Variable Donation Amounts in Cause Marketing, A Hypothetical

Cause Related Marketing

Today’s post is a brief thought experiment or hypothetical. The tests are designed according to standard game theory. The ‘dictator game’ is frequently used to test altruism in people, for instance. Game Theory Variable Amount Cause Marketing Pinterest Soles4Souls Sole Dictator GamesWhat would happen if the donation amount in cause marketing was variable? How would that affect participation and results for the company and the cause?

Interview with Alex Brown, Author: Great and Goodness Barbaro And His Legacy - Part 1

Diva Marketing Blog

I decided to then use a more traditional medium, a book, to write about the experience in a broader story about Barbaro and his lasting legacy. I also read geeky books on game theory and stuff like that.