Web 2.0 One Tool at a Time

A Small Change

Should you promote your organization on Facebook or Myspace? Social Media & Web 2.0Every time you look in your email box doesn’t it feel like there is another invitation for a new online social community? Is Plaxo or LinkedIn the best tool for business networking? Social media can be overwhelming as you learn about the many different ways to communicate. There is always going to be a new tool out there to reach out to donors, friends, and businesses.

Write, write, write - Surf the Wave of Web 2.0

Get Fully Funded

Sometimes it is easier to update your Facebook page and forget about your website. Does your organization have: · Facebook page, causes, groups. · Twitter – multiple accounts for different parts of your organization including your Executive Director. · MySpace - page. · Blogs – same as Twitter, different people within your organization should have their own blogs. . Some of these your folks are using Web 2.0,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Best Web 2.0 Collaboration Tools

Care2

As nonprofits get more efficient and leaner (but not meaner) in managing a 21st century workforce, they're discovering that all kinds of Web 2.0 Its customizable dashboard makes it easy to add widgets, and online whiteboards foster effortless integration with Facebook and LinkedIn. It supports multiple users on one or more Twitter accounts or Facebook Pages. Social Networking Technology Trends Web 2.0

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

Fundraising 123

Donate pages and Facebook fan sites don't work without great messaging, compelling engagement, and marketing savvy. PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #1: Get Online if You're Not Already There It's 2010: Do you know where your online donations are?

Your Volunteers Make, Or Break, Web 2.0 Outreach -- But You Have To Help Them Do It Right

Getting Attention

At a minimum, start with: Facebook: Both Fan and Cause pages for your organization, and a personal page for you (so you get to know how Facebook works, and doesn't work). Here's how: Ensure your base knows your org is out there on Facebook, LinkedIn, Flickr or whatever by: Featuring links on your homepage to those pages and profiles. This is so obvious, but less than 5% of nonprofit orgs using Facebook and other social media do it.

OMG It’s 2010: Where Are You, Where Are Your Donors, and How Can You Achieve Marketing Glory in a Web 2.0 World?

Fundraising 123

Donate pages and Facebook fan sites don't work without great messaging, compelling engagement, and marketing savvy. PART 1 of 4: "The 8 Online Fundraising Changes You Must Make in 2010" (You can download the full, free online fundraising eBook on which this series is based!) Online Fundraising Change #1: Get Online if You're Not Already There It's 2010: Do you know where your online donations are?

Why Every Nonprofit Should Embrace the Web 2.0 World

Care2

Judith Freeman of the New Organizing Institute and Liza Sabater of Culture Kitchen joined me on a panel earlier this week at the Fem 2.0 Conference to discuss the importance of incorporating Web 2.0 We had a lively discussion with several senior nonprofit executives about embracing the Web 2.0 The truth is, Web 2.0 So if your organization can’t recruit millions of new supporters and raise lots of money, then why is Web 2.0

Grantmakers Dive Into Web 2.0 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Monday, August 27, 2007 at 02:12PM | by James OMalley If Web 2.0 Increasingly, however, grantmakers are swimming towards the deep end of Web 2.0,

Why Every Nonprofit Should Embrace the Web 2.0 World - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0

How to target your nonprofit ads in Facebook

Fundraising Coach

I was just checking in with Facebook, when an NTEN ad caught my eye. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. As you’re setting up your ad, you’ll see a section called “Connections on Facebook.&# Choose the “Advanced connections&# option as shown here: Facebook already lets you target with great specificity. Are your Facebook updates invisible?

Are Facebook Videos Dominating YouTube?

Care2

Let''s flashback to 2013 when Facebook announced in a blog post that they''d start autoplaying videos: Since September, we’ ve been testing a way to make videos more engaging on Facebook , and as a result we’ ve seen views, likes, shares and comments increase more than 10 percent. Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time – with high-quality sight, sound and motion.

Levi’s Creates “Friends Store” using Facebook Like

Search Marketing for Nonprofits

I’m impressed by the turn around with this considering Facebook only announced it’s “like&# feature that webmasters can imbed on their sites…what, like a week ago? Tagged: facebook like , levis , Social media. facebook like levis Social media Tags: Social media marketing web 2.0

Is Facebook Good for Fundraising?

Care2

The topic of this particular podcast was how nonprofits can best use Facebook. One thing Tony and I talked about was the difference between fundraising with Facebook and collecting donations with Facebook and how understanding the difference is absolutely critical. Facebook stinks for collecting donations. Razoo recently published research showing that 33% of online donations come from e-mail appeals, while only 7% come from Facebook.

Are your constitutents still engaging on Facebook?

Care2

The information from the study includes: 260 billion Facebook ad impressions. 226 billion Facebook post impressions. Some key findings that might be useful to your nonprofit: Friday may be the ideal day to release content on Facebook as 1/4 of videos played on FB occur on Fridays, and over 15% of FB post impressions happen on Fridays (FYI: Sunday''s the least likely day to receive a comment on a post). Facebook ad impressions are up 40% year-over-year.

#COMMUNICATIONS: Pinterest Goes Public Though Gender Gap Remains

Non Profit Marketing 360

Facebook started that way lo those six or seven years ago. Mary Elizabeth Williams of Salon.com offers a useful comparative analysis: Facebook, Twitter, Flickr, Instagram, YouTube and MySpace all managed to evolve by hinging their successes on their anybody-can-join-the-party appeals. The results have been a pretty equitable gender split among users — evidenced by the fact, for example, that women account for roughly 57 percent of Facebook and 59 percent of Twitter users.

Grantmakers Dive Into Web 2.0 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Monday, August 27, 2007 at 02:12PM | by James OMalley If Web 2.0 Increasingly, however, grantmakers are swimming towards the deep end of Web 2.0,

The Coming Wave of Web 2.0 Consultants and Vendors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Main | Lean, Mean Blogging Machines » Thursday Nov 16 2006 The Coming Wave of Web 2.0 I believe that we will soon see a class of web 2.0

Tips to Manage Facebook Embeds and Typos

Care2

Facebook is pretty picky about what you can and cannot do on their platform, but the available tools and options are beginning to shift as they test what works for people and orgs, and what doesn''t. A new option for nonprofits'' status updates, though, is the ability to embed your Facebook statuses in a blog post or on a website. Embedded Posts are a simple way to place public posts - by a Page or an individual on Facebook - into the content of your web site or web page.

#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog

Non Profit Marketing 360

Facebook and Twitter seem to rule the net, but FourSquare and StumbleUpon are out there too, and many are wrestling with developing a presence on Google+. Communications Design How-to Marketing Nonprofit Public Relations Reviews Site Administration Social Media Software Review Technology Web and Print Web Design communication Facebook Foursquare Marketing and Advertising Online Communities StumbleUpon Tumblr Twitter web 2.0

Click 116

The Scoop on Facebook's Changes

Care2

Facebook has launched some great new features and analytics that are impacting nonprofits. To help nonprofits navigate these opportunities on Facebook, Care2 held a terrific webinar this week entitled Keeping up with Facebook’s Changes (and “Liking” it!) During the webinar the panelists discussed how nonprofits should be adapting and using Facebook’s new features. Keeping up with Facebook's Changes (and 'Liking' it!).

#Development: Listening To Social Networks An Important Investment Too

Non Profit Marketing 360

Advertising Advice Blogs Campaigns Case Study Cause Marketing Communications Community Fundraising Marketing Marketing Budget Marketing Skills Measurement Nonprofit Public Relations Site Administration Social Media Beth Kanter communication design Facebook Flickr Marketing and Advertising Non-profit organization Online Communities Tumblr web 2.0 The field got built only after Ray listened.

Facebook Metrics Nonprofits Need to Know

Care2

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. Check out some of the Facebook data findings: Comparing email subscribers to Facebook page users – On average, the nonprofits studied had 110 Facebook fans per 1000 email list subscribers. Social Networking Trends Web 2.0

The Coming Wave of Web 2.0 Consultants and Vendors - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Main | Lean, Mean Blogging Machines » Thursday Nov 16 2006 The Coming Wave of Web 2.0 I believe that we will soon see a class of web 2.0

#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog

Non Profit Marketing 360

Facebook and Twitter seem to rule the net, but FourSquare and StumbleUpon are out there too, and many are wrestling with developing a presence on Google+. The simplicity of Tumblr can give even the smallest charity a professional-looking web presence in an afternoon and with the skills one already has learned using email or a web browser. And Tumblr will tap into your Facebook and Twitter accounts automatically – cutting down on time and effort.

Domain 109

Using Facebook Timeline to Market your Nonprofit

Care2

Mark Zuckerberg stopped bathing in money the other week long enough to show the world how you can make your organ donation status a Facebook Timeline Life Event. Wondering how you can market your charity through Facebook timeline? I hadn’t given it much thought until one of my favorite charities tried a similar Facebook Timeline idea out on me, and now it’s seems like such an obvious strategy for every nonprofit. Online Marketing Social Networking Web 2.0

URL 61

Facebook's New Donate Button: Good or Bad for Nonprofits?

Care2

The nonprofit world was buzzing today over the announcement of Facebook rolling out Donate buttons to nonprofit organizations on pages and posts. This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. From all the donor data I have seen on Facebook, the answer is NO! Here’s why: People Don’t Use Facebook to Donate Money. Giving money is not a very social activity on Facebook.

Great “behind-the-scenes” progress in 2013, now let’s get creative!

Public Sector Marketing 2.0

The feds have also come a long way with great initiatives on multiple fronts including, among others, the ongoing highly visual audience engagement performed by Parks Canada , the highly informative video content sharing (using subject matter experts) at Statistics Canada , and Service Canada ‘s first foray into the 2-way social realm with their “ Services for Youth ” Facebook initiative. the web as a 2-way platform for participation) is now old news.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

That the globalization of the movement has been spread by the universally accessible media of Twitter, Facebook, and the like can be demonstrated by the myriad languages used to post updates. Blogs Civics Communications Community Cross-Post News and Current Affairs Opinion Social Media Storytelling Tweets Civil Rights Movement communication Facebook Libya Malcolm Gladwell New Yorker Occupy Wall Street Social network Technology Tunisia Twitter Wall Street web 2.0

This is What Nonprofits Need More Than a Facebook Donate Button

Care2

Yesterday on Care2’s Frogloop, we discussed the value of Facebook’s new Donate button and its potential impact on nonprofits. For example, since Facebook won''t provide donor data to nonprofits this could easily lead to people receiving multiple donation solicitations when they just donated to the organization via Facebook, thus angering supporters, as Rob Manix, one of my colleagues at Rad Campaign stated yesterday.

Handy demographics application for Facebook Fundraisers

Giving in a Digital World

With this in mind, I spotted a handy application today that helps answer this question, at least for Facebook users - and with over 150m active users worldwide that’s often the first site considered by marketers and fundraisers. It comes from the ‘unofficial Facebook blog’ AllFacebook and is aptly named Facebook Demographic Statistics. However, it does still show that Facebook is gradually attracting an increasingly mature audience. Facebook

What the Facebook Subscribe Feature Means to Nonprofit News Sharing

Care2

On Wednesday, Facebook rolled out a subscribe feature that should be of interest to nonprofits because it may make it easier for organizations to interact with people on a personal level. Most organizations have a branded page that Facebook users can like. But branded pages face a big hurdle: it is tough to connect at that personal level that helps define the Facebook experience. Social Networking Trends Web 2.0

News 61

Your Followers Are Your Friends

A Small Change

Many people say social media will never replace a 1-to-1 connection with a donor, claiming that relationships cannot happen or lack authenticity on Facebook and Twitter. But, with the emergence of Facebook Friends, LinkedIn Connections, Twitter Followers, etc. Related posts: Business Before Pleasure Let’s Get Real: Why Use Social Media Solicitor Center Donor Plans Web 2.0 Social Media & Web 2.0

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

That the globalization of the movement has been spread by the universally accessible media of Twitter, Facebook, and the like can be demonstrated by the myriad languages used to post updates. What a difference a year can make – not always for the better, mind you. But in today’s post we see grounds for optimism when it comes to the development of social networks and of social movements forcing political and economic change.

A case for Twitter, Facebook, & social media for healthcare fundraisers

Fundraising Coach

I was just on a call with fellow members of the Association for Healthcare Philanthropy folks when someone asked, “Does anyone here use Twitter or Facebook ?”. Twitter and Facebook and LinkedIn and YouTube are sites that are in the broad category of “social media.” Millions of people are using sites like Facebook and Twitter. Moreover, as people join our “cause” on Facebook or tweet comments to us, their friends see their affiliation with our organization.

Study: Using 3rd Party Apps Decreases Facebook Engagement by 70%

Care2

Facebook’s algorithm has always been tricky for marketers to figure out. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%. If Facebook is not taking 3 rd party apps seriously in their algorithm this probably accounts for one of the key reasons why so many organizations experience such low page views and interactions.

API 61

Who Generates More Traffic to Your Website - Twitter or Facebook?

Care2

It’s no secret that Facebook and Twitter have been duking it out in hopes of being crowned King/Queen of social networks. For the past year I have noticed that website visitors prefer to use Tweet shares VS Facebook “Likes&# and Facebook Shares when spreading content from nonprofit and technology websites and blogs. But does having more Tweet shares generate higher click-throughs and web traffic? clicks per tweet, while Facebook received 3.31

Don’t Start Social Media Too Late

A Small Change

Web 2.0 For this reason I believe many are taking the “wait and see” approach to Facebook, Twitter, LinkedIn and other online tools. Let me give an example, a college student started a Facebook group for his college before the school and it now has over 900 members. My next couple posts will be about getting started and how to succeed using web 2.0. Social Media & Web 2.0

Social Media Classes for Nonprofits: Seattle

A Small Change

We will discuss the basics of Facebook, Twitter and blogging as they relate to an integrated marketing and fundraising strategy. We will also briefly cover Search Engine Optimization (SEO) for blogging and how to get yourself found using Facebook, Twitter and LinkedIn. Related posts: First Social Media Club Experience Let’s Get Real: Why Use Social Media Don’t Start Social Media Too Late Web 2.0 One Tool at a Time Trouble with Facebook.

A Voice for the Voiceless: An Innovative Facebook Advocacy Campaign

Care2

We turned to Facebook, the voice of a nearly a billion people, and one of the most important, personal communication channels of our time. We asked the five most popular Finnish celebrities to donate their Facebook profiles to five Dalits from Nepal. Online Advocacy Online Marketing Social Networking Web 2.0There are more than 6 million ”untouchables”, Dalits, living in Nepal today.

Nepal 58

New Study Highlights What People Like, Comment, and Share on Facebook

Care2

” So while social media may not be rocket science, good data, such as the best times to post updates to Facebook, can better inform strategy. Zarella’s study had similar results to the Social Media Today study that showed Photos Get the Most "Likes" on Facebook than any other status updates. However, Zarella found that text generates more comments on Facebook, which I believe is much more valuable then a passive “thumbs up, see ya later.”

How Sticky is Facebook?

Care2

Facebook is the 5th most trafficked site in the United States. Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook? You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. Marlow, a research scientist at Facebook, conducted a study to find out how close Facebook users are to their friends online. Social Networking Trends Web 2.0

Stats 42

#HOWTO: Tumblr & RSS Feeds – How Do They Work Together?

Non Profit Marketing 360

But its features are rather more hidden from most of us by Facebook and email blasts. In a sense, Facebook is a massive RSS network: you find organizations’ pages (websites) and subscribe to them by ‘Liking’ them. Then when a charity posts photos from the weekend’s work at the community garden, your Facebook page pulls in those changes for you to see in the Timeline.

RSS 116

Government 2.0 Expo Debrief

Public Sector Marketing 2.0

I started to write this post in a cab as I was heading back from the Gov 2.0 This was the first social media/web 2.0 I’m sure there will be plenty of great Gov 2.0 Pharmville RX –Facebook game created for free by enthusiasts. Crime Reports 2.0 – The popular crime data mapping tool has been updated (even more updates coming soon). The Times UK Article – Every UK citizen is to have a personal government web page. Web 2.0