Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

I devised the engagement call as a result of our own ineffectual experience with outbound telemarketing here at MarketSmart. Our cold-calling wasn’t working! Here’s how it works. Then let me know how it works!

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Wow Experiences and Liquid Content

SocialButterfly

“ It is a wow experience. With Coca-Cola Journey, you experience the Coca-Cola brand, its story and vision within a context that invites you to participate. Prioritize the user-experience. What barriers are working against you?

Craft a Positive “Page Not Found” Experience

Getting Attention

These two approaches work well: Sorry, we can’t find the page you’re looking for ( Animal Sheltering, HSUS ).

10 #NPCOMM Experiments Everyone Should Try – What Belongs on List?

Kivi's Nonprofit Communications Blog

I am a big fan of experimenting with your marketing and fundraising communications. I think that’s how you learn what works best and how you make progress, step by step, test by test.

Nonprofits and Consultants: Best and Worst Experiences?

Kivi's Nonprofit Communications Blog

If you work for a nonprofit, what are your best and worst experiences working with consultants and freelancers? If you are a consultant or freelancer, what are your best and worst experiences working with nonprofit clients? Inquiring minds want to know.

What Ask String Works Best?

The Agitator

Any Agitator readers have experience with the self-selection asking technique? This, of course, only works for PETA — you’d want to swap in the name of your own organization and test for yourself.

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Three Fundraising Lessons from a 365-Day Experiment

Kivi's Nonprofit Communications Blog

When Marta Lindsey, the communications and development director at TransForm , told me about her experiment to see what she could learn about fundraising from all the charity solicitations that arrived in her mailbox over one year, I immediately asked if she would share the story with you.

3 Big Trends That Should Change the Way You Work Online

Kivi's Nonprofit Communications Blog

Think about all the pieces in the online experiences you are creating, including your website, email, social media and other third-party sites like crowdfunding or peer-to-peer fundraising pages. These three trends affect how people will feel about the experiences you are providing.

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Fixing The Donor Experience

The Agitator

not specifically the donors to his own nonprofit), says: “Over the course of 28 years working in local nonprofits — with 22 years in fundraising roles — I’ve developed a growing awareness that donors may not always realize their importance and value to the nonprofits they support.”

Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Kivi's Nonprofit Communications Blog

While we’ve organized the site by topic for some time (under the “What are you working on?” ” section of the homepage ), we will now further break down that advice based on experience level, making it easier to find the right advice for you.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

At the same time, we started experimenting with shorter subject lines, often just two or three words. And it worked. What’s worked for you? I’d love to hear about your experiments! Trying to improve the open rates for your email newsletters?

An experiment in gratitude

Get Fully Funded

My friend Kivi Miller of Nonprofit Marketing Guide recently shared the results of her annual giving experiment. No matter what size organization you work for, you should ALWAYS have time to thank a donor. You can read Kivi’s summary of her experiment on her blog at [link]. And it’s pretty bad. She sent $20 donations to 10 national charities online and waited to see who would thank her and how they would do it.

Work Our Audience-Driven News Climate

Getting Attention

How YOU Can Work this Trend to Benefit YOUR Organization. Experiment with new ideas, and learn from the results. Thanks to guest blogger Mollie Katz, Multimedia Strategist at Mollie Katz Communications.

Bring Yourself to Work? James Porter Does

Getting Attention

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. He describes the race, and the cause, then links his passion for his work (and participation in the race) with his experience of being marginalized as a gay boy growing up.

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Finding Dignity in Work

Wild Woman Fundraising

If you work in an at-will environment and have little to no respect shown for your efforts, you are not alone. Why do we accept that lack of dignity and respect at work is the way things have to be? I came into work on time. Conflict bad boss bullying work uh oh.

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WANTED: Fundraisers With Merger, Acquisition and Investment Banking Experience

The Agitator

Tina’s NYT piece, Issuing Bonds to Invest in Peopl e tells the story of the organization Social Finance and its Pay for Success programs that uses innovative financing to improve the lives of people through the activities of nonprofits working with local governments and universities. She explains, “The bond works like this: A group of private and philanthropic investors, led by the European bank BNP Paribas, put up $11.2

Results of My Daily Blogging Experiment

Kivi's Nonprofit Communications Blog

On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday. Monday-Friday blogging has been a great experience for me, and the data supports continuing, which is what I plan to do.

How MarketSmart Works With Partners

iMarketSmart

People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. But we need consultants to use their experience and smart thinking to come up with new ways to enhance what can be achieved with our platform. Do you work for a CRM or other software company?

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3 things you can do when fundraising is no longer fun and you want a new job.

iMarketSmart

Some try it and go back to working for a nonprofit. You’ll benefit from the wisdom, experience and even the failures of tons of consultants who have shared their stories free of charge. . Turnover.

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Charity Newsletters – Extraordinary Experiences … for the Rest of Us

Kivi's Nonprofit Communications Blog

Simone Joyaux calls them “extraordinary experiences.” ” personal experiences that draw your donor deeper into your organization. Donor newsletters: Extraordinary experiences … for the rest of us. Tom Ahern.

Universal Basic Income and Decent Work

Wild Woman Fundraising

It allows you to go back to school, create a business, find more meaningful work, spend more time with your family, even pay bills on time, pay down debt, imagine! In my view breaking the link between paid work and survival would be a good thing.

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Here’s a way to achieve work-life balance at your nonprofit job

Wild Woman Fundraising

She and I have been working together for the last year and I’ve just got so many incredible thing from working with her and things I think you need to know as a nonprofit professional and a fundraising professional. Let’s see what works for you, right?

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#GivingTuesday 2017 Recap – What Worked and What Didn’t

J Campbell Social Marketing

Here are the numbers in nifty, shareable graphics: Case Studies – What Worked . They have a PayPal account, but since Giving Tuesday is predominately social media and mobile driven, that was not the best option from a mobile user experience standpoint.

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Make Your Nonprofit Website a Positive Experience -- Even When Things Go Wrong

Fundraising 123

Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. Are you making this experience one that helps visitors to your site feel good about your organization?

Bring Yourself to Work? James Porter Does

Getting Attention

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? Here’s hoping you bring “all of you” to work. He describes the race, and the cause, then links his passion for his work (and participation in the race) with his experience of being marginalized as a gay boy growing up.

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Lisa’s Direct Mail Watching Experiment, Part 3

Kivi's Nonprofit Communications Blog

We are coming to a close on this in this year-long experiment on the types of direct mail solicitations received and I’m back again to share even more of my findings with you. And, I now have a calendar that will remind me of this fun and thought-provoking experiment. Lisa Maher.

Marketing Your Cause to Millennials—What Works

Getting Attention

Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. Yes, I’m a proud member of Generation Y, and I often talk about my experience in the context of my age, but I won’t be pigeonholed. What has worked for you?

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But They All Want 5 Years of Experience!

Wild Woman Fundraising

How do I get experience in doing a job, so that I can get hired for the job? If you want to break into the nonprofit field, I coach people on many aspects of finding a job, gaining experience, interviewing well, tailoring their resumes and cover letters, and navigating conflict in their workplaces. People who have worked with me have gone on to get jobs in school districts, government jobs, and nonprofit jobs. That’s important to factor into your experience too.

Chunking Out Your Time: What Works for You?

Kivi's Nonprofit Communications Blog

Read virtually anything on productivity, and you’ll come across the concept of chunking out your time: working on one specific thing at a specific time. I’ve tried them all, and for me, a combination of day themes and Pomodoro seems to work best. What works for you?

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Interdisciplinary Work

A Small Change

Last month I built the case that we are moving away from being solely advance practitioners into having a main area of experience and a hobby area. This kind of experience can benefit every area of fundraising. Pull in someone who works with your database to talk about how to segment your approach with different donors. We all work with donors in a different way using methods and techniques that illicit different responses and information.

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Spread the work around

Get Fully Funded

If you working on raising the money of your dreams, you should always be on the lookout for people who can help advance your cause. After all, you can’t do it yourself and many hands make light work. People don’t have to be Board members to serve on a committee for your organization, they just have to care about the work your nonprofit is doing, and be willing to give their time and talent. . Make sure they have the time and are willing to do some work.

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#Tech: Same Apps With Different Experiences On iPhone (5?) & Android

Non Profit Marketing 360

You might be surprised to hear that the reviewers at Retrevo argue that many apps that work on both platforms are much easier and more convenient to use on an Android phone. Psych!

Discovery into the Online Health Experience of American Indian and Alaskan Natives

SocialButterfly

The study focused on American Indians in the Central Plains region of the United States specifically and provides insight for those working with members in this community. What insights can you share based on your work with AIAN communities? . image courtesy of nattu.

How Does Work Get on Your Plate?

Kivi's Nonprofit Communications Blog

I asked this question on Facebook yesterday about who puts unexpected work on your plate. As you can see, program staff are most likely to surprise nonprofit marketing staff with additional work. ( How does work get on your plate, either in a planned way or an unexpected way?

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Work is a State of Mind, Not a Place

Kivi's Nonprofit Communications Blog

A recent survey of business executives concluded that work isn’t really a place any longer — it’s a state of mind. I’d love to hear your experiences in the comments. .

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Nonprofits And The Customer Experience

The Agitator

In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers. Nonprofit marketers who watch that space are probably a bit dismissive, because few of us have stores, physical products, services, complex transactional websites, call centers and so forth where it’s obvious the customer experience plays out for better or worse.

What Actually Works In Marketing in 5 Sentences

J Campbell Social Marketing

One man asked, “SO, after all this – Facebook, Instagram, Google AdWords, blogging – can you tell us, in 30 words or less – What actually works ?” But at the end of the day – What actually works ?

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10 Shocking Scary Secrets of Working in Fundraising

Wild Woman Fundraising

Another thing he saw over and over again was nonprofit boards assuming that everyone who worked at the nonprofit was an idiot. I HEARD THIS from other people when I worked at this nonprofit, both the board and the CEO thought staff were STUPID! Is this true, in your experience?

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Development Work Like Pastoring

A Small Change

This is the essence of pastoral work, talking with someone about building life direction and leaving a legacy. I’m not sure he would share my theory that development work is like pastoring, but he had a story that I think still illustrates my point. Marc speaks of an experience when he went on a solicitation call to an individual that had previously been very generous to his organization. We have a unique opportunity to partner with people in areas of their passion.

Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

If you know anything about me, you know that whenever I am not working, I am outdoors – hiking, biking, skiing, paddling, camping, taking long walks with the dogs (my self-proclaimed motto is “I brake for trailheads”). Julia Reich.