these "free" tools. of course its takes time and resources to come up with an effective strategy but atleast

12 digital fundraising trends for 2012 #1 Truly Personalised Video Thanking

Giving in a Digital World

Of all the ways in which charity: water’s staff and volunteers personally thanked their supporters – telephone, letter, email, and video - it is the YouTube thank you videos which have the most exciting potential to have impact beyond the immediate 1-to-1 thank you. provider O2 also jumped onto the Truly Personalised Video trend this Christmas with their #o2santa Twitter and YouTube campaign.

10 Reasons Your Nonprofit Needs to Be On Google+

J Campbell Social Marketing

Despite being directly connected to search behemoth Google as well as YouTube, the third largest social network, nonprofits have been slow to jump on the Google+ bandwagon. If you use Gmail or if you comment on YouTube videos, you have already created a Google+ personal account.

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Tips for Silent Videos (Or When People Turn Off Your Sound)

Kivi's Nonprofit Communications Blog

If you watch it on YouTube and click the CC button, you’ll see the closed captions as well. See: Silent Video: How to Optimize Facebook Video to Play Without Sound. On Thursday, I’m presenting a webinar on how to create a great thank you video for your supporters.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

NONPROFIT SUPPORT : YouTube for Nonprofits. Follow aspirational peers, share their content and add your commentary ( ActionSprout is a Facebook content tool for nonprofit that will help you discover over performing content). I apologize for the headline (and the macarons).

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Some of the more mind-blowing findings: 75% of the engagement on a Facebook post happens in the first 5 hours – so post frequently (more than once per day if you can); 44% of Twitter users have never sent their own tweets, but don’t discount them – they are following others, clicking on links and learning about causes; Almost a quarter of teenage social media users consider Instagram their favorite – if you target or serve teens in any way, get on Instagram!;

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

Social networks like Facebook and Instagram offer a splendid opportunity to thank major donors or sponsors publicly and creatively. I posted these thanks to Facebook and tagged the coaches, sponsors and sponsor businesses. Search “Donor Thank You” on YouTube .

Social Media Content Is Sitting Right in Front of You

Nonprofit Marketing Blog

Your website, donor appeals, and newsletters are just waiting to be translated into a Facebook post, tweet, or YouTube video. To help get your creative juices flowing, here are some quick tips and content ideas for Facebook, Twitter, and Instagram Content for your social media channels is sitting right in front of you. Really! Repurposing content can take some time, but once you get the hang of it, you’ll start thinking of ideas to feed your social channels in your sleep.

How To Create Eye-Catching Graphics For Your Nonprofit (Without Using Photoshop!)

J Campbell Social Marketing

On Facebook, videos are shared 12X more than links and text posts combined. On YouTube, 100 million users are taking a social action on videos every week. I presented a great webinar this week with 4Good and Nonprofit Webinars, and I am happy to share it with you here. You can also read more in my free e-book ! Summary : There is no doubt that visuals are driving online communications in 2014. Our minds react differently to visual content.

#HOWTO: Set Up Your Tumblr Blog’s Settings & Connect To Twitter/Facebook

Non Profit Marketing 360

What the Blog Settings offer that is worth emphasizing is the opportunity to connect your organization’s Twitter and Facebook accounts to your Tumblr blog. youtube][link].

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

The average value of a Facebook fan is $214.81 (over 12 months). The infographic also describes two other low-cost ways that nonprofits can spread the word online – Google Grants and YouTube for Nonprofits. Get excited – online giving is definitely on the rise!

Get the most out of Facebook

Fundraising Coach

John knows Facebook and he knows nonprofits. In this post, he shares some apps for using Facebook even more effectively! To help you get the most out of your Facebook Page, there are several applications you should check out. Visitors from Facebook.

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. Tags: YouTube Annotations Bryan Miller Call to Action YouTube non-profit partner

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. Tags: YouTube Annotations Bryan Miller Call to Action YouTube non-profit partner

Amazon is giving away my book for free today

Fundraising Coach

I wrote this book because I am always getting questions about how to use Facebook, Twitter, and Google+ to market and fundraise for nonprofits. One time, a friends bought me lunch to hear me talk about YouTube. YouTube! Chapter 10 Facebook. Chapter 12 YouTube.

#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live Instructors) Aimed at Nonprofits

Non Profit Marketing 360

The Knowledge Fountain can also be found on YouTube and on Twitter at @TheKFountain. The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations.

#INTERVIEW: John Haydon, Founder of Inbound Zombie, @Socialbrite Partner, Shares Insights on Nonprofit Marketing

Non Profit Marketing 360

He is also a partner at the SocialBrite consulting group, a partner at Charityhowto.com , co-founder of 501 Mission Place , and the author of Facebook Marketing for Dummies. At that time Facebook was starting to gain interest. Then take on Facebook, and then blogging ?

Socialnomics Social Media Revolution video updated for 2013

Giving in a Digital World

Just over a year ago I mentioned a very handy YouTube video created by Erik Qualman , the man behind the concept of Socialnomics , which through 4m 19s of fascinating facts and statistics provided a great introduction to the world-wide strategic importance of Social Media.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). Social media is a great place to disseminate information, but Facebook is not a billboard and Twitter is not a newspaper ad.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

For example, I have a client who is laser focused on Twitter followers, Facebook Likes and YouTube views. Facebook Likes are nice, but email subscribers and online donors are even better! photo credit: venspired via photopin cc. Don’t get me wrong.

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. This is a simple, easy-to-use Facebook application to add to your nonprofit’s Page.

#Fundraising: To Bring Donations In, Keep Sending Emails Out

Non Profit Marketing 360

With all the buzz about social media sites like Facebook , Twitter , and Google+, we can lose track of tried-and-true outreach tools. John Haydon points to numbers that demonstrates the fact that email donations double the amounts of their closest competitor, YouTube (not Facebook!).

Super Short is Super Sweet: Storytelling that Hooks Digital Donors

Kivi's Nonprofit Communications Blog

Facebook posts that include photos or videos tend to get many more comments than posts without them. Once you’ve made your video, both apps allow you to share your videos on other sites such as Twitter and Facebook, or add them to your organization’s website by copy and pasting a bit of code.

#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks

Non Profit Marketing 360

Rachel offers a fine practical example: If you like talking, send out your updates on short YouTube videos. Facebook Influences Your Mood More Than Any Social Network.

#TECH: Google+ Gets Redesign To Emphasize Visuals & Customizations

Non Profit Marketing 360

Blogs Communications Dashboards Design How-to Media Review Newspaper Article Resource Reviews Site Administration Social Media Software Review Video Web and Print Web Design communication design Facebook Google Online Communities Social network Technology Vic Gundotra video YouTube

Three Surprises in the 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Facebook and Twitter are still the king and queen of nonprofit social media, followed by YouTube and LinkedIn. Download Your Free Copy Now. Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? I know how it is. My reading pile is sky high too.