INDUSTRY INSIGHTS YOUR PEERS ARE READING
His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience” for your major donors— EXCEPTIONAL service! Last week Jeff Schreifels did it again. Below, I distilled his points. You can read the details here. Make a commitment to invest in major donors. Find out what your donors want – then give it to them. MORE
Knight designed the program to provide shared community experiences, and to spur these ad hoc audiences to attend traditional performances—a boost for performing arts overall. How can you bring the experience of your organization’s impact to your supporters? MORE
“ It is a wow experience. With Coca-Cola Journey, you experience the Coca-Cola brand, its story and vision within a context that invites you to participate. Prioritize the user-experience. What can we learn from Coca-Cola’s marketing and advertising approach? . MORE
How do you define a "brand experience?" the " human experience." Random thoughts on a late summer afternoon. " It seems to me. the traditional " brand experience" is evolving into what it might be more appropriate to call. MORE
It’s up to you to create a great experience for your first-time donors (and all of your donors and supporters). Here are 3 simple ways to use email and social media to create an exceptional first-time donor experience. Nonprofits are doing a terrible job at keeping donors in the fold. MORE
Thanking donors shouldn’t be a process: it should be an experience. An experience that will last as long as someone donates to your organization, which hopefully will be for a long time. Thanking your online donors is a three-part experience (not process). MORE
The Agitator , especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here , here and here are some examples. But if you still aren’t convinced, take a look at what blue-chip corporate consultant McKinsey & Company has to say on the subject. MORE
A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor. MORE
Last year I asked my readers to help with an experiment highlighting the communications received after donating to nonprofits. Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. Lisa Maher. MORE
I just noticed this — not unfamiliar — fundraiser’s lament from the trenches: “Our donors don’t appreciate us!” ” Phil McCorkle, writing a column in the Salem, Oregon Statesman Journal directed at any and all donors who might be reading (i.e., MORE
experiences by providing exemplary customer service. experiences to keep them coming back. . experience starts with the "Thank you." You can listen to the full webinar recording of How WOW Experiences Create Lifetime Donors. . Zappos.com is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW! MORE
Angel Aloma gave us a hugely important reminder in his recent article — Selling the Experience — in NonProfitPRO. That is, on the experience they are having with the organization. Angel’s article was about the deeper positive experience fundraisers channel to donors by helping. MORE
I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.” MORE
Each year, our Digital Giving Index shows that the online donation experience matters. Donors are more likely to give (and more likely to give larger donations) when they are presented with a donation page that keeps them in the moment of giving. MORE
On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday. Monday-Friday blogging has been a great experience for me, and the data supports continuing, which is what I plan to do. MORE
If you work for a nonprofit, what are your best and worst experiences working with consultants and freelancers? If you are a consultant or freelancer, what are your best and worst experiences working with nonprofit clients? Inquiring minds want to know. MORE
I am a big fan of experimenting with your marketing and fundraising communications. In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications. MORE
image courtesy of nattu. What is the main source of health information for Gen Y American Indian and Alaskan Natives? Wikipedia–and they aren’t alone. MORE
At the same time, we started experimenting with shorter subject lines, often just two or three words. I’d love to hear about your experiments! Trying to improve the open rates for your email newsletters? MORE
Neuromarketing guru Roger Dooley calls these hidden traps “land mines, or CX [customer experience] bombs”, because they are sure fire ways to drive customers and donors away and into the arms of the competition. MORE
Do you know why they are there or what they want out of the experience? How can I give the user an experience that is satisfying to them -how can I get people who care a little to give a little? . Remember, improving a donor’s experience starts with meeting their needs, not yours. Do you know what your donors want when they visit your site? Understanding the motivation behind your site’s users can help you direct them to the path of giving. MORE
The URL is “ governmentvideos.ca ” Upon creating the spreadsheet template today, numerous challenges popped into my mind, hence why I am calling this an “experiment” at this point. MORE
If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit. MORE
” section of the homepage ), we will now further break down that advice based on experience level, making it easier to find the right advice for you. MORE
In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. Good donor experiences bring greater donor commitment, higher retention rates, higher lifetime value. MORE
If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories. ” I think donors are also disappointed with the online experience many nonprofits provide. Online Donation Experience. MORE
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page). MORE
Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. I eagerly waited for direct mail or e-mail solicitations to come in and really put this experiment in action. MORE
We are coming to a close on this in this year-long experiment on the types of direct mail solicitations received and I’m back again to share even more of my findings with you. And, I now have a calendar that will remind me of this fun and thought-provoking experiment. Lisa Maher. MORE
About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. As a fundraiser, I’ve been to a lot of different kinds of networking events, but this was a whole new level. Instead of just trading business cards, everyone had their iphones out and was trading Twitter names. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways. MORE
On today’s episode we discuss creating the Disney experience for your donors. The post Creating the Disney Experience (EF-0018) appeared first on MarketSmart, LLC |. Visit [link] for more information about MarketSmart. MORE
scientific method tools social media platforms Small nonprofit experimentIn the world of social media, very often what we hear about new tools or platforms is like a politician's version of science: here's the conclusion, what facts can we find to support it? As a small nonprofit, you probably read about these debuts and their numbers (Google+ with 10-18 million subscribers) and you wonder if you should exert the effort to get an invitation and set up an account. MORE
I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience. If AC had this in mind, they would know that no matter how hard they try, there will always be passengers getting on their plane, that are pissed off about something at that exact moment in terms of the flying experience. At this point some basic classical conditioning occurs as they experience a negative feeling during this exposure to your brand. MORE
This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. I am following closely, can’t wait to see how this evolves, and promise to report back along the way. MORE
When Marta Lindsey, the communications and development director at TransForm , told me about her experiment to see what she could learn about fundraising from all the charity solicitations that arrived in her mailbox over one year, I immediately asked if she would share the story with you. MORE
Simone Joyaux calls them “extraordinary experiences.” ” personal experiences that draw your donor deeper into your organization. Donor newsletters: Extraordinary experiences … for the rest of us. Tom Ahern. MORE
Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. Are you making this experience one that helps visitors to your site feel good about your organization? MORE
I called it the “ What I Got When I Gave &# experiment. I’ve been waiting all this time to report back on the experiment in hopes that the results would change, but they haven’t. Or, Can a Girl Get a Thank-You Note, Please? MORE
Psych! The rumor mill continues to grind as to whether and when an iPhone 5 will be coming to market, and what improvements it will have. Recent reports state that AT&T upper management has inadvertently given the heads-up to retail managers to prepare for new materials and rollouts in the fall. MORE
Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card. MORE
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. MORE
My friend Kivi Miller of Nonprofit Marketing Guide recently shared the results of her annual giving experiment. You can read Kivi’s summary of her experiment on her blog at [link]. And it’s pretty bad. She sent $20 donations to 10 national charities online and waited to see who would thank her and how they would do it. These were national organizations and you would think they’d have their act together for thanking donors, no matter what level of gift was given. MORE
“W e have so many storytellers, so CrowdRise was a natural platform for us to be able to monetize the value of that and put more fuel in the engine of Experience Camps. MORE
A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor. Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes. MORE
Experience Related Topics iMarketSmart
NOVEMBER 16, 2017
On today’s episode we discuss creating the Disney experience for your donors. The post Creating the Disney Experience (EF-0018) appeared first on MarketSmart, LLC |. Visit [link] for more information about MarketSmart.
Kivi's Nonprofit Communications Blog
SEPTEMBER 3, 2014
If you work for a nonprofit, what are your best and worst experiences working with consultants and freelancers? If you are a consultant or freelancer, what are your best and worst experiences working with nonprofit clients? Inquiring minds want to know.
SocialButterfly
NOVEMBER 13, 2012
“ It is a wow experience. With Coca-Cola Journey, you experience the Coca-Cola brand, its story and vision within a context that invites you to participate. Prioritize the user-experience. What can we learn from Coca-Cola’s marketing and advertising approach? .
iMarketSmart
SEPTEMBER 29, 2014
If your donor engagement experience sucks, your organization might be in real big trouble because donors have seriously impressive memories. ” I think donors are also disappointed with the online experience many nonprofits provide. Online Donation Experience.
Social Media Bird Brain
AUGUST 8, 2011
scientific method tools social media platforms Small nonprofit experimentIn the world of social media, very often what we hear about new tools or platforms is like a politician's version of science: here's the conclusion, what facts can we find to support it? As a small nonprofit, you probably read about these debuts and their numbers (Google+ with 10-18 million subscribers) and you wonder if you should exert the effort to get an invitation and set up an account.
Kivi's Nonprofit Communications Blog
MAY 31, 2017
I am a big fan of experimenting with your marketing and fundraising communications. In my next book, I want to include a list of 10 experiments that every nonprofit should try with its communications.
Getting Attention
FEBRUARY 17, 2016
We’re so focused on “urgent” to-dos and right-now campaigns that it’s easy to overlook a valuable engagement opportunity: Your website’s “page not found” page (a.k.a. 404 error page).
Kivi's Nonprofit Communications Blog
AUGUST 14, 2014
” section of the homepage ), we will now further break down that advice based on experience level, making it easier to find the right advice for you.
Public Sector Marketing 2.0
OCTOBER 26, 2012
The URL is “ governmentvideos.ca ” Upon creating the spreadsheet template today, numerous challenges popped into my mind, hence why I am calling this an “experiment” at this point.
Kivi's Nonprofit Communications Blog
DECEMBER 27, 2010
If you’ve been reading my blog for awhile, you’ll remember the “thank you&# note experiment I did in 2008 and 2009. More recently, Marta Lindsey’s experiment on keeping all of the nonprofit direct mail she received for a year was also a big hit.
Kivi's Nonprofit Communications Blog
APRIL 13, 2011
On January 3, 2011, I started a daily blogging experiment — and by “daily&# I actually meant business daily, Monday – Friday. Monday-Friday blogging has been a great experience for me, and the data supports continuing, which is what I plan to do.
J Campbell Social Marketing
JANUARY 23, 2018
It’s up to you to create a great experience for your first-time donors (and all of your donors and supporters). Here are 3 simple ways to use email and social media to create an exceptional first-time donor experience. Nonprofits are doing a terrible job at keeping donors in the fold.
Kivi's Nonprofit Communications Blog
MARCH 9, 2016
At the same time, we started experimenting with shorter subject lines, often just two or three words. I’d love to hear about your experiments! Trying to improve the open rates for your email newsletters?
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2012
Simone Joyaux calls them “extraordinary experiences.” ” personal experiences that draw your donor deeper into your organization. Donor newsletters: Extraordinary experiences … for the rest of us. Tom Ahern.
CrowdRise
JANUARY 28, 2019
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.
The Agitator
JUNE 5, 2017
I especially note Tom Ahern’s channeling of Mark Phillips insight, “The only thing worth a damn is the donor experience.” Then Ahern added, “And that experience has many parts worth considering.”
Kivi's Nonprofit Communications Blog
AUGUST 24, 2011
Last year I asked my readers to help with an experiment highlighting the communications received after donating to nonprofits. Earlier this summer, Lisa Maher shared her initial results of her direct mail experiences with some nonprofit she supported. Lisa Maher.
Getting Attention
AUGUST 4, 2016
This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. And it’s meta—Van does a fantastic job of making the experiment relevant to us in this video. I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.
Get Fully Funded
MARCH 1, 2010
My friend Kivi Miller of Nonprofit Marketing Guide recently shared the results of her annual giving experiment. You can read Kivi’s summary of her experiment on her blog at [link]. And it’s pretty bad. She sent $20 donations to 10 national charities online and waited to see who would thank her and how they would do it. These were national organizations and you would think they’d have their act together for thanking donors, no matter what level of gift was given.
Getting Attention
SEPTEMBER 10, 2012
Knight designed the program to provide shared community experiences, and to spur these ad hoc audiences to attend traditional performances—a boost for performing arts overall. How can you bring the experience of your organization’s impact to your supporters?
Fundraising 123
APRIL 21, 2011
experiences by providing exemplary customer service. experiences to keep them coming back. . experience starts with the "Thank you." You can listen to the full webinar recording of How WOW Experiences Create Lifetime Donors. . Zappos.com is an online shoe and apparel store whose mission is to deliver happiness through a philosophy of WOW! It has built an entire culture around these WOW!
The Agitator
FEBRUARY 3, 2015
I just noticed this — not unfamiliar — fundraiser’s lament from the trenches: “Our donors don’t appreciate us!” ” Phil McCorkle, writing a column in the Salem, Oregon Statesman Journal directed at any and all donors who might be reading (i.e.,
Public Sector Marketing 2.0
JANUARY 25, 2011
I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience. If AC had this in mind, they would know that no matter how hard they try, there will always be passengers getting on their plane, that are pissed off about something at that exact moment in terms of the flying experience. At this point some basic classical conditioning occurs as they experience a negative feeling during this exposure to your brand.
Kivi's Nonprofit Communications Blog
DECEMBER 23, 2011
We are coming to a close on this in this year-long experiment on the types of direct mail solicitations received and I’m back again to share even more of my findings with you. And, I now have a calendar that will remind me of this fun and thought-provoking experiment. Lisa Maher.
Kivi's Nonprofit Communications Blog
JUNE 30, 2011
Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. I eagerly waited for direct mail or e-mail solicitations to come in and really put this experiment in action.
Fundraising 123
APRIL 25, 2012
Save the Children has made getting an error a positive experience with this humorous, adorable and on-brand message that appears when you attempt to access a page that doesn't exist. Are you making this experience one that helps visitors to your site feel good about your organization?
The Agitator
JUNE 15, 2017
Angel Aloma gave us a hugely important reminder in his recent article — Selling the Experience — in NonProfitPRO. That is, on the experience they are having with the organization. Angel’s article was about the deeper positive experience fundraisers channel to donors by helping.
A Small Change
AUGUST 5, 2009
About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. As a fundraiser, I’ve been to a lot of different kinds of networking events, but this was a whole new level. Instead of just trading business cards, everyone had their iphones out and was trading Twitter names. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways.
Ann Green
FEBRUARY 17, 2015
Thanking donors shouldn’t be a process: it should be an experience. An experience that will last as long as someone donates to your organization, which hopefully will be for a long time. Thanking your online donors is a three-part experience (not process).
The Agitator
MARCH 5, 2015
Neuromarketing guru Roger Dooley calls these hidden traps “land mines, or CX [customer experience] bombs”, because they are sure fire ways to drive customers and donors away and into the arms of the competition.
iMarketSmart
NOVEMBER 14, 2013
His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience” for your major donors— EXCEPTIONAL service! Last week Jeff Schreifels did it again. Below, I distilled his points. You can read the details here. Make a commitment to invest in major donors. Find out what your donors want – then give it to them.
Non Profit Marketing 360
AUGUST 23, 2011
Psych! The rumor mill continues to grind as to whether and when an iPhone 5 will be coming to market, and what improvements it will have. Recent reports state that AT&T upper management has inadvertently given the heads-up to retail managers to prepare for new materials and rollouts in the fall.
The Agitator
FEBRUARY 29, 2016
In Part 1 I indicated why measuring specific donor experiences represents such a fundamental shift in mindset for most organizations. However, it’s a shift well worth making because measuring the donor experience at various interaction points — and of course acting on what you learn — is one of the ways a nonprofit can grow. Good donor experiences bring greater donor commitment, higher retention rates, higher lifetime value.
Kivi's Nonprofit Communications Blog
MARCH 11, 2009
I called it the “ What I Got When I Gave &# experiment. I’ve been waiting all this time to report back on the experiment in hopes that the results would change, but they haven’t. Or, Can a Girl Get a Thank-You Note, Please?
CrowdRise
NOVEMBER 14, 2018
“W e have so many storytellers, so CrowdRise was a natural platform for us to be able to monetize the value of that and put more fuel in the engine of Experience Camps.
The Agitator
FEBRUARY 28, 2016
A surprising number of fundraisers fail to understand a basic axiom of the organization-donor relationship: It is the actions an organization takes toward its donors (donor experience) that determines the attitude positively or negatively of the donor. Old-fashioned, traditional organizations measure the efficiency of the organization’s own internal actions rather than the effectiveness of how the organization’s actions directed toward the donor actually affect donors’ attitudes.
Fundraising Report Card
JANUARY 30, 2018
Whereas most nonprofits send the same old mail to each and every donor (a newsletter, an annual report, a solicitation), the “learn from your experiences” organizations send out something different: they survey their donors. The post Learn from Experiences (and Build Stronger Relationships as a Result) appeared first on Fundraising Report Card.
The Agitator
APRIL 4, 2016
The Agitator , especially in the persona of Roger, has been hammering away at the importance of improving ‘customer service’ in the context of cultivating donor commitment and retention. Here , here and here are some examples. But if you still aren’t convinced, take a look at what blue-chip corporate consultant McKinsey & Company has to say on the subject.
Fundraising 123
DECEMBER 14, 2010
Do you know why they are there or what they want out of the experience? How can I give the user an experience that is satisfying to them -how can I get people who care a little to give a little? . Remember, improving a donor’s experience starts with meeting their needs, not yours. Do you know what your donors want when they visit your site? Understanding the motivation behind your site’s users can help you direct them to the path of giving.
Diva Marketing Blog
AUGUST 29, 2010
How do you define a "brand experience?" the " human experience." Random thoughts on a late summer afternoon. " It seems to me. the traditional " brand experience" is evolving into what it might be more appropriate to call.
SocialButterfly
NOVEMBER 14, 2012
image courtesy of nattu. What is the main source of health information for Gen Y American Indian and Alaskan Natives? Wikipedia–and they aren’t alone.
The Agitator
JULY 13, 2016
A surprising number of fundraisers fail to understand a basic axiom of a successful organization/donor relationship: It is the actions an organization takes toward its donors (the so-called ‘donor experience’) that determines the attitude — positive or negative — of the donor.
Nonprofit Marketing Blog
AUGUST 12, 2014
Each year, our Digital Giving Index shows that the online donation experience matters. Donors are more likely to give (and more likely to give larger donations) when they are presented with a donation page that keeps them in the moment of giving.
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