Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or what it stands for, they’re not very likely to come. Build your event brand! Create the event logo.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In-person events are a great way to energize supporters and connect directly with donors and volunteers. 1) Create a new Event using your Facebook Page.

Trending Sources

3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

This summer, Kerri Moore gave us The Ultimate Checklist for marketing events. Today she’s back with some ideas on what to do after your event is over. After your nonprofit has hosted a fundraising event, you’ll need to take some time to celebrate your success. Kerri Moore.

Make Event Donors Your Next Organizational Donors

Kivi's Nonprofit Communications Blog

Event 360 recently released a report that suggests if you don’t try to cultivate those who donate at your events, you could be missing out on potential major and recurring donors. Guest Post by Therese Grohman of Event 360. Answer: Your fundraising event donors.

8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

With the advent and extent of social media marketing, nonprofit organizations are able to spread the word about their fundraising events farther and wider than ever before. Choose a Fundraising Event that Works for You. #2. Promote the Event and Send Out Invitations. #6.

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Why You Should Ditch Your Next Event

Kivi's Nonprofit Communications Blog

For the last guest post in our series on event fundraising, Gail Perry gives us a slightly different take on events. And while she doesn’t suggest you give up on events altogether, she does suggest you take a look at how you currently use events to fundraise.

Planning and Executing Your Next Big Event

Fundraising 123

Events are a great way to cultivate support and attract new donors. But great events take a lot of planning, financial support and hard work. Should you even have an event? As much fun as events can be, you want to have a clear idea of what the end result should be. Maybe your event is for clients. You need to know who your target audience is before you start planning the event itself. Is an event the best solution? Choose the Right Type of Event.

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DON’T MISS THIS: 70 Email Subject Lines Ideas for Fundraising, Advocacy and Event Deadlines

Kivi's Nonprofit Communications Blog

Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish. across the finish line. almost over. are you in? are you missing out? can we count on you? can you make it by midnight. can’t be short. can’t wait. coming up short. days left.

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5 Ways to Use Events to Generate Enormous Planned Gifts

iMarketSmart

The post 5 Ways to Use Events to Generate Enormous Planned Gifts appeared first on MarketSmart. Have an announcer point out who among the attendees is already in the Legacy Society (ask permission first).

6 Tips for Successful Special Events

Kivi's Nonprofit Communications Blog

I am on vacation this week, so I asked several friends to guest blog on a hot topic in our recent survey on what you wanted to learn more about: nonprofit events. Special events have an important place in a good overall fundraising program. 1. Clearly define each event you hold.

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10 Charity Fundraising Events to Raise Large Amounts of Money

Fundraiser Ideas

When your charitable cause needs large amounts of money, charity fundraising events can be your best option. The huge funds generated by these events can be used for a single project or the ongoing operations of your charitable organization. The following are 10 charity fundraising events that, if implemented correctly, are sure to raise large amounts of money for your organization: Charity walk. Contact local newspapers and radio stations to publicize your event.

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What Makes A Great Fundraising Event?

The Agitator

Last weekend I visited Savannah, Georgia to celebrate a friend’s birthday and received some insights into event fundraising as a bonus. Komen Foundation was setting up for the local version of their Race for the Cure® — the world’s most successful series of 5K run/walk events designed to raise awareness of breast cancer. million folks participate in this event.

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

This week, you are hearing from four guest bloggers about nonprofit events. Social media is an important piece of the event marketing puzzle. Let me share my top 5 tips to marketing events that will generate buzz and improve conversions. Follow up after the event.

Your Nonprofit Fundraising Event's Missing Ingredient

Fundraising 123

We’ve all been there: You’re at an event, and someone gives an amazing speech. When you have or host an event, if you have a great speaker, get them to issue a CALL TO ACTION that people can heed in the next five minutes. Events Quick TipsThere are tears in your eyes, and right at that moment, you’d do anything for that person or their cause. You sit there, rubber chicken growing cold in front of you, feeling deeply moved and inspired.

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Designing Your Event

A Small Change

You’ll be most successful if you’re always thinking of your main goal as you design your event. Again, clearly define your goal and design the event from there. Other event articles by Brenda: Party for Party’s Sake. Annual Fundraising Guest Posts & Reviews Events Are you trying to thank and recognize, educate and make a case for support or raise money?

[Question Marc] Help! My board wants to do another event!

Fundraising Coach

My board wants to do ANOTHER fundraising event! We''re already doing 10 events a year. So they''re mistakenly equating "fundraising" with "event" ! Fundraising events are fairly inefficient ways to raise money. Stop excluding salaries from event expenses.

The 22 Things You Absolutely Must Do Before a Fundraising Event

Fundraiser Ideas

After being on so many fundraising teams, I’ve noticed what is done before an event directly correlates with how the fundraising event turns out. An Unsuccessful Vs. Successful Fundraising Event. Since we didn’t have the money to pay for these items out of pocket, we would have fundraising events. Those events were hardly planned the way they should have been to make it successful each and every time we had one. Use social media sites to advertise the event.

Fundraising Events: Food Bank Scavenger Hunt

Fundraiser Ideas

Note: This event has the potential to really spread the word about your organization in a community. Fundraising Websites: Create Non-Technical Websites for Your Organization and Events. This is a fun fundraising idea , particularly in support of a homeless shelter or food bank.

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The Secret to Effectively Marketing Your Fundraising Event

Fundraising 123

Because fundraising events can be expensive, it''s important to maximize your investment with a targeted outreach strategy. When planning an event, it''s important to ask: "Why will people attend?" " Event 360 suggests guests come because of an …. This is especially true for events like marathons, where attendees might come to cheer someone on, or if there will be a guest speaker or entertainment, a guest might attend for that speaker or performance.

3 Ways Prospect Research Can Help Nonprofits Raise More Money at Events

EveryAction

Do you have events planned as part of your end-of-year fundraising push? Read on for tips from DonorSearch 's Ryan Woroneicki on how to make prospect research part of your event planning. prospect research events

Fundraising Events: The 10-Step Guide to Planning Your Own

Fundraising Coach

With a fundraising event, of course! To make the actual planning and execution of a fundraiser a little more smooth and manageable, I’ve compiled a step-by-step guide to planning and pulling off just about any fundraising event. Here they are, all 10 of them: Step 1: Decide the type of event that’s right for your nonprofit. Step 3: Choose a date, time, and venue for the fundraising event. Step 4: Secure a sponsor or sponsors for your event.

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How to quickly identify popular hashtags for a specific event

Public Sector Marketing 2.0

Ever since the early days of Twitter hashtag use, major events had organic hashtag communities form around them (essentially back channel discussions). The post How to quickly identify popular hashtags for a specific event appeared first on Navigating Digital Disruption.

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How to Use the Social Media Superheroes of Nonprofit Event Marketing

J Campbell Social Marketing

If you are a nonprofit event coordinator, your favorite social superheroes are probably not the cape-wearing, shield-wielding kind. You know that the success of your event depends to a very large extent on the way you use social media networks like as Facebook, LinkedIn and Twitter.

Get more out of your fundraising events

Nonprofit Marketing Blog

Fundraising events are a nonprofit mainstay, but they typically take a lot of time, money, and effort to produce. Since even the most basic events can run into the tens of thousands of dollars, it should be a no-brainer to squeeze every opportunity out of these big investments. To get more out of your next event, keep these three points in mind. 1) Use all available online channels to promote and manage your event. 3) Treat your event as part of a larger campaign.

This one trick helped her go from $100K to $300K with her annual event

Wild Woman Fundraising

So I mean, on top of that, I happen to know that in the last several years, you had a goal of raising $100,000 for an event. We had a few hundred thousand dollars that we had to raise, net, for an event. Hey, everybody. Welcome.

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An open plea to hold better events

Nonprofit Marketing Blog

I attended two “gala” type events. A beer tasting and restaurant sampling event at my nature center. ” As John notes, we do amazing work in the world, but we nonprofits don’t always have great events that reflect the heart of our efforts.

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The 14 Things You Absolutely Need to Do During Your Fundraising Events

Fundraiser Ideas

I’ve always found fundraising events to be a good time. Your fundraising event could create a foundation for many successful fundraisers in the future. Running the fundraiser event so your guests have the best time possible will not only entice them to donate more to your organization, but also interest them in future events. From the fundraising events I’ve held, I’ve created this checklist of things you need to do during your fundraising event.

5 reasons people come to an event

Nonprofit Marketing Blog

I had a lot of interesting reaction and comments to last week’s post, An Open Plea for Better Events. So I wanted to follow up on two questions: What drives event participation and what are ideas for fun events? What drives event participation?

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How to Use Social Media to Grow Your Events

Fundraising 123

The return on investment for any fundraising event equals increasing donations, raising awareness, and maximizing ticket sales. So how can you influence the ticketing life cycle and encourage more people to attend your event? Events Marketing Strategies

The Best Event I Ever Had

Fundraising 123

My best event ever was not even my event at all. After over 17 years of planning, I was just recovering from a huge fundraising event. Do you remember the fabulous website you put together for our event in New York?” she continued on excitedly without taking a breath, “I need the same website for our event here so we can collect money. Of course,” I said hesitantly, “when is the event?” Especially when it is not even my event?

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At your event, make sure the Ask is right.

A Small Change

We’ve had some really great feedback and thoughts on a recent post highlighting the importance of caring for the little things to make your big fundraising events awesome. I’ve been to a number of events and seen this done really well, other times, not so much.

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This year 6,000 people took part in nine Romp to Stomp events in the United States and Canada, including 355 breast cancer survivors. The press coverage I saw said that 1/4 of participants tried snowshoeing for the first time at the event.

Track and filter live event hashtag tweets in 60 seconds

Public Sector Marketing 2.0

This week’s “ Learn in 60 Seconds &# video demonstrates how to track multiple event hashtags in real-time and then filter them, also in real-time. The sample live event I chose for the video is the 2011 Canadian Federal Election, which happens to be taking place as I write this.

Fundraising Event or Best Party in Town?

Kivi's Nonprofit Communications Blog

Next Tuesday, May 11, I’m bringing back Gail Perry and Claire Meyerhoff for an encore presentation of the single most popular webinar we’ve ever hosted at Nonprofit Marketing Guide: Turn Your Fundraising Event into the Best Party in Town.

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[Guest Post] Special events: Make them worth the effort

Fundraising Coach

I love her idea of fundraising events being a “22-hour piñata”! Special events: Make them worth the effort. In the nonprofit world, fundraising events can easily become our 22-hour piñata. I love fundraising events. Is this a PTA-level event?

10 Ways to Successfully Chair an Event

Fundraising Coach

When it comes to being the Chair for a charity event, it takes some creativity, hard work and above all, patience. Chairing an event usually follows no script as often the schedule is bound to change ongoing. However, there are several things to keep in mind in general when faced with the task of Chairing an event. Being the Chair of a charitable event is like being a duck: You may be paddling like hell under the surface, but you look cool and calm on the surface.

The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

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The 4-step guide to turning one-time event participants into lasting donors

Nonprofit Marketing Blog

Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.

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Is Your Event Building or Breaking Your Brand?

Mission Minded

Blog Nonprofit Branding Nonprofit Communications Nonprofit Design Nonprofit Fundraising brand branding communications events fundraising nonprofit eventsConferences, expos, exhibitions, summits, forums, and galas. They exist for every single industry you can think of. And isn’t that a great thing? There’s something wonderful about a group of people coming together from across the city, region, state, country, or globe to discuss or support a common issue.

Wildly Successful Events: How to get sponsorships (A webinar in one act)

Wild Woman Fundraising

Wildly Successful Events: How to get sponsorships. How do you approach them, anticipate their questions, and make your event irresistible to their marketing or corporate social responsibility department? Outline: During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your fundraising event from barely breaking even to raising exponentially more money. BONUS: How to make an extra $10,000 at your event.