A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment
Kivi's Nonprofit Communications Blog
JUNE 30, 2011
Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. When Kivi suggested on her blog back in December of 2010 to conduct an experiment on the types of direct mail solicitations received, I jumped at the chance to help. Her blog has always been chock-full of helpful, pertinent, and insightful information, and I thought this experiment would be a great learning experience.