#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

Video may not be the most widely used marketing channel, but it is definitely one of the fastest growing. Video, when done right, can grab your audience’s attention and make a lasting impression. Just watch what your videos are associated with! Sean King.

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. The Green for Life video series was launched by the United Methodist Church and an action alert of Six Things You Can Do this Earth Day shared by United Methodist Women.

One Free Way to Ramp Up Your Social Media Storytelling

J Campbell Social Marketing

All videos, trainings, and materials are free. Nonprofits Social Media Storytelling free course social media storytelling storytelling summer school video trainingJoin me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit!

#SOCIALNETWORKS: LinkedIn’s Value As Networking Platform Far Bigger Than Mere Numbers

Non Profit Marketing 360

Another concern is that Facebook tries to be all things for all people (all 900 billion users), whereas other social-networking platforms are making strong inroads as specialists in certain kinds of social and informational exchanges.

The Girl Effect

Public Sector Marketing 2.0

I was going through some overdue Social Marketing ListServe reading today, when I happened to stumble across this Girl Effect video in one of Nancy Lee ‘s responses. It is not concerned with the values that the exchange is all about.

Using video to enhance your web site

Nonprofit Consultant Blog

I just visited a site that makes excellent use of embedded videos to demonstrate the power of their programs. The Camp ASCCA Journal includes several short videos about life at the Easter Seals camp for therapeutic recreation. Take a look at the site, and see if you can imagine how your organization could use embedded videos on your site to communicate with your supporters and spur them to action. Tags: nonprofit , communications , video , web sites

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Mr. Roboto is…a Social Marketeer?

SocialButterfly

The idea is for anyone to create their own videos or to submit questions that can be addressed in future tutorials. Part two gives a simplified look at the exchange theory. Special thanks to the National Social Marketing Centre (NSMC) for featuring these videos in its latest e-bulletin.

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How to Tell A Story Across Social Media Platforms

J Campbell Social Marketing

Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. Social media is a value exchange. For example: Video, especially live streaming video, gets the most engagement on Facebook.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Ana Gotter tells you How to Use YouTube Cards in Your Videos. Does your office do a gift exchange this time of year? Happy Friday, friends!

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#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)

Non Profit Marketing 360

Click on the following link for an informative exchange between Beth Kanter and Allison Fine of The Chronicle of Philanthropy that highlights the cautious optimism for the nonprofit world: Beth Kanter and Allison Fine discuss Google+. Moreover, Google+ was built with video-linking in mind, whereas Facebook integrated Skype as an apparent afterthought. Click here to view the embedded video.

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What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. Email her a chance to view a video of the environmentalist doing great things as a result of her support. But, sadly, many nonprofits don’t give.

Pew Data On Online Citizenship

The Agitator

9% exchanged emails with neighbors about community issues and 5% say they belong to a community email listserv. In another report, The State of Online Video , Pew reports that 7 in 10 adult internet users (US) have viewed or downloaded video online … that’s slightly over half of all adults (52%) … Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. Email her a chance to view a video of the environmentalist doing great things as a result of her support. But, sadly, many nonprofits don’t give.

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

How to report back to your supporters via annual reports, videos, and dashboards. Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes.

The Value of Products

Get Fully Funded

In other words, they exchange hours for dollars. The most common way to do this is through information or teaching products, like books, workbooks, audios, videos, or some combination of these.

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Here’s a great video that explains how to do it. . Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s.

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Day in the Life of a Nonprofit Communicator – Ash Bruxvoort

Kivi's Nonprofit Communications Blog

I decide to watch that video quick before I dive into writing tasks for the morning. While watching the video I take care of quick asks from my coworkers. Once the timer goes off I pull up our Twitter exchange so I have her phone number handy.

Newsletter: How Much Do Partnership Pros Make in 2019? [INFOGRAPHIC] ; Why Your Nonprofit Needs an Audience Strategist ; Newman’s Own Wants More Companies to Follow Profits-to-Charity Model

Selfish Giving

You can read the full exchange here. Speaking of building a subscribable audience.The American Battlefield Trust has launched Battlefield U , a new YouTube video series to answer common questions about battlefields from the American Revolution through the Civil War.

Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Collectivism (its opposite): represents a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular in-group to look after them in exchange for unquestioning loyalty.

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Once they get accustomed to opening your emails, or watching your Facebook videos, opening and responding to your year-end fundraising email will be much easier. If you can’t, look at the most popular posts, tweets, blog articles, videos, etc that you shared in 2018.

Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here.

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Dear WhatsApp

Public Sector Marketing 2.0

“What’s App is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. In addition to basic messaging WhatsApp users can create groups, send each other unlimited images, video and audio media messages.”

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#PHILANTHROPY: What Might Inspire People To Give To Your Charity?

Non Profit Marketing 360

Could we enrich our storytelling with engaging videos? What Levitt and Dubner do not explore, but is worth noting, is the fact that as your organization solicits donations to a fundraising raffle, your organization enjoyes an exchange of publicity with businesses for almost no cost.

#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

61 (exchanging to about US$.56). Next week we have Part Two of our video interview with Paul Jolly of Jump Start Growth, Inc. Forever stamps still good after the 27th.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

I raised a question to the panel surrounding these topics: Fascinated how concerned people are about privacy given how easily they give it up in exchange for convenience- there is a knowledge gap. Played the famous Starlings Murmuration video at the end.

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Grants for Independent Film Or Radio Projects Relating Critical Social or Political Issues

Seeking Grant Money Today

Funding Exchange Announces New Guidelines for Paul Robeson Fund for Independent Media Deadline: May 15, 2008 The Funding Exchange's ( [link] ) Paul Robeson Fund for Independent Media supports media activism and grassroots organizing by funding the pre-production and distribution of social issue film and video projects as well as the production and distribution of radio projects made by local, state, national, or international organizations and individual media producers.

25 Social Engagement Ideas

Diva Marketing Blog

Testimonials including video. Feature customer videos about topics that may not related directly to your product or service but on a ‘side step life style topic’ or brand value. . Post your events encourage and people to post theirs photos videos from the event.

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Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

The video of my presentation is now available; I thought that putting my comments in text would be helpful for many who don't have the access to watch 20 minutes of video. You might want to download the slides before viewing the video as the camera does not pan to the screens.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

Social Media is defined on Wikipedia as “ computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. ” I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape.

[Guest Post] 5 Principles to crowdfunding success - a case study

Fundraising Coach

Our basic idea was this: create an engaging video series of our family hike, while hiking. Producing and delivering an online subscription video series required us to purchase additional tools and web infrastructure, not to mention hiring an editor to help us actually create a good product.

Poker Night… For the Ladies – Fund Raising Ideas for Charities

The Biddery Blog

They might be able to provide cards, chips and tables and in exchange offer them free advertising with your group. Send email blasts or newsletters with “how-to play” or “what to expect” articles and links to “how-to” videos on YouTube.

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Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

The development of social media parallels this object-centered sociality: we have sharing and SNS designed around pictures, music, videos, jobs, dating, diseases, hobbies, places and especially friends.

Remember Where You Came From When Traveling Social Media

Diva Marketing Blog

The beach is a wonderland of tactical sensations that helps me quiet my mind: sound of the ocean surf, the touch of the waves and sand on your toes, the smell of salt water and the gentle comraderie as people nod their hellos and exchange smiles as if to say. video, podcasts, images count too.

29 Reasons Why I Like Social Media

Diva Marketing Blog

I like social media because the culture is built on exchanges of self and selflessness. I like social media because it can mean text, photos, video and audio. I like social media because of the ability to exchange and challenge ideas.

Have you ever bought an auction “vacation package”?

Wild Woman Fundraising

If you have been similarly dissatisfied with Disney and its sanitized backward-looking version of life, perhaps you might enjoy this video. Then Guy Debord has something to say to you.

When Will The "Twitter" of Mobile Payments Hit Mainstream?

GenerationYGive

Media Movers: (7%) Active distributors of user-generated content such as photos and videos. A colleague recently forwarded me an article from MediaPost about a new study from Pew about the role of mobile web in people’s “digital lives.” Love that phrase, digital lives.).

Aspiring Social Entrepreneurs

Fundraising Breakthroughs

Here's some context describing a movement and global tribe, of sorts, and its long-standing leaders: Skoll Foundation video re social entrepreneurship.

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6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

Gift Exchange/Reciprocity. What it is: A gift exchange happens when people feel obligated to repay gifts or return a favor, even if they know the gifts are intended to get them to take action. This could mean an exclusive tour of your facilities, a personalized note from a beneficiary, or a custom video from your volunteers. A gift exchange doesn’t need to be expensive, it just needs to be sincere.

Social Media - Courageous Miracles

Diva Marketing Blog

Video is well done and worth a watch. . Imagine an authentic conversation with your senior managmenet or an admired corporate executive where ideas are transparently exchanged. . "We''ll be known as the helpful store. The friendly store. The store with a heart.

Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

YouTube was at first a video dating site. PayPal was a way for Palm Pilot owners to exchange money without banks. In April 2012, Instagram was bought by Facebook for $1 billion in cash and stock. The company had been shipping its product for less than 18 months when they accepted the offer.

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Connect with Current Events for Nonprofit Marketing Success -- Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues on the Progressive Exchange): The Media & Policy Center's " Growing Greener Schools " will air on PBS throughout Earth Day week (check local listings). The Green for Life video series was launched by the United Methodist Church.

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