Ethiopia's 'Sesame Street' Needs Your Help Saving Orphans

Cause Related Marketing

Bruktawit Tigabu is a 30-year-old teacher in Ethiopia who despaired over the number of orphan children in her country. Some people have characterized Tsehai Loves Learning as Ethiopia's Sesame Street. It’s a pity that more of this renown hasn’t translated into more money.

Charity: Water Is Special. But It’s The Video!

The Agitator

I suppose Charity: Water’s key breakthrough was its offer to direct marketed donors — ‘all of your donation will go to program, our overhead is covered by major gifts’ And the money has poured in, as the organization has matched its unique offer with brilliant online marketing technique.

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Nutmann’s role in the ad is as an endorser, but with a strong hint of a cause meant to resonate with people who will use their Camelbak All Clear in more prosaic places than Ethiopia. (As

Survival Of The Fittest?

The Agitator

Fabulous … can you beat this for knowing where your money went?! Last year, it raised $965,000 by asking people with September birthdays to forgo presents and instead solicit cash to build wells in Ethiopia." NY Times columnist Nicholas Kristof just wrote the fascinating story of Scott Harrison, a fundraiser and skillful marketer who, as Kristof puts its, is making clean water sexy. Some important fundraising lessons here.

Fundraising tips to help your personal challenge go further

The Biddery Blog

Make sure your page communicates the reason you have chosen to raise money, and why you believe your project deserves support. Whether you are raising money for a Global Village trip to Ethiopia, a new home for a family in Hamilton or a disaster relief project, share something about your cause and why its important to YOU. Get a manager Raising money can be a breeze with the help of your family and friends.