Getting to Know Social Marketing, Public Health and the Environment

Social Marketing and Social Change

USF’s conference has done more to advance social marketing than any other single effort I know,” said Philip Kotler, PhD , distinguished professor of international marketing at the Kellogg Graduate School of Management at Northwestern University, who coined the term “social marketing” in 1971.

Conveying Data with Infographics: School Food FOCUS Case Study

Kivi's Nonprofit Communications Blog

Our client, School Food FOCUS*, recently asked us to re-design this marketing piece. School Food FOCUS works with the largest school districts nationwide to advocate for school meals that are more healthful, regionally sourced, and sustainably produced. Julia Reich.

Trending Sources

If it’s too hard to change people, change their environment!

Nonprofit Marketing Blog

It’s packed with powerful concepts, but among the best is the idea that it’s easier to effect behavior change if you create a different environment for people. It was an all-you-can eat environment with big trays and loads of food. The school told students it was an environmental move—less water, soap and electricity is used if there are no trays to wash. What can you do to change your environment in a way that encourages the change you seek?

NYC School Social Media Guidelines

A. Fine Blog

The New York City public schools released guidelines for social media use by teachers yesterday (note: this is a link to the WSJ’s story about it, there doesn’t seem to be a page to the guidelines, only the ability to download the document, which drives me crazy!) Of course, the schools, all schools, need guidelines, but I have a few concerns with these guidelines (of course, you knew I would!)

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

Do you enjoy learning in a small group environment where you have direct access to the speakers and can comfortably share ideas with the participants? Are you ready to get schooled with your marketing? The post Go Back-to-School with Online Marketing Experts appeared first on JCSM

Are you a wage slave at your nonprofit? Take this quiz!

Wild Woman Fundraising

Do you have a giant school or credit card debt you’re paying down right now? The criticism of social stratification covers a wider range of employment choices bound by the pressures of a hierarchical social environment (i.e. Are You a Wage Slave?

Are you attacked for not being corporate enough?

Wild Woman Fundraising

I’ve written before about the pervasiveness of gender bias in higher education as well, in the gender discrimination of female teachers at Harvard Business School, and the seven teachers who left around the same time in 2010. These environments are distinctly corporate.

Part 1: What is an Appeal Letter?

Wild Woman Fundraising

They help environmental nonprofits all over the country do workplace giving, so in a way, they help get companies to give back to the environment. get tons of money in the mail for your nonprofit. Do you like writing email or letters?

Let’s hear it for Asian Female Nonprofit Leaders!

Wild Woman Fundraising

Chen has been involved with 2G since 1997 and holds a Masters of Business Administration from Wharton School of Business and a Masters of Public Health from the Johns Hopkins School of Public Health. Have you ever wanted to be a nonprofit executive director?

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The Top 10 School Fundraising Ideas

Fundraiser Ideas

As school budgets tighten across the country, school fundraising becomes an increasingly critical pursuit. What follows are our top 10 school fundraising ideas: Corporate sponsorship. Partnering with your local businesses to raise money for a specific school project or event is one of the best school fundraising ideas out there. A Tree of Giving is a permanent wall memorial of those who generously gave to the school.

Grants and Scholarships for U.S. Middle or High School After School Science or Environmental Clubs' Students

Seeking Grant Money Today

The competition is open to students in grades 6-12 who are either registered and home-schooled or enrolled in a public or accredited private school, and who are legal residents of the U.S. Teams of students can enter if they are part of an after school science or environmental club, but the challenge is not open to clubs outside of school. Each of the challenges will have sixteen winning entries — eight middle school and eight high school teams.

Rhode Island Culinary School

Fundraising Breakthroughs

In the rhode island culinary school are near a water edge. Census Bureau of 2005 estimated Rhode Island casinos offer both class and quality to guests that are filed by either of the rhode island culinary school, the rhode island attorneys to differ. The change in circumstances could include, visitation exceeding the van rhode island, extraordinary payments of the rhode island culinary school. School Island Rhode Culinary

Quien es Mas Macho? More Cause Marketing for Dudes

Cause Related Marketing

In the lead-up to World Environment Day , Sunday, May 5, 2011 Budweiser is asking men to save water by forgoing shaving. In it, Murray played a game show host who quizzed contestants in high-school Spanish on who was more macho.

How to Raise Money: 10 Tips Every Group Needs to Consider

Fundraiser Ideas

Many administrators are left wondering how to raise money in this difficult economic environment. Charity Fundraising Church Fundraising College Fundraising Free Fundraising Ideas Fundraising Events High School Fundraising Ideas Non Profit Fundraising Online Fundraising PTA Fundraising Quick Fundraising Ideas School Fundraising Sports FundraisingRecent financial downturns have taken a toll on many charitable and nonprofit organizations.

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Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

A success story came from Janeen Gingrich, interim chief executive officer at SHIFT NC , an organization that helps schools, healthcare providers, and other youth-serving agencies improve adolescent sexual health.

Fellowships Available to Journalists Interested In Science and Environment

Seeking Grant Money Today

The workshop offers ten fellowships for early to mid-career journalists to attend a week-long science immersion workshop at the University of Rhode Island's Graduate School of Oceanography ( [link] ). The program is open to journalists from all media who are interested in learning about science and the environment. From The Foundation Center.

Grants for Elementary or Middle School Science Teachers

Seeking Grant Money Today

and administered by the National Science Teachers Association , the program offers grants of up to $10,000 each to K-12 teachers for innovative science projects that enhance science education in their school and/or district over a one-year period. A judging panel convened by the NSTA will select the award-winning projects based on several criteria, including their innovative approach in teaching science and ability to create a stimulating and hands-on learning environment.

Grants for U.S. Public Schools Providing Excellence in Math and Sciences

Seeking Grant Money Today

Deadline: February 17, 2011 Applications Open for Intel Schools of Distinction Awards Every year, Intel honors K-12 schools in the U.S. that demonstrate excellence in math and science education through innovative teaching and learning environments. To be considered as an Intel School of Distinction, schools must develop an environment and curricula that meet or exceed benchmarks put forth by national mathematics and science content standards.

Grants for 50 Elementary Schools' Programs and Projects

Seeking Grant Money Today

Goody's Family Clothing Offers Funding for School Needs Deadline: November 1, 2008 A philanthropic program of Goody's Family Clothing> ( [link] ), Good Deeds for Schools is a grant program designed to help local schools pay for the things they need but cannot afford through regular education funding. Through the program, Goody's will award $10,000 each to fifty schools in communities where Goody's stores are located. From The Foundation Center.

Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

Shown at its annual gala, then posted on YouTube360, Beginning takes viewers on an intimate, 360 tour of one of PoP’s schools in Ghana. The narrator tells viewers about PoP’s mission, which is building schools and creating educational opportunities in Ghana, Guatemala, Laos, and Nicaragua.

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Earth Day has a Messaging Problem

Cause Related Marketing

The Kellogg’s Earthday Sweepstakes website , highlighted in the FSI (free-standing insert) at the left, has a rotating banner that lists no less than 20 things we could do as individuals to improve the environment.

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Monitary Awards for Elementary School Physcial Activity Programs And for Technologists Innovating to Get Children to Move More

Seeking Grant Money Today

Deadline: April 2, 2012 New National Competition Launched to Identify and Support School Programs and Technology Innovations That Motivate Children to Be Physically Active ChildObesity180 and the Partnership for a Healthier America have announced the launch of the Active Schools Acceleration Project, a national competition to identify and reward effective school-based programs and technological innovations that promote physical activity for children.

USF Field School on Social Marketing

Social Marketing and Social Change

Registration is still open for courses offered in the Social Marketing Field School at the University of South Florida, Tampa, FL 4-8 January 2010. This course is an intensive overview of focus group procedures in the public and non-profit environment. Join over 60 of your colleagues who will start 2010 by exploring (and warming up too): Introduction to Social Marketing with Ms. Nancy Lee.

How can you recognize propaganda?

Wild Woman Fundraising

Corporatism – firmly establish that money is not speech, corporations are not people, only people have Constitutional rights, end corporate influence over the political process, protect people and the environment from damage by corporations.

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Top 10 Things to Look For in New Board Members

Kivi's Nonprofit Communications Blog

Knowledge of our community and our environment. When you have board members who understand your unique community or the environment you operate within, it just save time and energy. Gail Perry. Gail Perry knows how to fire up a board!

New Books on Social Marketing

Social Marketing and Social Change

Novelli, Professor, McDonough School of Business , Georgetown University, former CEO, AARP and founder, Porter Novelli and Campaign for. Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park.

Join us for the Next Level Conference and learn how to improve your bottom line with research from Tycely Williams

Wild Woman Fundraising

I chair the board of trustees for a new charter school here in Washington, DC – Monument Academy Public Charter School. It’s the first charter school that serves as a boarding school for children in the foster care system. That school was recently launched this year.

Day in the Life of a Nonprofit Communicator – Erika Olson

Kivi's Nonprofit Communications Blog

The challenge of working in different environments, with different teams and different resources, makes each day fresh and keeps her on her toes. Check in with the kids as each gets up and out the door to school. Erika Olson.

Grants for Indian Tribes & U.S. Territories Involving School Age Youth in Service Learning Projects

Seeking Grant Money Today

Deadline: March 9, 2010 Corporation for National and Community Service Announces Availability of Funding to Support Service-Learning The Corporation for National and Community Service has announced the availability of a total of $650,070 for new Learn and Serve America School-Based grants to Indian tribes and U.S. territories to involve school-age youth in service-learning projects that simultaneously support student development and meet community needs. From The Foundation Center.

Improve Fundraising Copy by Adding Urgency

Kivi's Nonprofit Communications Blog

Our goal is for every child at Smith Elementary to arrive on the first day of school with a backpack full of supplies. ’ isn’t nearly as compelling as ‘Help us fight assaults on the environment!’&#.

#Fundraising: How To Apply For A Grant From Intel

Non Profit Marketing 360

The projects that their grant-giving body focus on are education, the environment, and ‘community sites’ (all of which make grants to projects all over the world).

#Aging: Some American Cities Meeting The Challenges Of Boomer Residents

Non Profit Marketing 360

The program uses, for example, city school busses to ferry older residents to food markets and adult-education activities while the children are in school. NYC has added 4 seconds to each crosswalk.

Time to Smarten Up Our Earth Day Messaging

Cause Related Marketing

The Earth Day Network website lists 10 campaigns of emphasis: Vote for the Environment, Recycle Your E-Waste, Earth Day India, A Billion Acts of Green – Renewable Energy for All, Government Officials, Save Yasuni National Park, Earth Day 2012 - the 42nd Anniversary, School Greenings Across the USA, Building the Climate Movement, Earth Day 2011: A Billion Acts of Green. I know the earth’s environment is a system and that a lot of improvements need to be made and made quickly.

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Stories From Smaller Nonprofits ~ Bags of Hope Project

Diva Marketing Blog

This important community initiative brings internet safety presentations to schools, neighborhood groups and other community organizations. The juvenile court also was involved with situations involving neglect, where kids were placed in healthier and safer environments.

15 Ways Nonprofits Can Use Instagram

J Campbell Social Marketing

You are changing lives, saving the environment, finding homes for animals, preserving historical buildings, saving children. Post a photo of the Board President at their high school prom for #ThrowbackThursday. This post was first published on the GiftWorks Guest Blog. .

Grants and Scholarships for Middle and High School Students' Environmental Programs Benefiting Their Community

Seeking Grant Money Today

Lexus and Scholastic Announce Launch of Environmental Challenge Education Program Deadline: Various Automaker Lexus ( [link] ) has announced the launch of the Lexus environmental challenge, a program designed to educate and empower students to take action to improve the environment. The program encourages middle and high school students across the united states to develop and implement environmental programs that positively impact their communities. From The Foundation Center.

Dazzle Your Donors With a Great Story

Ann Green

It was taking a toll on her family and her kids were falling behind in school. Perhaps she has a brother who’s struggling with Parkinson’s or he’s passionate about the environment.

4 ways to better pitch your “influencers”

Nonprofit Marketing Blog

Concentrate the conversation on the cause that you and the influential person share - saving puppies, building schools, etc. If you’re a green cause, ask the influential person to talk about why they care about the environment when they call attention to your campaign.

Rebrand to Connect: Red Rover Tells All (Case Study-Part 1)

Getting Attention

Finally, since we work so closely with government agencies and schools, it’s particularly important that we remain (and are perceived as) politically neutral. But there was even more: As United Animal Nations, our splintered program brands created a confusing environment that got in the way of reaching our communications, outreach and fundraising.

Really Vancouver youth? Really?

Public Sector Marketing 2.0

What has changed however, is that in today’s environment it is much harder to hide from anything. The whole time I was watching the riots after the game in Vancouver from my Regina hotel room, I couldn’t help but think of how easy it will be for Seth Myers on SNL to do his “Really?”

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