Creating the Disney Experience (EF-0018)


On today’s episode we discuss creating the Disney experience for your donors. The post Creating the Disney Experience (EF-0018) appeared first on MarketSmart, LLC |. Visit [link] for more information about MarketSmart. Podcast

Experimenting With Your Small Nonprofit

Social Media Bird Brain

scientific method tools social media platforms Small nonprofit experimentIn the world of social media, very often what we hear about new tools or platforms is like a politician's version of science: here's the conclusion, what facts can we find to support it? As a small nonprofit, you probably read about these debuts and their numbers (Google+ with 10-18 million subscribers) and you wonder if you should exert the effort to get an invitation and set up an account.


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Wow Experiences and Liquid Content


“ It is a wow experience. With Coca-Cola Journey, you experience the Coca-Cola brand, its story and vision within a context that invites you to participate. Prioritize the user-experience. “More than anything, we prioritized what creates a great user experience over the latest design trends,” explains Ashley Brown, Coca-Cola’s Director of Digital Communications and Social Media.

Nonprofits and Consultants: Best and Worst Experiences?

Kivi's Nonprofit Communications Blog

If you work for a nonprofit, what are your best and worst experiences working with consultants and freelancers? If you are a consultant or freelancer, what are your best and worst experiences working with nonprofit clients? Inquiring minds want to know. Share your answers in our quick survey. It’s embedded below, but if you don’t see it, take the survey here.

Your Nonprofit Website: The Importance of User Experience

Ann Green

User experience is one of the core components of a long-lasting and valuable nonprofit website. Life is naturally full of both good and bad experiences. That’s why restaurants and other attractions take the time to set up an ambiance and cultivate an engaging experience.

Your Donor Engagement Experience Sucks!


If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories. ” She continues by saying, “Donors say they experience a joyful rush when they make the decision to give but are often disappointed when the acknowledgement letter they get back is labored and distant.” ” I think donors are also disappointed with the online experience many nonprofits provide.

Craft a Positive “Page Not Found” Experience

Getting Attention

We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). Error pages alert visitors that the page they were seeking no longer exists, or they typed in or clicked on a broken link, and redirects them to the content they want.

Three Fundraising Lessons from a 365-Day Experiment

Kivi's Nonprofit Communications Blog

When Marta Lindsey, the communications and development director at TransForm , told me about her experiment to see what she could learn about fundraising from all the charity solicitations that arrived in her mailbox over one year, I immediately asked if she would share the story with you. So I decided to do an experiment. A year later, no wonder I was feeling so overwhelmed: I was hit up by more than 50 organizations in the twelve months of the experiment.

Nonprofit Annual Reports – Advice for You Regardless of Your Experience

Kivi's Nonprofit Communications Blog

” section of the homepage ), we will now further break down that advice based on experience level, making it easier to find the right advice for you. Whether this is your first time creating a nonprofit annual report or you’ve been putting out annual reports for years, we have you covered. Earlier this summer we started rolling out a new way to organize the tips and advice we give you on our website.

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

The URL is “ ” Upon creating the spreadsheet template today, numerous challenges popped into my mind, hence why I am calling this an “experiment” at this point. Last year I created a simple Google Spreadsheet (essentially a wiki list) for Canadian public servants to input their organization’s mobile website and/or app so that others could see who was doing what.

Wiki 149

Participate in a Marketing/Fundraising Experiment

Kivi's Nonprofit Communications Blog

If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit. So, I started thinking, what if a bunch of us picked an experiment to try for 2011 and shared the results here on the blog over the course of the year?

Results of My Daily Blogging Experiment

Kivi's Nonprofit Communications Blog

On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday. I feel really good about the quality of the posts overall, and the experience has definitely helped me see where I can contribute best to the conversations in our field, while also helping me hone what I’m doing in the webinar series and with several e-books that are in the works.

An experiment in gratitude

Get Fully Funded

My friend Kivi Miller of Nonprofit Marketing Guide recently shared the results of her annual giving experiment. You can read Kivi’s summary of her experiment on her blog at [link]. And it’s pretty bad. She sent $20 donations to 10 national charities online and waited to see who would thank her and how they would do it. These were national organizations and you would think they’d have their act together for thanking donors, no matter what level of gift was given.

How “Wow!” Experiences Create Lifetime Donors

Fundraising 123

experiences by providing exemplary customer service. experiences to keep them coming back. . experience starts with the "Thank you." You can listen to the full webinar recording of How WOW Experiences Create Lifetime Donors. . is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW!

OMG Experiment to Connect & Activate (Dream Corps Case Study)

Getting Attention

This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.

How to Give Your Donors a More Personal Online Thank You Experience

Ann Green

I like to think of what happens after someone donates online as a thank you experience, which consists of a thank you landing page, thank you email, and a thank you by mail or phone, plus additional bursts of gratitude throughout the year. You want to give your donors a thank you experience.

The importance of timing during a brand experience

Public Sector Marketing 2.0

I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience. If AC had this in mind, they would know that no matter how hard they try, there will always be passengers getting on their plane, that are pissed off about something at that exact moment in terms of the flying experience. At this point some basic classical conditioning occurs as they experience a negative feeling during this exposure to your brand.

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

It’s up to you to create a great experience for your first-time donors (and all of your donors and supporters). Here are 3 simple ways to use email and social media to create an exceptional first-time donor experience. The post How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience appeared first on JCSM. Nonprofits are doing a terrible job at keeping donors in the fold. . According to the 2016 Fundraising Effectiveness Survey Report , .

Charity Newsletters – Extraordinary Experiences … for the Rest of Us

Kivi's Nonprofit Communications Blog

Simone Joyaux calls them “extraordinary experiences.” ” personal experiences that draw your donor deeper into your organization. Donor newsletters: Extraordinary experiences … for the rest of us. The only problem with extraordinary experiences is this: they reach so few people. For every donor that does enjoy an extraordinary experience with your organization, there are probably dozens, maybe thousands, who never get the chance.

How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]

Kivi's Nonprofit Communications Blog

At the same time, we started experimenting with shorter subject lines, often just two or three words. I’d love to hear about your experiments! Trying to improve the open rates for your email newsletters? You can try changing up your content, your format, your subject lines, your frequency, and even who the newsletter comes from. Or, you can change who receives your newsletter.

Creating Great Donor Experiences

The Agitator

I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.” Tom’s post Designing a Customer-Centric Organization triggered a number of valuable comments from readers.

Bring Your Experience to Your Community (Case Study: Curtis Institute)

Getting Attention

Knight designed the program to provide shared community experiences, and to spur these ad hoc audiences to attend traditional performances—a boost for performing arts overall. By performing for people who may not know the Curtis concerts, or hear much live classical music, these Curtis students motivate those who respond positively to the experience to get more of it! How can you bring the experience of your organization’s impact to your supporters?

More Lessons from Lisa’s Direct Mail Experiment

Kivi's Nonprofit Communications Blog

Last year I asked my readers to help with an experiment highlighting the communications received after donating to nonprofits. Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. We are a bit past the halfway mark in this year-long experiment on the types of direct mail solicitations received and I’m back again to share more of my findings with you. Lisa Maher.

Fixing The Donor Experience

The Agitator

I just noticed this — not unfamiliar — fundraiser’s lament from the trenches: “Our donors don’t appreciate us!” ” Phil McCorkle, writing a column in the Salem, Oregon Statesman Journal directed at any and all donors who might be reading (i.e.,

Decent Humans: Sara at Experience Camps


Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in

First Social Media Club Experience

A Small Change

About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. As a fundraiser, I’ve been to a lot of different kinds of networking events, but this was a whole new level. Instead of just trading business cards, everyone had their iphones out and was trading Twitter names. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways.

Club 104

Selling The Experience

The Agitator

Angel Aloma gave us a hugely important reminder in his recent article — Selling the Experience — in NonProfitPRO. That is, on the experience they are having with the organization. Angel’s article was about the deeper positive experience fundraisers channel to donors by helping.

5 ways to give your donors “the Disney Experience”


His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience” for your major donors— EXCEPTIONAL service! Last week Jeff Schreifels did it again. Below, I distilled his points. You can read the details here. Make a commitment to invest in major donors. Find out what your donors want – then give it to them.

Lisa’s Direct Mail Watching Experiment, Part 3

Kivi's Nonprofit Communications Blog

We are coming to a close on this in this year-long experiment on the types of direct mail solicitations received and I’m back again to share even more of my findings with you. And, I now have a calendar that will remind me of this fun and thought-provoking experiment. I hope that you’ve enjoyed this experiment as much as I have. If Kivi decides to run this experiment again, I encourage all of you to do so! Lisa Maher.

Measuring Donor Experiences – Part 2

The Agitator

In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. Good donor experiences bring greater donor commitment, higher retention rates, higher lifetime value.

Measuring Donor Experiences- Part 1

The Agitator

A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor. Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes.

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Kivi's Nonprofit Communications Blog

Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. When Kivi suggested on her blog back in December of 2010 to conduct an experiment on the types of direct mail solicitations received, I jumped at the chance to help. Her blog has always been chock-full of helpful, pertinent, and insightful information, and I thought this experiment would be a great learning experience.

How Improving the Experience Can Make Donors Want to Give

Fundraising 123

Do you know why they are there or what they want out of the experience? How can I give the user an experience that is satisfying to them -how can I get people who care a little to give a little? . Remember, improving a donor’s experience starts with meeting their needs, not yours. Do you know what your donors want when they visit your site? Understanding the motivation behind your site’s users can help you direct them to the path of giving.

Make Your Nonprofit Website a Positive Experience -- Even When Things Go Wrong

Fundraising 123

Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. Are you making this experience one that helps visitors to your site feel good about your organization? Save the Children does several things right with their error message experience: They take responsibility for the error -- by blaming it on the web intern.

McKinsey On Customer Experience

The Agitator

The Agitator , especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here , here and here are some examples. But if you still aren’t convinced, take a look at what blue-chip corporate consultant McKinsey & Company has to say on the subject.

Learn from Experiences (and Build Stronger Relationships as a Result)

Fundraising Report Card

Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card.

Create a Thank You Experience for Your Donors

Ann Green

Thanking donors shouldn’t be a process: it should be an experience. An experience that will last as long as someone donates to your organization, which hopefully will be for a long time. Thanking your online donors is a three-part experience (not process). Create a memorable thank you experience for your donors. If you treat thanking your donors as a ho-hum task that you have to do, it will show.

#Tech: Same Apps With Different Experiences On iPhone (5?) & Android

Non Profit Marketing 360

Psych! The rumor mill continues to grind as to whether and when an iPhone 5 will be coming to market, and what improvements it will have. Recent reports state that AT&T upper management has inadvertently given the heads-up to retail managers to prepare for new materials and rollouts in the fall.

Hidden Donor Frustration Experiences On Your Website

The Agitator

Neuromarketing guru Roger Dooley calls these hidden traps “land mines, or CX [customer experience] bombs”, because they are sure fire ways to drive customers and donors away and into the arms of the competition. Somewhere in Fundraising Land right now there’s a meeting where folks are debating colors, content, navigation and other visible elements of their website.

The Dismal Results of My Online Giving Experiment

Kivi's Nonprofit Communications Blog

I called it the “ What I Got When I Gave &# experiment. I’ve been waiting all this time to report back on the experiment in hopes that the results would change, but they haven’t. Or, Can a Girl Get a Thank-You Note, Please? Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site , converting them into cash gifts to charities.

Nonprofits And The Customer Experience

The Agitator

In the commercial marketing arena, there’s heaps of chat about the ‘customer experience’ and how to improve it in the interest of retaining and up-selling customers. Nonprofit marketers who watch that space are probably a bit dismissive, because few of us have stores, physical products, services, complex transactional websites, call centers and so forth where it’s obvious the customer experience plays out for better or worse.

Starting Over #6: Measuring Donor Experiences

The Agitator

A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor.

How Experience Camps enabled their donors to do more with CrowdRise


“W e have so many storytellers, so CrowdRise was a natural platform for us to be able to monetize the value of that and put more fuel in the engine of Experience Camps. All of a sudden, there’s an even deeper level of connection.” - Sara Geren, Founder and CEO of Experience Camps About Experience Camps That’s where CrowdRise is such a great vehicle for us, because it allows people to connect to the real stories of the people who are asking them to give.