How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. Register with Facebook.

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Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

Trending Sources

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.

4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across the board.

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5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. As a busy nonprofit professional, you may be getting discouraged. Photo 1 displays the way that Facebook now wants us to share links.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. While some teens in the UK and US are calling Facebook “ dead and buried ”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

The most important social media platforms for nonprofits are Facebook (95%), Twitter (64%), YouTube (38%), and LinkedIn (26%). Here are 6 reasons that your nonprofit may not be ready for social media.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. It’s been almost three months since the blog posts appeared automatically on our Facebook page.

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. 1) Understand the Facebook Ladder of Engagement. Baldrick’s has invested so much time in Facebook is due to its social and interactive nature. Enter the Facebook Ladder of Engagement.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Add your voice to the Facebook Post or comment below. Don’t Feed the Troll.

Revise Your.Org Facebook Page Now: Deadline March 30

Getting Attention

Take charge of your nonprofit’s Facebook future, right now. If your organization uses Facebook to any degree beyond having a page with nothing on it, you have just 24 more days until your page is converted to the new timeline design.

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How to Get That “Verified” Check Mark on Your Facebook Page

Public Sector Marketing 2.0

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.

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Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.

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Is there too much fundraising on Facebook?

J Campbell Social Marketing

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.

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Be Generous: Nonprofits Offer Facebook Timeline Covers

Kivi's Nonprofit Communications Blog

Take, for example, Facebook’s new Timeline profile layout, including the 850 pixels wide by 315 pixels high cover photo. Now this problem isn’t related to any particular nonprofit cause, so it may not be an obvious thing for you to jump on.

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

A lot of people ask us whether Facebook ads are a good idea or not. They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months.

Don’t Get Suckered By This Facebook Myth

J Campbell Social Marketing

Today I saw my friend post this status on her Facebook Timeline: I, FIRST LAST, as of November 6, 2013 9:18 Eastern time, do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future without monetary compensation.

What You Don’t Know About Visual Marketing On Facebook

J Campbell Social Marketing

On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 Pixelation and clumsy image text are just a few of many problems that can arise from improperly sized photos on Facebook.

How I Found Out What Our Supporters Really Want to See on Our Facebook Page

Kivi's Nonprofit Communications Blog

Thanks Kate, for sharing a super easy way to improve your Facebook strategy! Earlier this year, after a couple of years of keeping my Facebook and Twitter plans for Lollypop Farm in my head or scribbled on Post-its stuck to my monitor, I created a social media calendar in Google Docs.

What’s Up in May

Kivi's Nonprofit Communications Blog

That means you’ll have May, June, July AND August to take part in live webinars, listen to webinar recordings and download all of my e-books for one low price. But remember, this offer expires this Friday, May 4th so hurry!

Social Recruiting: New, Necessary and May Be Critical to Nonprofits

Kivi's Nonprofit Communications Blog

The increasing importance of online marketing may increase the need for marketing staff to maintain social media visibility. Looking for someone who has experience using Facebook and YouTube as marketing tools? You’ll even get links to passive candidates, those not actively looking for a new position but who may be ideal for the positions. Geri Stengel. Where will your organization find its next communications, marketing, or development director?

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What’s not to Like about Facebook Likes?

Giving in a Digital World

It’s a really clear explanation of a pretty complex challenge facing digital marketers and fundraisers – and may well change just how much you like your Likes, for ever! Facebook Online Fundraising Bryan Miller Online community fundraising

What Facebook’s Changes Mean for Cause Marketing

Selfish Giving

Facebook made some interesting changes last week that may help evolve how nonprofits and businesses use Facebook “likes” for cause marketing. The change should shakeup how organizations weigh the meaning/worth of a Facebook “like.”

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#SocialNetworks: Bring Them Back To Facebook For The Holidays

Non Profit Marketing 360

Some companies use the holiday season to develop seasonal-specific themes for their social networks, and Maya Grinsberg at SocialMediaToday.com compiled a Top-10 List of some of those strategies as generated for Facebook. May we suggest a few?

Is Facebook a #FAIL for Nonprofits?

Marketing for Nonprofits

"Nonprofits are increasingly told that they need to be on Facebook, and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook just a bandwagon that's not going anywhere?"

Fabulous Example of Facebook Engagement from COTN

Kivi's Nonprofit Communications Blog

One idea we discussed was using Facebook to collect words of encouragement about staying in school from U.S. While the reasons children miss school may be different there (e.g. Over the next several days, encouraging words came pouring in on Facebook and via email.

Facebook Help For Nonprofits

The Agitator

Facebook has added a new Resource section to help nonprofits optimize the engagement impact of their Facebook presence. Says Facebook: “This Page is a resource for non-profits and other organizations for social good. We built it to help you harness the power of Facebook and bring positive change to the world. P.S. Don’t forget Roger’s free webinar on Mobile Fundraising & Engagement today , May 19, 1pm eastern.

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

The saga that is the Facebook IPO continues. If it is, what should nonprofits and charities be doing with their Facebook accounts as the company deals with this shakeout? Facebook has always had its detractors, as did the telegraph and the automobile. Should nonprofits worry?

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. Drew Bernard.

Life Without Facebook ~ A View From Gen Y #2

Diva Marketing Blog

This is a special interview series on what life is like for Jessica Robyn Porter , a Gen Y-er, who disabled her 7 year old Facebook Page. Diva/Marketing/Toby : The big question I've been asked is, "What were the reactions from Jessica's Facebook friends?" I had 410 facebook friends.

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Life Without Facebook ~ A View From Gen Y #1

Diva Marketing Blog

More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! That's what's happening for the people who 'grew-up' on Facebook. They're signing off from Facebook. One of the 20-somethings who disabled her (7 year) Facebook page is my niece Jessica Robyn.

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10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Have you looked at how many Facebook posts you’re creating each week? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Here’s a sneak peek of what we’ll be covering in this article: Facebook Videos.

Posting as Your Profile or Your Page on Facebook

Kivi's Nonprofit Communications Blog

Before I get started, let’s establish a few definitions as I know Facebook terminology can be a little confusing. Your Facebook page is that thing on Facebook you set up for your nonprofit. So, you set up your Facebook page and are getting some folks to like your page.

#DESIGN: How To Follow The Branding Guidelines Of Facebook

Non Profit Marketing 360

Facebook has such a style guide, and many of us stay pretty close to it, probably without realizing it. But what can we do, and not do, with Facebook’s materials when we download or cut-and-paste from the wealth of materials that are online? Interesting, but incorrect, logo.

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To Make Your Cause's Facebook Updates Unforgettable Use Conversational Language

Cause Related Marketing

A recent study finds that your Facebook posts are more memorable than individual sentences from books, or even human faces. One possible reason is that people remember Facebook posts is that they're more like dialogue and less like dry prose.

New studies show online giving up - but results may vary

Nonprofit Marketing Blog

On average, nonprofit Facebook fan pages had 15,053 users, defined as people who “Like” a fan page. Facebook users for nonprofit fan pages grew an average of 14% per month in 2010. Facebook users were much more engaged with nonprofits in the Wildlife / Animal Welfare sector than in any other sector. The Wildlife / Animal Welfare sector had a Facebook fan page action rate that was nearly twice as high as the average. •