Trending Sources

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. And whether the source (that you’re keeping up, have a billion Facebook likes or Twitter followers, or your Instagram strategy is driving action) is your boss, board chair and/or your colleague in programs, it’s a problem. Pressure.

3 Realistic Social Media New Year’s Resolutions for Nonprofits

Kivi's Nonprofit Communications Blog

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. I apologize for the headline (and the macarons).

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

I think it’s fantastic when nonprofits want to measure their social media efforts. This brings me to my big, fat problem with the majority of social media measurement tools, spreadsheets and efforts. So, what is the goal of your social media efforts?

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I To illustrate: Here are 3 common questions I receive every day in my inbox and in my Twitter feed: “How can I get 10,000 fans on my Facebook Page?”. “My

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. What online tactics (Facebook, email, etc.) Do you track your efforts on social media?

5 Ways to Tackle Your Nonprofit’s Fear of Social Media

J Campbell Social Marketing

Starting out on social media can be a scary proposition for many nonprofits. Horror stories abound – staff members going “rogue” and posting inappropriate Facebook photos, volunteers tweeting too much information, negative comments being left in LinkedIn Groups. (I’m

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Still doubting the power of social media? The post Nonprofits, are you still doubting the power of social media? appeared first on J Campbell Social Marketing. Infographics Social Media Infographic social media Social Media 2014 Statistics Check out this neat interactive infographic from Digital Insights.

Relief—Your Social Media Decision Guide (No Charge)

Getting Attention

Nearly a decade after Facebook premiered, it’s become a juggernaut with more than a billion registered users. It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene.

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6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. Along comes Facebook Spaces VR to the rescue.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%. Here is a nifty infographic they created for it: The post Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013 appeared first on J Campbell Social Marketing.

Social Media Vigilantism – Have We Gone Too Far?

Public Sector Marketing 2.0

I have rarely done this, but in this case I felt it was necessary given another rising trend occurring these days, social media vigilantism , which I will discuss in a moment. the perpetrator and the social mob).

6 Proven Methods To Get More Social Media Shares

J Campbell Social Marketing

We all know that sharing is the gold standard of social media. Here are 6 proven methods to get more social media shares. Pro Tip: People want to see their beliefs conveyed in the content they spread on social networks.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. Issue: Derogatory remarks about employer posted on Facebook.

What the Social Media Success of the ALS #IceBucketChallenge Can Teach Nonprofits

J Campbell Social Marketing

I am sure that youve seen it by now  a Facebook friend posting a video as they get doused by a bucket of ice water, all in the name of raising awareness for Amyotrophic Lateral Sclerosis (ALS) , also known as Lou Gehrigs disease.

8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us. The post 8 Social Media Trends to Watch Out For in 2016 (Infographic) appeared first on JCSM. What’s on tap in digital marketing for 2016?

8 Ways to Make the Case For Social Media At Your Nonprofit

J Campbell Social Marketing

Is this the look you get when you bring up social media at your nonprofit? There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape. While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage.

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Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

This edition of the Health Care Social Media (HCSM) Review explores recent discussions and research on how social media collides with health promotion, prevention and wellness efforts. Social media and all its relatives – is that digital health?

Facebook Turns 12 – What’s In Store for the World’s Most Popular Social Media Network

J Campbell Social Marketing

Love it or hate it, the world’s most popular social network turns 12 today! Happy Birthday Facebook! This infographic from One Productions lays out the past, present, and future of Facebook. What’s in store for Facebook in the next 12 years, and beyond?

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . Facebook is also very different than other platforms and requires more finesse. Social media is not a megaphone.

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.

The Ultimate Nonprofit Guide to Creating Social Media Graphics

J Campbell Social Marketing

I am excited to announce my first e-book, the first in an upcoming series of Ultimate Nonprofit Guides , all related to social media. When you are done with the book, please let me know what you think – on my Facebook page , on Twitter or email me directly. .

Setting Up a Social Media Listening Dashboard

Kivi's Nonprofit Communications Blog

One very popular use of the dashboard concept is to monitor social media conversations about your organizations and issues. Christina Johns, online media manager for the International Fellowship of Christians and Jews uses Netvibes.

Healthcare Social Media Review #41: Tapping into Visual Storytelling

SocialButterfly

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Many participants mentioned how visual media can help expand access to health messaging.

Social Media and News Nonprofits

Social Media Bird Brain

From PEW Research PEW Research has come out with a new study that shows refinement of the data coming through about how news is distributed via social media. While Facebook remains a place that a lot of people pick up news from, the new data shows that those people don''t look at that news in an in-depth way, so if you''re wanting to get people more involved with the news you have to share, news Pew Research Center Small nonprofit social media

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Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. ” “We use social media to share more frequent updates than in our newsletter.

21 Social Media Tips for Nonprofits from Top Experts

Fundraising Coach

And I love social media. But nonprofits don’t always “get” social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google+, or any of the other myriad of platforms out there, there are some things that bug donors.

No Corners Cut in Social Media

Social Media Bird Brain

Image via Digital Inspiration Let''s talk about Facebook this week. Something is always going on with that social platform and it makes the news almost every day. big data Facebook Mobile app Nonprofit organization Oreo social media social networking Tinder

Social media won’t solve your nonprofit’s problems

J Campbell Social Marketing

If you create a Facebook page, people will Like the page and share your content. Without a robust contact list , you will have a hard time establishing a social media audience. That might be Facebook, that might be a blog, and that might be in a quarterly paper newsletter.

Social Media Q & A

Kivi's Nonprofit Communications Blog

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. We have both the Facebook Page and the Group. What kind of frequency do you recommend for Facebook posting?

Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

We asked you to put eight social networks in “order of importance to your nonprofit’s communications strategy in 2015.” While Facebook is still in the lead, other social networks are gaining ground. Nonprofit Communications Social Networking Trends

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