Social Marketing and Social Change

SEPTEMBER 10, 2012

"Most social marketing programs occur within a micromarketing environment. That is most, if not all, attention is given to understanding and influencing people through the actions of producers - the organizations that fund, create, and implement social change programs. In contrast to the micro, or individual, view of social marketing, the macromarketing view provides a substantive base for moving social marketing to a new level of relevance for social change.

Social Change 52

Social Change San Francisco Marketing Systems Demand 52

Social Marketing and Social Change

JULY 25, 2012

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Photos 60

Photos Social Change Touchpoints Domain 60

SocialButterfly

JUNE 10, 2010

Here, I see “free agent&# being synonymous with the citizen philanthropist or the social citizen. Be Detailed: If you interact with a supporter on Twitter or Facebook or meet someone at a conference and exchange business cards, write it down.

Free 130

Free Custom Customer CRM 130

Social Marketing and Social Change

JULY 28, 2009

The future result might be a new or improved product or service, new processes or experiences for consumers or users, or new social and organizational systems. Familiar territory to social marketers and other kinds of social change agents. I think it’s time for more design thinkers and social marketers to get to know each other and work more together, exchange ideas and bring innovation to wicked problems that desperately need our collective attention.

Behavior 65

Behavior Design Healthcare Exchange 65

Social Marketing and Social Change

JULY 14, 2009

The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and much less on the tactics, or how to use specific social and mobile media tools. That is how behavior and culture can be shaped, changed, shifted.

Social Media 52

Social Media Develop Strategy Media 52

EveryAction

NOVEMBER 27, 2018

The purpose of the conference is to expose future social sector leaders to a vibrant learning experience that promotes best practices, innovative thinking and awareness of the full scope of the sector. Creating Change Conference. Creating Change Conference. Social Capital 2019.

Conference 284

Conference Best Las Vegas San Diego 284

EveryAction

OCTOBER 5, 2016

Affect is a new community event highlighting the diversity of work and design behind social change. It’ll open with candid stories about the ups and downs of working in social good and close with an afternoon of action and volunteering with local nonprofits. Web of Change.

Conference 285

Conference Best Oct Nov 285

EveryAction

APRIL 1, 2016

The Alliance Management Institute (AMI) is the only national conference expressly designed to prepare 400+ college students for a career in the social sector. Discover how these and other factors are irrevocably changing the ways donors structure their largest gifts of a lifetime.

Conference 207

Conference Best San Diego Oct 207

Non Profit Marketing 360

JANUARY 10, 2013

We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. 61 (exchanging to about US$.56). Forever stamps still good after the 27th.

Service 151

Service January Rate Develop 151

Social Marketing and Social Change

JANUARY 29, 2014

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts.

Effective 89

Effective Effectiveness Social Museum 89

Social Marketing and Social Change

MAY 10, 2011

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. As I look forward with social marketing, I bring a set of experiences over the past few years that color my view.

Sales And Marketing 82

Sales And Marketing Brand Branding Exchange 82

Social Marketing and Social Change

SEPTEMBER 20, 2014

What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014).

Social 83

Social Behavior Ethics September 83

Social Marketing and Social Change

MAY 13, 2012

The most important asset you can have in a social media marketing program is something worth talking about - not a “message” to listen to, read or watch. Social networks form around social objects, not the other way around. Social Media

Objectives 78

Objectives Social Church Sports 78

Social Marketing and Social Change

JANUARY 4, 2017

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Sales And Marketing 94

Sales And Marketing Best Ghana Vietnam 94

Fundraising Breakthroughs

MARCH 11, 2009

For them and others with big ideas for impact and social change: • You aren't alone. Here's some context describing a movement and global tribe, of sorts, and its long-standing leaders: Skoll Foundation video re social entrepreneurship. Ashoka • Echoing Green • Skoll Foundation • Social Edge (project of Skoll Foundation) • Change.org • TED • Pop! Tags: start-up fundraising social entrepreneurs training nonprofit startups

Youth 40

Youth Green Exchange Class 40

Social Marketing and Social Change

JANUARY 13, 2012

Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups. Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives.

Service 62

Service Program Exchange San Francisco 62

Social Marketing and Social Change

OCTOBER 31, 2012

"The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ). Charging fees for this screening service is much like the product pricing models used in social marketing programs in developing countries.

Program 92

Program Behavior Price Pricing 92

Nonprofit Consultant Blog

MAY 28, 2013

Rather than wait for the CD to come out, and then buying it, a fan will contribute $10 or $20 toward its production in exchange for a copy of the eventual product at some later date. In crowdfunding, this is usually seen in the form of turning donors into fundraisers and helping them tell their social networks why they support your nonprofit. It seems that with the rise of Kickstarter and IndieGoGo, crowdfunding is on everybody''s minds these days, but what''s a nonprofit to do?

FAQ 46

FAQ Exchange Raising Money Grassroots 46

Social Marketing and Social Change

MARCH 16, 2009

You can view the presentation for a global social marketing network that includes background and rationale, features and benefits of the site, and screen shots from the existing rareplanet site. You can leave comments here, at the slideshow, or at the social marketing wiki.

Global 70

Global Develop Communities Community 70

Social Marketing and Social Change

SEPTEMBER 20, 2014

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).

Behavior 40

Behavior Ethics September Differentiation 40

Social Marketing and Social Change

JANUARY 4, 2017

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Sales And Marketing 40

Sales And Marketing Ghana Best Vietnam 40

Social Marketing and Social Change

NOVEMBER 4, 2009

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them. Social marketing is consumer-driven. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors.

Behavior 67

Behavior Education Commercial San Francisco 67

Social Marketing and Social Change

OCTOBER 15, 2009

Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities. Similarly, the work of Christakis & Fowler (2007, 2008) provides descriptive evidence that the likelihood of becoming obese rises as close members of one’s social network become overweight and obese and that stopping smoking is also highly susceptible to the smoking status of others. Tags: Social Media Theory

Social Network 50

Social Network Network Behavior Malawi 50

Social Marketing and Social Change

JUNE 27, 2009

in ongoing intellectual exchange, research collaborations, and/or projects aimed at social change. Our group began by working through the many different types of determinants and moderating variables that are used to traditionally define 'at risk' - among them genetic susceptibilities; social determinants; socio-demographic characteristics; cognitive, emotional and physical (CEP) handicaps; and behaviors. See Making change happen: The marketing approach ].

Research 43

Research Groups Grassroots Analysis 43

Fundraising Breakthroughs

JUNE 4, 2008

exchange programs. Perceptions of Charitable Organizations In some countries, nongovernmental organizations and social change groups are misunderstood if not mistrusted. Greetings from beautiful Kyiv, where I’m working on a proposal for a client.

Ukraine 52

Ukraine Barriers Legal Exchange 52

Social Marketing and Social Change

JULY 6, 2009

The momentum for a global social marketing organization gained more traction and acceleration in 3 meetings at the recent Social Marketing in Public Health Conference. Bob Marshall and Beth Sundstrom hosted a breakout session on the results of their survey of 408 social marketing list serve members and attendees at the 2008 USF Social Marketing in Public Health and CDC Health Communication, Marketing and Media conferences.

Global 40

Global New Zealand California Australia 40