Macromarketing and Social Change

Social Marketing and Social Change

"Most social marketing programs occur within a micromarketing environment. That is most, if not all, attention is given to understanding and influencing people through the actions of producers - the organizations that fund, create, and implement social change programs. In contrast to the micro, or individual, view of social marketing, the macromarketing view provides a substantive base for moving social marketing to a new level of relevance for social change.

ISO Photos of Social Marketing and Social Change

Social Marketing and Social Change

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

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The Role of the Free Agent and Fundraising

SocialButterfly

Here, I see “free agent&# being synonymous with the citizen philanthropist or the social citizen. Be Detailed: If you interact with a supporter on Twitter or Facebook or meet someone at a conference and exchange business cards, write it down.

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Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

The future result might be a new or improved product or service, new processes or experiences for consumers or users, or new social and organizational systems. Familiar territory to social marketers and other kinds of social change agents. I think it’s time for more design thinkers and social marketers to get to know each other and work more together, exchange ideas and bring innovation to wicked problems that desperately need our collective attention.

Developing Strategies for Social Media

Social Marketing and Social Change

The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and much less on the tactics, or how to use specific social and mobile media tools. That is how behavior and culture can be shaped, changed, shifted.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

The purpose of the conference is to expose future social sector leaders to a vibrant learning experience that promotes best practices, innovative thinking and awareness of the full scope of the sector. Creating Change Conference. Creating Change Conference. Social Capital 2019.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Affect is a new community event highlighting the diversity of work and design behind social change. It’ll open with candid stories about the ups and downs of working in social good and close with an afternoon of action and volunteering with local nonprofits. Web of Change.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

The Alliance Management Institute (AMI) is the only national conference expressly designed to prepare 400+ college students for a career in the social sector. Discover how these and other factors are irrevocably changing the ways donors structure their largest gifts of a lifetime.

#Development: Postal Service Rates To Rise on 27 January

Non Profit Marketing 360

We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. 61 (exchanging to about US$.56). Forever stamps still good after the 27th.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? There is now some evidence that they should rethink how social marketing can improve their efforts.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. As I look forward with social marketing, I bring a set of experiences over the past few years that color my view.

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? These competencies are not meant to prescribe or restrict the content of academic social marketing degree programs. ACADEMIC COMPETENCIES IN SOCIAL MARKETING (September, 2014).

Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

The most important asset you can have in a social media marketing program is something worth talking about - not a “message” to listen to, read or watch. Social networks form around social objects, not the other way around. Social Media

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Aspiring Social Entrepreneurs

Fundraising Breakthroughs

For them and others with big ideas for impact and social change: • You aren't alone. Here's some context describing a movement and global tribe, of sorts, and its long-standing leaders: Skoll Foundation video re social entrepreneurship. Ashoka • Echoing Green • Skoll Foundation • Social Edge (project of Skoll Foundation) • Change.org • TED • Pop! Tags: start-up fundraising social entrepreneurs training nonprofit startups

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Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups. Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives.

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

"The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ). Charging fees for this screening service is much like the product pricing models used in social marketing programs in developing countries.

Crowdfunding Roundup for Nonprofits

Nonprofit Consultant Blog

Rather than wait for the CD to come out, and then buying it, a fan will contribute $10 or $20 toward its production in exchange for a copy of the eventual product at some later date. In crowdfunding, this is usually seen in the form of turning donors into fundraisers and helping them tell their social networks why they support your nonprofit. It seems that with the rise of Kickstarter and IndieGoGo, crowdfunding is on everybody''s minds these days, but what''s a nonprofit to do?

FAQ 46

Development of a Global Social Marketing Community

Social Marketing and Social Change

You can view the presentation for a global social marketing network that includes background and rationale, features and benefits of the site, and screen shots from the existing rareplanet site. You can leave comments here, at the slideshow, or at the social marketing wiki.

Academic Competencies for Social Marketing

Social Marketing and Social Change

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them. Social marketing is consumer-driven. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors.

Social Models for Marketing: Social Networks

Social Marketing and Social Change

Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities. Similarly, the work of Christakis & Fowler (2007, 2008) provides descriptive evidence that the likelihood of becoming obese rises as close members of one’s social network become overweight and obese and that stopping smoking is also highly susceptible to the smoking status of others. Tags: Social Media Theory

Transformative Consumer Research and 'At Risk' Populations

Social Marketing and Social Change

in ongoing intellectual exchange, research collaborations, and/or projects aimed at social change. Our group began by working through the many different types of determinants and moderating variables that are used to traditionally define 'at risk' - among them genetic susceptibilities; social determinants; socio-demographic characteristics; cognitive, emotional and physical (CEP) handicaps; and behaviors. See Making change happen: The marketing approach ].

Fundraising Overseas: Lost in Translation?

Fundraising Breakthroughs

exchange programs. Perceptions of Charitable Organizations In some countries, nongovernmental organizations and social change groups are misunderstood if not mistrusted. Greetings from beautiful Kyiv, where I’m working on a proposal for a client.

Global Social Marketing: Moving to Action

Social Marketing and Social Change

The momentum for a global social marketing organization gained more traction and acceleration in 3 meetings at the recent Social Marketing in Public Health Conference. Bob Marshall and Beth Sundstrom hosted a breakout session on the results of their survey of 408 social marketing list serve members and attendees at the 2008 USF Social Marketing in Public Health and CDC Health Communication, Marketing and Media conferences.