Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls.

Trending Sources

Online and Mobile: The Potential of Personalized Health Information


An average 24 year old will spend more time on Facebook than they will with their doctor in 20 years, according to Razorfish Health. Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies?

Online and Mobile: The Potential of Personalized Health Information


An average 24 year old will spend more time on Facebook than they will with their doctor in 20 years, according to Razofish Health. Given this type of reality, how do you unlock the potential prowess of personalized health in online and mobile health strategies?

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? Continually growing a community of Facebook fans is important to a long-term online marketing strategy. Here are just 12 ways to get more fans on your nonprofit Facebook page.

7 Ways to Show Your Nonprofit’s Personality

Kivi's Nonprofit Communications Blog

A few weeks ago, I asked you to describe your nonprofit’s personality in three words and I got some interesting responses. Several of you emailed me privately to say that you really didn’t think your nonprofit had much of a personality at all.

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. It’s been almost three months since the blog posts appeared automatically on our Facebook page.

Facebook for Fundraising: Worth It or Waste of Time?

Fundraising 123

Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand. What’s clear is that Facebook isn’t free. Take at look at RedRover’s Facebook page.

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? “I would respond directly to that person and answer their concerns.”

Facebook Giveth…

The Agitator

Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 From early reports, it may be advantageous to use organic Facebook reach to fundraising directly on the site. (As

Posting to a Facebook Page Using Your Personal Profile [Video]

Kivi's Nonprofit Communications Blog

Yesterday Kristina shared how to comment on Facebook as your organization as opposed to your personal profile. If your facebook account does not feature the new “voice” section for Pages, then please see the old tutorial below to do this: Don’t see the player?

How to Get People to Raise Money for Your Nonprofit Using Facebook

J Campbell Social Marketing

In last week’s post, 3 Facebook Features Designed to Help You Fundraise , I highlighted just three of the Facebook features that are making social media fundraising a little bit easier for your nonprofit. My clients often say to me, “No one has raised any money for us using Facebook.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, raising money using social media, specifically Facebook, can be done.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. As we all know, social media, especially Facebook, trends towards the light and carefree – cat memes , slapstick videos and food porn. Facebook was the first platform the charity started using, in late 2008.

Is there too much fundraising on Facebook?

J Campbell Social Marketing

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.

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Facebook Turns 12 – What’s In Store for the World’s Most Popular Social Media Network

J Campbell Social Marketing

Happy Birthday Facebook! This infographic from One Productions lays out the past, present, and future of Facebook. What’s in store for Facebook in the next 12 years, and beyond? What’s in store for Facebook this year and the next decade?

Pump Up Your Nonprofit’s Facebook Page with These 10 Tips

Fundraising 123

At the Social Media for Nonprofits conference, Carie Lewis of the Humane Society of the United States shared how her organization''s Facebook strategy has raised about $200,000 per year. Credit: HSUS /Facebook). Facebook users love to feel engaged.

Personal, Political, and Professional

Nonprofit Consultant Blog

The common sense advice that is frequently given about social media is to keep your personal and professional identities completely separate. I've generally followed this advice, with separate blogs and distinct Twitter identities for the personal and professional. I try to keep my Facebook "friends" to only social contacts and my LinkedIn "connections" to only professionals (doesn't always work out that way).

Blogs vs. Facebook for Nonprofits


Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. With limited funds and staff time—where do each of these nonprofits begin branching out to more social media: a blog or Facebook?

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

Or do you build the reputation based on your personal brand ? The exciting news is you have an opportunty, that my dad did not, to ensure that your personal brand, and by extention, your new biz is success ready. You can go personal branding route or not.

Fearing What They’ll Say on Facebook

Kivi's Nonprofit Communications Blog

What staff, volunteers, and clients might say about the nonprofit on their own personal profiles (let alone the nonprofit’s official page) seems to be a particularly troublesome question. Second, talk about “personal&# versus “private.&#

7 Ways to Show Your Nonprofit's Personality

Fundraising 123

I once asked my readers to describe their nonprofit’s personality in three words and I got some interesting responses. Several of my readers emailed me privately to say that they really didn’t think their nonprofit had much of a personality at all.

Is Your Personal Brand Attracting the Right Audience?

Diva Marketing Blog

With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc, . is your personal brand attracting the right audience?

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. Now, I realize that he only likely crunched a miniscule subset of Facebook’s data given that it is private and the computing power required would be immense, however even a small subset of 1.8 Social Data data Facebook facebook like psychometrics social data

Why Every Cause Marketer Should Buy Facebook Marketing for Dummies

Selfish Giving

He just published his first book, Facebook Marketing for Dummies. I can’t think of a person more capable of writing this title for Wiley Publishing than John. He has incredible knowledge of Facebook marketing. If I have a question about Facebook, I just call him.

Liking Another Facebook Page Using Your Facebook Page [Video]

Kivi's Nonprofit Communications Blog

On Wednesday, Kristina showed you how to use Facebook as your Page as opposed to your personal profile. In today’s video, she shows you how to “like” another Page as your Facebook Page. Accidental Techies Nonprofit Communications Social Networking facebook

How To Build Raving Fans, A Huge Email List & Facebook Ads That Work: Lessons from #AOC2014

J Campbell Social Marketing

He showed the audience step-by-step how to create great Facebook giveaways and contests. Stephanie urged us all to take ourselves a little less seriously and to combine our personal and professional personas on LinkedIn. They offered their blueprint for Facebook Ad success.

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How to Create a Facebook Group [Social Media Basics]

Kivi's Nonprofit Communications Blog

Having a Facebook Page is pretty much a must these days. If you need to have a dialogue with a number of people related to your cause, you might want to consider a Facebook Group (or many different groups) in addition to your nonprofit’s official Facebook Page.

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#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. What does the Graph Search mean to the average user or nonprofit on Facebook?

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. Up until that point, the main conversation platforms for myself and my close friends other than in-person conversations, email and the phone were tools such as ICQ followed by MSN chat. Keep in mind that at this point there were absolutely zero “professional/business&# accounts other than those disguised as personal profiles. Facebook?

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

Fundraising 123

Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. We asked Sanctuary One’s executive director, Robert Casserly, to share how Facebook has helped them spread their message, connect with fans, and drive traffic to their website, YouTube channel, and real-world farm. Ready to use Facebook to enhance your nonprofit's outreach?

Using Facebook as Your Page [Video]

Kivi's Nonprofit Communications Blog

How-to’s are a big part of that so today we are starting a three-part series of video tutorials on using Facebook Pages by our Community Engagement Manager, Kristina. Today’s video is how to use Facebook as your Page as opposed to your personal profile.

Phone calls, and emails, and Facebook, oh my!

A Small Change

With social media anchoring so many interactions we have with people, the penchant for more personal connection that the phone affords, and the ease of which supporters can respond to email, we find ourselves with lots of different options for connecting with our prospects and support community.

#SocialNetworks: Bring Them Back To Facebook For The Holidays

Non Profit Marketing 360

Some companies use the holiday season to develop seasonal-specific themes for their social networks, and Maya Grinsberg at SocialMediaToday.com compiled a Top-10 List of some of those strategies as generated for Facebook. The holiday season is prime gift-giving and donation-giving season.

Animals rule the Facebook nonprofit kingdom

Nonprofit Marketing Blog

A new study from M+R and NTEN finds the Facebook pages of wildlife and animal welfare organizations saw the most growth last year of any nonprofit organization type – up 129% in 2011.

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Managing Your Brand & Personal Social Media "Friends"

Diva Marketing Blog

Facebook, Twitter and even Google+ began life helping people connect to family and friends. Nicole Landguth, Olgivy 360' Influence has a terrific post that details how to create Facebook Guidelines that can be used as a basis for any social network. But what about the personal side?

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Explaining Facebook Reach for Nonprofits

Fundraising 123

Have Facebook changes harmed social media engagement efforts for nonprofits and companies? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided these excellent, understandable and level-headed responses to the most common questions on why people see what they see on Facebook. How do Facebook updates work and what do supporters see? Does this mean a drop in Facebook engagement?

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Life Without Facebook ~ A View From Gen Y #4

Diva Marketing Blog

Jessica Roby n, a typical millennium and 7-year Facebook member, has not seen any of the new time lines for brands. You see, on January 13, 2012 Jessica disabled her account and began an experiment of "Life Without Facebook. ". How do you exist without Facebook?

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