Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

Ryan said, “I feel the ‘crunch’ whenever my colleagues refer to illegal immigrants as ‘undocumented citizens.’ When people refer to illegal immigrants as ‘undocumented citizens,’ it gives me a crunchy feeling because I feel like it introduces politics into a workplace that we value because it is a nonpolitical environment. On the one hand, protecting yourself as you are initiating Inclusive Conversations and having a safe exchange is valuable (everyone isn’t seesaw worthy).

Automated Cultivation vs. “Moves Management”

iMarketSmart

If you’re unfamiliar with the term, it refers to a process Gift Officers or other fundraising professionals use for moving donors from cultivation to solicitation. . Nonprofits that leverage technology to automate the tedious, time-consuming, inefficient, and expensive cultivation process help their Gift Officers spend more time with the most highly qualified prospects who want to have a deeper relationship and are ready to meet to exchange money for value.

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How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. All Things Considered – I couldn’t resist the reference – NPR’s invitation seems empty. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? What can you learn from it?

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Time to stop pointing fingers at Facebook and take some responsibility ourselves.

Public Sector Marketing 2.0

Whether it’s the ubiquitous Google Maps on our smartphones or the convenience of connecting to new apps via Facebook instead of memorizing yet another username and password, these exchanges are all around us. I’m referring to the inevitable creation of decentralized blockchain based social platforms that won’t have to rely on an ad-based monetization model.

Building Trust in the Sector: How & Why to Make Your Nonprofit More Transparent

Fundraising 123

It refers to openness, communication and accountability. Throughout his career, Dan has worked to improve the exchange of information between nonprofits and the public and has used technology to accomplish this vital goal. "Transparency" has been a buzzword in the nonprofit sector for more than a decade. How transparent is your organization? How easily can interested people find your programmatic and financial information?

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Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

The shift in marketing activities from one-off, transactions or exchanges to dynamic and tailored interactions aimed at building relationships and retaining customers across many different marketing domains (e.g., The fundamental assertion of S-D Logic is that all exchanges are service-based. Since the early years of social marketing, many people have struggled with how to apply the logic of economic exchanges to social marketing ones - usually without much success.

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

That is, the notion that we conduct research to unearth the ‘benefit’ that will compel people to exchange with us is misguided; we cannot presume to be the final arbiters of ‘value’ – the user must create or find that value as they engage with the behavior, product or service we are offering. This feedback, or exchange, can suggest how we might refine, augment or change our initial offering. References Bryant, C.A.,

Appeal Letter Do’s and Don’ts

Ann Green

Most likely they got my name from a list they bought or exchanged. One letter addressed me as Mrs.Green, which irked me because I don’t like being referred to as Mrs. I don’t know why this organization addressed me as Mrs. because I always check the Ms. It’s spring appeal time and all of a sudden my mailbox is filled with requests for donations. Some good and some that could use improvement.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

What is intriguing to me is that none of these definitions mention individuals, behaviors, exchanges, marketing mixes or even social good. This S-D perspective views skills and knowledge (behaviors and ideas), rather than products, as the fundamental unit of exchange.

Giveaway! Gifts to Inspire the SocialButterfly In You

SocialButterfly

Echoing Green’s book, Work on Purpose , guides you through the “how” of combining passion with purpose by providing prompts for you to answer and success stories to reference. Razoo also donated this gift card in exchange for this link and gave me a $50 gift card as well. How are you imagineering social good? As readers know, SocialButterfly is getting a refresh in January with a renewed mission to help bring out the SocialButterfly in you.

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Corporate Partnerships & The Law: Unrelated Business Income Tax (UBIT)

Selfish Giving

X payment to sponsor a charity event, in exchange for a list of benefits) as well as a range of activities that fall under the broader concept of “corporate partnerships,” through which companies help generate funds and awareness for organizations (including charitable sales promotions, social media campaigns, and other public engagement initiatives). This is the final part of a four-part series on the four key legal issues you - my readers!

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

Creating an attractive and motivating exchange with the target audience? The exchange created by One Drop through its Aqua exposition is one where consumers are being asked to change behaviors regarding water consumption and pollution (e.g., Reference. How can social marketing be applied by social entrepreneurs to achieve more effective, efficient, equitable and sustainable outcomes in pursuit of their vision?

Facebook Giveth…

The Agitator

You don’t own the donor, part II: You probably have a rule for your direct mail list exchange and rental that you will not rent to competing organizations lest they poach your donors. Cross-reference that with Facebook’s categories of charitable donors and your poaching operation begins. “Timeo Danaos et dona ferentes” (“I fear the Greeks, even when they bear gifts”). — Virgil, Aeneid.

Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

The value of a social object is that they are transactional – they facilitate exchanges among people who encounter them. Reference. The most important asset you can have in a social media marketing program is something worth talking about - not a “message” to listen to, read or watch.

How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

In my experience, colleagues are happy to refer consultants and vendors they know, like, and trust. One of my favorites is The Progressive Exchange , a helpful online community with over 8,000 members, whose goal is to “aid the online efforts of progressive causes, campaigns, and organizations”. Julia Reich. This is Part 1 in a series of posts that Julia Reich will share with us about how to hire a graphic designer or design firm. Guest Post by Julia Reich, Julia Reich Design.

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A Social Media Gift of Little Miracles

Diva Marketing Blog

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy's would refer them there. . Imagine an authentic conversation with your senior managmenet or an admired corporate executive where ideas are transparently exchanged. . "We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit.

5 Killer Prospect Research Tools to Learn More About Your Current Donors

Fundraising Coach

The specific lyric that I’m referring to goes a little something like, “Sometimes you wanna go, where everybody knows your name, and they’re always glad you came.”. Similar to the searchable database of political filings, you can also sift through the Securities and Exchange Commission (SEC) Insider Stock Transactions. I'm pleased to welcome back Bill Tedesco, founder and CEO of DonorSearch , my favorite prospect research tool.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

Social Media is defined on Wikipedia as “ computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. ” The term is a reference to the real, more casual, often unscripted writing style that avoids corporate, bureaucratic or stilted language.

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The Best of Social Marketing in 2016

Social Marketing and Social Change

All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention. The use of social marketing by governments and other upstream actors within a systemic approach to engender social change is referred to as macro-social marketing. What are some of the best papers published in social marketing this past year?

Social Media - Courageous Miracles

Diva Marketing Blog

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy''s would refer customers there. . Imagine an authentic conversation with your senior managmenet or an admired corporate executive where ideas are transparently exchanged. . "We''ll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit.

No Rhythm Required: 4 Steps to Making Your Marketing Sing

Fundraising 123

Here are a few examples of things you're providing with your benefit-exchange: happiness, convenience, power, safety and so on. Promotion refers to the various aspects of marketing communication. Any traditional marketing 101 course will tell you about the magical quartet that composes the music of the marketing mix: price, product, placement and promotion (or, the "Four Ps").

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Why Aren't More Nonprofits Using Pop-Ups on Their Websites?

Selfish Giving

Just for reference, that percentage is pretty good. Usually in exchange for a checklist, case study or ebook. “I think they’re annoying, and people say they’re annoying. Hence, annoying.” Source: SumoMe If you are a new visitor to my website you probably saw my "welcome mat" that drops down and asks you to join my email newsletter list. (I I hope you joined because I send out an AWESOME newsletter every Wednesday morning.) But it's annoying, right?

Incentives for Change in Public Health and Social Marketing Programs

Social Marketing and Social Change

These authors also note that the exchange relationship is altered when switching from social rewards to financial ones. References. "The idea of price as an incentive mechanism for social marketers can be traced back at least to Lefebvre and Flora (1988; link to pdf ).

Social Marketing: A Six Volume Series

Social Marketing and Social Change

This collection is a superb reference source for anyone involved in promoting better health, education, environments, and communities to start their search for great ideas and guidance." Extending the Vision of Social Marketing through Social Capital Theory: Marketing in the Context of Intricate Exchange and Market Failure - Alicia Glenane-Antoniads et al.

The Tragedy of the Donor Commons

The Agitator

How do we know this tragedy of the commons has arrived when it comes to donor acquisition through list rental and exchange? According to one study, people who get more solicitation requests say they write down when they gave to a charity last, try to find out when last they gave before donating, limit their giving to charities of a certain type, and/or put the “maybe” solicitations in a box or pile for later reference. “Picture a pasture open to all.

How Do You Take The "Fear Factor" Out Of Social Media?

Diva Marketing Blog

We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs. Use email marketing as a point of reference. Use email marketing as a point of reference. You learn more quickly under the guidance of experienced teachers.

[Guest Post] 5 Principles to crowdfunding success - a case study

Fundraising Coach

In exchange for pledging to support your project, donators, also called referred to as Kickstarters or Backers, receive rewards if the campaign is successful. In exchange, our backers gained access, at a discounted price, to the videos. Today it''s my distinct pleasure to introduce you to Renee Tougas. I''ve known Renee and her husband Damien for more than a decade.

Macromarketing and Social Change

Social Marketing and Social Change

Layton (2011, p.259) defines a marketing system as: “A network of individuals, groups and/or entities; embedded in a social matrix; linked directly or indirectly through sequential or shared participation in economic exchange; which jointly and/or collectively create value with and for customers, through the use of; assortments of products, services, experiences and ideas; and. References. "Most social marketing programs occur within a micromarketing environment.

Getting Social Marketing Wrong in Health Behavior and Health Education

Social Marketing and Social Change

Tracey Orleans of the Robert Wood Johnson Foundation, …the preeminent text and indispensable reference for our field…the first book we reach for to help us think about the foundations on which to design an intervention or research plan, inform a systematic evidence review, write or review an article or grant application, plan a course or presentation, and consult with other practitioners or researchers… (Foreword, p. Reference Storey JD, Saffitz GB and Rimon JG.

Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

Diva Marketing/Toby: You discuss the importance of creating and maintaining authentic exchanges which in turn, lead to building relationship with the connect customer. For every person who happens onto those interactions (random or deliberate) these exchanges become part of a shared brand experience. Brian Solis: This section refers to importance of the role of intelligence.

I Feel Your Pain

The Agitator

Here is an interesting exchange of views I urge you to read. So, in an essay peppered with interesting references to scholarly literature, Bloom disputes those who “enthusiastically champion an increase in empathy as a cure for humanity’s ills” Instead arguing: “This enthusiasm may be misplaced, however. OK, our US Agitator readers are now two days back from the long Memorial Day weekend that signals lazy summer is around the corner. But it’s not here yet!

Ron Strauss On Knowledge Sharing As A B2B Strategy

Diva Marketing Blog

You have the opportunity for Exchanging Knowledge with your VIP as the leader of the discussion. I'm honored to be a guest speaker at the webinar Using Social Media & Networking in Client Conversations sponsored by References Online.

Crowdfunding Roundup for Nonprofits

The Nonprofit Consultant

Crowdfunding generally refers to grassroots efforts to raise money for a project or product that is in development, directly from the eventual purchasers. Rather than wait for the CD to come out, and then buying it, a fan will contribute $10 or $20 toward its production in exchange for a copy of the eventual product at some later date. It seems that with the rise of Kickstarter and IndieGoGo, crowdfunding is on everybody''s minds these days, but what''s a nonprofit to do?

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The Best of Social Marketing in 2016

Social Marketing and Social Change

All but one of the 12 RCTs included the competition domain, four based their intervention on a theoretical framework, two included the insight domain in their design, and five included the exchange of the intervention. The use of social marketing by governments and other upstream actors within a systemic approach to engender social change is referred to as macro-social marketing. What are some of the best papers published in social marketing this past year?

Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

The Crew It was quite evident that Mary was proud of McDonald's crew (employees are referred as "crew"). Closed online communities, by local markets, are being developed for the crew to exchange ideas and learn from each other.

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Social Models for Marketing: Social Networks

Social Marketing and Social Change

A network that is characterized with small average degrees (everyone has at least a few connections with others), high clustering (they mostly connect with others in the network), and small average distances (there are few degrees of separation between them so that most people know or are at least acquainted with most of the others) are referred to as small world networks (Watts and Strogatz, 1998). References.

A special Q&A session

Get Fully Funded

In other words, should the elevator speech include language that refers to the role the donor plays in the organization? Transactional fundraising is usually a one-shot exchange of money for something that the donor wants. Thank you bunches to Ellen Mowrer and GiftWorks for having me lead a webinar for them recently.

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The Challenge of Health Communication Research for Health Policy

Social Marketing and Social Change

How do we move from permission-based to demand-driven marketing of participation in health information exchanges? References Bellicha, T. Engaging patients for health information exchange. In her book, Policy Paradox , Deborah Stone (1997) argues that policy making is not a rational process of cool-headed decision making among people seeking to maximize their individual self-interests and well-being that follows an orderly sequence of stages.

Transformative Consumer Research and 'At Risk' Populations

Social Marketing and Social Change

in ongoing intellectual exchange, research collaborations, and/or projects aimed at social change. Planning for marginal changes in their status (or what was referred to as a corporate model) versus seeking radical changes that are fostered by grassroots activities. What insights, opportunities and projects does transformative consumer research offer people and organizations who work to improve the lives of people identified as being in an 'at risk' group ?

Reviewing the CDC's HIV/AIDS Program

Social Marketing and Social Change

There was limited attention to what one panel member referred to as ‘the science of the street’ or learning from what is working in communities. Linkage and exchange of global behavioral, social and operations research findings.

Bloggers Flash Back to 2006 and Flash Forward to 2009

Diva Marketing Blog

Some blogs are more of a "performance stage" than a platform for exchange. In 2005, before blogs became mainstream, the tecnology available precluded cross platform references and RSS feeds were not commonplace.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

In an environment where your changing avatar is accepted as your image to the world, where people exchange ideas that frequently lead to business opportunities and where 'real' friendships are formed it was important to have a few boundaries that could help establish trust. to build an exchange of information that invited participation because it is easy, efficient, and meaningful / fun. - And the point of social media isn’t the exchange of ideas.

A New Online Fundraising Management Databse and Tool Offers Easy Fundraisng & Social Media Management, Too, But.

Seeking Grant Money Today

Stay Classy refers to social media fundraising like raising donation through a nonprofit's website, a nonprofit's Twitter account, or a nonprofit's Facebook account, etc. Also to be clear, I have not used Stay Classy and I did not receive anything from them in exchange for this post or its content.