Email Reporting 101: How to Use Your Reports to Improve Your Results
APRIL 24, 2014
Luckily, the majority of the information you''ll need, is available right within your campaign reports. The real reporting gold can be found in the click-through information. Within your campaign reports, you will be able to see the click-through rate, which will tell you how many people opened and clicked on a link within your email. Tracking your results within your campaign reports doesn''t need to become a huge burden for your organization.