5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. Stop Drinking the Facebook Kool-Aid.

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Trending Sources

Most Important Social Media Sites to Nonprofits in 2015

Kivi's Nonprofit Communications Blog

While Facebook is still in the lead, other social networks are gaining ground. More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). Here’s some preliminary data.

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REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center , more Americans are branching out from Facebook to try second and third social networks. Frequency of Social Media Site Use | Create infographics.

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why.

New Site for Freelancers and Consultants: GetNonprofitClients.com

Kivi's Nonprofit Communications Blog

So, I decided to launch a new site focusing on those topics, and to branch out beyond freelance writers. The new site is called GetNonprofitClients.com and it includes a weekly e-newsletter on Mondays and a blog post on Wednesdays or Thursdays.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). I still firmly believe that fundraising should not be your primary goal for using Facebook and social media.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. What does the Graph Search mean to the average user or nonprofit on Facebook?

Mobile Smack Down: Obama’s Responsive Design vs. Romney’s Mobile Site (and More)

SocialButterfly

From Google to Salesforce and now Facebook , more companies are going “mobile first” when it comes to designing and developing web products, services and features. Responsive Design vs. a Mobile Site. Image Courtesy of Smashing Magazine.

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

J Campbell Social Marketing

In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.”. 1) The first Facebook change to the News Feed is Story Bumping. Facebook will never show you posts chronologically.

Get more out of your nonprofit’s Facebook page

Nonprofit Marketing Blog

John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring. Facebook Insights can tell you: Which posts have the highest levels of engagement.

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

The saga that is the Facebook IPO continues. If it is, what should nonprofits and charities be doing with their Facebook accounts as the company deals with this shakeout? Facebook has always had its detractors, as did the telegraph and the automobile. Should nonprofits worry?

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? Is it a case of false advertising, or is Facebook still working out the kinks? No need to berate Facebook for this phenomenon.

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

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Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. We asked Sanctuary One’s executive director, Robert Casserly, to share how Facebook has helped them spread their message, connect with fans, and drive traffic to their website, YouTube channel, and real-world farm. Ready to use Facebook to enhance your nonprofit's outreach?

Demographics of Social Network Site Users - 2013

Social Marketing and Social Change

The rise in the use of social network sites (SNS) among internet users over the past 7 years has been dramatic. The popularity of SNS sites seems to be plateauing, and even declining slightly, among all age groups. Social network sites: Definition, history and scholarship.

Facebook Furor And Fundraising

The Agitator

Of course the recent furor over the Facebook study on online behavior on its site shows there are limits to how much deception people will tolerate in the name of science. But I fear all that knee-jerk, anti-Facebook reaction does us all a disservice by dampening scientific inquiry.

Is Facebook a #FAIL for Nonprofits?

Marketing for Nonprofits

"Nonprofits are increasingly told that they need to be on Facebook, and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook just a bandwagon that's not going anywhere?"

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Help your supporters find your organization on Facebook. This week we want to help you and your organization make the most of the new feature by prepping the content you post on Facebook. Hands On With Facebook’s Graph Search.

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Have you looked at how many Facebook posts you’re creating each week? Here’s a sneak peek of what we’ll be covering in this article: Facebook Videos. Facebook Videos. These hashtags are universal and can be found on Facebook, Twitter, Instagram, and more.

#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

Now that the Timeline feature has been up-and-out on Facebook’s individual and on organizational and business pages for a week or so, people are starting to dig into the metrics about how useful and/or successful Timeline has been. We all like to be liked.

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Beautiful Greenpeace crowdfunding site lets you buy a piece of the new Rainbow Warrior

Giving in a Digital World

Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience.

#DESIGN: How To Follow The Branding Guidelines Of Facebook

Non Profit Marketing 360

Facebook has such a style guide, and many of us stay pretty close to it, probably without realizing it. But what can we do, and not do, with Facebook’s materials when we download or cut-and-paste from the wealth of materials that are online? Interesting, but incorrect, logo.

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Facebook Facts

The Agitator

Facebook celebrated its 10th birthday last week (didn’t we just see the birthing movie?), and Pew Research marked the occasion with a heap of recent research findings about Facebook users. Here are some highlights … Facebook is used by 57% of all American adults, with 64% of those visiting the site on a daily basis. Video and photo sharing is the major reason for using Facebook. Half of all adult Facebook users have more than 200.

34 Hot Tips on Increasing Facebook Followers (or Likes) From AMA Boot Camp Marketers

Diva Marketing Blog

We tackled many issues including -- How to increase your Facebook following. 34 Tips On How To Increase Your Facebook Following. Above the "fold" with bold icons and on the footer which runs across the entire site. don't just say, "Like us on Facebook.".

#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

The chance for your nonprofit or charity to be a movie mogul, at least for a day, has been made possible by the social/cinema site Tugg. Which genres resonate (or not) with your Facebook friends? We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

YOU can turn your email capture device into a Facebook app

DonorDigital

Using our step-by-step instructions, you can turn the email capture device you’re already using on your organization’s website into a Facebook app. We’ll use the example of our client Children’s Health Fund, and their Speak Up For Kids Facebook app. Have a Facebook account.

Proof that Google+ has Facebook freaking out?

Fundraising Coach

I just saw this on Facebook. I’ve been on Facebook for over five years and I don’t think I’ve ever seen anything like this. Google+ may have shaken Facebook up a bit. Is Google keeping people off your site? How to target your nonprofit ads in Facebook.

Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

And we''d all be millionaires if we had a nickel for every well-meaning comment or email we''ve received that encourages us to try a new tool, make the site copy more meaningful, and, most importantly, get more donations. Is your site responsive? Web Site 101 Best Practices

Extreme Website Makeover: From Ick to Slick!

Fundraising 123

They took their website from dull to dynamic, meeting all the important requirements of a great site. The homepage also now allows easier access to our Facebook Fan and Cause page , and our Twitter and YouTube accounts. Web Site 101 Best Practices Quick Tips

Building a Web Site: Easy as 1, 2 OR 3?

SocialButterfly

Today, I heard that fundamentally there are three main purposes of a Web site: 1) informational , 2) transactional and 3) community-based. An Informational Web site is one that is primarily a resource. For example, these Web sites have focused: Wikipedia–Informational.

5 Principles for a More Effective Nonprofit Website

Fundraising 123

When it comes to adding text to your site, be ruthless. Finally, make it easy for people to connect with you and share your site with their friends by including buttons and links to Facebook, Twitter and LinkedIn. . Web Site 101 Quick TipsYour website is a critical resource for engaging with three important audiences: All of your constituents, including volunteers, alumni, members and advocacy supporters. All of your donors – both current and prospective.

Sites and Resources Redux

GenerationYGive

Over the past few weeks, I have been gathering interesting articles and new sites to share, so while I am away, here are some interesting reads and to do's: My new "MUST READ EVERY DAY" is Mobile Marketer's daily email with articles about what people are doing with mobile. You can sign up right on their site. You upload your video and it gets distributed to multiple video sites across the web. If you are on Facebook become a fan of the Wildlife Friends of Thaliand.

#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Non Profit Marketing 360

On Leap-Day Wednesday Facebook took a leap to the social-media future for nonprofits and businesses by opening up features that had hitherto been accessible only to individuals. Speaking for myself (and perhaps millions of others), Facebook has never been an aesthetic draw.

#SOCIALMEDIA: Facebook & WordPress Join Forces To Connect Blogging With Timeline

Non Profit Marketing 360

For some time one could link one’s Facebook and Twitter accounts, so that if your nonprofit updated its Facebook page, a tweet would automatically be generated ? Thankfully, developers at Facebook and at WordPress have developed a plugin to shorten that convoluted trip.

#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Non Profit Marketing 360

Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes. And the fact is, Timeline becomes the default interface of all Facebook accounts tomorrow! Are you ready? It goes live tomorrow!

#HOWTO: Setup New Facebook Pages & The Types Available For You

Non Profit Marketing 360

With the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages ? Facebook updates its interface and algorithms periodically. Facebook Profiles can now be converted into Business (Fan) Pages.

The bots are coming! Are you ready?

Public Sector Marketing 2.0

Hyatt chatbot on Facebook Messenger or H&M chatbot on Kik). External bot listing sites and stores (e.g. Bots chatbots Facebook instant messaging kik marcomconf messenger Skype wechat whatsapp

#FUNDRAISING: Facebook Gives Pages & Apps To Nonprofits (Zuckerberg Gives Cash)

Non Profit Marketing 360

Facebook’s power on the social-networks scene need hardly be introduced, and thousands of nonprofits and charities have tapped into that power to expand and support their good work. Facebook’s CEO, unlike Apple’s, has given a great deal of charity on his own.

#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages

Non Profit Marketing 360

Facebook is not known for its simple elegance, and some recent developments might not change that fact. But Facebook developers have added some great features to organizational accounts and Pages. Did you not know Facebook is looking for ways to monetize its services ?).

Facebook rolling out changes to its Advertising services

DonorDigital

At Donordigital, we manage Facebook Advertising projects for several of our clients. In early June 2013, Facebook announced plans to streamline the number of advertising units from 27 to fewer than half of that, and they’ll be rolling out these changes over the next five months.