Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

Review 217

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

Review 151

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Nonprofits’ Growing Use Of Social Media

The Agitator

As reported in eMarketer , here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities. eMarketer says corporates should be learning from nonprofits’ use of these tools.

Using Social Media to Decrease E-Mail Unsubscribe Rates

Fundraising 123

Social media platforms (Facebook, twitter, blogs, MySpace) create conversations, which tell you exactly what the readers want. Utilize the information you learn from your social media interactions so that email messaging won’t suffer from irrelevant content.

Rate 130

Dabblers vs. diehards: How engaged are visitors from social networks?

Nonprofit Marketing Blog

If you’re using social media as a key strategy to drive traffic to your site, this analysis from Outbrain (via eMarketer) is a dose of needed perspective. eMarketer speculates this makes the media overestimate the attention that social media attracts to websites!

Email is still the leading social sharing tool

Nonprofit Marketing Blog

According to eMarketer , AOL and Nielsen Online recently analyzed more than 10,000 social media messages to see how consumers share content online. Good old fashioned email won (93% use it to share content), followed by social networks.

Are you as “social” as other nonprofits?

Nonprofit Marketing Blog

While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media. And 80% of nonprofits on Facebook reported posting on the site multiple times per week, vs. 66% of small businesses,” says eMarketer.

Classic “Chicken Or Egg” Question

The Agitator

eMarketing & Commerce reports on a study of Facebook fans and their brand loyalty, as published in the March Harvard Business Review. I see Facebook (and other social media) fan usage as a "deepener" or "facilitator" or "extender" of attitudes and feelings that already exist, whether toward a consumer brand or a charity or cause.

Succeeding In Your Fundraising

The Agitator

Writing in eMarketing & Commerce , Lisa Wehr of Oneupweb, a digital marketing agency, offered these recommendations in a commercial marketing context. Maintain a two-way dialog with your customers through social media. Stay top-of-mind through e-mail, natural and paid search, social media and online banner ads. Here are four bedrock suggestions for succeeding in your marketing (i.e., fundraising) in the coming year.