The Value of Products

Get Fully Funded

In other words, they exchange hours for dollars. The most common way to do this is through information or teaching products, like books, workbooks, audios, videos, or some combination of these.

Is Your Nonprofit Ready for Product Licensing?

Selfish Giving

ASPCA is a great example of a nonprofit that profits from product licensing agreements. Years ago when I was writing Cause Marketing for Dummies , Joanna and I had to write a short section on product licensing. What is product licensing? product and/or packaging).

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

#PROAGING: Republican Budget Realigns Medicare But Ignores Long-Term Care

Non Profit Marketing 360

on a Medicare exchange.’ The macro-economics of aging over the next 40 years do not look great: the first Baby Boomers reached the age of Social-Security eligibility 15 months ago, but the crest of this so-called ‘Silver Tsunami’ will not come until about 2030.

Budget 151

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Social Capital 2019 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here!

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Manager, Communications and Marketing & Production Editor American Thoracic Society (New York, NY). Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here.

Jobs 202

Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration

EveryAction

They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Joe's Movement Emporium is a cultural arts hub that acts as a catalyst for creativity and economic opportunity for programs and productions in education, the performing arts, and work readiness. Happy Halloween from all of us at EveryAction!

The Girl Effect

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization.

The 2018 Best Nonprofit Conferences Calendar

EveryAction

Social Capital 2018 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here!

10 Time Management Tips for Nonprofit Communicators

ImpactMax

Beg your ED not to schedule staff meetings on Monday mornings; Tuesday mornings are more productive. Informal exchanges with your colleagues are important for team-building (and sometimes information gathering), so don’t cloister yourself away completely.

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

At the time, we were interrupting fundraisers like you (not donors) via telephone as we attempted to set appointments so we could demonstrate our products and services. And, an exchange of money only happens when a proper exchange of value exists.

Work 205

Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

While she didn’t share the impact, I don’t think the conversation was as productive as she hoped it would be. I don’t know if you were able to join our Inclusive Conversations webinar last week, but we shared some tools that could make having this talk more productive.

Stop the Communications-Program Tug of War

Getting Attention

4 Steps to Moving Your Marketing and Fundraising Teams to a Productive Partnership. Are you in a tug of war with program colleagues for control of your communications?

Making Data Integration Simple!

JCA Insights

Automating this process of data exchange will improve accuracy and cut the cost of rekeying the data. Vendors continually release product updates, operating systems change and business requirements evolve. Organizations must understand that they are creating a new product and the integration will need its own care and feeding over time. About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money.

Dear WhatsApp

Public Sector Marketing 2.0

“What’s App is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. Company being acquired announces it’s business as usual and that nothing will change regarding its product/service.

SMS 164

Get More from Your Donor Database

Getting Attention

Apps (on the Salesforce App Exchange and beyond) for taking online donations (processing fees still apply), project management, and calendar management are likely to help your organization, especially if it’s on the smaller side, to operate more efficiently.

Grants for Independent Film Or Radio Projects Relating Critical Social or Political Issues

Seeking Grant Money Today

Funding Exchange Announces New Guidelines for Paul Robeson Fund for Independent Media Deadline: May 15, 2008 The Funding Exchange's ( [link] ) Paul Robeson Fund for Independent Media supports media activism and grassroots organizing by funding the pre-production and distribution of social issue film and video projects as well as the production and distribution of radio projects made by local, state, national, or international organizations and individual media producers.

Please Vote—Communications Sessions #14NTC (NTEN Conference)

Getting Attention

This is your chance to hang out, talk shop, exchange ideas and swap notes about top-of-your-list sessions. Come prepared to share your tips and learn some new approaches and tools that will help you stay productive and sane in the ever-changing world of nonprofit communications. The Nonprofit Technology Network has a refreshingly open method of designing the program for its 2014 annual conference , and the votes of folks like you are a key part of it.

Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

The shift in marketing activities from one-off, transactions or exchanges to dynamic and tailored interactions aimed at building relationships and retaining customers across many different marketing domains (e.g., The fundamental assertion of S-D Logic is that all exchanges are service-based. Since the early years of social marketing, many people have struggled with how to apply the logic of economic exchanges to social marketing ones - usually without much success.

The Top 10 Adoption Fundraising Ideas

Fundraiser Ideas

In exchange, they’ll receive new party leads and customers from your family and friends. Search online and you’ll find numerous fundraising companies with a variety of products you can sell, to help you make money to fund your adoption. Opening your heart to a child who needs a family to love him or her is a blessing for both you and the child. However, many adoptive-parents-to-be struggle with affording the costs associated with the adoption process.

Ideas 163

Satisfied Sponsors: Under Promise & Over Deliver

A Small Change

While corporate sponsorships are a great source of revenues for non-profit organizations, look at the partnership as more of a business relationship in which two entities exchange things of value and support. Selling sponsorship packages to corporations and businesses is motivated by an expectation of a specific exchange for a particular business advantage. Product Sampling. On-Site Product Sales.

Denver 117

Notes from the Digital Governance Forum (#DGF15)

Public Sector Marketing 2.0

The engagement model is one of co-production. I raised a question to the panel surrounding these topics: Fascinated how concerned people are about privacy given how easily they give it up in exchange for convenience- there is a knowledge gap.

Forum 195

10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

I would have rather them be excited to see me coming because of the great products I had for them, or the opportunity for them to support a good cause. Creative Way #5: Give Something in Exchange for the Contribution. If you don’t have a product you are selling as part of your fundraiser, make something to sell. Many businesses will donate a service or product to a good cause. “Oh no, here she comes with another solicitation for money for a fundraiser.”.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

Aqua has an established priority group (10-14 year-old children) and collects web statistics on their commitments to various behaviors (other examples included using both sides of sheets of paper, cutting back on bottled water and using environmentally friendly hygiene and cleaning products).

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. The portal includes customizable features that help generate productivity tools for teachers, build puzzles, quizzes and storyboard tools that make learning interactive and personal.

NPR 161

Social Media Redefines The Brand Experience

Diva Marketing Blog

 brand experience goes beyond the customer use of the product/service, ad messaging, PR spins or slick logos that are all wrapped up in a beautiful bow of consistency across all communication channels.   Random thoughts on a late summer afternoon.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

What is intriguing to me is that none of these definitions mention individuals, behaviors, exchanges, marketing mixes or even social good. This S-D perspective views skills and knowledge (behaviors and ideas), rather than products, as the fundamental unit of exchange.

The 5 Steps to Running a Successful Business aka Nonprofit

Marketing for Nonprofits

Every successful business provides something - of value - services, products, ideas - to others. Every successful business gets MONEY in exchange for the value they provide.

Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

Following-up on the last post , one implication of S-D Logic for social marketing is that our customers rarely obtain 'value-added' from the behaviors, products or services we offer. That is, the notion that we conduct research to unearth the ‘benefit’ that will compel people to exchange with us is misguided; we cannot presume to be the final arbiters of ‘value’ – the user must create or find that value as they engage with the behavior, product or service we are offering.

#DEVELOPMENT: Do You Have Big Plans For Your Big Data? Not So Fast…

Non Profit Marketing 360

Big Data, whatever the specifics, refers to the large amount of information that can be collected from online activity and exchange of information (on social networks, for example). The latest buzz concept is ‘Big Data.’

The Best of Social Marketing in 2016

Social Marketing and Social Change

Delivery Model 2 was conducted in the Eastern Region of Ghana and used a market-based approach, with the product being sold through micro-retail routes (i.e., the child had been given the product at least once in the previous 7 days) during implementation.

You’re Kidding, Right? Lessons in Blogger Relations

Kivi's Nonprofit Communications Blog

Can we do a link exchange? Most of the requests I get are from businesses whose products and services have very little to do with the content of this blog. Don’t ask me to review your new product sales pages and tell you if they speak to nonprofits.

Acquisition: Prospecting Hope For Small Organizations

The Agitator

Traditionally, there just aren’t that many donor names available for exchange or rental from other organizations in that geographic area. Fortunately, there’s hope – the use of predictive analytics to build productive and high-yield, high-retention acquisition programs.

Have you ever bought an auction “vacation package”?

Wild Woman Fundraising

What appears the world over as the same day is merely the time of economic production -time cut up into equal abstract fragments. Then Guy Debord has something to say to you.

A Social Media Gift of Little Miracles

Diva Marketing Blog

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy's would refer them there. . IImagine a digital destination that allows for product and service customization.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

Social Media is defined on Wikipedia as “ computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. ” I was recently asked by a client to update an informational section on their website that dealt with the basics of the current social media landscape.

How Social Media Makes Live Events More Vibrant than Ever

Getting Attention

Julia and Tamara focus day in and day out on making events more productive for nonprofits. In response, many nonprofits are bringing it back to the 'real world' to make an impact: Gathering people in person to exchange real handshakes and real smiles, leveraging the magic and excitement of events to make their organization’s message more memorable, to put real faces to names, and to inspire people to support their cause.

25 Social Engagement Ideas

Diva Marketing Blog

Talk about product in different context that goes beyond a sales pitch. Feature customer videos about topics that may not related directly to your product or service but on a ‘side step life style topic’ or brand value. .

Ideas 96

Building a Web Site: Easy as 1, 2 OR 3?

SocialButterfly

Facebook has its own marketplace where transactions are worked out and don’t forget Facebook advertising or monetary exchange through Facebook applications such as Causes.

Sites 130

How Can I Use My Cell Phone?

The Agitator

24% of cell owners used their phone to look up reviews of a product online while they were in a store. 25% of adult cell owners used their phones to look up the price of a product online while they were in a store, to see if they could get a better price somewhere else. 23% used their phone to exchange text messages with someone else who was watching the same program in a different location.

No Rhythm Required: 4 Steps to Making Your Marketing Sing

Fundraising 123

Any traditional marketing 101 course will tell you about the magical quartet that composes the music of the marketing mix: price, product, placement and promotion (or, the "Four Ps"). The Ps provide a framework for professional MBA-types to gain their footing and strategize their outreach initiatives to reach their audiences and ultimately sell a product or service. In the work we do we're not selling cars or cola, but that doesn't mean we lack a product.

Price 109