Are organisational silos blocking your online fundraising growth?

Giving in a Digital World

Research from eMarketer reveals that the UK’s love of online shopping is well ahead that of the rest of the world, with an estimated 87% of Internet users here shopping online – compared to 73% for the US and 72% for Western Europe overall.

Nonprofits’ Growing Use Of Social Media

The Agitator

As reported in eMarketer , here’s a chart, based on data compiled by UMass Dartmouth Center for Marketing Research, showing the growing use of social media tools by charities. eMarketer says corporates should be learning from nonprofits’ use of these tools.

Does Mobile Matter To Fundraisers?

The Agitator

If you’re an online fundraiser, it sure better! Mobile phones and tablets now account for 41% of all email opens in the US, up from 27% a year ago, according to this study from eMarketer. For online fundraisers, obviously this means that your online appeals must be designed with mobile in mind. communications copywriting Don''t Miss these Posts email marketing media usage mobile advocacy online fundraising premium

Mobile … Mobile … More Mobile

The Agitator

For example, according to eMarketer , by 2017 the smartphone will replace the tablet as the driver of mobile commerce in the US. They forecast that more than half of those who shop online (51.2% Communications Integrated fundraising and marketing Media usage / trends Mobile marketing and fundraising Online fundraising and marketing premiumYou, and consumers, and by extension donors, can’t get enough mobile these days. The hours used are going up.

32 Email Marketing Tests

The Agitator

I think we can all agree that today’s workhorse of online fundraising is outbound email appeals. P.S. Thanks to eMarketing & Commerce for the tip. Tags: Don't Miss these Posts direct marketing email marketing online fundraising Any dissenters? If your nonprofit is in that biz, here’s an Email Testing Guide you’ll find helpful. It’s from Portland (OR) interactive agency eROI.

Test 54

I “Like” You

The Agitator

Here from eMarketer is a fascinating discussion of what actually motivates individuals to “like&# a brand in social nets like Facebook. #1 1 for consumer brands, not surprisingly, is an interest in getting information about “deals.&#.

Some useful insight into what is and isn’t working in Facebook and Twitter marketing

Giving in a Digital World

If you’re planning or evaluating any form of social media activity, then it’s worth taking a look at eMarketer’s summary of a recently released research report examining which marketing uses of Facebook and Twitter are working best.

Turn Right On Usability Lane

The Agitator

Here’s a fairly basic but useful article on designing effective web landing pages , from web consultant Tim Ash writing in eMarketing & Commerce. Tags: Don't Miss these Posts media usage online activism online fundraising online publishing research Covers the waterfront from navigation architecture to fonts. But what I really liked was a link there to another article, Turn Right on Usability Lane , from Website Magazine.

The fast growing potential for Smartphone Fundraising

Giving in a Digital World

While such a milestone is a clear reminder of the growing ubiquity of mobile phones, it’s actually the parallel growth in mobile broadband subscriptions that Ericsson also report in the same news release that I think is all the more exciting from the fundraising point of view.

Thank You, Thank You

The Agitator

Is there anything more important to fundraising than getting the second gift, and quickly? [OK, And here, from eMarketing & Commerce, is a useful discussion from the online welcome side, titled 4 Ways to Squander the Welcome Email Opportunity. Would you believe that one-in-four online retailers don’t even send one? Hey, we fundraisers can do better than that! OK, wise guys. other than getting the first gift?].

How Well Do You “Close” Online?

The Agitator

In eMarketing and Commerce , I recently came across a survey conducted for PayPal of reasons consumers give for "abandoning their shopping carts" during online shopping. PayPal found that 45% of their respondents had bailed out of at least one online retail purchase at the "checkout register" in the preceding three weeks. Are you satisfied with your "close rate" once prospects get to your online "Donate" page?

Latest Stats On Social Nets

The Agitator

This summary from comScore indicates that MySpace, with 70 million visitors in February, is still the #1 site for online US adults, but Facebook at 57 million is growing fastest (77% in past 12 months, compared to MySpace’s 3%) and at that rate will soon be #1. BTW, Forrester claims 33% of online US adults are social net users. This eMarketing study says there are 88 million users currently. There’s lots of fresh data floating around on usage of social nets.

Stats 40

Succeeding In Your Fundraising

The Agitator

fundraising) in the coming year. Writing in eMarketing & Commerce , Lisa Wehr of Oneupweb, a digital marketing agency, offered these recommendations in a commercial marketing context. I’ve reproduced the essence of her recs, followed by my fundraising "spin" on each. " How many fundraisers simply say: It's time for special appeal #4, what in god's name are we going to write about now?!].