Social Marketing and Social Change

SEPTEMBER 10, 2012

"Most social marketing programs occur within a micromarketing environment. That is most, if not all, attention is given to understanding and influencing people through the actions of producers - the organizations that fund, create, and implement social change programs. In contrast to the micro, or individual, view of social marketing, the macromarketing view provides a substantive base for moving social marketing to a new level of relevance for social change.

Social Change 52

Social Change San Francisco Marketing Systems Demand 52

Social Marketing and Social Change

JULY 25, 2012

The reason the blog posts have been slow in coming is that I have been focusing my time and words on a textbook for social marketing - nothing like you have seen before, trust me. SO here's the offer: Submit one or more images, high resolution please, to me before 9 August 2012 and your picture will be considered for publication in Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (Jossey-Bass, publication in early 2013).

Photos 60

Photos Social Change Touchpoints Domain 60

Social Marketing and Social Change

JULY 28, 2009

The future result might be a new or improved product or service, new processes or experiences for consumers or users, or new social and organizational systems. Familiar territory to social marketers and other kinds of social change agents. I think it’s time for more design thinkers and social marketers to get to know each other and work more together, exchange ideas and bring innovation to wicked problems that desperately need our collective attention.

Behavior 65

Behavior Design Healthcare Exchange 65

SocialButterfly

JUNE 10, 2010

Here, I see “free agent&# being synonymous with the citizen philanthropist or the social citizen. Be Detailed: If you interact with a supporter on Twitter or Facebook or meet someone at a conference and exchange business cards, write it down. This is my second post in my seven-day quest to raise $1100 to provide seven roofs for seven Guatemalan families. In these seven days, I will also be answering your questions and sharing insights gained.

Free 100

Free Flickr Interactive Exchange 100

Social Marketing and Social Change

JULY 14, 2009

The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and much less on the tactics, or how to use specific social and mobile media tools. That is how behavior and culture can be shaped, changed, shifted.

Social Media 52

Social Media Develop Strategy Media 52

J Campbell Social Marketing

AUGUST 3, 2020

Social Media for Social Good Academy 2.0 So I’ll spare you the “why social media is essential to nonprofits” lecture. . 90% of NGOs worldwide regularly use social media to engage their supporters and donors. Social Media for Social Good Academy 2.0

Social Media 234

Social Media Media Social Billboards 234

EveryAction

NOVEMBER 27, 2018

The purpose of the conference is to expose future social sector leaders to a vibrant learning experience that promotes best practices, innovative thinking and awareness of the full scope of the sector. Creating Change Conference. Creating Change Conference. The National LGBTQ Task Force’s 2019 Creating Change Conference convenes in Detroit, Michigan January 23-27, 2019. The Value Proposition - Purposeful Action in a Changing World. Agents of Change Summit.

Conference 218

Conference Best Las Vegas San Diego 218

EveryAction

DECEMBER 12, 2017

The purpose of the conference is to expose future social sector leaders to a vibrant learning experience that promotes best practices, innovative thinking and awareness of the full scope of the sector. Creating Change Conference. Creating Change Conference. The National LGBTQ Task Force’s 2018 Creating Change Conference convenes in Washington, DC, January 24-28, 2018. The Value Proposition - Purposeful Action in a Changing World. Agents of Change Summit.

Conference 176

Conference Best Las Vegas Feb 176

EveryAction

APRIL 1, 2016

The Alliance Management Institute (AMI) is the only national conference expressly designed to prepare 400+ college students for a career in the social sector. Examine major gift planning in the context of current economic conditions, changes in donor populations and increased competition for the charitable dollar. Discover how these and other factors are irrevocably changing the ways donors structure their largest gifts of a lifetime. Agents of Change Summit.

Conference 159

Conference Best San Diego Oct 159

Non Profit Marketing 360

JANUARY 10, 2013

We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. The US Postal Service (USPS) has been on hard times over the last 5-7 years due to the overwhelming presence of email, social networks, and e-fax services. 61 (exchanging to about US$.56). Forever stamps still good after the 27th.

Service 116

Service January Rate Develop 116

Social Marketing and Social Change

JANUARY 29, 2014

How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision? They don''t necessarily have a larger view of using marketing to influence behaviors that benefit individuals and communities for the greater social good. There is now some evidence that they should rethink how social marketing can improve their efforts.

Effective 69

Effective Effectiveness Social Museum 69

Social Marketing and Social Change

MAY 10, 2011

[Note: For the closing plenary session at the World Nonprofit and Social Marketing Conference a few weeks ago, I was asked to speak about the future of social marketing. I look forward to many more conversations on the future of social marketing.] In thinking about the future, I can't help but look back at what the field has become since I first wrote about it in 1988 ( Social Marketing and Public Health Intervention , pdf). Design thinking for social innovation.

Sales And Marketing 63

Sales And Marketing Exchange Brand Branding 63

Fundraising Breakthroughs

MARCH 11, 2009

For them and others with big ideas for impact and social change: • You aren't alone. Here's some context describing a movement and global tribe, of sorts, and its long-standing leaders: Skoll Foundation video re social entrepreneurship. Ashoka • Echoing Green • Skoll Foundation • Social Edge (project of Skoll Foundation) • Change.org • TED • Pop! Tags: start-up fundraising social entrepreneurs training nonprofit startups

Green 40

Green Youth Exchange Class 40

Social Marketing and Social Change

JANUARY 13, 2012

Many social marketing programs, and most public health ones, have shied away from working with their customers or members of their priority groups. Rather, we have stuck with the ‘marketing-to’ approach that Lusch (2007) describes as one of stimulating demand through use of the 4Ps in order to get customers to purchase goods, use services or adopt behaviors, and then be satisfied with their decision, in order to meet organizational (or social) objectives.

Service 62

Service Program Exchange San Francisco 62

Social Marketing and Social Change

SEPTEMBER 20, 2014

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).

Behavior 63

Behavior Ethics September Differentiation 63

Social Marketing and Social Change

MAY 13, 2012

The most important asset you can have in a social media marketing program is something worth talking about - not a “message” to listen to, read or watch. There are no markets for messages, or to paraphrase the Introduction to the Institute of Medicine (2000, p.5-6) Promoting Health report, people in the health and social change communities have “messages” while the individuals they are targeting in communities have “lives.” Social Media

Objectives 60

Objectives Social Church Sports 60

Social Marketing and Social Change

JANUARY 4, 2017

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Sales And Marketing 72

Sales And Marketing Best Ghana Vietnam 72

Social Marketing and Social Change

OCTOBER 31, 2012

"The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ). The two cases they used to illustrate their approach to incorporating social marketing into public health interventions included charging people nominal fees for participating in community blood cholesterol screening programs and awarding prizes for participating in a quit smoking contest. Social marketing and public health intervention.

Program 70

Program Behavior Price Pricing 70

Social Marketing and Social Change

SEPTEMBER 20, 2014

What should be the minimal requirements for someone who wants to learn about and practice social marketing? The good news is that with the emergence of the International Social Marketing Association , Australian Association of Social Marketing , and the European Social Marketing Association there are now platforms on which to develop consensus about these and other issues (such as the recently formulated Consensus Definition of Social Marketing ).

Behavior 40

Behavior Ethics September Differentiation 40

The Nonprofit Consultant

MAY 28, 2013

Rather than wait for the CD to come out, and then buying it, a fan will contribute $10 or $20 toward its production in exchange for a copy of the eventual product at some later date. In crowdfunding, this is usually seen in the form of turning donors into fundraisers and helping them tell their social networks why they support your nonprofit. It seems that with the rise of Kickstarter and IndieGoGo, crowdfunding is on everybody''s minds these days, but what''s a nonprofit to do?

Exchange 48

Exchange FAQ Raising Money Grassroots 48

Social Marketing and Social Change

MARCH 16, 2009

I have written and talked about the need to develop a global social marketing community and organization ( The Global Marketing Challenge ) that could be crafted around the following ideals: To continually improve the knowledge base and skill level of people who use social marketing in their professional activities to improve the health and social conditions of people around the world. You can leave comments here, at the slideshow, or at the social marketing wiki.

Global 54

Global Develop Communities Community 54

Social Marketing and Social Change

JANUARY 4, 2017

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

Sales And Marketing 40

Sales And Marketing Ghana Best Vietnam 40

Social Marketing and Social Change

NOVEMBER 4, 2009

I often find myself asking “Where do people get these odd ideas about social marketing from?” Social marketing programs take a lot of time to plan. Social marketing is expensive to do. You have to do focus groups to do social marketing. Social marketing segments audiences to deliver tailored messages to them. Social marketing is consumer-driven. Social marketing is about reducing the barriers and costs to engaging in healthier behaviors.

Behavior 67

Behavior Education Commercial San Francisco 67

Social Marketing and Social Change

OCTOBER 15, 2009

Over the past decade there has been a dramatic shift in the emphasis of determinants of health and social behaviors from individuals to networks and communities. Similarly, the work of Christakis & Fowler (2007, 2008) provides descriptive evidence that the likelihood of becoming obese rises as close members of one’s social network become overweight and obese and that stopping smoking is also highly susceptible to the smoking status of others. Tags: Social Media Theory

Social Network 50

Social Network Network Behavior Malawi 50

Social Marketing and Social Change

JUNE 27, 2009

in ongoing intellectual exchange, research collaborations, and/or projects aimed at social change. Our group began by working through the many different types of determinants and moderating variables that are used to traditionally define 'at risk' - among them genetic susceptibilities; social determinants; socio-demographic characteristics; cognitive, emotional and physical (CEP) handicaps; and behaviors. See Making change happen: The marketing approach ].

Research 43

Research Groups Grassroots Analysis 43

Social Marketing and Social Change

JULY 6, 2009

The momentum for a global social marketing organization gained more traction and acceleration in 3 meetings at the recent Social Marketing in Public Health Conference. Bob Marshall and Beth Sundstrom hosted a breakout session on the results of their survey of 408 social marketing list serve members and attendees at the 2008 USF Social Marketing in Public Health and CDC Health Communication, Marketing and Media conferences.

Global 40

Global New Zealand California Australia 40

Fundraising Breakthroughs

JUNE 4, 2008

exchange programs. Perceptions of Charitable Organizations In some countries, nongovernmental organizations and social change groups are misunderstood if not mistrusted. For once such international assistance ends—through an unforeseen policy change or a country being “graduated” from assistance—local groups may be left without vital sources of funding and without a plan for the future. Greetings from beautiful Kyiv, where I’m working on a proposal for a client.

Ukraine 40

Ukraine Barriers Legal Exchange 40