Email Reporting 101: How to Use Your Reports to Improve Your Results

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Luckily, the majority of the information you''ll need, is available right within your campaign reports. The real reporting gold can be found in the click-through information. Within your campaign reports, you will be able to see the click-through rate, which will tell you how many people opened and clicked on a link within your email. Tracking your results within your campaign reports doesn''t need to become a huge burden for your organization.

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Use Your Nonprofit Tagline to Build Understanding & Extend Reach

Getting Attention

This simple marketing strategy on the part of the SVDP thrift shop — building business and awareness (and a corps of messengers) by motivating customers to learn its tagline in exchange for a discount — is brilliant.

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How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

On the always-informative Progressive Exchange listserv , one of the members posed this question: . It’s a value exchange! Step 5: Create a report of results. . Download the Nonprofit Social Media Audit template.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift .

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. ” It works to help fundraisers maintain a “giving” mindset as follows: For every single donation you receive from a major supporter you should (1) thank them , (2) report on the results , and (3) provide an engagement offer before asking for another gift. One Thank You + One Report On Results + One Engagement Offer = Ask For Next Gift .

Are we sometimes asking donors the wrong questions?

iMarketSmart

In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” I think donors want value in exchange for their money. . ” Problem is… the answers they allowed were not all that great. And the results really don’t tell us much. That’s why I think we might be asking donors the wrong questions. What can you possibly conclude from the chart above? What’s the marketing takeaway there?

Two Examples of How to Cultivate Your Donors (Even When They Aren’t Your Donors)

iMarketSmart

The report will be released soon ( click here to get early access ), and within its pages you’ll find insights into how organizations go about raising major gifts. Look at this brief email exchange with Meghan: Again, keep in mind, I have never donated to LCRF.

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

How to report back to your supporters via annual reports, videos, and dashboards. This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes.

How to ask for a gift: Do you really have to ask?

iMarketSmart

If they see the value in their exchange of money for impact. If you do, many of your supporters will ask themselves to give and you’ll simply be facilitating the exchange. >> 6 Best Practices for Delivering Progress Reports. >> At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds.

Mailbag: How Do I Get a Corporate Partner to “Pay Up” After an Event?

Selfish Giving

Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day?

It’s time for the nonprofit sector to stop whining about Donor Advised Funds

iMarketSmart

For instance, recently it was reported by the Chronicle of Philanthropy that dollars put into DAF’s grew by 300% in the past 6 years compared to just a 13% increase in charitable giving during the same period. They have failed to provide DAF owners with impact reports. They have failed to recognize that any exchange of money occurs as a result of a value proposition. I’m getting really tired of hearing people complain about donor advised funds.

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How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

If you can run a report, do that. Social media is a value exchange. Welcome to the fifth episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks.

#COMMUNICATIONS: NFC Means More Than Paying By Mobile Phone

Non Profit Marketing 360

NFC exchanges information between two ‘live’ chips ? We see NFC technology as one of the striking steps forward in nonprofit donation and information exchange ‘after’ text messaging. Reports dispute likelihood of NFC in next iPhone. Wave-&-Ride to replace Swipe-&-Ride? Near Field Communication has been around for a few years now, though the most popular mobile device, the iPhone, does not (yet?)

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Is Your Nonprofit's Website Driving Donors Away?

Fundraising 123

According to NTEN''s 2013 Staffing & Investments Survey Report , the average nonprofit organization has 0.7 I''m happy to report that the three things I recommend will be fairly easy to implement and will make a difference in your donor efforts. Give people a reason to hand over their email address in exchange for something they wouldn''t otherwise have access to, whether it be an insider''s guide to fundraising success or a newsletter with priority registration for your events.

Get More from Your Donor Database

Getting Attention

Apps (on the Salesforce App Exchange and beyond) for taking online donations (processing fees still apply), project management, and calendar management are likely to help your organization, especially if it’s on the smaller side, to operate more efficiently. Easy-to-use reports from Salesforce and similar constituent or donor databases can help you make more accurate decisions going forward, and illustrate the value of the data gathering and analysis approach to your boss.

Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT)

Selfish Giving

Advertising Disclosures [Released 10/02/19] Registration & Reporting Requirements [Released 12/4/19] Contracts [Released 02/29/20] UBIT [It’s here!] 1] In the context of corporate partnerships, the most significant potential source of UBIT is an arrangement or expectation that the charity will provide advertising or marketing services in exchange for all or part of the payment. This is the final part of a four-part series on the four key legal issues you - my readers!

The 2016 Best Nonprofit Conferences Calendar

EveryAction

The Monumental Fundraising Conference is a two-day event where you will exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help you make the relationship with your donors even stronger. Social Capital 2016 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships.

How Social Media Makes Live Events More Vibrant than Ever

Getting Attention

In response, many nonprofits are bringing it back to the 'real world' to make an impact: Gathering people in person to exchange real handshakes and real smiles, leveraging the magic and excitement of events to make their organization’s message more memorable, to put real faces to names, and to inspire people to support their cause. Download the free Nonprofit Tagline Report , filled with must-dos, don't dos, case studies and 2,500+ nonprofit tagline examples!

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

You can access all the brainiac content from its in-depth reports you may have missed during your drive time, or you can catch up on news of the day with its front-and-center features. I couldn’t find a place for a genuine exchange or interaction on its website. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge?

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Newsletter: Join Our New Social Impact Book Club ; Cause Marketing Wins Big at the Super Bowl ; What to Do When a Partner Won’t Pay You

Selfish Giving

Any suggestions for getting local businesses to “pay up” after an event where we gave permission to use our name/logo in exchange for a set % of sales that day? Do you like to read? to read! So does Megan Strand at Engage for Good.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Nonprofit Social Network Benchmark Report from NTEN, Common Knowledge, and the Port. So I put off subscribing to the Progressive Exchange. Happy Friday! And Happy Mother’s Day to all of you Moms out there. I’m personally looking forward to French Toast in bed Sunday morning.

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3 Tips to Engaging Potential Donors

Fundraising 123

Sending a communication that talks exclusively about your organization and its past/needs/annual report is like going on a first date with someone who hasn't asked you a single question about yourself or commented on what you're doing. Create a benefit exchange. Too often nonprofits take the time crafting a new-fangled way of saying "donate now," and not enough time polishing the context.

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The Ultimate Google Ad Grant Eligibility Checklist

Twenti

On their Help page, the Ad Grant suggests disclosing an annual report. Your website also has to be absolutely free of commercial exchanges with promised results. A good way of thinking about it is this: WWF’s offer of a free cuddly toy with a sponsorship is completely compatible with the Google Ad Grant terms and conditions, but if they started promising statistical results in exchange for certain amounts of monetary donation, it wouldn’t. by Angharad Miller.

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Five Questions Nonprofit Cause Marketers Need Answers to From Potential Sponsors

Cause Related Marketing

This seems like a trifle among weightier questions, but this relationship ought to be based on trust and an open exchange of information. So I want to know how we can meet your expectations and the expectations of the people you report to. Smart Money magazine does a monthly feature called “10 Things X Won’t Tell You.” In May 2011 it was ‘10 Things Fund-Raisers Won’t Tell You.’

Facebook Giveth…

The Agitator

In a NY Times piece , donors report it being simple to give to and raise funds for nonprofits on the site. From early reports, it may be advantageous to use organic Facebook reach to fundraising directly on the site. (As As the Times article reports, you must click a pop-up box to leave Facebook to donate through non-Facebook functionality, creating friction in trying to leave the walled garden.).

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

The Aqua exhibition , a multimedia event offered in several Canadian cities that is designed for 10-14 year-olds, is a key offering and is the focus of the report. Creating an attractive and motivating exchange with the target audience? The exchange created by One Drop through its Aqua exposition is one where consumers are being asked to change behaviors regarding water consumption and pollution (e.g.,

The Best of Social Marketing in 2016

Social Marketing and Social Change

The work reported here indicates that product availability and brand recognition, while necessary, are not sufficient to deliver effective coverage and impact. All RCTs reported using four social marketing benchmark criteria (SMBC): participant orientation, behavior, segmentation, and methods mix. Across health areas, 81 studies reported on changes in behavioural factors, 97 studies reported on changes in behaviour and 42 studies reported on health outcomes.

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

I raised a question to the panel surrounding these topics: Fascinated how concerned people are about privacy given how easily they give it up in exchange for convenience- there is a knowledge gap. Media not helping with uniformed amateur headlines like “Public servants spying on Canadians” Read the new OPC (Office of the Privacy Commissioner) report and survey on privacy released this morning.

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Social Media Does A Like = A Friendship?

Diva Marketing Blog

I'm happy to report there is a vital, exciting, community where some innovative educators are doing creative work in the social web. Or when an brand's app demands data from us (that might invade the privacy of the people within our online communities) in exchange for playing their games or gaining their information. Today I had the honor of speaking about social media to a wonderful group of educators and people who work with children and school systems.

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

2006) found that nine out of ten smokers who enrolled in a contest reported making a quit attempt, and between 53 percent and 72 percent reported quitting for the full month of the contest. Based on a statewide population survey, eight of the eleven programs showed quit rates that were significantly higher than the estimated quit rate of 21 percent reported by smokers who made a quit attempt in the past year.

Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

There are no markets for messages, or to paraphrase the Introduction to the Institute of Medicine (2000, p.5-6) Promoting Health report, people in the health and social change communities have “messages” while the individuals they are targeting in communities have “lives.” The value of a social object is that they are transactional – they facilitate exchanges among people who encounter them.

A Social Media Gift of Little Miracles

Diva Marketing Blog

Imagine an authenitc conversation, in real time, with your favorite actor, politician, author or reporter who responds to your comments. . Imagine an authentic conversation with your senior managmenet or an admired corporate executive where ideas are transparently exchanged. . "We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit.

How Social Media Makes Live Events More Vibrant than Ever

Getting Attention

In response, many nonprofits are bringing it back to the 'real world' to make an impact: Gathering people in person to exchange real handshakes and real smiles, leveraging the magic and excitement of events to make their organization’s message more memorable, to put real faces to names, and to inspire people to support their cause. Download the free Nonprofit Tagline Report , filled with must-dos, don't dos, case studies and 2,500+ nonprofit tagline examples!

How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

Or you may have a discrete project on hand – a website, annual report, or logo design. One of my favorites is The Progressive Exchange , a helpful online community with over 8,000 members, whose goal is to “aid the online efforts of progressive causes, campaigns, and organizations”. Julia Reich. This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. Guest Post by Julia Reich, Julia Reich Design.

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Newsletter: How Much Do Partnership Pros Make in 2019? [INFOGRAPHIC] ; Why Your Nonprofit Needs an Audience Strategist ; Newman’s Own Wants More Companies to Follow Profits-to-Charity Model

Selfish Giving

You can read the full exchange here. The New York Times agrees and created a course to teach its reporters data skills. Bonus read: Mary Meeker’s 2019 Internet Trends Report: 16 Takeaways for Nonprofits. Robert Rose over the Content Marketing Institute has written a helpful article on the The 7 Core Roles of a 2020 Content Marketing Team.

When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

When preparing a member of your nonprofit’s team for an interview, you invariably spend time coaching them on what to say and how to act when the camera is rolling or when the reporter is scribbling notes. But do you also prep them for what to do when the “on air” light is off or when the reporter closes the notebook? In other words, every statement you make can end up being reported.

Nonprofits and New Blood

Marketing for Nonprofits

For example, a report from Blackbaud, the Target Analytics 2009 Index of National Fundraising Performance for the Third Quarter , shows direct mail declining rapidly in effectiveness as a way to acquire new donors. To be a great fundraiser you need to be able to tell a great story !

5 Killer Prospect Research Tools to Learn More About Your Current Donors

Fundraising Coach

Because the Federal Election Commission requires all campaigns to report any donations they receive, complete with donor name, occupation, address, and gift date, it’s easy to find an accurate political giving history on your donors. Similar to the searchable database of political filings, you can also sift through the Securities and Exchange Commission (SEC) Insider Stock Transactions.

Social Media - Courageous Miracles

Diva Marketing Blog

Imagine an authenitc conversation, in real time, with your favorite actor, politician, author or reporter who responds to your comments not with platitudes but with thoughtfulness and courage. . Imagine an authentic conversation with your senior managmenet or an admired corporate executive where ideas are transparently exchanged. . "We''ll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit.

What’s Not To ‘Like’?

The Agitator

As reported by the Center for Media Research , a recent study from Exact Target indicates we shouldn’t hyper-ventilate over Likes. Many consumers want some tangible benefit in exchange for their “Like.” This last point is perhaps the most important take-away, concludes the report.

Do You Have My Number?

Marketing for Nonprofits

It included a form letter and an annual report thanking me for being a "strategic supporter" and encouraging me to review the photos and stories enclosed. Offer some sort of benefit exchange. Amazon.com has got my number. Here's a quick story. On Saturday, I received the email below.

Thank God It’s Wednesday

The Agitator

they were ringing the opening bell at the NASDQ exchange. Here’s what he reported based on his review of $24 million in giving data: #GivingTuesday is on track to continue growing double-digits in 2017. Like it or dislike it #GivingTuesday is almost over for another year. I say “almost” for two reasons. First, I’m writing this at 6:45pm EST Tuesday, so there’s still a few hours to go. Second, for purposes of improving 2018’s results there are some learnings from this year’s event.

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Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. For every person who happens onto those interactions (random or deliberate) these exchanges become part of a shared brand experience. This is a senior function that reports to management that processes authority to make decisions …” (p160).