Grow your email list without spending money


Example from No Kid Hungry (click to enlarge): List exchange. List exchange is a technique whereby like-minded nonprofits will each send a message to their lists on behalf of one another.

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10 Ways to Creatively Ask Friends and Family for Money

Fundraiser Ideas

“Oh no, here she comes with another solicitation for money for a fundraiser.”. I always felt like my friends and family felt obligated to give me money when I was doing a fundraiser. That way, they don’t feel they are out of money, and you feel relieved because they are happy to contribute. Tell your family and friends you will do something radical if you raise a certain amount of money. Creative Way #5: Give Something in Exchange for the Contribution.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

So we gotta grin and bear faux cause marketing like this which offers no money to any cause and blatantly misleads us with its pink ribbon. Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange.

What’s the Difference Between Buying and Giving


Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.

Seeking Grant Money Today's Top 10 Posts On How Nonprofits Can Get Through This Tough Economy

Seeking Grant Money Today

American nonprofits, usually afforded the benefit of not having to collect or pay taxes on their charitable efforts in exchange for the good that they do in our communities, are in some U.S. How To Raise Grant Money, Even in This Economy 5. How To Raise Money Better, In Your Region.Even In Tough Times 4. Top 10 Posts On How Nonprofits Can Survive This Economy 10. What Does A Nonprofit Do That's Facing Being Taxed? These are strange days, indeed, as John Lennon once sang.

How to ask for a gift: Do you really have to ask?


But not because your organization needs the money. If they see the value in their exchange of money for impact. If you do, many of your supporters will ask themselves to give and you’ll simply be facilitating the exchange.

Here are my IN’s & OUT’s for 2019… what do you think about them?


Asking for money (begging). Facilitating an exchange of value (fundraising). Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Counting numbers of new Legacy Society members.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If you aren’t segmenting your email list, John Haydon says Smart Fundraisers Don’t Raise Money This Way. Does your office do a gift exchange this time of year? Happy Friday, friends!

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Are we sometimes asking donors the wrong questions?


I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.



An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value.

Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration


Some of their current campaigns include "A World Without Hermoine" that works to raise money to keep girls in school around the world and "Neville Fights Back" which encourages supporters to call their congressman to protect the Affordable Care Act. They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Happy Halloween from all of us at EveryAction!

2 marketing Jedi Masters tell us why fundraising IS marketing/selling


I think this is precisely why so many organizations are just plain bad at raising money and retaining donor support. Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place.

The Ultimate Google Ad Grant Eligibility Checklist


Your website also has to be absolutely free of commercial exchanges with promised results. It’s fine to offer perks or exclusive add-ons, but make sure you don’t promise specific results in return for money. by Angharad Miller.

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More About the Difference Between Buying and Donating…


Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying).

Planned Giving 101: What Nonprofits Need to Know


Remainder: In this case, a donor can choose to have a nonprofit receive any money left after all other bequests are paid out. During this time, the nonprofit is able to invest the money and grow income through it.

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The 2018 Best Nonprofit Conferences Calendar


Social Capital 2018 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. Learn the latest best practices and technologies that can make the most effective use of your time and money.

The Value of Products

Get Fully Funded

In other words, they exchange hours for dollars. By leveraging your time and your knowledge, you can serve more people and make more money using the same (or less) amount of time.

10 Simple Fundraising Ideas for Individuals

Fundraiser Ideas

When people talk about fundraising, we often think of a group of people getting together and raising money for an organization. However, what about the times when it’s just you trying to raise money for a worthy cause that is dear to your heart? Contact local businesses and ask them to sponsor your cause in exchange for a marketing opportunity, such as having a company logo proudly displayed on a t-shirt you’ll wear at a big event.

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5 Ridiculously Simple Steps for Fundraising Success


Donors will give your organization their money if you (the fundraiser) prove that your organization can satisfy their needs and desires. When you boil it all down, fundraising is pretty simple if you just recognize that: 1. Donors want to satisfy their needs and desires.

Do major gift and planned gift staff need “sales managers”?


Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

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Your donors want to find meaning in their lives. But are you helping them?


I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Figure that out and I bet you’ll raise more money, faster. Sick of my rants yet?

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Automated Cultivation vs. “Moves Management”


I do like the concept of moves management because it is donor-centric (it’s about the donor, not just their money). I’ve never really felt comfortable with the phrase “moves management.”.

A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Nonprofit organizations can tap into new tools created by social media companies and the like to reach new donor bases and can tell their stories beyond solely asking for money. Guest post by Amanda Peterson, Enlightened Digital.

Why reciprocity must be an essential tool in your fundraising toolbox


You can and should use reciprocity as a tool to raise more money. Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges.

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Cold calling major donors to arrange appointments doesn’t work— but this method does


And, an exchange of money only happens when a proper exchange of value exists. Let them know you will not be asking them for money; you’ll only talk more about them and how you can help them achieve their philanthropic goals.

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#COMMUNICATIONS: NFC Means More Than Paying By Mobile Phone

Non Profit Marketing 360

NFC exchanges information between two ‘live’ chips ? We see NFC technology as one of the striking steps forward in nonprofit donation and information exchange ‘after’ text messaging. Wave-&-Ride to replace Swipe-&-Ride?

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Making Data Integration Simple!

JCA Insights

About once a month my phone rings and someone asks if JCA can tie together multiple systems to save them time and money. Integrated systems help organizations run internal processes better, improve external communication and ultimately raise more money. Like anything with technology, cost mirrors complexity, so before beginning any project I ask people to explain exactly how they intend to save time or raise more money by integrating their systems.

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

Take these three steps to turn your organization’s website into an email-capturing machine… Is your nonprofit interested in any of these email-friendly goals… Raise money. You see this a lot on retail websites where they promise a coupon in exchange for your email address. Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”.

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How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Social media is a value exchange. In study , after study , after study , it is always “revealed” that donors simply want to know 2 things from nonprofits: What did you do with my money? What did you do with my money?

Just Launched: Our Car Donation Directory!

Fundraiser Ideas

That’s simple; you can raise a whole lot of money in a short period of time. The organizations listed in our directory will help you remove the cars or other vehicles you source, assess their value, liquidate them and transfer the money to your 501(c)(3) organization or a non-profit organization that supports your cause.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors


Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. Plus, people still shell out money (make a donation) for $4 drinks at Starbucks every day to the tune of $20+/week or $80/month. The money is out there.

The Top 10 Adoption Fundraising Ideas

Fundraiser Ideas

Make room for your new family member while raising money as well. In exchange, they’ll receive new party leads and customers from your family and friends. Contact a local band and ask if they’d do a benefit concert to help you raise money for your adoption. Search online and you’ll find numerous fundraising companies with a variety of products you can sell, to help you make money to fund your adoption.

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Is Your Nonprofit's Website Driving Donors Away?

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She scrolls through her newsfeed on her iPhone''s Facebook app and sees that a good friend in another state is running a marathon to raise money for cancer research. This is a test. I repeat, this is a test.

It’s time for the nonprofit sector to stop whining about Donor Advised Funds


But one thing that is terribly overlooked is the following: If the amount of money being contributed to DAF’s keeps growing but grants aren’t being recommended by the DAF owners, then maybe the nonprofit sector is to blame. First, I think all of us can agree that it’s clear that people with money want to give it away. Why would they give their money away by parking it in DAF’s but fail to make recommendations that would move the dollars to charities?”

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The 2016 Best Nonprofit Conferences Calendar


The Monumental Fundraising Conference is a two-day event where you will exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help you make the relationship with your donors even stronger.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain


Promises were made to me in exchange for my money, but the promises were not kept. 10,000 is a lot of money! No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints.

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The Top 9 Unique Fundraising Ideas

Fundraiser Ideas

Raising money for a great cause isn’t necessarily hard; raising large amounts of money is, however. The celebrity is given a cell phone and only released (usually kept in a faux cage in a public place) when he or she has raised enough money from friends, family and the crowd that gathers in front of the cage. Get them each to bake, decorate and donate a wild and crazy cake in exchange for publicity.

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Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

Many fundraisers do not attempt to raise money from communities of color – even if they may spend much of their time serving such communities through their programs.”. CultureStrike’s Julio Salgado reimagines 90’s sitcoms with diverse casts.

#PHILANTHROPY: What Might Inspire People To Give To Your Charity?

Non Profit Marketing 360

What Levitt and Dubner do not explore, but is worth noting, is the fact that as your organization solicits donations to a fundraising raffle, your organization enjoyes an exchange of publicity with businesses for almost no cost.

In it For the Long Haul

Ann Green

The Ice Bucket Challenge raised a huge amount of money for ALS, and that’s great. Raising money is hard, especially if you’re trying to find new donors. A good way to raise money is to get your current donors to donate again at a higher level.

The 5 Steps to Running a Successful Business aka Nonprofit

Marketing for Nonprofits

Every successful business gets MONEY in exchange for the value they provide. Money is not an end in itself but it is a MEANS to an end. Every successful business figures out how to manage money and bring in more cash than goes out!

What Nonprofits Can Learn from the Obama Campaign – Lessons from FRDNY

JCA Insights

It’s understanding what your donors want from you in exchange for their support. And, in many cases, donors want the organization to use 100% of their money and not waste it on trinkets and such. At Fundraising Day in NY (FRDNY), we welcomed back Stephen Geer, the architect of the groundbreaking 2008 online campaign to elect Barack Obama. Back in 2008, Steve’s team mobilized millions of grassroots volunteers and raised more than $500 million in online donations.

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Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

The shift in marketing activities from one-off, transactions or exchanges to dynamic and tailored interactions aimed at building relationships and retaining customers across many different marketing domains (e.g., The fundamental assertion of S-D Logic is that all exchanges are service-based. Since the early years of social marketing, many people have struggled with how to apply the logic of economic exchanges to social marketing ones - usually without much success.