The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Two strategies were evaluated for distribution of a food supplement to infants and young children in Ghana.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

The Akan people of Ghana use the Adinkra symbol - one version of it shown here is of a bird with its head turned around taking an egg off its back. What is intriguing to me is that none of these definitions mention individuals, behaviors, exchanges, marketing mixes or even social good.

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Social Marketing: A Six Volume Series

Social Marketing and Social Change

Behavioral Indicators of Household Decision-Making and Demand for Sanitation and Potential Gains from Social Marketing in Ghana - Marion Jenkins and Beth Scott.