Variable Donation Amounts in Cause Marketing, A Hypothetical
Cause Related Marketing
APRIL 20, 2012
Today’s post is a brief thought experiment or hypothetical. The tests are designed according to standard game theory. The ‘dictator game’ is frequently used to test altruism in people, for instance. Game Theory Variable Amount Cause Marketing Pinterest Soles4Souls Sole Dictator GamesWhat would happen if the donation amount in cause marketing was variable? How would that affect participation and results for the company and the cause?