Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. That’s why we provide compensation reports every September, so everyone can evaluate a nonprofit employee’s salary package. Lindsay J.K. Nichols.

Email Reporting 101: How to Use Your Reports to Improve Your Results

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Luckily, the majority of the information you''ll need, is available right within your campaign reports. The real reporting gold can be found in the click-through information. Tracking your results within your campaign reports doesn''t need to become a huge burden for your organization.

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Use Your Nonprofit Tagline to Build Understanding & Extend Reach

Getting Attention

This simple marketing strategy on the part of the SVDP thrift shop — building business and awareness (and a corps of messengers) by motivating customers to learn its tagline in exchange for a discount — is brilliant.

What is 3-to-1 Major Gift Fundraising?


Let’s face it, your supporters want something in exchange for their cash. One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift . ” Next step, find a way to report what happened to your donor.

What is 3-to-1 Major Gift Fundraising?


Let’s face it, your supporters want something in exchange for their cash. One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift . ” Next step, find a way to report what happened to your donor.

Are we sometimes asking donors the wrong questions?


In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” I think donors want value in exchange for their money. .

When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. In other words, every statement you make can end up being reported.

The Rule of 7 vs. 3-to-1 fundraising


3-to-1 fundraising recognizes that your supporters want something in exchange for their cash. One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift .

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Women and Workaholism in your Fundraising Office

Wild Woman Fundraising

that she had devoted countless house of loyal effort in exchange for one ten-second pat on the head. “Other women workaholics report nearly chronic bladder infections. Have you read the first post in this series? If not, here it is!

#COMMUNICATIONS: NFC Means More Than Paying By Mobile Phone

Non Profit Marketing 360

NFC exchanges information between two ‘live’ chips ? We see NFC technology as one of the striking steps forward in nonprofit donation and information exchange ‘after’ text messaging. Reports dispute likelihood of NFC in next iPhone.

Mobile 141

Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

According to NTEN''s 2013 Staffing & Investments Survey Report , the average nonprofit organization has 0.7 I''m happy to report that the three things I recommend will be fairly easy to implement and will make a difference in your donor efforts. This is a test.

Newsletter: How Much Do Partnership Pros Make in 2019? [INFOGRAPHIC] ; Why Your Nonprofit Needs an Audience Strategist ; Newman’s Own Wants More Companies to Follow Profits-to-Charity Model

Selfish Giving

You can read the full exchange here. The New York Times agrees and created a course to teach its reporters data skills. Bonus read: Mary Meeker’s 2019 Internet Trends Report: 16 Takeaways for Nonprofits.

Facebook Giveth…

The Agitator

In a NY Times piece , donors report it being simple to give to and raise funds for nonprofits on the site. From early reports, it may be advantageous to use organic Facebook reach to fundraising directly on the site. (As

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

If you can run a report, do that. Social media is a value exchange. Welcome to the fifth episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

The 2016 Best Nonprofit Conferences Calendar


The Monumental Fundraising Conference is a two-day event where you will exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help you make the relationship with your donors even stronger.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

I raised a question to the panel surrounding these topics: Fascinated how concerned people are about privacy given how easily they give it up in exchange for convenience- there is a knowledge gap.

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It’s time for the nonprofit sector to stop whining about Donor Advised Funds


For instance, recently it was reported by the Chronicle of Philanthropy that dollars put into DAF’s grew by 300% in the past 6 years compared to just a 13% increase in charitable giving during the same period. They have failed to provide DAF owners with impact reports. They have failed to recognize that any exchange of money occurs as a result of a value proposition. I’m getting really tired of hearing people complain about donor advised funds.

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Get More from Your Donor Database

Getting Attention

Apps (on the Salesforce App Exchange and beyond) for taking online donations (processing fees still apply), project management, and calendar management are likely to help your organization, especially if it’s on the smaller side, to operate more efficiently.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

You can access all the brainiac content from its in-depth reports you may have missed during your drive time, or you can catch up on news of the day with its front-and-center features. I couldn’t find a place for a genuine exchange or interaction on its website.

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How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

The Aqua exhibition , a multimedia event offered in several Canadian cities that is designed for 10-14 year-olds, is a key offering and is the focus of the report. Creating an attractive and motivating exchange with the target audience?

The Best of Social Marketing in 2016

Social Marketing and Social Change

The work reported here indicates that product availability and brand recognition, while necessary, are not sufficient to deliver effective coverage and impact. Most studies used quasi-experimental designs and reported mixed results. The Qualitative Report , 21(1), 71-86.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Nonprofit Social Network Benchmark Report from NTEN, Common Knowledge, and the Port. So I put off subscribing to the Progressive Exchange. Happy Friday! And Happy Mother’s Day to all of you Moms out there. I’m personally looking forward to French Toast in bed Sunday morning.

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3 Tips to Engaging Potential Donors

Fundraising 123

Sending a communication that talks exclusively about your organization and its past/needs/annual report is like going on a first date with someone who hasn't asked you a single question about yourself or commented on what you're doing. Create a benefit exchange. Too often nonprofits take the time crafting a new-fangled way of saying "donate now," and not enough time polishing the context.

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Social Media Does A Like = A Friendship?

Diva Marketing Blog

I'm happy to report there is a vital, exciting, community where some innovative educators are doing creative work in the social web. Today I had the honor of speaking about social media to a wonderful group of educators and people who work with children and school systems.

Thank God It’s Wednesday

The Agitator

they were ringing the opening bell at the NASDQ exchange. Here’s what he reported based on his review of $24 million in giving data: #GivingTuesday is on track to continue growing double-digits in 2017. Like it or dislike it #GivingTuesday is almost over for another year.

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The Tragedy of the Donor Commons

The Agitator

How do we know this tragedy of the commons has arrived when it comes to donor acquisition through list rental and exchange? There are a few signposts: Our donors are reporting it. “Picture a pasture open to all.

Five Questions Nonprofit Cause Marketers Need Answers to From Potential Sponsors

Cause Related Marketing

This seems like a trifle among weightier questions, but this relationship ought to be based on trust and an open exchange of information. So I want to know how we can meet your expectations and the expectations of the people you report to. Smart Money magazine does a monthly feature called “10 Things X Won’t Tell You.” In May 2011 it was ‘10 Things Fund-Raisers Won’t Tell You.’

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

2006) found that nine out of ten smokers who enrolled in a contest reported making a quit attempt, and between 53 percent and 72 percent reported quitting for the full month of the contest.

Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

There are no markets for messages, or to paraphrase the Introduction to the Institute of Medicine (2000, p.5-6) Promoting Health report, people in the health and social change communities have “messages” while the individuals they are targeting in communities have “lives.”

How Social Media Makes Live Events More Vibrant than Ever

Getting Attention

In response, many nonprofits are bringing it back to the 'real world' to make an impact: Gathering people in person to exchange real handshakes and real smiles, leveraging the magic and excitement of events to make their organization’s message more memorable, to put real faces to names, and to inspire people to support their cause. Download the free Nonprofit Tagline Report , filled with must-dos, don't dos, case studies and 2,500+ nonprofit tagline examples!

A Social Media Gift of Little Miracles

Diva Marketing Blog

Imagine an authenitc conversation, in real time, with your favorite actor, politician, author or reporter who responds to your comments. . Imagine an authentic conversation with your senior managmenet or an admired corporate executive where ideas are transparently exchanged. .

What’s Not To ‘Like’?

The Agitator

As reported by the Center for Media Research , a recent study from Exact Target indicates we shouldn’t hyper-ventilate over Likes. Many consumers want some tangible benefit in exchange for their “Like.” This last point is perhaps the most important take-away, concludes the report.

How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

Or you may have a discrete project on hand – a website, annual report, or logo design. One of my favorites is The Progressive Exchange , a helpful online community with over 8,000 members, whose goal is to “aid the online efforts of progressive causes, campaigns, and organizations”.

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5 Killer Prospect Research Tools to Learn More About Your Current Donors

Fundraising Coach

Because the Federal Election Commission requires all campaigns to report any donations they receive, complete with donor name, occupation, address, and gift date, it’s easy to find an accurate political giving history on your donors.

Social Media - Courageous Miracles

Diva Marketing Blog

Imagine an authenitc conversation, in real time, with your favorite actor, politician, author or reporter who responds to your comments not with platitudes but with thoughtfulness and courage. . "We''ll be known as the helpful store. The friendly store. The store with a heart.

Join us for the Next Level Conference and learn how to improve your bottom line with research from Tycely Williams

Wild Woman Fundraising

Are those individuals who labor for the mission and they are not receiving compensation in exchange. We owe it to donors like Jay to make sure that they are having a positive experience in exchange. Mazarine Treyz: Hey, everybody. Welcome.

WANTED: Fundraisers With Merger, Acquisition and Investment Banking Experience

The Agitator

Yes, think of the stock exchange as an example, and don’t forget EBay and Craigslist and dozens of others who bring demand and supply together in the for-profit world.). The agency set specific goals: Clients should have more clean drug screens, fewer reports of child mistreatment and fewer foster care placements, compared to a control group. She goes on to report…. “…. New thinking and new approaches are fundamental necessities for survival and growth.

Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. This is a senior function that reports to management that processes authority to make decisions …” (p160).

Fire The Top 83 Direct Response Fundraisers?

The Agitator

Retention of first year donors continued to drop again in 2010 with only 46% of the organizations reporting an improvement (0.02%) in retention rates. Is there a problem in the fact that most of these organizations build a large part of their declining acquisition programs by exchanging names through cooperative data bases and other ‘take in each others’ laundry’ resources? You can get their report here.

Nonprofits and New Blood

Marketing for Nonprofits

For example, a report from Blackbaud, the Target Analytics 2009 Index of National Fundraising Performance for the Third Quarter , shows direct mail declining rapidly in effectiveness as a way to acquire new donors. To be a great fundraiser you need to be able to tell a great story !

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

Although 505 would be prudent to report on its website the amounts donated to which causes. Typically the way these promotions work is that Kroger requires some kind of fee and in exchange the vendor gets preferred placement in the store.

The Courage To Change

The Agitator

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. Through her Navigating Off The Napkin blog on Fundraising Success ’ site, Angie has begun a remarkable piece of reporting in our sector — explaining what this is all about and, eventually, how it turns out.

Do You Have My Number?

Marketing for Nonprofits

It included a form letter and an annual report thanking me for being a "strategic supporter" and encouraging me to review the photos and stories enclosed. Offer some sort of benefit exchange. has got my number. Here's a quick story. On Saturday, I received the email below.